What callaway apparel does

Callaway Apparel is a direct-to-consumer golf apparel brand that designs and sells performance-driven clothing and accessories for men, women, and Big & Tall customers through its owned e-commerce storefront at callawayapparel.com. The product portfolio centers on golf-specific categories — polos, shorts, pants, skorts, dresses, outerwear, hoodies, and accessories — differentiated by trademarked fabric technologies including Opti-Dri™ (moisture-wicking), Swing Tech™ (mechanical stretch), TrueSculpt™ (slimming panels), and Weather Series™ outerwear using Aquapel® water resistance and Primaloft® insulation. The brand extends sizing well beyond standard (Big & Tall 1X–5XL, Women's Plus 1X–3X) and operates sub-brands including Callaway Eco (sustainable apparel) and the Legacy Collection (heritage styling).

The business is operated by Perry Ellis Menswear, LLC, a wholly owned subsidiary of Perry Ellis International, Inc. (PEI), and the Callaway® trademark is held within PEI's licensing structure. Callaway Apparel generates revenue primarily through one-time transactional DTC sales at retail price points ranging from $68 for entry polos to roughly $130 for outerwear, supported by frequent promotional discounting of 30–76% off. Customer acquisition is run through owned channels (email newsletter with 15% first-purchase incentive, SMS subscription, and a tiered loyalty program) and paid/partner channels including a CJ.com affiliate program (5% commission), a Give $20/Get $20 referral program, and a VerifyPass-verified military discount.

Distribution is principally direct via the global e-commerce site (powered by Global-e for international orders, shipping to 100+ countries with localized currency, and FedEx for U.S. fulfillment), with Via.delivery pickup-point service as a supporting last-mile option. The company also places product in select U.S. and foreign department and company-owned stores. Revenue, headcount, and founding date are not disclosed in the available material.

Name

callaway apparel

Legal name

Perry Ellis Menswear, LLC

Website

https://callawayapparel.com

Company type

Private

Operating status

Operating

Short description

Callaway Apparel is a direct-to-consumer golf apparel brand selling performance polos, pants, shorts, skorts, outerwear, and accessories for men, women, and Big & Tall customers through its global e-commerce site. It is operated by Perry Ellis Menswear, LLC, a subsidiary of Perry Ellis International.

Ownership category

akta.pro rank

Product category

Golf Apparel

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

akta.pro secondary industries

Golf & Tennis Performance Apparel (CRAAAEAF), Golf Footwear & Apparel Retail (CRAMACAH), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf apparel
• Performance clothing
• Golf accessories
• Athletic sportswear
• Outerwear

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct consumer sales via callawayapparel.com. Products include golf apparel for men, women, and big & tall segments including polos, pants, shorts, skorts, outerwear, and accessories. Sales are one-time transactional purchases at retail prices, with regular promotional sales and clearance offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Callaway Apparel designs, manufactures, and sells performance-driven golf clothing and accessories for men, women, and Big & Tall customers. The product range spans polos, pants, shorts, skorts, dresses, hoodies, outerwear (Weather Series™), hats, belts, and shoes, differentiated by proprietary fabric technologies such as Opti-Dri™ moisture-wicking, Swing Tech™ stretch, TrueSculpt™ shaping panels, and UPF sun protection. Sales are conducted primarily direct-to-consumer through the company's online storefront with global shipping.

Product overview

Callaway Apparel is a golf apparel brand owned by Perry Ellis International, offering performance-driven clothing for men, women, and Big & Tall sizes. The product portfolio centers on core golf apparel categories (polos, shorts, pants, skorts, dresses, outerwear, hoodies, and accessories) enhanced with proprietary technologies including Opti Dri™ moisture-wicking, Swing Tech™ stretch, TrueSculpt™ slimming panels, and Weather Series™ outerwear with Aquapel® water resistance. The brand also offers sub-brands including Callaway Eco sustainable apparel and the Legacy heritage collection, alongside extended sizing options for Big & Tall and Women's Plus customers.

Differentiator

Problem solved

Functional benefit

Brands

• Weather Series: Outerwear collection with weather protection features including Aquapel water resistance and thermal layers
• Swing Tech™
• Opti Dri™
• TrueSculpt™

