EP Pro

What EP Pro does

EP NY (operating as EP Pro, founded 1995 and rebranded in 2017) is a privately-held women's golf apparel brand headquartered at 437 Fifth Avenue, New York City, and legally organized under Summit Golf Brands. The company designs and sells a focused catalog of women's golf wear — polos, skorts, shorts, pants, dresses, layers, vests, jackets, and seasonal sunshirts — built on performance fabrics featuring UV 50+ Solar Tech, moisture-wicking nano technology, antimicrobial treatments, and Nano Technology Crystal Cooling. Products span XS through XXL and are differentiated by an extensive library of proprietary signature prints (Watercolor Horizons, Shibori Plaid, Abstract Ikat, Geo Paisley, Floral collections) positioned at the intersection of athletic performance and lifestyle aesthetics.

The business operates almost exclusively through a direct-to-consumer e-commerce channel via its Shopify-powered website epnygolf.com, with no enterprise sales motion and no sales team disclosed. Products are priced at MSRPs from $50 (polo 3-pack) to $134 (golf dress), though the site is currently running an 85% sitewide summer sale with code SUMMER85, and as of December 1, 2025 all sales are final with no refunds or exchanges. A secondary licensing revenue stream is generated through collegiate partnerships with Wake Forest University, Virginia Tech, and Vanderbilt. Marketing is limited to organic Instagram (@epnygolf) and Facebook plus email newsletter capture. Operating geographies include the United States (primary), Canada, Bermuda, and select European markets, with domestic UPS shipping and free shipping on orders over $100.

The company has 51–100 employees, no public filings, no disclosed funding rounds, and no AI/ML capabilities in evidence. Customer service operates Monday–Friday 8AM–5PM CST via phone (800-462-5419) and email. The combination of aggressive discounting, a final-sale policy, single-channel distribution, and no recent capital events points to an operation that is either stabilizing at a small scale or in a managed wind-down posture rather than a growth-phase DTC brand.

Name

EP Pro

Legal name

Summit Golf Brands

Website

https://epnygolf.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

EP NY (EP Pro) is a New York–based women's golf apparel brand founded in 1995, selling performance polos, skorts, dresses, and layers direct-to-consumer via a Shopify storefront, with secondary collegiate licensing revenue from select universities.

Ownership category

akta.pro rank

Product category

Women's Golf Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

akta.pro secondary industries

Golf Footwear & Apparel Retail (CRAMACAH), Golf & Tennis Performance Apparel (CRAAAEAF)

Keywords

• Women's golf apparel
• Performance sportswear
• Golf skorts
• Golf polos
• Athletic apparel

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer Apparel Sales: EP NY generates revenue through direct-to-consumer sales of golf apparel via its e-commerce platform epnygolf.com. Products include tops (polos, sunshirts, layers), bottoms (skorts, shorts, pants), dresses, and accessories. All sales appear to be one-time product purchases with no recurring subscription component.
2. Collegiate Licensed Merchandise: EP NY creates custom collegiate-branded products for universities (Wake Forest, Virginia Tech, Vanderbilt) featuring school colors and logos, suggesting a licensing revenue stream from collegiate partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EP Pro (branded as EP NY) designs, produces, and sells women's golf apparel including polos, sunshirts, skorts, shorts, pants, dresses, layers, vests, and jackets through its direct-to-consumer e-commerce site epnygolf.com. Products feature technical performance fabrics with UV 50+ Solar Tech protection, moisture-wicking, anti-microbial treatments, and cooling technologies, marketed to women golfers seeking apparel that transitions from course to clubhouse.

Product overview

EP NY (formerly EP Pro, founded 1995) is a women's golf apparel brand headquartered in New York City, offering a comprehensive collection of performance golf wear. The core product line includes polos (sleeveless, short sleeve, long sleeve with various collar styles), skorts, shorts, dresses, layers, vests, jackets, and seasonal sunshirts. All products feature performance technologies including UV 50+ Solar Tech, moisture-wicking, and anti-microbial properties. The brand operates through multiple sub-collections including Pattern Play (bold geometric prints), Essentials (versatile basics), Feeling Groovy (paisley prints), Bellissima (floral-inspired), and Message in a Bottle (coastal themes). Products range from $50-$150+ retail with current 85% summer sale promotion active.

