YOGAaccessories.com

What YOGAaccessories.com does

YOGAaccessories.com (legally YogaAccessories.com, DBA "Yoga Accessories") is a privately held U.S. e-commerce retailer of yoga equipment and accessories founded in 1997 and headquartered in North Chesterfield, Virginia. The company operates a direct-to-consumer online storefront serving individual yoga practitioners alongside a wholesale/bulk pricing channel serving yoga studios, gyms, fitness facilities, and (on a case-by-case basis) schools and municipalities within the United States only. Products are shipped via FedEx with same-day shipping for orders received by 12pm EST Monday through Friday.

The product catalog spans own-brand yoga mats (extra thick, extra long, extra wide, premium weight, natural rubber, TPE, kids), bolsters (rectangular and round cotton), Mexican yoga blankets, blocks and straps, mat bags and cleaners, meditation cushions (zafus and zabutons), eye and neck pillows, and fitness accessories including foam rollers, Thera-Band resistance products, and HALO recovery devices. The storefront also resells third-party premium brands such as Manduka (mats and apparel), JadeYoga (cork mats, cleaners), 4-rth (clothing), and HALO and Thera-Band (fitness/recovery). Pricing spans roughly $7.99 to $110.00 per unit, with quantity-discount tiers for bulk orders and e-gift cards in $25, $50, and $100 denominations.

The technology stack is a standard Shopify e-commerce deployment with Judge.me for product reviews, Authorize.Net for payment processing, GeoTrust SSL and McAfee Secure for security certification, and PayPal, Shop Pay, Apple Pay, Google Pay, and major card networks as checkout options. Marketing is executed through a content blog ("Yoga Lifestyle"), SEO-optimized category pages, and email promotions. The company is BBBOnLine accredited and operates a single mailing address with no disclosed subsidiaries, no headcount data, no funding rounds, and no identified parent organization.

Name

YOGAaccessories.com

Legal name

YogaAccessories.com

Website

https://yogaaccessories.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

YOGAaccessories.com is a U.S.-only Shopify-based e-commerce retailer founded in 1997, selling own-brand and third-party yoga equipment (mats, bolsters, blankets, props, apparel) and fitness accessories to individual practitioners, yoga studios, gyms, and institutions.

Ownership category

akta.pro rank

Product category

Yoga Equipment and Accessories Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

akta.pro secondary industries

Yoga, Pilates & Studio Wear Retail (CRAMACAE), Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Yoga equipment retail
• Yoga props wholesale
• Yoga mat supplies
• Meditation cushions
• Fitness accessories ecommerce

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales through e-commerce, offering a wide range of yoga mats, props, clothing, and accessories at retail and wholesale prices. The company also offers quantity pricing for large bulk orders to yoga studios and fitness facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

YOGAaccessories.com is a direct-to-consumer e-commerce retailer selling yoga equipment and accessories including yoga mats, bolsters, blankets, blocks, straps, bags, cleaners, towels, meditation cushions, eye pillows, foam rollers, fitness equipment, men's and women's yoga clothing, and aromatherapy products. The company also offers quantity/bulk wholesale pricing for yoga studios, gyms, and fitness facilities, and accepts purchase orders from schools and municipalities on a case-by-case basis.

