Coastal Orthodontics

What Coastal Orthodontics does

Coastal Orthodontics is a privately held, single-doctor orthodontic practice founded in 2005 by Dr. Allen Litvak Jr., DMD, operating three clinical offices across the Florida panhandle in Pensacola (headquarters), Gulf Breeze, and Milton. The practice delivers comprehensive orthodontic treatment to children, teens, and adults, including traditional metal, clear/ceramic, gold, lingual, and self-ligating braces, Invisalign clear aligners (including Invisalign Teen and Invisalign Adult sub-lines), TMJ/TMD appliances, and specialized dentofacial orthopedic and craniofacial orthodontics. Treatment planning is supported by iTero 3D digital scanning and digital X-ray imaging, both sourced from third-party vendors rather than developed in-house.

The practice generates revenue through per-case professional services fees for orthodontic treatment, supplemented by insurance reimbursement for covered procedures. Pricing is customized to case complexity; payment options include cash/check courtesy discounts, major credit cards, Flex Plan arrangements, and monthly payment plans, with complimentary initial consultations used as a patient-acquisition mechanism. Distribution is exclusively through direct in-person visits at the three office locations, supported by a Refer a Friend program, patient testimonials, and a content-driven website.

The business is operated without external investment, parent company, or private equity backing. Dr. Litvak personally performs all consultations and treatment plans, supported by a small team of orthodontic assistants, an EDDA-certified dental assistant with 25 years of experience, and office management. Competitive positioning rests on Dr. Litvak's University of Pennsylvania training and minimal-extraction philosophy, multi-location regional accessibility, and 20 years of community presence in the Pensacola market.

Name

Coastal Orthodontics

Legal name

Coastal Orthodontics

Website

https://coastalorthodontics.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Coastal Orthodontics is a privately held, single-doctor orthodontic practice founded in 2005 by Dr. Allen Litvak Jr., operating three offices in Pensacola, Gulf Breeze, and Milton, FL, serving children, teens, and adults with braces, Invisalign, and TMJ treatment.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAD

Clear Aligner Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABAKAC

Orthodontic Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABABAH

Cleft & Craniofacial Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Traditional braces
• Dentofacial orthopedics
• Digital orthodontic imaging

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: The practice generates revenue through orthodontic treatment fees including braces (metal, clear, gold), Invisalign treatment, and specialized appliances. Treatment costs vary based on individual needs and treatment plans. Payment options include full payment by cash or check with courtesy discount, payment arrangements coinciding with Flex Plan needs, and major credit cards. Insurance coverage is accepted for orthodontic treatment.
2. Insurance Reimbursement: The practice works with dental insurance plans that cover orthodontic treatment, filing claims on behalf of patients

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Coastal Orthodontics provides comprehensive orthodontic treatment services for children, teens, and adults across three Florida-based office locations. Core offerings include multiple orthodontic appliance systems (traditional metal braces, self-ligating braces, clear/ceramic braces, gold braces, lingual braces) and the Invisalign clear aligner product line, supplemented by dentofacial orthopedic appliances (Forsus, Herbst, Palatal Expander, Twin Block, MARA, Headgear), TMJ/TMD treatment, two-phase treatment, craniofacial orthodontics, retainers, and adjunct diagnostic/digital imaging services.