Products and services

• Golf Polos Performance polo shirts for men and women featuring moisture-wicking Opti-Dri™ fabric and Swing Tech™ stretch construction for unrestricted movement on the golf course. Men's polos priced $70–$84; women's polos priced $68–$95.
• Golf Pants Men's and women's performance golf pants including Sorona® Stretch 5-Pocket Pants and Pro Spin 3.0 pants with Active Waistband for comfort, stretch, and moisture management on the course. Pants priced $90–$96.
• Golf Shorts Men's and women's golf shorts designed with performance fabrics offering flexibility, moisture management, and comfort during play. Shorts priced $74–$86.
• Golf Skorts Women's golf skorts combining a skirt and short design, featuring TrueSculpt™ panels for a slimming effect and multiple length options. Skorts priced $88–$92.
• Women's Golf Dresses Women's golf dresses designed for the course with performance fabrics, UV protection, and feminine styling.
• Weather Series™ Outerwear Weather-resistant outerwear collection including wind-protection jackets, quilted puffers, and layering pieces featuring Aquapel® water resistance and Primaloft® insulation for warmth and rain protection on the course. Outerwear priced $95–$130.
• Hoodies & Pullovers Golf-appropriate hoodies and pullovers for layering during cooler rounds, including textured coastal and lightweight quarter-zip styles.
• Golf Accessories Golf accessories including hats, belts, and shoes to complete the golfer's ensemble.
• Callaway Eco Sustainable Apparel Eco-friendly apparel line using environmentally conscious materials and production methods.
• Legacy Collection Heritage golf apparel collection celebrating the Callaway® brand's traditional roots and classic golf styling.
• Big & Tall Collection Extended sizing for male golfers, offering sizes 1X–5XL and tall options LT–5XLT in shorts, pants, polos, and outerwear, addressing the limited availability of quality golf apparel for larger body types.
• Women's Plus Collection Extended sizing collection for female golfers in sizes 1X–3X, ensuring a comfortable and flattering fit for every player.

Quantifiable outcome

• UPF 50+ sun protection blocks over 98% of UVA and UVB rays
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• CJ.com (Commission Junction)coreGTM or Marketing PartnerCJ.com serves as the affiliate marketing platform for Callaway Apparel, enabling third-party publishers to earn 5% commission on referred sales. The program (Program ID # 3150741) provides affiliates with weekly newsletters, creative assets, banners, promo codes, product catalog, and data feeds.
• Via.deliverysupportingTechnology or IntegrationVia.delivery provides last-mile delivery technology for the pickup point service option, enabling customers to collect packages at convenient locations within 1-5 business days. Notifications sent via email and SMS until package is retrieved.
• Global-esupportingTechnology or IntegrationGlobal-e powers international order management, returns processing, and currency conversion for international customers. Handles duties, taxes, and tariffs for returned international orders.
• VerifyPasssupportingTechnology or IntegrationVerifyPass provides identity verification for the military discount program, enabling verification of Active Duty, Veterans & Retirees eligibility to receive one-time discount codes.
• FedExcoreChannel Partner/ Reseller/ DistributorFedEx serves as the primary shipping carrier for order fulfillment, offering Standard, Expedited, Overnight, and Economy shipping options. Standard shipping (5-10 business days), Expedited (2-3 business days), Overnight delivery available.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Peter Millar: Premium golf and lifestyle apparel brand with comparable men's and women's golf polos, pants, outerwear, and a strong DTC + wholesale (pro shop, country club) model. Closely overlaps on positioning, price band ($70-$130 polos/pants), and tour-pro credibility.
• TravisMathew: Golf-lifestyle apparel brand competing in polos, shorts, pants, and outerwear with strong DTC e-commerce. Comparable target customer (recreational male golfers), similar price points, and similar emphasis on lifestyle + performance fabric marketing.
• FootJoy: Acushnet Holdings brand specializing in golf apparel, gloves, and footwear with deep pro-shop and DTC distribution. Directly comparable on category coverage (golf-specific apparel + accessories), tour credibility, and emphasis on performance technology.

Broad incumbents

• Nike Golf: Massive athletic-apparel incumbent with a dedicated golf line (polos, pants, shorts, footwear). Competes across men's and women's golf apparel at premium price points, leveraging tour sponsorship and global retail footprint that dwarfs Callaway Apparel.
• Adidas Golf: Global athletic brand's golf division offering men's and women's polos, pants, shorts, and footwear. Overlaps on performance-fabric positioning and DTC/retail mix; competes directly for the same recreational golfer persona.
• Under Armour Golf: Athletic-apparel incumbent with a golf-specific apparel line emphasizing moisture-wicking, stretch, and UV protection. Directly comparable on fabric-technology claims (UA CoolSwitch, HeatGear, UPF) and target customer.
• Puma Golf: Global athletic brand with golf polos, pants, shorts, footwear, and accessories. Comparable DTC + retail model and mid-market price positioning; competes for the same recreational male and female golfer segments.
• Polo Ralph Lauren Golf: Heritage American fashion brand's golf line with premium polos, sweaters, and outerwear. Overlaps on aspirational golf-lifestyle positioning and country-club channel; competes for the higher-end of Callaway Apparel's price range.

Others

• Original Penguin: Sibling brand under Perry Ellis International with comparable men's apparel and DTC e-commerce infrastructure. Useful as a portfolio peer: same parent back-office, similar polo/shirt/outerwear pricing, but broader lifestyle rather than golf-specific.

Emerging players

• Lululemon Golf: Athleisure giant's golf extension, leveraging its core women's and men's performance-fabric reputation to enter golf-specific apparel. Represents the most disruptive emerging competitor due to brand momentum, DTC scale, and cross-category loyalty.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@callawayapparel3110
• Facebookfacebook.com/callawayapparelus
• Instagraminstagram.com/callawayapparel
• Pinterestpinterest.com/callawayapparel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about callaway apparel