Product overview

YOGAaccessories.com is a comprehensive yoga equipment and accessories e-commerce platform offering a wide range of products across multiple categories. The core product line centers on yoga mats (including own-brand premium weight, extra thick, extra long, extra wide, natural rubber, and TPE mats, as well as third-party premium mats from Manduka and JadeYoga), yoga bolsters (rectangular and round cotton varieties), yoga blankets (traditional Mexican, solid color, and deluxe/heavyweight versions), and yoga props (blocks, straps, bags, cleaners, towels). The company also offers fitness equipment (foam rollers, core training balls, Thera-Band products, strength training gear), men's and women's yoga clothing from Manduka and 4-rth brands, meditation cushions (zafus and zabutons), eye/neck pillows, and aromatherapy products. The business model combines proprietary YOGA Accessories branded products with curated resale of premium third-party brands. The company operates as a wholesale supplier to yoga studios and fitness facilities alongside retail consumer sales, offering quantity pricing for bulk orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Mats Collection of yoga mats including own-brand 1/4 inch Extra Thick Deluxe Yoga Mat, 1/8 inch Classic Yoga Mat, Premium Weight Yoga Mat, Textured Natural Rubber Yoga Mat, Natural Rubber Yoga Mat, Gaia ECO Yoga Mat, Premium Hanging TPE Exercise Mat, 1/4 inch Extra Long Deluxe Yoga Mat, 1/4 inch Extra Wide Deluxe Yoga Mat, 1/4 inch Extra Wide and Long Deluxe Yoga Mat, 3/8 inch Pilates Aero Yoga Mat, Fun Yoga Mat For Kids, and Teenage Mutant Ninja Turtles Modern Yoga Mat, plus resale of Manduka PROlite Yoga Mat and JadeYoga Cork Yoga Mat. Designed for individual practitioners, studios, kids, and various yoga practices including hot yoga and Pilates.
• Yoga Bolsters Yoga bolsters including Supportive Rectangular Cotton Yoga Bolster (24 x 12 x 6 inches), Supportive Round Cotton Yoga Bolster with removable cotton batting, and a collection including Pranayama, Small Round, Small Rectangular, and MaxSupport Deluxe varieties in round and rectangular shapes. Provides firm support for restorative yoga, yin yoga, prenatal yoga, and meditation.
• Yoga Blankets and Towels Yoga blankets including Handmade Traditional Mexican Yoga Blanket with tassels in 13 color themes, Solid Color Mexican Yoga Blanket with tighter weave, Handmade Deluxe Mexican Yoga Blanket, Extra Heavy Recycled Mexican Blanket, and Thunderbird Supreme Mexican Yoga Blanket. Also includes yoga mat towels for sweat absorption during hot yoga such as the Yoga Mat Towel by YOGA Accessories in microfiber.
• Yoga Blocks and Wedges Yoga support blocks and wedges including 6-inch Original SUPERBLOCK foam block and JadeYoga cork blocks used for alignment, support, and posture modification in yoga practice.
• Yoga Straps Cotton yoga straps available in 6-foot, 8-foot, and 10-foot lengths with cinch buckle, D-ring buckle, and pinch buckle closures for stretching and pose assistance.
• Yoga Mat Bags and Carriers Nylon yoga mat bags including large zippered bag, embroidered bag, and oversized drawstring options for carrying yoga mats and accessories.
• Yoga Mat Cleaners Yoga mat cleaning sprays including EverOM 4oz yoga mat cleaner and JadeYoga natural yoga mat cleaner for maintaining yoga mats and equipment hygiene.
• Zafus and Zabutons (Meditation Cushions) Meditation cushions including round and crescent cotton zafus, 100 percent cotton zabutons, and Zen cotton meditation pillows for seated meditation practice.
• Eye and Neck Pillows Silk and cotton eye pillows, some scented with lavender, plus neck pillows for relaxation, restorative yoga, and meditation support.
• Foam Rollers Muscle massage foam rollers in 12-inch and 36-inch sizes made from EVA foam, available in round and half-round options for myofascial release and recovery.
• Fitness Strength Training Equipment Strength training equipment including sit-up and stretch pads, exercise wheels, fitness balance cushions, Professional Core Training Ball (8-inch diameter with textured surface, no pump needed), HALO Spine Stretcher, and HALO Lumbar Massage Stretcher for back relief and stretching routines.
• Thera-Band Products Thera-Band resistance bands, exercise tubing with PVC handles, exercise bands, and FlexBar products for strength training and rehabilitation, with prices ranging from $3.99 to $28.99.
• Women's Yoga Clothing Women's yoga apparel including leggings, joggers, capris, shorts, tops, tank tops, hoodies, and bras sourced from Manduka (Essence Bra, Presence Bra, Presence Legging, Meditation Cardigan) and 4-rth brands.
• Men's Yoga Clothing Men's yoga apparel including tanks, tees, pants, joggers, and shorts sourced from Manduka (Men's Tech Tank) and 4-rth brands.
• Yoga Aromatherapy Aromatherapy products including EverOM lavender room spray and related bath and aroma items designed for yoga and meditation spaces.
• E-Gift Cards Digital gift cards available in $25, $50, and $100 denominations for gifting yoga products to other customers.
• Bulk Quantity Pricing Service Discounted bulk ordering service for yoga studios, gyms, and fitness facilities with tiered quantity pricing on items such as bolsters (8-23 units at $44.99, 24-59 units at $43.99, 60-999 units at $42.99), mats (12-36 units at $28.99, 37-72 units at $28.49, 73-999 units at $27.99), and blankets (10-20 units at $19.49, 21-50 units at $18.99, 51-999 units at $17.99).