Product overview

Coastal Orthodontics is a single-location orthodontic practice led by Dr. Allen Litvak Jr., DMD, offering a comprehensive range of orthodontic treatments across three office locations in Pensacola, Gulf Breeze, and Milton, FL. The practice provides multiple teeth-straightening approaches: traditional fixed braces (metal, ceramic/clear, gold, lingual, and self-ligating variants), and removable clear aligner systems (Invisalign for adults, teens, and general use). Beyond core alignment treatments, the portfolio includes specialized orthopedic appliances for jaw development (Palatal Expander, Forsus, Herbst, Headgear, Twin Block, MARA), retainers (including Vivera brand), TMJ/TMD treatment, and digital imaging services. The practice also offers specialized services including Two-Phase Treatment for children, Craniofacial Orthodontics for cleft lip/palate patients, and uses iTero digital scanning for treatment planning. Services span all ages from children (recommending initial evaluation at age 7) through adults, with treatments available at three Florida locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces Metal braces made of high-grade stainless steel that straighten teeth using metal brackets and archwires, with option for colored elastics.
• Self-Ligating Braces Braces made from the same materials as traditional braces but without elastics, using a specialized clip instead to reduce friction and require fewer adjustments.
• Clear (Ceramic) Braces Braces made of clear materials that are less visible than metal braces, used mainly on older teenagers and adult patients with cosmetic concerns.
• Gold Braces Stainless steel braces coated in gold, providing a cosmetic alternative to traditional metal braces with comparable cost to clear braces.
• Lingual Braces Customized braces hidden behind teeth, invisible when smiling, suitable for athletes, musicians, actors, and adult professionals.
• Invisalign Clear Aligners Series of clear, removable aligners made with proprietary SmartTrack material that straighten teeth without metal brackets or wires, virtually invisible during treatment.
• Invisalign for Teens Clear aligner system designed for teenagers with compliance indicators to monitor wear time, up to 50% faster treatment with weekly aligner changes, includes Invisalign Teen Guarantee.
• Invisalign for Adults Clear aligner treatment for adults using advanced technology with SmartTrack material for 75% more predictability than off-the-shelf aligners.
• TMJ/TMD Treatment Treatment for Temporomandibular Disorder including custom appliances to relieve jaw pain, headaches, and other associated symptoms.
• Digital X-rays Advanced digital X-ray imaging technology providing clear dental photos with less radiation exposure than traditional X-ray technology.
• Forsus Fatigue Resistant Device Fixed orthodontic appliance that promotes jaw growth in adolescents to eliminate excessive overbites, improve tooth fit, and potentially prevent jaw surgery.
• Palatal Expander Orthodontic appliance that gently widens the upper jaw to create proper space for growing teeth in young children.
• Herbst Appliance Fixed appliance that reduces overbite by encouraging lower jaw forward growth, worn for about 12-15 months on younger children.
• Headgear Orthodontic device used to restrict forward growth of upper teeth and jaw in patients with overbite or underbite.
• Retainers Custom-made appliances (removable or fixed) that hold teeth in new positions after braces treatment to prevent regression.
• Vivera Retainers Custom-made retainers using the same technology as Invisalign clear aligners, provided after treatment completion.
• Twin Block Appliance Functional appliance with separate upper and lower arch pieces that advance lower jaw position, worn full-time including while eating.
• MARA Appliance Mandibular Anterior Repositioning Appliance that encourages lower jaw growth to correct severe overbites and minimize need for extractions or surgery.
• Two-Phase Orthodontic Treatment Specialized treatment process combining tooth straightening and facial changes, with Phase One focused on jaw development and Phase Two on full braces alignment.
• Craniofacial Orthodontics Sub-specialty treatment for patients with cleft lip and palate and other craniofacial birth defects, working with surgical teams.
• Dentofacial Orthopedics Guidance of facial growth and development in children using specialized appliances to correct jaw and facial abnormalities.
• iTero Digital Scanning Digital scanning system used to create fast, precise 3D digital images of teeth for treatment planning and aligner fabrication.

Quantifiable outcome

• Faster treatment with weekly aligner changes - up to 50% shorter treatment times with Invisalign
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• America's ToothFairyminorStrategic or Co-development PartnerCoastal Orthodontics is a member of America's ToothFairy Practice of Distinction program, dedicated to eliminating children's preventable tooth decay. As a member, they participate in outreach with ToothFairy 101 Community Education Kit, Smile Drive and other community initiatives, sponsorship of local Girl Scout/Boy Scout patch programs, and offer free membership for patients to join America's ToothFairy Kids Club. America's ToothFairy is a nonprofit organization that aims to reduce tooth decay, which affects more than 17 million children.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• Candid: Direct-to-consumer clear aligner brand competing for the same mild-to-moderate orthodontic case starts Coastal targets. Forces Coastal to differentiate on clinical complexity, in-person supervision, and outcome guarantees.
• Tend Dental: Tech-enabled, design-forward dental startup expanding into specialty services including orthodontics. Represents the emerging wave of consumer-experience-focused practices that Coastal competes against for design-conscious adult patients.

Broad incumbents

• Heartland Dental: Largest U.S. dental support organization (DSO), supporting thousands of practices including orthodontic service lines. Comparable to Coastal as a competing practice model with multi-location orthodontic delivery, but at vastly greater scale with corporate backing.
• Pacific Dental Services: DSO supporting hundreds of practices including specialty orthodontic services. Comparable to Coastal as a competing orthodontic service provider, but with national scale and modern clinical technology infrastructure.
• Mortenson Dental Partners: Large DSO with strong orthodontic and multi-specialty offering. Comparable to Coastal in service mix but operates at materially greater scale with regional concentration similar to Coastal's Florida panhandle footprint.
• Aspen Dental Management (The Aspen Group): Large DSO with hundreds of supported offices including orthodontic offerings (braces and clear aligners). Competes for the same orthodontic case mix in regional markets and benefits from scale advantages Coastal lacks.
• Smile Brands: DSO supporting general and specialty dental practices including orthodontics. Competes with Coastal for orthodontic case starts in shared regional markets, with greater marketing scale and broader insurance participation.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners — both used by Coastal. While not a direct practice competitor, Align shapes pricing, technology cycles, and the consumer awareness environment that Coastal Orthodontics operates within.

Direct peers

• Western Dental & Orthodontics: DSO with an explicit orthodontic sub-brand and significant share of braces/clear-aligner case volume. Directly comparable to Coastal Orthodontics as a multi-location orthodontic provider serving general-consumer patient bases.

Regional players

• Affordable Dentures & Implants: Multi-location dental group expanding into adjacent specialty services. Comparable to Coastal as a regional, multi-office dental brand with a focused service portfolio and consumer-friendly positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/NMDV7Fl9PxE
• Xx.com/litvakortho
• LinkedInlinkedin.com/company/coastal-orthodontics-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Orthodontics