What Dojo Agency does

Dojo Agency is an independent, Portland-based creative and marketing agency founded in 2007 by Jeff Selin and Rachel Falk, operating with a small core team of 1-10 senior strategists, designers, and marketing professionals augmented by an extended network of specialists in animation, cinematography, photography, and audio engineering. The firm delivers integrated ad campaigns, digital experience design and development, brand identity systems, healthcare marketing, print collateral, and custom animation and illustration. Its underlying technology stack is conventional (WordPress, HTML5, CSS, JavaScript, PHP), differentiated less by proprietary code than by a documented Brand Discovery Method that combines brand archetypes, virtues, story arcs, perception audits, and a customer journey mapping framework adapted from Joseph Campbell's Hero's Journey.

The agency serves a diversified but healthcare-anchored client base spanning hospitals and health systems (Providence Health, Salem Health, Adventist Health), health insurers and nonprofit CO-OPs (Colorado HealthOP, Oregon's Health CO-OP), healthcare nonprofits (National Psoriasis Foundation, Consano, Ovarian Cancer Alliance of Oregon and Southwest Washington), outdoor and lifestyle brands (Global Cases USA, Amabilis, Pacific Bags), and B2B and education clients. Go-to-market is sales-led, driven by portfolio showcasing on the company website, direct website contact, and relationship-based referrals in the Pacific Northwest and select U.S. markets.

Dojo Agency generates revenue through project-based professional services engagements with quote-based, custom pricing tied to scope, complexity, and duration, with select multi-year retained relationships (notably Global Cases USA since 2016). The firm is privately held with no disclosed external funding rounds, no parent company, and no evidence of M&A activity; ownership rests with the two co-founders, and the business is sustained through ongoing client engagements and repeat work rather than institutional capital.

Name

Dojo Agency

Legal name

Dojo Agency

Website

https://dojoagency.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Dojo Agency is an independent Portland-based creative agency founded in 2007 that delivers brand strategy, integrated campaigns, digital experiences, and healthcare marketing for hospitals, insurers, nonprofits, outdoor brands, and B2B clients.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative agency services
• Brand strategy consulting
• Integrated marketing campaigns
• Digital experience design
• Healthcare marketing services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based professional services including brand strategy, campaign development, digital design and development, video production, animation, and illustration. Clients engage for specific campaigns or ongoing marketing partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dojo Agency is an independent creative agency that delivers project-based professional services including brand strategy, integrated marketing campaigns across traditional and digital channels, custom web/UX/eCommerce design and development, brand identity systems, video production, animation and illustration, and healthcare marketing. Engagements are quote-based and customized to client scope, with a small core team supported by an extended network of specialists.

Product overview

Dojo Agency is an independent creative/marketing agency offering a comprehensive suite of services rather than a software product. Their core offerings include: Integrated Ad Campaigns (combining traditional and digital media), Digital Experience Services (UX design, web development, eCommerce), Brand Identity Systems (naming, logos, guidelines), Healthcare Marketing (specialized for hospitals and health insurers), Print Design, Animation and Illustration, and a Brand Strategy/Story Development Method. These services are delivered as professional agency offerings rather than packaged software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Ad Campaigns Multi-channel advertising campaigns combining TV, radio, print, outdoor, and digital media with story-driven creative strategy to build brand unity and deliver measurable results for organizations across healthcare, nonprofit, outdoor, education, and B2B sectors.
• Digital Experience Services User-experience (UX) design, front-end design, custom code development, websites, landing pages, eCommerce platforms, shopping carts, and marketing automation implementation for organizations across healthcare, outdoor, nonprofit, B2B, and education sectors.
• Brand Identity Systems Comprehensive brand development including discovery, research, creative strategies, go-to-market plans, naming, logos, icons, colors, fonts, photo direction, voice, style, illustrations, design statements, taglines, headlines, traits, assets, brand guidelines, templates, and launch events for organizations across multiple sectors.
• Healthcare Marketing Specialized marketing services for hospitals, health insurance organizations, and healthcare nonprofits including brand campaigns, video production, photography art direction, print design, and digital advertising, with deep vertical experience serving health systems and insurers.
• Print Design Tactical print materials designed as keepsakes including collateral, posters, banners, annual reports, and direct mail pieces that provide physical, tactile brand experiences for clients across sectors.
• Animation and Illustration Custom character creation, animation production, illustrated video content, and character sets with animation architecture, look and feel, voice, and animation style for marketing communications, education, and brand storytelling.
• Brand Strategy and Story Development Method Creative collaboration approach using brand exploration techniques including brand archetypes, brand virtues, story arcs, brand perception analysis, discovery interviews, and brand drivers analysis to uncover core stories for brand and marketing campaigns, paired with a Hero's Journey-based customer journey mapping methodology.