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• MandukaminorOthersYOGAaccessories.com sells Manduka products including the Manduka PROlite Yoga Mat ($108.00), Essence Bra, Presence Bra, Presence Legging, Meditation Cardigan, and Men's Tech Tank. These are third-party branded products sold through the marketplace.
• JadeYogaminorOthersYOGAaccessories.com sells JadeYoga products including Cork Yoga Mat ($99.95) and Natural Yoga Mat Cleaner. JadeYoga is known for eco-friendly yoga mats and plants a tree for every mat sold through their Trees for the Future partnership.
• 4-rthminorOthersYOGAaccessories.com sells 4-rth clothing products including yoga pants, joggers, tank tops, hoodies, and shorts for both men and women. Products range from $28 to $92.
• Thera-BandminorOthersYOGAaccessories.com sells Thera-Band products including exercise tubing, resistance bands, and foam roller wraps. Products range from $3.99 to $28.99.
• HALOminorOthersYOGAaccessories.com sells HALO fitness products including the HALO Spine Stretcher ($69.99) and HALO Lumbar Massage Stretcher for stretching and recovery.
• ShopifycoreTechnology or IntegrationThe yogaaccessories.com website is powered by Shopify e-commerce platform. The site uses Shopify's infrastructure for product listings, shopping cart, checkout, and order management.
• BBB (Better Business Bureau)minorOthersYOGAaccessories.com is BBBOnLine accredited, meeting BBB Standards For Trust. The BBB issues Reliability Reports on all businesses.
• Trees for the Future (via JadeYoga)minorStrategic or Co-development PartnerThrough their partnership with JadeYoga, Trees for the Future plants a tree for every JadeYoga mat sold. Over two million trees have been planted so far through this environmental initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• REI: Large outdoor and fitness retailer that carries yoga mats, blocks, straps, and apparel in-store and online. Comparable because it sells overlapping categories to a similar consumer base, but as a broad assortment incumbent rather than a yoga-specialist.

Direct peers

• Manduka: Premium yoga mat, props, and apparel brand that YOGAaccessories.com resells. Directly comparable because both target yoga studios and individual practitioners with overlapping product categories (mats, bolsters, apparel) and Manduka also sells DTC, competing head-to-head.
• Liforme: Premium yoga mat and accessory brand with a strong DTC presence. Comparable because both compete for the higher-end yoga practitioner with performance-oriented mats and props, and Liforme also sells yoga props and bags.
• YogaOutlet.com: Online yoga apparel and accessories retailer. Directly comparable to YOGAaccessories.com as a multi-brand e-commerce store selling mats, props, and clothing to yoga practitioners, with similar assortment and price points.
• Gaiam: Mass-market yoga and wellness retailer offering mats, blocks, straps, bolsters, and apparel. Closely comparable to YOGAaccessories.com across product assortment and customer base (individual practitioners and studios), with a much larger brand footprint.
• Hugger Mugger: Long-established yoga prop and bolster brand (acquired by Manduka). Sells directly to studios and consumers the same bolsters, blankets, straps, and blocks that YOGAaccessories.com distributes, making it a direct specialty competitor.
• JadeYoga: Eco-friendly yoga mat brand whose Cork Mat and Natural Cleaner are stocked by YOGAaccessories.com. Both target eco-conscious yoga practitioners and studios, and JadeYoga also operates DTC, competing for the same premium-mat buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yogaccessories
• Facebookfacebook.com/YOGAaccessories
• LinkedInlinkedin.com/company/yoga-mat

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOGAaccessories.com