North Carolina Behavior

What North Carolina Behavior does

North Carolina Behavior is a privately held Applied Behavior Analysis (ABA) therapy provider serving children and adolescents ages 18 months to 21 years with a confirmed autism spectrum disorder diagnosis across the state of North Carolina. The company operates three physical offices (headquarters in Charlotte, with regional offices in Raleigh and Greensboro) and delivers services through three integrated program lines: in-home ABA therapy, school-based ABA support, and parent training. All clinical services are supervised by Board Certified Behavior Analysts (BCBAs) and delivered by Registered Behavior Technicians (RBTs), with treatment plans individualized around communication, social skills, daily living skills, and behavior regulation goals, monitored through ongoing data collection and regular plan revisions.

The company is sales-led, acquiring families through its website and phone intake process, supported by an intake team that handles benefits verification, prior authorization, and documentation coordination. Revenue is generated by billing commercial insurance and North Carolina Medicaid for therapy hours. North Carolina Behavior has assembled in-network status with North Carolina Medicaid directly, BCBS NC, and nine North Carolina Medicaid Managed Care plans (Alliance Health, AmeriHealth Caritas, Carolina Complete Health, Healthy Blue, Partners Health Management, Trillium Health Resources, Vaya Health, WellCare, and UnitedHealthcare Community Plan), with additional out-of-network coverage for Cigna and UnitedHealthcare/Optum. The organization also operates a parent support group facilitated by BCBAs, an educational content library, and BCBA continuing education programming, which function as both community engagement and clinical pipeline channels. The company does not disclose revenue, headcount, funding, or founding date, and operates as an independent private provider with no disclosed parent company or institutional investors.

Name

North Carolina Behavior

Legal name

North Carolina Behavior

Website

https://ncbehavior.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

North Carolina Behavior is a private ABA therapy provider delivering in-home, school-based, and parent training services to children with autism across North Carolina, supervised by BCBAs and billed through Medicaid and commercial insurance.

Ownership category

akta.pro rank

Product category

Applied Behavior Analysis (ABA) Therapy Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYEDAKAKAB

Autism Early Intervention (Educational)

Education/Special Education & Learning Support Services/Autism Support Services (Educational)

SECONDARYEDAKAKAE

Autism Behavioral Support (School-Based ABA/PBIS)

Education/Special Education & Learning Support Services/Autism Support Services (Educational)

SECONDARYEDAKAHAH

ABA Supervision, Clinical Oversight & BCBA Consulting

Education/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)

SECONDARYEDAKAHAE

ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R)

Education/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)

Keywords

• ABA therapy services
• Autism behavioral therapy
• Applied behavior analysis
• Child behavioral health
• In-home school-based therapy

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. ABA Therapy Services: North Carolina Behavior generates revenue by providing ABA therapy services billed to insurance carriers and Medicaid plans. Services include in-home therapy, school-based services, and parent training, all supervised by BCBAs and delivered by Registered Behavior Technicians (RBTs).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

North Carolina Behavior provides individualized Applied Behavior Analysis (ABA) therapy services for children and adolescents (ages 18 months to 21 years) with confirmed autism spectrum disorder diagnoses, delivered across North Carolina through in-home visits, school-based support, and parent training. Treatment plans are developed and supervised by Board Certified Behavior Analysts (BCBAs) and implemented by Registered Behavior Technicians (RBTs). The organization accepts North Carolina Medicaid and commercial insurance plans, with an intake team handling benefits verification and prior authorization.

Product overview

North Carolina Behavior provides individualized Applied Behavior Analysis (ABA) therapy services for children with autism spectrum disorder across North Carolina. The company offers a unified service model comprising three interconnected programs: In-Home ABA Therapy, School-Based ABA Services, and Parent Training and Support. All programs are supervised by Board Certified Behavior Analysts (BCBAs) and focus on communication, social skills, daily living skills, behavior regulation, and long-term independence. The company accepts North Carolina Medicaid and commercial insurance plans.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home ABA Therapy Applied Behavior Analysis therapy delivered in the child's home environment, building skills through daily routines and real-life practice under BCBA supervision, designed for children with autism spectrum disorder in North Carolina.
• School-Based ABA Services Structured behavioral support in school settings to help children with autism strengthen learning, participation, and consistency, coordinated with schools, families, and behavior analysts.
• Parent Training and Support Practical guidance and coaching for caregivers to reinforce therapy strategies, teach specific interventions, and maintain consistency at home and in the community, including weekly meetings with a BCBA.

Quantifiable outcome

• Children develop functional skills that improve daily life at home, in school, and in the community while supporting development and long-term independence

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and supporting.

