YellowMap
YellowMap is a German geo-data platform operating a nationwide business directory, interactive city maps, route planning, and a B2B store locator (FilialFinder) serving consumers, SMBs, and retail chains across Germany and Austria.
- Company typePrivate
- Founded1999
- HeadquartersKarlsruhe, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What YellowMap does
YellowMap is a German geo-data and local search platform headquartered in Karlsruhe and operating as YellowMap AG since its founding in 1999. The company runs a comprehensive German business directory (Branchenbuch) integrated with interactive city maps (Stadtpläne), a route planner (Routenplaner), and utility locators for ATMs, pharmacies, hotels, restaurants, gas stations, hardware stores, banks, and other local services. Coverage spans all 16 German federal states and hundreds of municipalities, with city-level detail for Berlin, Hamburg, Munich, Cologne, Frankfurt, Stuttgart, Düsseldorf, Dortmund, Essen, Bremen, Leipzig, Dresden, Karlsruhe, Mannheim, Kiel, Freiburg, and others; Austria is also listed in operating geographies. The platform serves two principal user groups: German consumers searching for nearby businesses and services, and German businesses seeking online discoverability through directory listings.
The product portfolio centers on the Branchenbuch directory and Stadtpläne maps, supplemented by B2B modules including FilialFinder (a store locator SaaS for retail chains and multi-location enterprises) and SmartMaps (a separately branded mapping service at smartmaps.net). Businesses can register through Firmeneintrag to create and manage directory entries with contact details, categories, and descriptions, and generate custom location maps (Standortkarte) for their profiles. Third-party integrations include HRS for hotel booking, T-Mobile HotSpot-Finder, Notdienstapotheken emergency pharmacy lookup, Kinofilme (movie listings), and Veranstaltungen (events). No public APIs, SDKs, or developer documentation are exposed beyond an internal vCard endpoint.
Revenue is generated through recurring subscription streams: paid business listings, premium placements, and FilialFinder/SmartMaps enterprise licensing. Distribution is primarily organic via yellowmap.de for consumer traffic, with direct sales for B2B enterprise products. The company maintains a small operational footprint of 11–50 employees, is privately held with no parent company disclosed, and has no public funding history. The founder is Martin Hubschneider. There are no disclosed revenue figures, named enterprise customer logos, AI/ML capability claims, patents, or regulatory actions in the available data.
YellowMap firmographics
Firmographics- Name
- YellowMap
- Legal name
- YellowMap AG
- Website
- https://yellowmap.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YellowMap is a German geo-data platform operating a nationwide business directory, interactive city maps, route planning, and a B2B store locator (FilialFinder) serving consumers, SMBs, and retail chains across Germany and Austria.
- Ownership category
- akta.pro rank
YellowMap industry classification
Industry- Product category
- Local Business Directory & Mapping Platform
- NAICS
- Directory and Mailing List Publishers (51314)
- akta.pro primary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
- akta.pro secondary industry
- Local Search & Business Directories (BPAMAAAE)
Keywords
Where YellowMap is headquartered
LocationHeadquarters
- HQ city
- Karlsruhe
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
YellowMap business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Business Listings / Company Registration: Paid business listings where companies pay to be registered and featured in the directory
- Premium Placements: Premium positioning and featured placements for business listings
- FilialFinder: Store locator SaaS product for enterprise retail clients
- SmartMaps: Mapping solution product with separate licensing
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
YellowMap product offering
Product offeringCore offering
YellowMap operates a Germany-wide local search directory platform combining a business directory (Branchenbuch), interactive city maps (Stadtpläne), and route planning tools. Businesses can register and manage paid listings, while consumers search for nearby businesses, ATMs, gas stations, hotels, pharmacies, and restaurants by category and location. The company also sells B2B products including FilialFinder (store locator SaaS) and SmartMaps (mapping service).
Product overview
YellowMap operates as a local search and business directory platform for Germany, offering a unified portfolio of directory, mapping, and business listing services. The core product is the Branchenbuch (business directory), supplemented by Stadtpläne (city maps) covering German municipalities and districts. Business customers can add their companies via Firmeneintrag (business listing registration) and enhance discoverability through the FilialFinder store locator module. The platform also integrates SmartMaps for map visualization and a Routenplaner route planning feature. The service aggregates business information across categories including hotels, restaurants, gas stations, hardware stores, banks, and more, serving both consumers searching for local businesses and businesses seeking online visibility.
