4-rth

Name

4-rth

Legal name

4-rth

Website

https://4-rth.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainable Yoga and Activewear Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Yoga, Pilates & Studio Wear Retail (CRAMACAE)

akta.pro secondary industries

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Activewear & Athleisure Cut & Sew (IMAOAEAA)

Keywords

• Sustainable activewear
• Men's yoga apparel
• Eco-friendly clothing
• Made in usa apparel
• Premium modal fabric

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through their Shopify-powered website selling directly to consumers. Products include yoga pants, shorts, leggings, hoodies, tops, and accessories for men and women. One-time purchase model with various price points ranging from $54 to $160 per item.
2. Gift Cards: Digital gift cards delivered by email, redeemable sitewide. Provides additional revenue stream with no fees or expiration pressure.
3. Wholesale: B2B wholesale channel for retailers. The FAQ states 'retailers can inquire directly for sustainable, USA-made yoga apparel partnerships.' Having a Shopify store expedites wholesale onboarding.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

4-rth designs, manufactures, and sells eco-luxury sustainable yoga and activewear apparel for men and women, using premium Modal fabric derived from sustainably harvested European birch trees. All garments are handcrafted in Downtown Los Angeles with locally sourced materials, and sold primarily direct-to-consumer through the company's Shopify-powered e-commerce website. A secondary wholesale channel serves retail partners, and digital gift cards are offered as an additional product line.

Product overview

4-rth is an eco-luxury activewear brand offering a comprehensive portfolio of yoga and athletic apparel for men and women. The product lineup includes men's yoga shorts (Transition Yoga Shorts, Fusion Yoga Short, Athletic Shorts), yoga pants (Cuffed Yoga Pants, Eco-Track Pants, Ultra Flex Pants, Yoga Dress Pants), joggers (Long Joggers, Cuffed Joggers), capris and leggings (Solid Capris, Tri-Color Capris, Long/3/4/Short Yoga Leggings), hoodies (Solid Fleece, Striped Fleece, Crossover, Sleeveless, Dual-Tone), tops (Tank Tops, Tees, Thermal), and underwear. The women's line mirrors this range with gender-specific cuts. The company also offers seasonal Winter Collection fleece products and a Luxury Fleece sub-brand. All products are handcrafted in Downtown Los Angeles using premium Modal fabric derived from sustainably harvested European birch trees. The collection emphasizes versatility, allowing garments to transition from studio yoga practice to everyday casual wear. Gift cards are also available as a service product.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Short Shorts Short inseam yoga shorts designed for hot yoga with a snug but comfortable fit, featuring durable Modal fabric construction. Targeted at men who practice yoga and need performance shorts for heated studios.
• Transition Yoga Shorts Yoga shorts available in solid and dual-tone colorways, designed for studio yoga practice with secure fit and flexible stretch fabric.
• Fusion Yoga Short Versatile yoga and gym shorts suitable for hot yoga, designed for maximum movement and comfort.
• Athletic Shorts Performance athletic shorts including cuffed yoga shorts, eco-track shorts, and ultra flex shorts for various activities.
• Cuffed Yoga Pants Form-fitting yoga pants with cuffed ankles delivering a secure tapered fit, made from eco-conscious Modal fabric. The number one selling style for three consecutive years. Priced at $86.00 per item.
• Long Joggers Relaxed-fit joggers with ribbed ankle cuffs, crafted from premium Modal. Designed for yin yoga, restorative practice, travel, and everyday athleisure wear. Available in Standard ($108.00), Performance Premium ($130.00), and Winter Edition Luxury-Fleece ($150.00–$160.00) variants.
• Solid Capris Mid-calf length capri pants made from premium Modal, suitable for yoga, gym training, hiking, and everyday wear. Standard 4/5 Zipper Pocket Capri ($92.00) and Performance Premium ($98.00) variants available.
• Tri-Color Capris Capri pants featuring contrasting rib panel detailing for a design-forward aesthetic, with same fit and fabric as solid capris.
• Long Yoga Leggings Full-length performance leggings with eco-friendly fabric, moisture-wicking properties, and secure waistband for yoga, training, and daily wear. Priced at $68.00 per item.
• 3/4 Yoga Leggings Mid-calf compression leggings designed for dynamic yoga, Pilates, and gym training with muscle support through the upper leg. Priced at $62.00 per item.
• Short Yoga Leggings Shorter-length performance leggings for warm sessions or all-day activity, with sustainable stretch fabric and supportive waistband. Priced at $54.00 per item.
• Yoga Dress Pants Tailored dress trousers with yoga-pant performance. Low-profile cut with clean front line, wrinkle-resistant fabric, suitable for professional settings and full yoga practice. Tactical Urban Dress Pant ($110.00) and Performance Premium Tactical ($140.00) variants.
• Urban Tactical Dress Shorts Dress shorts combining tailored appearance with performance stretch fabric, suitable for work and active wear. Standard ($76.00) and Performance Premium ($86.00) variants.
• Eco-Track Pants Modal eco-track performance fabric in straight-leg full-length cut, suited for gym training, outdoor yoga, and high-intensity movement with shape retention.
• Dual-Tone Eco-Track Pants Eco-friendly track pants made from recycled fabrics with dual-tone color scheme, ergonomic athletic fit for yoga, running, gym, and casual wear.
• Ultra Flex Pants Four-way stretch construction for Ashtanga, power yoga, and CrossFit; the most performance-focused pant in the collection.
• Winter Collection Pants Mid- and thick-weight fleece lounge pants for cold weather, balancing insulation with flexibility for yoga, lounging, or outdoor activities.
• Men's Hoodies Full range of men's hoodies including fleece hoodies (Solid Fleece/Solid Crossover $105.00–$130.00), Edge Crossover ($120.00–$130.00), Winter Collection Luxury-Fleece ($150.00), and Striped/Limited Edition ($110.00) variants for yoga warmups and everyday wear.
• Tank Tops Men's tank tops including Perfect Tanks, Sustain Tanks, and Racer-back Tanks designed for yoga and workouts.
• Tees and Tops Men's tops including Designer Raglan tees, Pocket Tees, Nautical Raglan Tees, Virtual Crew Tees, V-neck Tees, and Hybrid CREW Neck options.
• Thermal Tops and Bottoms Thermal layer pieces including Thermal V-neck Long Sleeve tops and Crosstrain Pants for cold weather practice.
• Men's Underwear Yoga compression shorts, Zen Boxer Briefs, and Zen JOCK Straps designed for yoga practice and everyday comfort.
• Sport Socks Performance sport socks priced at $12.00 per pair.
• Luxury Fleece Collection Premium winter luxury fleece apparel sub-line including crossover hoodies, long-cuffed joggers, and track pants for cold weather.
• Women's Collection Women's activewear including shorts, tanks, capris, cuffed joggers, pants, hoodie jackets, hoodie tops, bra tops, and halter tops, sharing the same premium Modal quality as the men's line.
• Gift Card Digital gift cards delivered instantly by email, redeemable sitewide with no fees or expiration. Available in variable amounts.

