Legend Orthopedics

What Legend Orthopedics does

Georgia Carolina Orthopedics is a regional, multi-specialty orthopedic medical practice serving the Augusta, Georgia and Aiken, South Carolina communities. It was formed in 2025 through the merger of two long-tenured legacy practices, Augusta-Aiken Orthopedics and Legend Orthopedics, which together had served the region for more than 50 years. The combined entity operates as a direct-to-consumer medical group practice, delivering comprehensive medical and surgical orthopedic care across ten subspecialty centers: elbow, foot and ankle, fracture and trauma, hand and wrist, hip, knee, physical and occupational therapy, shoulder, spine, and sports medicine.

The practice's delivery footprint consists of nine clinical office locations across Augusta (multiple), Aiken (multiple), Evans, Louisville, Thomson, and Waynesboro; two affiliated ambulatory surgery centers (AOS Surgery Center and Legend Orthopedics Surgery Center); a dedicated orthopedic urgent care facility; and a partnership with Burke Health for hospital-based care. Patient intake and billing are supported by OneMedical Passport and Athenahealth, respectively, and the practice maintains an active digital presence on Facebook, Instagram, and LinkedIn alongside a unified website with appointment scheduling and patient resources.

The business model is professional-services revenue from patient care — consultations, diagnostics, surgical interventions, rehabilitation, and fracture/trauma care — billed through standard medical billing. Patient acquisition is via physician referrals, self-referrals, workers compensation programs, and community reputation. Pricing is not publicly disclosed; patients are directed to the practice's pricing page or to contact the office. The practice is privately held with no disclosed institutional or private equity ownership.

Name

Legend Orthopedics

Legal name

Georgia Carolina Orthopedics

Website

https://legendortho.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Georgia Carolina Orthopedics is a regional orthopedic medical practice serving the Augusta-Aiken communities across nine clinic locations, two surgery centers, and an orthopedic urgent care facility, offering comprehensive musculoskeletal care from sports medicine to joint replacement.

Ownership category

akta.pro rank

Product category

Orthopedic Medical Services

NAICS

Offices of Physicians (62111), Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAKALAA

General Orthopedics

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

SECONDARYHLAFAIAG

Orthopedic & Spine Surgery Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

SECONDARYHLAKALAE

Spine (Orthopedic Spine)

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

Keywords

• Orthopedic medical services
• Sports medicine treatment
• Joint replacement surgery
• Orthopedic urgent care
• Physical therapy rehabilitation

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Revenue generated from comprehensive orthopedic medical and surgical services including consultations, diagnostic procedures, surgical interventions, physical and occupational therapy, and fracture/trauma care. Services are billed through standard medical billing with payment portal access via Athenahealth.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Georgia Carolina Orthopedics is a comprehensive orthopedic medical and surgical practice delivering specialty care across elbow, foot and ankle, hand and wrist, hip, knee, shoulder, spine, fracture and trauma, sports medicine, and physical and occupational therapy through nine clinic locations, two ambulatory surgery centers, and an orthopedic urgent care facility in the Augusta-Aiken region. Services are delivered directly to patients by highly specialized physicians using standard medical billing with patient payments processed via Athenahealth.

Product overview

Georgia Carolina Orthopedics is a unified medical practice platform formed from the merger of Augusta-Aiken Orthopedics and Legend Orthopedics. The offering consists of comprehensive orthopedic care organized around specialty centers covering Elbow, Foot & Ankle, Fracture & Trauma, Hand & Wrist, Hip, Knee, Physical & Occupational Therapy, Shoulder, Spine, and Sports Medicine. The practice also operates two dedicated surgery centers (Legend Orthopedics Surgery Center and AOS Surgery Center), an orthopedic urgent care facility, and multiple outpatient clinic locations across Augusta, Aiken, and surrounding Georgia and South Carolina communities.

Differentiator

Problem solved

Functional benefit

Brands

• Georgia Carolina Orthopedic Urgent Care: Urgent care services for orthopedic injuries and conditions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Burke HealthminorOthersPartnership with Burke Health for hospital-based orthopedic care and services. Burke Health is referenced as a location option in the practice's network.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Resurgens Orthopaedics: Georgia-based multi-subspecialty orthopedic group with multiple clinic and surgery center locations across metro Atlanta and Georgia. Directly comparable as a regional, multi-site orthopedic practice serving a similar patient mix.
• Tennessee Orthopaedic Alliance (TOA): Largest orthopedic specialty group in Tennessee with multiple clinics, urgent care, and physical therapy across the region. Closely mirrors Georgia Carolina Orthopedics' multi-site regional orthopedic model with urgent care integration.
• U.S. Orthopedic Partners: PE-backed orthopedic platform aggregating independent orthopedic practices across the Southeast, including clinics and ASCs. Comparable as a consolidator/operator of regional orthopedic groups with similar geographic and specialty profile.
• OrthoCarolina: One of the largest independent orthopedic practices in the U.S., based in Charlotte, NC with clinics, surgery centers, and urgent care across the Carolinas. Highly comparable on multi-site orthopedic platform with urgent care and ASC strategy in a neighboring Southeast region.
• Twin Cities Orthopedics: Large independent multi-subspecialty orthopedic practice in Minneapolis/St. Paul with multiple clinic locations and surgery centers. Comparable on consolidated regional orthopedic platform with broad specialty coverage.
• EmergeOrtho: Large multi-subspecialty orthopedic group formed through roll-ups across North Carolina with clinic and surgery center footprint. Comparable as a regionally consolidated orthopedic platform operating under a unified brand.
• Peachtree Orthopedics: Independent multi-subspecialty orthopedic practice in metro Atlanta with clinic locations and an ambulatory surgery center. Closely mirrors Georgia Carolina Orthopedics' model of comprehensive specialty orthopedic care plus ASC ownership in a single regional market.
• Beacon Orthopaedics & Sports Medicine: Multi-subspecialty orthopedic group with clinics and ambulatory surgery centers serving Ohio, Kentucky, and Indiana. Directly comparable on regional orthopedic platform model combining specialty care, ASCs, and urgent care access.

Broad incumbents

• Hospital for Special Surgery (HSS): National orthopedic specialty hospital and outpatient network with extensive subspecialty expertise and ambulatory surgery centers. Comparable on comprehensive orthopedic service line breadth, though operating at national specialty-hospital scale rather than as a regional group practice.
• Rothman Orthopaedic Institute: Major multi-state orthopedic specialty practice with extensive subspecialty coverage and ambulatory surgery centers across the Northeast and Mid-Atlantic. Comparable on comprehensive orthopedic platform and ASC ownership, though larger and geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/georgiacarolinaortho
• LinkedInlinkedin.com/company/georgiacarolinaortho
• Instagraminstagram.com/georgiacarolinaortho/?igsh=MXNsZzM1Z2tmMzU4Yg%3D%3D

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legend Orthopedics