Rowefarms

Name

Rowefarms

Legal name

Rowe Farms Meats

Website

https://rowefarms.ca

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Specialty Meat and Poultry Products

NAICS

Hog and Pig Farming (11221), Poultry and Egg Production (1123), Animal Production and Aquaculture (112)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Organic & Pasture-Raised Hog Farming (AFAEAEAI)

akta.pro secondary industries

Heritage/Specialty Breed Hog Farming (AFAEAEAJ), Goat Farming (Meat Goats) (AFAEAFAB), Grower Feed (Poultry Grow-out) (AFADACAI), Contract Hog Growing (Integrator/Production Contracts) (AFAEAEAK)

Keywords

• Specialty meat retail
• Grass-fed beef products
• Antibiotic-free meat products
• Free-run poultry products
• Preservative-free deli meats

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Physical retail store sales across 5 locations in Toronto and Guelph areas, offering fresh and frozen meats, poultry, eggs, and deli products directly to consumers.
2. E-commerce / Online Store: Online ordering through rowefarmsonline.ca with local delivery options and in-store pickup, generating direct-to-consumer revenue through digital channels.
3. Meat Fundraiser Program: Community fundraiser program where local schools, clubs, and sports teams sell Rowe Farms products to raise funds, generating revenue while building community relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Rowe Farms raises livestock on its own pasture and sources from local Ontario farms, then harvests, cuts, and directly retails meat and protein products. Its assortment includes grass-fed and pasture-raised beef, pork, chicken, turkey, lamb, organic eggs, rainbow trout, salmon, and preservative-free deli meats. Products are sold through Rowe Farms stores, its online storefront, and its community fundraiser program.

Product overview

Rowe Farms is a vertically integrated meat and protein company founded in 1972 in Guelph, Ontario. The company operates as part of the Harvest to Gather family of companies (alongside VG Meats and Olliffe Butcher Shop), offering a portfolio of sustainably-raised, locally-grown meat products. The product lineup includes grass-fed and pasture-raised beef, heritage breed pork (including Tamworth), free-run poultry (chicken and turkey), lamb, organic eggs, and specialty seafood (rainbow trout and salmon). Products span core protein offerings (100% Grass-Fed Beef, Antibiotic & Hormone-Free Beef/Pork/Chicken/Turkey/Lamb), specialty items (GMO-Free Tamworth Pork, GMO-Free Lamb), and value-added products (preservative-free deli meats, frozen hotdogs). The company also operates a Solar Dollar Rewards loyalty program and community fundraiser program, and offers farm tour experiences at Hillview Farm in Cayuga, Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% Grass-Fed Beef Beef from cattle raised on grass and forage for their entire life without grain finishing, producing a leaner product with higher vitamin, omega-3, and CLA content.
• GMO-Free Lamb Lamb raised on vegetarian feed containing no GMOs and sourced from local Ontario farms.
• GMO-Free Tamworth Pork Heritage-breed pork from Tamworth pigs raised free-range with feed containing no GMOs.
• Antibiotic & Hormone-Free Beef Beef from cattle raised pasture-fed for approximately 80% of their life and then grain-finished for marbling and flavor, without antibiotics or growth hormones.
• Antibiotic & Hormone-Free Pork Pork raised in free-run barns without sub-therapeutic antibiotics or growth-promoting hormones, supplied by farms that prohibit gestation crates.
• Antibiotic & Hormone-Free Chicken Chicken raised with unrestricted access to feed and water, using the Ross Ross breed and air-chilled to enhance tenderness and flavor.
• Antibiotic & Hormone-Free Turkey Turkey raised free-run on strictly vegetarian diets without antibiotics or growth hormones.
• Antibiotic & Hormone-Free Lamb Lamb offered by Rowe Farms under its Antibiotic & Hormone-Free product category.
• Preservative-Free Deli Meats Sliced roast beef and frozen turkey and beef hotdogs made without artificial preservatives, nitrates, or fillers.
• Organic Eggs Eggs from free-range hens raised in accordance with organic farming principles.
• Rainbow Trout Organic rainbow trout sourced to support organic farming principles.
• Salmon Organic salmon sourced to support organic farming principles.
• Rowe Farms Fundraiser Program A meat fundraising program for local schools, clubs, and sports teams that enables community organizations to sell Rowe Farms products and raise funds.
• Solar Dollar Rewards A free loyalty program in which customers earn Solar Dollars on purchases at Rowe Farms, VG Meats, and Olliffe retail locations and redeem them for discounts and exclusive experiences, including farm tours.