Quantifiable outcome

• 1,200+ satisfied customers with 4.9 average rating
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Laguna FabricscoreOthersFabric supplier based in Downtown Los Angeles. 4-rth sources their primary Modal fabric from Laguna Fabrics as part of their local supply chain commitment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PrAna: Sustainable yoga, travel, and activewear brand using organic cotton, recycled fibers, and responsible materials. Direct comparison to 4-rth's eco-luxury, natural-fabric, travel-friendly positioning.
• Beyond Yoga: LA-based inclusive activewear brand with soft, stretchy performance fabrics and a strong yoga/leggings assortment. Comparable on soft-handle fabrics, LA design roots, and lifestyle positioning.
• Alo Yoga: Premium yoga and athleisure brand offering men's and women's apparel with a strong studio-to-street aesthetic. Direct competitor to 4-rth in the premium men's yoga segment, with broader scale and celebrity-driven marketing.
• Manduka: Yoga-focused brand known for mats and a dedicated apparel line built around yoga practice and sustainability. Overlaps directly with 4-rth on yoga-specific men's apparel and eco-friendly materials.
• Spiritual Gangster: Yoga-lifestyle apparel brand blending premium activewear with sustainability and community-driven branding. Direct peer in the premium men's and women's yoga apparel segment.
• Onzie: California-based yoga and activewear brand producing colorful, performance stretch apparel with a strong studio-yoga identity. Comparable to 4-rth in yoga-first product positioning and LA design roots.
• Vuori: California-based premium performance and yoga apparel brand emphasizing sustainable fabrics, comfort, and versatile everyday wear. Closely comparable to 4-rth in eco-conscious positioning, west-coast identity, and crossover yoga/lifestyle assortment.
• Hard Tail Yoga: Family-owned US yoga apparel maker offering cotton-rich, comfortable activewear for men and women with a long operating history. Comparable to 4-rth in vertically-controlled US production, cotton/natural-fiber focus, and small-brand studio aesthetic.

Broad incumbents

• Lululemon: Global athleisure incumbent with extensive men's and women's yoga apparel lines, broad retail footprint, and dominant brand presence. Sets the competitive benchmark that smaller sustainable peers like 4-rth must differentiate against.
• Athleta (Gap Inc.): Gap-owned women's-focused performance and yoga apparel retailer with growing men's offerings and sustainability messaging. Comparable as a broader activewear retailer with a strong yoga core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/4rth
• YouTubeyoutube.com/@4-rthyogaclothing252/featured
• Facebookfacebook.com/4rthlifestyle
• Instagraminstagram.com/4rthlifestyle
• Pinterestpinterest.com/4rth
• LinkedInlinkedin.com/company/4-rth-lp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4-rth