Estacionamento Digital

What Estacionamento Digital does

Estacionamento Digital is the commercial brand of SERBET - Sistema de Estacionamento Veicular do Brasil S.A., a Brazilian cloud-based parking management platform headquartered in Joinville, Santa Catarina, and controlled by the Spain-based international holding EYSA. The platform digitalizes public rotative parking ("zona azul") operations and also serves private parking operators, deployed across more than 35 Brazilian municipalities spanning Minas Gerais, Bahia, Paraná, Santa Catarina, Ceará, São Paulo, Rio Grande do Sul, Pernambuco, and Mato Grosso. Its primary client base is municipal governments and their concessionaires (e.g., BHTrans, TRANSALVADOR, AMC Fortaleza, URBS Curitiba); a secondary line serves private parking lots, patios, and shopping centers with multi-location management tooling.

The product stack combines a consumer-facing mobile application (iOS/Android), a web portal, SMS-based activation (short code 29092), WhatsApp business integration, a QR-code-driven "Parquímetro Virtual" (virtual parking meter) that requires no app install or registration, and traditional physical sales channels including uniformed street monitors, authorized point-of-sale partners, customer service centers, and physical parking meters. Underlying capabilities include real-time license plate verification, OCR-based video monitoring for automated enforcement, time-fractionalization with automatic credit refunds for unused parking, and payment routing through Pix instant payments, credit/debit cards, boleto, and cash. The platform is hosted on Brazilian cloud infrastructure to comply with the LGPD.

Revenue is generated through a mix of transaction-based tariff collection on public rotative parking (with revenue-share arrangements against municipal concession fees), pre-paid virtual credit sales denominated in R$30-R$100, and subscription-based management services for private parking operators. Distribution is hybrid: consumers self-onboard through digital channels while physical monitors and PDV partners continue to serve unbanked and non-smartphone-native users. Pricing per city varies between roughly R$1.25 and R$4.70 per hour for cars, with separate scales for motorcycles, cargo vehicles, and PCD/elderly (free with credential) categories, and minimum/maximum stay rules set contract by contract.

Name

Estacionamento Digital

Legal name

SERBET Sistema de Estacionamento Veicular do Brasil S.A

Website

https://estacionamentodigital.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Estacionamento Digital operates a cloud-based parking management platform serving 35+ Brazilian municipalities and private parking operators, offering mobile app, SMS, WhatsApp, and QR-code-based digital activation with Pix payments and OCR enforcement.

Ownership category

akta.pro rank

Product category

Digital Parking Management Software

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYTLAJAIAE

Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt)

Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Parking Infrastructure & Management (On/Off-Street, Smart Parking)

SECONDARYTLAJAIAC

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics)

Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Parking Infrastructure & Management (On/Off-Street, Smart Parking)

SECONDARYBPABAKAB

Parking Management & Enforcement (Citations, Permits, Compliance)

Business & Public Services/Facilities Management & Building Services/Parking & Traffic Management Services

SECONDARYTLAJAIAA

On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones)

Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Parking Infrastructure & Management (On/Off-Street, Smart Parking)

SECONDARYBPABAKAD

Parking Access & Revenue Control (PARCS) & Payment Systems

Business & Public Services/Facilities Management & Building Services/Parking & Traffic Management Services

Keywords

• Digital parking management
• Rotativo zona azul
• Smart parking platform
• Parking enforcement software
• Municipal parking concession

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Parking Tariff Collection: Users purchase virtual credits or pay per parking session. Tariffs vary by city and vehicle type (cars, motorcycles, cargo/loading). Revenue is generated from the difference between collected tariffs and municipal concession fees. Users can purchase credits via app/website (credit card, debit, Pix, boleto) or from monitors/PDVs (cash, cards).
2. Virtual Credit Sales: Pre-paid virtual credits purchased by users for parking activation across all cities and private parking lots in the Estacionamento Digital network. Credits are purchased in denominations (R$30-R$100) and consumed per parking usage.
3. Municipal Concession Fees: Revenue share arrangement with municipal governments for operating public rotativo parking zones (zona azul). Estacionamento Digital invests in technology infrastructure and manages operations in exchange for tariff collection rights under public concession agreements.
4. Private Parking Management: Management system for private parking lots, patios, and shopping centers, providing digital administration and customer relationship tools for private operators.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels6 records

Core offering

Estacionamento Digital operates a cloud-based digital parking management platform that enables drivers to register, purchase prepaid credits, and activate paid parking spots (zona azul) via a mobile app (iOS/Android), web portal, SMS, WhatsApp, or QR-code parquímetro virtual. It also licenses back-office management systems to municipal governments and concessionaires to run rotativo zones, and to private parking operators (lots, patios, shopping centers) for digital lot control, multi-location consolidation, and flexible enforcement models (tickets, plates, vehicle color).

Product overview

Estacionamento Digital is a unified parking management platform operated by SERBET - Sistema de Estacionamento Veicular do Brasil S.A. (part of international holding EYSA based in Spain). The platform provides a comprehensive suite of products including the Estacionamento Digital mobile app (iOS/Android), Parquímetro Virtual (web-based virtual parking meter), and management systems for both municipalities/prefectures and private parking operators. Users can activate parking through multiple channels: the mobile app, SMS, WhatsApp, web portal, physical sales points (PDVs), parking meters, and QR codes. The system supports PIX instant payments, time fractionalization, automatic allocation by monitors, and OCR-based video monitoring for enforcement. The platform operates across 37+ Brazilian cities including major markets like Belo Horizonte, Curitiba, Salvador, Fortaleza, and São Paulo.

Differentiator

Problem solved

Functional benefit

Products and services

• Estacionamento Digital Mobile App Mobile application for iOS and Android that allows drivers to register an account, purchase prepaid virtual credits, activate paid parking spots (zona azul) by license plate, view maps and balances, and receive expiration alerts across multiple Brazilian cities.
• Parquímetro Virtual (Virtual Parking Meter) Web-based virtual parking meter accessible via QR codes on parking zone signage that lets drivers activate parking and pay via Pix without downloading the mobile app or pre-registering, using CPF-based identification.
• Sistema de Gestão para Prefeituras e Concessionárias Comprehensive back-office management platform for municipalities and concessionaires to operate public paid rotativo parking zones, supporting tickets, parquímetros, cards, and digital internet/cellular activation, with OCR video monitoring for automated enforcement.
• Sistema de Gestão para Estacionamento Privado Digital management system for private parking lots, patios, terrains, and shopping centers that provides cloud-based lot control, multi-location data consolidation, and flexible operating models ranging from simple ticket printing to rigorous license-plate and vehicle-color tracking.

Quantifiable outcome

• Minute-by-minute billing accuracy with automatic credit refunds for unused time
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• EYSAcoreStrategic or Co-development PartnerEYSA is an international holding company headquartered in Spain that controls Estacionamento Digital through its Brazilian subsidiary SERBET. EYSA provides corporate oversight, administrative and operational support, and compliance governance. Data sharing occurs within the economic group for administrative, operational, and compliance purposes, subject to LGPD and GDPR protections.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ParkBee: ParkBee is a European digital parking platform focused on digitizing underused private parking capacity via app reservations — overlapping with Estacionamento Digital's private-operator management system and digital activation model.
• Digipare: Digipare is a Brazilian digital parking management provider focused on parking lot operators and concession systems, offering overlapping software capabilities with Estacionamento Digital's private operator and municipal management modules.

Broad incumbents

• Sem Parar: Sem Parar is a Brazilian electronic payment and convenience company (owned by Atlantia/Autopistas) that includes parking, tolls, and fueling; it competes with Estacionamento Digital through broader urban mobility payment coverage and large consumer brand reach in Brazil.
• PayByPhone: PayByPhone is an international mobile parking payment provider used by cities across North America, Europe, and Australia — offering comparable multi-channel activation (app, SMS, voice) and municipal partnerships similar to Estacionamento Digital's Brazilian footprint.
• ParkMobile: ParkMobile (now part of EasyPark) is a leading North American mobile parking payment app used by millions of drivers and hundreds of municipalities — directly comparable to Estacionamento Digital's app-based activation and municipal concession model.
• EasyPark Group: EasyPark is a European-headquartered digital parking platform operating across 20+ countries with mobile activation, dynamic pricing, and operator dashboards — closely mirroring Estacionamento Digital's municipal and operator offerings at international scale.

Direct peers

• Estapar: Estapar is one of Brazil's largest private parking operators and digital parking platforms, directly competing with Estacionamento Digital in both municipal zona azul concessions and private parking lot management across major Brazilian cities.
• Trio Intermediação e Serviços de Tecnologia Ltda: Trio is a Brazilian technology company providing digital parking payment and management solutions for municipalities, overlapping directly with Estacionamento Digital's zona azul concession and mobile activation offerings.

Regional players

• Park+: Park+ is an Indian smart-parking platform providing app-based discovery, booking, and automated enforcement — analogous to Estacionamento Digital's mobile app, OCR monitoring, and municipal concession services in a different geography.

Others

• EYSA (parent): EYSA is the Spanish international parking holding that controls Estacionamento Digital through SERBET, operating comparable smart-parking, regulation, and enforcement solutions in Spain and other international markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/estacionamentod
• Facebookfacebook.com/estacionamentodigital
• LinkedInlinkedin.com/company/estacionamento-digital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estacionamento Digital