Differentiator
Problem solved
Functional benefit
Brands
- SmartMaps: Location-based mapping service offered by YellowMap
Products and services
- YellowMap Branchenbuch
Companies that use YellowMap
Customer profileSegments3 records
Ideal customer profiles3 records
YellowMap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
YellowMap partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- YellowMap AG (Corporate Entity)coreYellowMap AG is the parent company operating the yellowmap.de local search platform. The company also provides related products including FilialFinder (store locator) and SmartMaps.
- HRS (Hotels)minorHRS hotel booking integration provides hotel search and booking functionality within YellowMap's local search platform
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
YellowMap competitors and assessment
Company assessmentBroad incumbents
- Yelp: Global consumer-facing local business directory and reviews platform. Comparable to YellowMap's Branchenbuch and SMB listing model, though operating primarily in North America and English-speaking markets.
- HERE Technologies: Global mapping and location platform headquartered in the Netherlands. Comparable to YellowMap's mapping and routing offering (SmartMaps, Routenplaner) but operating at enterprise scale across automotive, logistics, and consumer use cases.
- TomTom: Dutch mapping and navigation company with strong European coverage. Comparable to YellowMap's mapping and routing capabilities, but operating at global scale with automotive and enterprise customers.
- Mapbox: Developer-focused mapping platform providing APIs, SDKs, and customizable map tiles. Comparable to YellowMap's SmartMaps product line but serving a much broader global developer and enterprise customer base.
- Google Maps: Global dominant mapping and local search platform. Overlaps with YellowMap's local business discovery and routing functionality at massive scale, shaping the entire category in which YellowMap competes.
Direct peers
- 11880.com: German online directory and phone-number lookup service from Telegate. Comparable to YellowMap as a digital directory monetized through SMB listings and call-forwarding services.
- Das Örtliche: Major German local business directory operated by Deutsche Tele Medien. Directly comparable to YellowMap in providing categorized local business search across German municipalities.
- meinestadt.de: Germany-focused local search and directory portal covering cities, events, and businesses. Closely comparable to YellowMap's combined directory-plus-city-map proposition for German consumers.
- Gelbe Seiten (Yellow Pages Germany): Germany's most recognized business directory, operating both print and digital listings. Directly comparable to YellowMap as a German-localized business directory competing for SMB listing and discovery traffic.
Others
- OpenStreetMap: Open-source collaborative mapping project providing underlying geospatial data. Adjacent ecosystem participant — YellowMap's SmartMaps and Routenplaner likely depend on or are influenced by OSM-style open geo data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
YellowMap social profiles
Digital presenceYellowMap financial estimates
Financial estimateRevenue estimate
Valuation estimate
YellowMap leadership team
Management profileNumber of profiles
Profiles1 record
YellowMap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YellowMap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YellowMap
What does YellowMap do?
YellowMap operates a Germany-wide local search directory platform combining a business directory (Branchenbuch), interactive city maps (Stadtpläne), and route planning tools. Businesses can register and manage paid listings, while consumers search for nearby businesses, ATMs, gas stations, hotels, pharmacies, and restaurants by category and location. The company also sells B2B products including FilialFinder (store locator SaaS) and SmartMaps (mapping service).
Is YellowMap a public or private company?
YellowMap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YellowMap founded?
YellowMap was founded in 1999. It employs 11 to 50 people.
Where is YellowMap based?
YellowMap is headquartered in Karlsruhe, Germany, in the Europe region.
How does YellowMap make money?
Four revenue lines are on record. Business Listings / Company Registration is the primary driver. The others are premium Placements, filialFinder and smartMaps.
Who are YellowMap's main competitors?
Broad incumbents on record are Yelp, HERE Technologies, TomTom, Mapbox and Google Maps. Direct peers are 11880.com, Das Örtliche, meinestadt.de and Gelbe Seiten (Yellow Pages Germany). OpenStreetMap is listed as an others.
Does YellowMap have an API?
No public API is recorded for YellowMap.
What industry is YellowMap in?
YellowMap's product category is Local Business Directory & Mapping Platform. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms, with a secondary code of BPAMAAAE, Local Search & Business Directories. Its NAICS code is 51314.