Quantifiable outcome

• Reduced cost per acquisition from $250 to $85 (66% reduction) with 400% engagement increase for Oregon's Health CO-OP
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ovarian Cancer Alliance of Oregon and Southwest WashingtoncoreStrategic or Co-development PartnerSelected as digital agency partner for strategy, UX, design and coding. Featured as 2026 partner showcase on Dojo Agency website, indicating ongoing strategic relationship for brand and digital services.
• Intuitive DigitalminorStrategic or Co-development PartnerExecutive Strategic Partner with Nick Footer (CEO) listed as part of Dojo Agency's extended team. Intuitive Digital develops effective digital marketing strategies for clients in local businesses, e-commerce, B2B, non-profits, and education sectors.
• Andy Batt PhotographyminorImplementation/ SI/ Consulting PartnerPhoto artist and post production studio collaborated with for Providence True Health campaign photography. Dojo Agency art directed photography for print and outdoor advertising.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Instrument: Portland-based independent creative and digital agency offering brand identity, integrated campaigns, digital experiences, and content production. Directly comparable to Dojo in size, geography, and service mix across brand, digital, and campaign work for mission-driven and consumer clients.
• Mekanism: Independent full-service creative agency producing brand storytelling, integrated campaigns, content production, and digital experiences for consumer and healthcare-adjacent brands. Directly comparable to Dojo in service mix and storytelling-led positioning, though larger and headquartered in San Francisco.
• Pereira O'Dell: Independent full-service creative agency with brand strategy, advertising, and digital production capabilities for consumer and health/wellness brands. Comparable to Dojo in independent boutique structure and integrated storytelling-led campaign work, though larger and San Francisco-based.
• North (formerly North): Portland-based independent branding and design agency offering brand identity, strategy, and digital experience design. Comparable to Dojo in Pacific Northwest roots, independent structure, and emphasis on brand identity systems and story-driven design.
• Healthy Brand Architects: Boutique brand and marketing agency specializing in natural, organic, and health-and-wellness CPG brands. Comparable to Dojo in project-based storytelling work and brand identity builds, with overlapping clients in health-adjacent consumer and lifestyle categories.
• Grady Britton: Portland-based independent full-service creative agency with integrated advertising, brand, digital, PR, and social capabilities. Closely comparable to Dojo in service scope, regional footprint, and independent boutique positioning, often competing for the same Pacific Northwest brand work.
• The Bloc: Independent health-and-wellness creative agency delivering brand strategy, integrated campaigns, and digital experiences for pharma, biotech, and healthcare clients. Directly comparable to Dojo for healthcare AEP-season campaigns, brand identity, and patient/HCP engagement work.
• Calcium (formerly GA Creative): Independent healthcare-focused creative agency providing brand strategy, content, and integrated campaigns for hospitals, health systems, and pharma brands. Closely comparable to Dojo's healthcare marketing vertical, with similar account-based selling motion and storytelling-led approach to clinical and consumer health audiences.

Broad incumbents

• Wieden+Kennedy: Portland-headquartered global creative agency founded in 1982, known for integrated brand storytelling, campaigns, and digital work for marquee clients (Nike, Coca-Cola). Operates in the same Pacific Northwest creative ecosystem and competes for the same brand storytelling engagements as Dojo, but at vastly larger scale and global footprint.

Emerging players

• Intuitive Digital: Portland-area digital marketing agency (CEO Nick Footer is listed as Dojo's Executive Strategic Partner) focused on local businesses, e-commerce, B2B, non-profits, and education. Partial overlap with Dojo on digital services and shared client categories, with a more performance-marketing tilt.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dojoagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dojo Agency