Differentiator

Problem solved

Functional benefit

Products and services

• EP NY Polos Range of polo shirts in sleeveless, short sleeve, and long sleeve variants with zip mock, convertible collar, mandarin collar, and racer back styles, built with performance jersey fabrics and signature prints for women golfers.
• EP NY Skorts Golf skorts combining shorts functionality with skirt aesthetics, available in various lengths, prints (paisley, watercolor, shibori plaid, geo), and fabric technologies including tech stretch and knit with mesh pleat details.
• EP NY Shorts Golf shorts featuring Bi Stretch fabric technology with pull-on styling, faux fly front, and multiple pocket configurations for women golfers.
• EP NY Pants Tech stretch ankle pants in 4-way stretch woven construction with sustainable recycled polyester content for women golfers.
• EP NY Golf Dresses Sleeveless golf dresses with performance print jerseys, convertible collars, and built-in undershorts with belly panels for women golfers.
• EP NY Layers Mid-layer pieces including hooded vests, zip front jackets, and pullover styles for temperature regulation on the golf course.
• EP NY Vests Convertible collar vests and mixed media hooded vests for layering on the golf course.
• EP NY Jackets Long sleeve jackets including colorblock and brushed jersey styles with dual separating zip fronts for women golfers.
• EP NY Seasonal Sunshirts Seasonal sun shirts with mesh inserts, rib blocking, and crossover collar designs for sun protection and breathability on the course.
• Pattern Play Collection Seasonal collection featuring bold prints and geometric designs with a refined color palette of Reflections, Rosay, Black, and Claret for women golfers.
• Essentials Collection Collection of elevated versatile basics for easy everyday styling, featuring solid black performance pieces for women golfers.
• Feeling Groovy Collection Collection of swirling paisleys and sporty silhouettes for a fun, funky look for women golfers.
• Go Wild Collection Collection featuring bold solids and stylish animal prints for statement-making golf outfits for women golfers.
• Bellissima Collection Collection featuring floral-inspired golf essentials in delicate botanical hues and prints for women golfers.
• Message in a Bottle Collection Coastal collection inspired by shades of the sea with oceanic color palettes for women golfers.
• Collegiate Licensed Merchandise Custom collegiate-branded golf apparel featuring university colors and logos (Wake Forest, Virginia Tech, Vanderbilt), produced under collegiate licensing partnerships.

Quantifiable outcome

• UV 50+ sun protection built into performance fabrics
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Shopify Inc.coreTechnology or IntegrationEP NY's e-commerce platform is hosted on Shopify Inc., which provides the online e-commerce platform enabling the company to sell products directly to consumers through epnygolf.com
• Wake Forest UniversityminorOthersEP NY creates collegiate-licensed merchandise featuring Wake Forest colors and branding on golf apparel including Long Sleeve Zip Mock Polo and Short Sleeve Convertible Zip Mock Polo
• Virginia TechminorOthersEP NY creates collegiate-licensed merchandise featuring Virginia Tech colors and branding on golf apparel including Long Sleeve Zip Mock Polo and Short Sleeve Convertible Zip Mock Polo
• Vanderbilt UniversityminorOthersEP NY creates collegiate-licensed merchandise featuring Vanderbilt colors and branding on golf apparel including Long Sleeve Zip Mock Polo and Short Sleeve Convertible Zip Mock Polo
• Summit Golf BrandscoreOthersParent company of EP NY (operated as Summit Golf Brands). Privacy policy and terms of service reference Summit Golf Brands as the company collecting user information

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fairway & Greene: Heritage women's and men's golf apparel brand; the EP NY/EP Pro site references a Fairway & Greene account login, indicating these are sister brands under Summit Golf Brands and effectively the closest direct comparable for women's golf apparel SKUs and pricing.
• Bette & Court: Direct-to-consumer women's golf apparel brand with a similar specialty positioning, classic-feminine aesthetic, and niche performance-tech story; targets the same persona of style-conscious female golfers.
• Peter Millar: Premium golf and sportswear brand offering women's polos, skorts, and layered performance apparel; overlaps directly with EP NY's core categories and price points, with a stronger wholesale footprint and brand prestige.
• Lilly Pulitzer Golf: Women's apparel brand with a dedicated golf line featuring signature prints and performance fabrics; competes with EP NY for the same "course-to-clubhouse" feminine customer seeking distinctive prints on technical golfwear.
• G/Fore: Design-led premium golf apparel and footwear brand; a strong comparable for EP NY's DTC-only, design-forward women's performance apparel offering with similar price points and tech-led storytelling.
• Galvin Green: Premium technical golf apparel specialist known for multi-layer performance systems; comparable as a performance-tech-focused golf brand targeting serious female golfers willing to pay premium prices.

Broad incumbents

• Lululemon: Athleisure incumbent expanding aggressively into women's golf apparel; while broader than EP NY, it competes directly with EP NY's polo, skort, and dress categories using superior marketing scale and ongoing tech innovation.
• Nike Golf: Mass-market athletic incumbent with an extensive women's golf apparel line; represents the largest scale competitor that EP NY competes against for premium performance polos and skorts.
• Callaway Apparel: Equipment-rooted golf brand with a broad women's apparel line distributed via green-grass and DTC channels; a relevant comparable for EP NY's wholesale-re-entry and category-broadening path.

Emerging players

• Travis Mathew: Lifestyle golf apparel brand historically male-focused but actively expanding women's offerings; comparable on the lifestyle-meets-performance positioning EP NY uses to appeal to on- and off-course wearability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/epnygolf
• Facebookfacebook.com/epnygolf
• Xx.com/epnygolf
• LinkedInlinkedin.com/company/ep-pro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EP Pro