Harvest to Gather

Name

Harvest to Gather

Legal name

Harvest to Gather

Website

https://harvesttogather.ca

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Regenerative Meat Production

NAICS

Animal Slaughtering and Processing (3116), Animal Slaughtering and Processing (31161)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)

Keywords

• Regenerative meat production
• Local farm-to-table meat
• Holistic land management
• Wholesale meat distribution
• Specialty butcher retail

Headquarters

HQ city

Simcoe

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Meat Sales: Direct sales of locally raised, regeneratively-produced beef, poultry, lamb, duck and pork through retail storefronts and online ordering with home delivery.
2. Wholesale Distribution: Bulk meat sales to restaurants, retailers, and food service operators across Ontario.
3. Fundraiser Programs: Meat fundraiser programs for schools, youth sports teams, and community organizations where a portion of sales is donated to the organizing group.
4. Custom Product Development: Development of custom meat grinds and blends for independent restaurants and food service businesses seeking differentiated menu offerings.
5. Educational Webinars: Paid webinar series on holistic management foundations, available to Solar Dollar Rewards members at 500 Solar Dollars per course.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Harvest to Gather is a family-owned Canadian meat business that raises and sells locally produced, regeneratively farmed beef, poultry, lamb, duck, and pork through its family of brands (VG Meats, Rowe Farms, Olliffe Butcher Shop) via retail storefronts, brand-owned e-commerce sites, and wholesale distribution to restaurants and food service operators across Ontario. Beyond meat products, the company delivers holistic management education, ecological monitoring, and grazing planning services to farmers through its Ecosystem Hub Ontario sub-brand, and runs meat fundraiser programs for schools and youth organizations.

Product overview

Harvest to Gather is a family-owned Canadian business operating as a platform of four distinct brands unified by a commitment to regenerative agriculture and holistic management. The core product portfolio consists of premium, locally-raised meats (beef, poultry, lamb, duck, and pork) distributed through three retail sub-brands: VG Meats (a fourth-generation family business), Rowe Farms (sustainably-raised organic foods), and Olliffe Butcher Shop (a traditional butcher since 1975). Supporting these retail operations is Ecosystem Hub Ontario, which provides holistic management education and ecological monitoring/verification services. Additional offerings include free educational e-books on sustainability and food service business topics, farm tours at Hillview Farm, wholesale distribution, and grazing planning services. The company has been operating for over 40 years, serving Ontario customers from farm to city.

Differentiator

Problem solved

Functional benefit

Products and services

• VG Meats A fourth-generation family business located in Norfolk County, Ontario, providing beef, poultry, and pork products to customers across southern Ontario through retail storefronts, an online store (vgfarmtocity.ca), and associated holiday and fundraiser programs.
• Rowe Farms Sustainably-raised, locally grown, minimally processed organic foods brand focused on healthy eating and sustainable food sourcing, selling through its own retail locations and online store (rowefarmsonline.ca) with holiday shop and fundraiser channels.
• Olliffe Butcher Shop A traditional butcher shop operating since 1975, working directly with farmers and producers to supply customers and city chefs with premium meat products through retail storefront and online store (olliffe.ca).
• Ecosystem Hub Ontario A Savory-accredited Hub that teaches holistic management to local farmers and ranchers and offers services to verify regenerative land outcomes, including ecological monitoring and grazing planning services for Ontario farmers.
• Wholesale Meat Program Bulk and custom meat distribution to Ontario restaurants, retailers, and food service operators, with dedicated sales representatives, custom grind and blend development, and farm tour experiences for wholesale customers.
• Meat Fundraiser Program Structured meat-based fundraising program for schools, youth sports teams, dance studios, choirs, and extracurricular clubs, where a portion of sales is donated back to the organizing group through dedicated fundraiser portals (fundraisers.vgfarmtocity.ca, rowefarmsfundraisers.ca).
• Farm Tours at Hillview Farm Educational farm tours at Hillview Farm in Haldimand County, Ontario, where cattle, chickens, ducks, lamb, and other livestock are raised using holistic management, giving wholesale customers, retailers, and community visitors a behind-the-scenes view of regenerative practices.
• Ecological Monitoring Services Service for farmers and land managers that evaluates 15 leading indicators (soil health, organic matter, carbon sequestration, water quality, biodiversity, etc.) to verify the outcomes of regenerative land management.
• Grazing Planning Services Advisory service for farmers providing grazing plan design and scheduling for cattle, sheep, laying hens, ducks, and pasture-raised chicken to support holistic management outcomes.
• Holistic Management Webinar Series A 4-part paid webinar course on holistic management foundations, priced at 500 Solar Dollars and available to Solar Dollar Rewards loyalty program members through the webinars and events portal.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Savory InstitutecoreStrategic or Co-development PartnerHarvest to Gather serves as a Hub Verifier for the Canadian Hub of the Savory Institute, an international organization dedicated to promoting large-scale restoration of grasslands through holistic management. Co-founder Cory Van Groningen holds Hub Verifier certification.
• Holistic Management CanadacoreStrategic or Co-development PartnerCory Van Groningen is affiliated as a certified Field Professional in Holistic Management, contributing to advancing agricultural methodologies in Canada through education and training.
• Ecosystem Hub OntariocoreStrategic or Co-development PartnerCo-founded by Cory Van Groningen, Ecosystem Hub Ontario focuses on creating and supporting regenerative agriculture training and monitoring services. Serves as the Savory-accredited Hub for Ontario.
• nRhythmminorStrategic or Co-development PartnerListed as a partner organization on the Harvest to Gather About Us page, supporting holistic management and regenerative outcomes.
• Meat and Poultry OntariominorStrategic or Co-development PartnerIndustry association partnership supporting Ontario's meat and poultry sector with regulatory and industry standards.
• Hewitt's Dairy BarminorGTM or Marketing PartnerRecommended partner for farm tour guests needing washroom facilities and food services, located in Hagersville near Hillview Farm.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Applegate Farms: Large U.S. natural and organic meats brand (owned by Hormel) offering antibiotic-free, organic, and humanely-raised meats across grocery and foodservice. Provides a comparable 'natural/regenerative-adjacent' value proposition but at incumbent scale across mainstream retail.
• Maple Leaf Foods: Canada's largest prepared meats and poultry producer, owner of brands like Schneiders and Maple Leaf. Provides the broad meat-processing-and-retail context within which Harvest to Gather's smaller Ontario operations compete for shelf space, foodservice contracts, and consumer trust.

Direct peers

• Vital Farms: U.S. pasture-raised egg and now meat company with a Certified B Corp, regenerative-focused brand built on small-farm partnerships and storytelling. Mirrors Harvest to Gather's small-farm, animal-welfare-led marketing model in a publicly traded context.
• Strauss Brands: U.S. producer of pasture-raised, grass-fed, and organic veal and beef with a Certified Humane and regenerative-aligned supply chain. Comparable in combining regenerative sourcing, branded retail cuts, and food-service wholesale distribution.
• TruLocal: Canadian online meat delivery company offering locally-sourced, high-quality beef, chicken, pork, and seafood with a similar farm-to-door value proposition. Competes for the same health-conscious Ontario consumers seeking traceable, ethically-raised meats.
• Niman Ranch: U.S.-based network of independent family farmers and ranchers raising livestock traditionally and sustainably, with a Certified Humane, antibiotic-free positioning. Closest comparable in regenerative/sustainable meat branding and wholesale-to-foodservice model, though at much larger scale.
• Beretta Farms: Canadian family-owned producer and retailer of organic, grass-fed, and hormone-free meats, with a farm-to-table story similar to Harvest to Gather. Operates retail locations and wholesale across Ontario, competing directly with VG Meats and Rowe Farms for premium regenerative meat customers.
• Thousand Hills Lifetime Grazed: U.S. grass-fed beef producer sourcing from a network of regenerative ranches and selling direct-to-consumer and through retail/foodservice. Closely comparable regenerative, grazing-based meat model with similar storytelling and customer education emphasis.

Regional players

• Cumbrae Farms: Toronto-based specialty butcher and meat retailer sourcing from Ontario farms with a heritage-butcher focus since 1979. Overlaps directly with Harvest to Gather's Olliffe brand and VG Meats retail for premium Ontario butcher customers.
• St. Helen's Meat Packers: Ontario-based meat packer and processor with retail butcher counters, regional food-service wholesale, and farm-relationship sourcing. Comparable as an Ontario-rooted meat-processing and retail operation, though with less emphasis on regenerative positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VGMeats
• YouTubeyoutube.com/@coryvangroningen
• Facebookfacebook.com/VGMeats
• Instagraminstagram.com/VGMeats
• LinkedInlinkedin.com/company/harvest-to-gather

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvest to Gather