• Blue Cross Blue Shield of North Carolina (BCBS NC)coreChannel Partner/ Reseller/ DistributorNorth Carolina Behavior is In Network with BCBS NC commercial plans (excluding BCBA State Health Plans). The partnership allows families with BCBS NC coverage to access ABA therapy services with potentially lower out-of-pocket costs.
• Alliance Health PlancoreChannel Partner/ Reseller/ DistributorIn Network partnership with Alliance Health Plan, one of North Carolina's Medicaid Managed Care Plans, providing ABA therapy coverage for eligible beneficiaries.
• AmeriHealth CaritascoreChannel Partner/ Reseller/ DistributorIn Network partnership with AmeriHealth Caritas Medicaid Managed Care Plan for ABA therapy services in North Carolina.
• Carolina Complete HealthcoreChannel Partner/ Reseller/ DistributorIn Network partnership with Carolina Complete Health Medicaid Managed Care Plan for ABA therapy coverage.
• Healthy BluecoreChannel Partner/ Reseller/ DistributorIn Network partnership with Healthy Blue Medicaid Managed Care Plan for ABA therapy services.
• NC MedicaidcoreChannel Partner/ Reseller/ DistributorDirect partnership with North Carolina Medicaid program for medically necessary ABA services for eligible children diagnosed with autism spectrum disorder.
• Partners Health ManagementcoreChannel Partner/ Reseller/ DistributorIn Network partnership with Partners Health Management Medicaid Managed Care Plan for ABA therapy coverage.
• Trillium Health ResourcescoreChannel Partner/ Reseller/ DistributorIn Network partnership with Trillium Health Resources Medicaid Managed Care Plan for ABA therapy services.
• Vaya HealthcoreChannel Partner/ Reseller/ DistributorIn Network partnership with Vaya Health Medicaid Managed Care Plan for ABA therapy coverage.
• WellCarecoreChannel Partner/ Reseller/ DistributorIn Network partnership with WellCare Medicaid Managed Care Plan for ABA therapy services.
• United Healthcare Community PlancoreChannel Partner/ Reseller/ DistributorIn Network partnership with United Healthcare Community Plan Medicaid Managed Care for ABA therapy coverage.
• CignasupportingChannel Partner/ Reseller/ DistributorAccepts Cigna commercial insurance plans with Out of Network Benefits and ABA coverage as an out-of-network provider.
• United Healthcare/ OptumsupportingChannel Partner/ Reseller/ DistributorAccepts United Healthcare/Optum commercial insurance plans with Out of Network Benefits and ABA coverage as an out-of-network provider.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Kyo Autism Therapy: ABA therapy provider operating in home, school, and clinic settings with BCBA-clinician-led model. Strong comparable in delivery channels (in-home, school-based) and emphasis on individualized treatment plans.
• LEARN Behavioral: National ABA provider delivering home-based, center-based, and school-based services for children with autism. Comparable in multi-modality delivery, BCBA oversight, and insurance-billed revenue model.
• Behavioral Innovations (BI): Multi-state ABA provider offering center-based and home-based ABA therapy for children with autism, with BCBA-led clinical oversight. Comparable in service model, payer focus, and pediatric autism specialization.
• Center for Autism and Related Disorders (CARD): One of the largest U.S. ABA therapy providers, recently restructured, with a similar BCBA-supervised, insurance-billed model serving children with autism. Directly comparable clinical delivery and target demographic.
• Autism Learning Partners: ABA therapy provider with a home-based and clinic-based service model across multiple states, specializing in pediatric autism with BCBA supervision. Directly comparable operating model and customer base.
• Proud Moments ABA: ABA therapy provider offering in-home and center-based services for children with autism, with BCBA supervision and insurance/Medicaid billing model. Comparable target population and clinical delivery.
• BlueSprig Pediatrics: PE-backed (KKR) national ABA therapy provider delivering clinic-based and home-based ABA services for children with autism. Comparable to NC Behavior in clinical model, BCBA supervision approach, and Medicaid-heavy payer mix.
• Hopebridge Autism Therapy Centers: Large multi-state ABA therapy provider with centers in the Southeast, including North Carolina. Directly comparable to NC Behavior in offering in-home, center-based, and school-based ABA under BCBA supervision, with similar payer mix emphasis on Medicaid and commercial insurance.

Others

• Autism Speats (Catalyst Behavior Solutions): Autism Speaks is a national advocacy and resource organization rather than a direct therapy provider, but it is thematically related: families researching ABA therapy in NC commonly encounter Autism Speaks content during the awareness and consideration phase of the funnel.

Emerging players

• BCBAs (e.g., Maxim Healthcare, BrightSpring): BrightSpring Health Services operates a large home and community-based ABA and behavioral health platform. Comparable to NC Behavior in delivering in-home and school-based ABA services under BCBA oversight with heavy Medicaid utilization, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ncbehavior
• LinkedInlinkedin.com/company/north-carolina-behavior
• Instagraminstagram.com/ncbehavior

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Carolina Behavior