New Edge Media

What New Edge Media does

New Edge Media Ltd is a privately held, Northampton-based full-service digital agency founded in 2005 by Lawrence Howlett and now co-owned by Pete Halsey. The firm provides custom website design and development, search engine optimisation, content and social media marketing, conversion rate optimisation, lead generation, web application development, intranets and extranets, and managed website hosting and support. Its core technology stack centres on the open-source SilverStripe CMS platform, adopted in 2009 and used as the primary CMS for the majority of client builds, supplemented by expertise in WordPress, Magento, WooCommerce, and SilverShop for e-commerce. All websites are designed in-house without templates and are hand-coded for cross-device compatibility, with a drag-and-drop CMS design block system intended to give clients direct content control.

The business serves primarily small and medium-sized enterprises across Northamptonshire and surrounding counties (Bedfordshire, Cambridgeshire, Buckinghamshire, Leicestershire, and Oxfordshire), with select enterprise and not-for-profit engagements (e.g., European Suzuki Association, Haulfryn Holidays, Aspex UK) and limited international reach into Germany and Italy. Revenue is generated through a mix of one-time project-based web design and development fees, recurring managed hosting subscriptions (UltraVM cloud virtual dedicated servers from £35+vat per month with a 99.99% uptime guarantee), tiered support retainers (PLUS, PRO, CRITICAL), and ongoing digital marketing and SEO engagements. Distribution is sales-led and consultative, delivered via direct engagement with prospective clients at the Northampton office or on client premises.

The company operates with a headcount of 1-10 employees and has no institutional investment, parent company, or public listing. There is no evidence of funding rounds, acquisitions, mergers, leadership transitions beyond the original co-ownership, or patents and trademarks in the available data.

Name

New Edge Media

Legal name

New Edge Media Ltd

Website

https://newedge.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

New Edge Media Ltd is a Northampton, UK-based full-service digital agency founded in 2005 that provides custom web design, SilverStripe CMS development, SEO, digital marketing, and managed hosting to SMEs across the East Midlands and select European markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Services: Custom website design, development, and digital marketing services. Project-based pricing for new website builds, redesigns, and web applications.
2. Website Hosting & Support: Managed hosting services with 99.99% uptime guarantee, security, backups, and ongoing maintenance. Support packages available (PLUS, PRO, CRITICAL tiers).
3. Digital Marketing Services: SEO, content marketing, social media marketing, PPC/Google Ads, and conversion rate optimization services.
4. Virtual Dedicated Server Hosting: UltraVM cloud-based virtual servers starting from £35+vat per month with fully managed, maintained, backed up services and server-side SSL.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

New Edge Media is a full-service digital agency that designs, builds, markets, and hosts custom websites without templates, using open-source CMS platforms (primarily SilverStripe). Its offering combines one-time design/build projects with recurring managed hosting and maintenance, plus SEO, content marketing, social media, CRO, and lead-generation services, all delivered by an in-house team based in Northampton, UK.

Product overview

New Edge Media is a full-service digital agency offering a comprehensive portfolio of web design, development, and digital marketing services. Their core offering centres on custom website design and development built without templates, primarily using the Silverstripe CMS platform (since 2009), supplemented by their own SilverShop eCommerce solution. The service suite includes web applications, SEO and digital marketing (social media, content marketing, CRO, lead generation), and managed hosting with maintenance and support packages. The company operates a tiered support model (PLUS, PRO, CRITICAL) and offers a free website health check tool for prospect engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Custom website design and development services building responsive, SEO-optimised websites from scratch without templates on open source CMS platforms (primarily SilverStripe), targeted at local businesses needing an effective online presence to generate enquiries.
• Web Applications Custom web application development providing functionality for automating internal processes, events, booking systems, meeting rooms, training portals, and franchise-compliance workflows, built on open source frameworks for organizations needing bespoke business systems.
• Search Engine Optimisation (SEO) Digital marketing service focused on improving website visibility and rankings through content marketing, on-site SEO, social media marketing, link outreach, and Google Ads management for local businesses seeking stronger organic search presence.
• Social Media Marketing Social media marketing services using Facebook, LinkedIn, Instagram, and X (Twitter) to generate authority, leads, and enquiries for client brands across multiple platforms.
• Content Marketing Content creation and marketing services supporting SEO campaigns and engaging target audiences through blogs, articles, and other content formats for client businesses.
• Conversion Rate Optimisation (CRO) Analysis and optimisation of website landing pages to increase visitor conversion rates, using Google Analytics GA4 to track and improve performance for client websites.
• Lead Generation Lead generation websites designed to drive business growth through search visibility, high visitor conversions, and built-in customer relationship management.
• Website Hosting Website hosting with 99.99% uptime guarantee, disaster recovery, and incremental backups, supporting SilverStripe and WordPress platforms on UltraVM cloud-based virtual dedicated servers from £35+VAT/month with server-side SSL.
• Website Maintenance & Support Ongoing website maintenance and support with tiered packages (PLUS, PRO, CRITICAL), an online ticketing system, content changes, hosting and email support, and CMS training for client websites.
• Intranets & Extranets Web-based intranet and extranet solutions for internal business systems and private network access, built on the SilverStripe framework for organizations needing private collaboration or member portals.
• Ecommerce Solutions Creative ecommerce solutions using open source platforms including Magento, WooCommerce, and SilverShop, with design, build, hosting, and marketing services for online retailers.
• Website Digital Health Check Free custom report analysing UX, CRO, SEO, visibility, content, meta elements, headings, competition, usability, link outreach, and social media effectiveness with personalised recommendations for prospective clients.

Quantifiable outcome

• Over 4,000 members and 20,000 examinations managed on ESA website platform
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Brainlabs Digital: London-headquartered global digital marketing agency offering SEO, paid media, and CRO at scale. Functions as a broad incumbent whose SEO and CRO service lines directly overlap with Newedge's offerings, but at materially larger scale and brand recognition.
• Distilled (now part of Brainlabs): Originally a UK SEO-focused digital agency later acquired by Brainlabs; offers overlapping SEO and content marketing services to a broader client base. Comparable as a larger, more established incumbent in the same UK digital services category Newedge operates in.

Direct peers

• Hallam Internet Ltd: UK full-service digital marketing and web agency headquartered in Nottingham, serving SMEs and mid-market clients with SEO, web design, content, and paid media — closely overlapping Newedge's customer profile and service stack across the English Midlands and beyond.
• Evoluted: Sheffield-based UK digital agency providing web design, development, and digital marketing services to SMEs and enterprise clients. Highly comparable in service mix and target customer to Newedge Media, with a similar regional-to-national growth trajectory.

Others

• SilverStripe Ltd: New Zealand-based company behind the SilverStripe open-source CMS that Newedge specializes in. Not a direct competitor but a closely linked ecosystem player — its roadmap, partner network, and community health directly affect Newedge's differentiated technical positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/newedgemedia
• Facebookfacebook.com/newedgemedia
• LinkedInlinkedin.com/company/newedge-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Edge Media