Quantifiable outcome

• Zero growth hormones used - complete ban on synthetic growth hormones since 1988
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Harvest to GatherflagshipStrategic or Co-development Partner · 1 January 2022Harvest to Gather is a family of companies established by VG Meats in 2022 that includes VG Meats, Rowe Farms, and Olliffe Butcher Shop. Together they represent over 150 years of collective history in Ontario communities, united by a mission to provide high-quality, delicious, regenerative food that contributes to the health of local families, ecosystems, and economies.
• Grand Valley Fortifiers (GVF)coreStrategic or Co-development PartnerLeading livestock nutrition company that works in partnership with Rowe Farms to formulate and provide vegetable grain feeds for animals. Ensures feeds contain no animal by-products, antibiotics, or growth promotants. Nutritionists from GVF carefully formulate feeds to promote robust immune systems and healthy, happy animals.
• True FoodscoreStrategic or Co-development PartnerThird-party certification organization whose Trustmark appears on Rowe Farms products. Verifies and continually monitors products from farm to shelf to ensure they consistently conform to label claims regarding antibiotic-free, hormone-free, and other standards.
• Canadian Food Inspection Agency (CFIA)coreStrategic or Co-development PartnerRegulatory body that approves facilities, reviews labeling claims, and conducts inspections. All Rowe Farms products are produced in CFIA-approved facilities with CFIA inspectors and veterinarians present during processing.
• Allan Savory (Holistic Management)minorOthersEducational partnership featuring Allan Savory's TED Talk as part of the Holistic Management foundational video series. Savory's holistic management framework underpins Rowe Farms' decision-making approach for regenerative outcomes.
• Hillview Farm (VG Meats - Cory Van Groningen)coreStrategic or Co-development PartnerWorking family farm in Cayuga, Ontario (Haldimand County) operated by Cory Van Groningen, eldest VG brother and co-founder of Harvest to Gather. Site of farm tours where visitors learn about holistic management, regenerative food production, and land stewardship.

Scale indicators5 records

Recent moves6 records

Direct peers

• VG Meats: Sister company within the Harvest to Gather family, also Ontario-based, raising and retailing meats through vertically integrated processing. Operates retail locations and serves as the upstream processing arm for Rowe Farms' harvested animals.
• Olliffe Butcher Shop: Sister company under Harvest to Gather, also a Toronto-area butcher retail concept focused on whole-animal butchery and house-made charcuterie. Shares procurement, processing, and brand ecosystem with Rowe Farms.
• Beretta Farms: Canadian specialty meat producer and retailer offering organic, grass-fed, and hormone-free beef, pork, poultry, and prepared foods. Operates retail locations and a farm-to-table model that directly mirrors Rowe Farms' positioning in the Ontario/specialty protein market.
• ButcherBox: US-based direct-to-consumer subscription service delivering 100% grass-fed beef, organic chicken, and heritage-breed pork to members nationwide. Competes with Rowe Farms for the same premium, ethically-sourced protein customer, though distributed via shipping rather than retail.
• Cumbrae's: Long-standing Toronto specialty butcher offering premium dry-aged meats, house-made charcuterie, and prepared foods across multiple GTA retail locations. Directly competes for the same health-conscious Ontario consumer with a similar high-touch retail experience.
• Crowd Cow: US-based DTC craft meat company delivering pasture-raised beef, pork, and chicken directly from independent ranches. Comparable to Rowe Farms on the farmer-direct, transparency-led positioning even though distribution is digital rather than physical retail.
• Porter Road: Pasture-raised, dry-aged meat company operating DTC e-commerce alongside Nashville butcher shops. Comparable on the curated, no-antibiotic-no-hormone positioning and on the dual retail-plus-shipping model.
• The Healthy Butcher: Toronto-based specialty butcher focused on 100% grass-fed, organic, and ethically sourced meats, with retail locations in the GTA. Directly competes with Rowe Farms for the same Ontario urban, health-conscious customer segment.

Broad incumbents

• Goodfood Market: Canadian meal-kit and grocery delivery company offering curated recipes and pre-portioned ingredients including ethically sourced meats. Competes indirectly with Rowe Farms for weeknight protein occasions among the same Ontario health-conscious households, though as part of a broader meal-solution offering.

Regional players

• St. Helen's Meat Packers: Ontario-based meat processor and wholesaler with retail presence, supplying restaurants, retailers, and consumers across the province. Comparable on Ontario protein sourcing and processing, but operates at a more wholesale- and foodservice-oriented scale rather than a DTC farmer-to-table brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rowefarms
• Facebookfacebook.com/rowefarms
• Instagraminstagram.com/rowefarms
• LinkedInlinkedin.com/company/rowe-farms-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowefarms