Mirassou

What Mirassou does

Mirassou is a California wine brand that produces and sells a portfolio of six varietals — Pinot Noir, Chardonnay, Moscato, Cabernet Sauvignon, Merlot, and Pinot Grigio — sourced from multiple California growing regions including Central Coast, Monterey County, San Luis Obispo County, Santa Barbara County, Lodi Delta, Sonoma County, and Clarksburg. Founded circa 1858, Mirassou claims the distinction of being the original California Pinot Noir winemaker. The brand is a registered trademark of E. & J. Gallo Winery, one of the largest wine companies globally, also headquartered in Modesto, California.

Winemaking relies on traditional and quality-control techniques including membrane pressing, cold settling, fermentation in stainless steel tanks, sur lie aging, partial malolactic fermentation, oak aging for select wines, night harvesting, cold soak fermentation, floatation clarification, and controlled-temperature fermentation (55-68°F). Multiple vintages have received Wine Enthusiast recognition, including 'Best Buy' designations for the 2016 Moscato and 2016 Pinot Grigio and a 90-point rating for the 2015 Pinot Noir.

Mirassou generates revenue through wholesale wine sales via nationwide retail distribution, with consumers locating retailers through the brand's store-locator tool. The brand positions itself for everyday occasions — casual consumption, social gatherings, picnics, cookouts — at accessible price points, targeting casual wine consumers and social-occasion drinkers. Marketing is content-led via the 'Mirassou Moments' blog, an email newsletter, and organic presence on Facebook, Twitter, and Pinterest. The organization is lean (11-50 employees), consistent with a brand-and-marketing entity operating within E. & J. Gallo's broader production and distribution infrastructure.

Name

Mirassou

Legal name

Mirassou Winery

Website

https://mirassou.com

Company type

Private

Founded year

1858

Operating status

Operating

Headcount range

1–10 employees

Short description

Mirassou is a California heritage wine brand producing six varietals — Pinot Noir, Chardonnay, Moscato, Cabernet Sauvignon, Merlot, and Pinot Grigio — sold nationwide through retail and owned by E. & J. Gallo Winery.

Ownership category

akta.pro rank

Product category

Wine

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• California wines
• Red wine varietals
• White wine varietals
• Pinot Noir wine
• Everyday wine consumption

Headquarters

HQ city

Soledad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Wine Sales: Mirassou generates revenue through the sale of bottled wines across multiple varietals including Pinot Noir, Chardonnay, Moscato, Cabernet Sauvignon, Merlot, and Pinot Grigio. Products are sold through retail distribution channels and potentially direct-to-consumer via the brand's website locator feature.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mirassou crafts and sells a portfolio of California wines from grapes sourced across renowned regions including Central Coast, Monterey County, San Luis Obispo County, Santa Barbara County, Lodi Delta, Sonoma County, and Clarksburg. The product line includes six varietals—Pinot Noir, Chardonnay, Moscato, Cabernet Sauvignon, Merlot, and Pinot Grigio—positioned at accessible price points for everyday occasions. Wines are distributed nationwide through retail stores, with consumers locating nearby sellers via the brand's website store locator.

Product overview

Mirassou is a California wine company offering a versatile collection of red and white wines crafted from grapes grown in California's most renowned wine regions. The portfolio consists of six distinct wine products: three white wines (Chardonnay, Moscato, Pinot Grigio) and three red wines (Pinot Noir, Cabernet Sauvignon, Merlot). Founded over 160 years ago as the original California Pinot Noir winemakers, Mirassou positions its wines for everyday celebrations and life's bright moments, emphasizing accessibility and enjoyment across the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinot Noir Light-bodied California red wine with notes of ripe red and black cherry, fresh raspberry, strawberry jam, and pomegranate, balanced with hints of oak and vanilla. Received 90 points from Wine Enthusiast for the 2015 vintage.
• Chardonnay Central Coast Chardonnay with a modern, fruit-forward profile featuring intense layers of nectarine, peach, and tropical fruit, with mellow structure and hints of oak and citrus. Crafted via membrane pressing, cold settling, fermentation in stainless steel tanks, sur lie aging, and partial malolactic fermentation.
• Moscato Lively white wine with light floral and fresh fruit aromas leading to sweet peach, ripe pineapple, and refreshing citrus on the palate. Solids are removed before fermentation by floatation, centrifuging, and racking for a smooth flavor profile.
• Cabernet Sauvignon Bold, fruit-forward red wine with blackberry, black cherry, and raspberry flavors layered with vanilla and soft tannins, sourced from top California vineyards for the 2016 vintage.
• Merlot Luscious red wine packed with dark fruit including blackberry, black cherry, and raspberry, layered with smooth vanilla, sweet aromatics, and soft tannins. Features a 24-hour cold soak before fermentation to improve color extraction and aromatics.
• Pinot Grigio Crisp, unoaked white wine opening with notes of citrus fruit and mellowing into a juicy bouquet of white peach, fresh pear, and green apple. Undergoes slow fermentation at cool temperatures (55-68°F) to preserve natural fruit flavors.

Quantifiable outcome

• Wine Enthusiast rated Mirassou Pinot Grigio 2016 as 'Best Buy' and 88 points
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• E. & J. Gallo WinerycoreOthersE. & J. Gallo Winery is the parent company and owner of the Mirassou brand. Mirassou is a registered trademark of E. & J. Gallo Winery. This ownership positions Mirassou within one of the largest wine companies globally.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sutter Home: Sutter Home is a California winery owned by Trinchero Family Estates with a comparable accessible-price portfolio including Moscato, Chardonnay, and red blends — directly competing in the same off-premise retail channels as Mirassou.
• Robert Mondavi Winery: Robert Mondavi is a flagship California winery founded in 1966 with deep varietal breadth and multi-region sourcing — directly comparable heritage positioning to Mirassou's "original California" claim, though at a higher price tier.
• La Crema Winery: La Crema is a California winery offering a comparable portfolio (Chardonnay, Pinot Noir, Cabernet) sourced from Sonoma and other coastal California regions — competing for similar varietal-focused, food-pairing consumers.
• 14 Hands Winery: 14 Hands is a Washington-state wine brand under Ste. Michelle Wine Estates offering a comparable red-and-white varietal portfolio at accessible price points — competing for the same casual-occasion consumer as Mirassou.
• Apothic Wines: Apothic is a Gallo-owned accessible California wine brand with a portfolio of red blends and varietals — directly comparable business model, distribution, and price positioning to Mirassou as a Gallo portfolio sibling.
• Barefoot Cellars: Barefoot is the #1 wine brand in the U.S., owned by E. & J. Gallo (Mirassou's parent). It competes in the same accessible tier across the same varietals and channels, making it the most relevant share-of-shelf competitor — though sister-brand dynamics also apply.
• Bogle Vineyards: Bogle is a family-owned California winery offering comparable varietals (Chardonnay, Cabernet, Merlot, Pinot Noir) at accessible price points from California regions including Clarksburg — overlapping Mirassou's sourcing geography and consumer base.
• Beringer Vineyards: Beringer is a historic California winery (founded 1876) offering a comparable red-and-white varietal portfolio at overlapping accessible-to-premium price tiers, and is similarly a heritage brand under a major wine conglomerate (Treasury Wine Estates).
• Woodbridge by Robert Mondavi: Woodbridge is a California wine brand under Constellation Brands positioned at the same accessible price tier with a similar varietal lineup, making it one of Mirassou's closest head-to-head competitors in grocery and mass retail.

Regional players

• Edna Valley Vineyard: Edna Valley Vineyard is a California winery focused on Central Coast varietals including Chardonnay and Pinot Noir, comparable varietal mix and sourcing geography to Mirassou though positioned at a slightly higher tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/home?status=https%3A%2F%2Fwww.mirassou.com%2F
• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.mirassou.com%2F
• Pinterestpinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.mirassou.com%2F
• LinkedInlinkedin.com/company/mirassou-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirassou