What Code Blue Resources does

Code Blue Resources is a privately held, woman-owned medical training and emergency equipment company headquartered in Wake Forest, North Carolina. The company operates as an authorized American Heart Association Training Site (GA15518/TS11026), an ECSI Training Center, and a North Carolina OEMS Authorized Teaching Institution, delivering AHA-certified courses including BLS, ACLS, PALS, ASLS, Heartsaver First Aid/CPR/AED, Stop The Bleed, Wilderness First Aid, and PetTech pet CPR/First Aid. Training is delivered via blended learning, classroom instruction at the Wake Forest facility, and on-site corporate sessions, with same-day certification card issuance as a core service differentiator versus a 2-week industry standard.

The company runs a parallel hardware distribution business centered on Philips AEDs (HeartStart Onsite HS1 and HeartStart FRx) and the full accessory ecosystem (SMART pads, batteries, cabinets, trainers, infant/child keys, signage), with e-commerce shipping nationwide. It has expanded into higher-acv clinical equipment as an Authorized Master Distributor for Philips Lumify point-of-care ultrasound and a distributor of Philips/RDT Tempus ALS monitor/defibrillator supplies and recertified units. Adjacent offerings include the OneWeight & OneDose mobile application for EMS medication and equipment calculation, an EMS Innovation & Market Integration consulting practice that helps medical technology firms scale within the EMS ecosystem, and bleeding control products (CAT tourniquets, basic bleeding control kits).

Revenue is generated across four streams: (1) professional services from per-class training fees for individuals and corporate groups, (2) hardware sales of AEDs, accessories, and bleeding control products via direct e-commerce, (3) hardware sales of higher-end clinical equipment (Lumify ultrasound, ALS monitors) through distribution partnerships, and (4) professional services from EMS technology consulting. The customer base spans three primary segments (Healthcare Professionals, Individuals and Families, Corporate Organizations) and a secondary segment of EMS agencies and medical technology companies. Brand equity is supported by 275+ five-star Google reviews and 4,500+ written customer evaluations. The company operates with 1-10 employees, has no disclosed institutional funding or M&A activity, and reports no current revenue figures.

Name

Code Blue Resources

Legal name

Code Blue Resources

Website

https://codeblueresources.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Code Blue Resources is a woman-owned medical training and emergency equipment provider in Wake Forest, NC, offering AHA-certified CPR, BLS, ACLS, and PALS courses alongside Philips AED distribution, EMS software, and consulting for healthcare professionals, corporations, and individuals.

Ownership category

akta.pro rank

Product category

Emergency Medical Training & AED Equipment Distribution

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

akta.pro secondary industry

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

Keywords

• CPR training services
• AED equipment distribution
• First aid certification
• Emergency medical education
• Bleeding control products

Headquarters

HQ city

Wake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Medical Training Services: CPR, first aid, and advanced life support certification courses (BLS, ACLS, PALS, ASLS) for healthcare professionals and individuals. Revenue generated through class fees for both individual and group training sessions.
2. AED & Emergency Equipment Sales: Sale of Philips AED devices, accessories, cabinets, batteries, pads, and related emergency medical equipment through e-commerce platform. One-time product sales with optional accessories and replacement parts.
3. EMS Technology Consulting: Consulting services for organizations looking to integrate innovative EMS technologies. Includes market positioning and scaling support for new medical technologies in emergency services.
4. Philips ALS Monitors & Defibrillators: Sales of Philips/RDT Tempus ALS monitor/defibrillator supplies and recertified units. Authorized Master Distributor for Philips Lumify ultrasound solution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Code Blue Resources sells Philips automated external defibrillators (AEDs) and related accessories through its e-commerce storefront and delivers American Heart Association and ECSI-certified CPR, first aid, BLS, ACLS, PALS, ASLS, Heartsaver, and Stop The Bleed training courses via classroom, blended, and on-site formats. It also distributes Philips/RDT Tempus ALS monitors and Philips Lumify ultrasound as an Authorized Master Distributor, supplies bleeding control kits and tourniquets, and offers EMS Innovation & Market Integration consulting for technology providers.

Product overview

Code Blue Resources is a woman-owned medical training and emergency equipment company based in Wake Forest, NC. The company operates as a multi-faceted provider offering: (1) Medical training services including AHA and ECSI-certified courses such as BLS, ACLS, PALS, ASLS, Heartsaver First Aid/CPR/AED, Stop The Bleed, Wilderness First Aid, and Pet Tech CPR; (2) Philips-branded AED products including the HeartStart Onsite HS1 and HeartStart FRx defibrillators, plus a full range of accessories (batteries, pads, cabinets, trainers, infant/child keys, signage); (3) EMS technology products including OneWeight & OneDose medication/equipment calculation software, Philips/RDT Tempus ALS monitors/defibrillators, and Philips Lumify point-of-care ultrasound systems (for which they are an authorized Master Distributor); and (4) bleeding control products including kits and tourniquets. The portfolio combines physical emergency equipment with training services and EMS consulting to help organizations build emergency response capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Life Support (BLS) Training AHA BLS Provider Course designed for healthcare professionals and trained first responders who need to know how to perform CPR and other basic cardiovascular life support skills.
• Advanced Cardiac Life Support (ACLS) Training AHA ACLS Course for healthcare professionals who direct or participate in the management of cardiac arrest, stroke, or other cardiovascular emergencies.
• Pediatric Advanced Life Support (PALS) Training AHA PALS Course for healthcare professionals and emergency response personnel who respond to emergencies in infants and children.
• Advanced Stroke Life Support (ASLS) Training AHA ASLS Course for healthcare providers teaching skills to identify, assess, and treat stroke patients with the goal of reducing fatalities and disabilities.
• Heartsaver First Aid CPR AED Training AHA Heartsaver course teaching first aid, EpiPen and Narcan administration, bleeding control, CPR, and AED use for lay responders and workplace teams.
• Stop The Bleed Training Training course teaching life-saving bleeding control techniques for lay responders in workplaces, schools, and public settings.
• Customized On-Site Group Training Customized on-site group classes delivered at customer locations for corporate safety programs, healthcare clinics, manufacturing sites, and other organizations needing scheduled private group training.
• Philips HeartStart Onsite (HS1) AED Automated external defibrillator designed for ordinary responders to treat sudden cardiac arrest. One of the smallest and lightest AEDs available, weighing approximately 1.5 kg (3.3 lbs).
• Philips HeartStart FRx AED Defibrillator with advanced Life Guidance features and IP55 rating for dust and water-jet resistance, designed for on-the-spot responders in harsher environments.
• OneWeight & OneDose Mobile application for EMS professionals that instantly calculates necessary medications, equipment sizes, and provider guidelines; tracks patient interaction history, manages medication calculations, and pushes new protocols to team members with receipt verifications.
• Philips/RDT Tempus ALS Monitor/Defibrillator Advanced life support monitor and defibrillator supplies and recertified units for EMS professionals and healthcare systems.
• Philips Lumify Ultrasound Point of Care Ultrasound (POCUS) solution distributed by Code Blue Resources as an authorized Philips Master Distributor for healthcare and EMS customers.
• EMS Innovation & Market Integration Consulting Consulting services for EMS agencies and medical technology companies seeking to successfully introduce, position, and scale innovative technologies within the emergency medical services ecosystem.
• Basic Bleeding Control Kit Nylon pouch bleeding control kit containing essential supplies for controlling life-threatening bleeding, aligned with Stop The Bleed training.
• CAT Tourniquet Combat Application Tourniquet for controlling severe bleeding in emergency situations, suitable for workplace and public-access bleeding control kits.

Quantifiable outcome

• Same-day card issuance (vs. industry standard of 2 weeks)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• American Heart Association (AHA)coreStrategic or Co-development PartnerOfficial AHA Training Site (GA15518/TS11026) authorized to deliver AHA certification courses including BLS, ACLS, PALS, and ASLS. The partnership provides credibility and standardized curriculum aligned with the latest AHA guidelines.
• Emergency Care and Safety Institute (ECSI)coreStrategic or Co-development PartnerOfficial ECSI Training Center authorized to deliver ECSI certification courses including Wilderness First Aid & CPR. ECSI is a leading provider of emergency care and safety training materials.
• North Carolina Office of Emergency Medical Services (NC OEMS)coreStrategic or Co-development PartnerAuthorized Teaching Institution by North Carolina OEMS, enabling the company to provide EMS education that meets state regulatory requirements.
• International Trauma Life Support (ITLS)minorStrategic or Co-development PartnerAffiliated with ITLS for advanced trauma life support training programs, enhancing their EMS education offerings.
• Philips Healthcare (Master Distributor)coreChannel Partner/ Reseller/ DistributorAuthorized Master Distributor for the Philips Lumify ultrasound solution - a Point of Care Ultrasound (POCUS) device. Also offers Philips/RDT Tempus ALS monitor/defibrillator supplies and recertified units.
• PetTechminorChannel Partner/ Reseller/ DistributorAuthorized to deliver PetTech CPR and First Aid courses for dogs and cats, extending their training offerings to pet emergency care.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ProTrainings: Blended-learning CPR, first aid, and BLS certification provider mixing online coursework with in-person skills sessions; competes with Code Blue's blended learning, classroom, and on-site training formats for individual and corporate learners.
• EMS Safety Services: Provider of AHA-aligned CPR, first aid, and bloodborne pathogen training for workplaces and healthcare organizations; overlaps with Code Blue's corporate training and certification card issuance business.
• AED Brands: AED and CPR training equipment distributor serving workplaces and schools; competes head-on with Code Blue's combination of AED hardware sales and CPR/first-aid training programs.
• Cardiac Science: Manufacturer and distributor of Powerheart AEDs and AED program management software; competes in the same AED equipment category and sells through authorized partners in a manner analogous to Code Blue's distribution model.
• HSI (Health & Safety Institute): Major CPR, first aid, and workplace safety training provider with blended learning and instructor networks; closely comparable as a multi-channel emergency-response training organization offering certifications to corporate and individual customers.
• AED Superstore: Large e-commerce distributor of AEDs and accessories from multiple manufacturers (Philips, ZOLL, HeartSine, Cardiac Science); directly comparable to Code Blue's hardware distribution arm and competes for the same online AED buyer.

Broad incumbents

• American Red Cross: Dominant national provider of CPR, AED, and first-aid certification courses and a major channel for workplace safety training; competes broadly with Code Blue's BLS, Heartsaver, and CPR/AED course offerings at much larger scale.
• HeartSine Technologies (Stryker): Stryker-owned manufacturer of Samaritan PAD AEDs for public access and military markets; competes in the AED category Code Blue serves and is a potential substitute for the Philips HeartStart portfolio.
• ZOLL Medical: Manufacturer of AED Plus, AED Pro, and professional defibrillators with a strong EMS footprint; competes with the Philips lines Code Blue distributes and represents an alternative-source risk if Philips channel terms change.

Emerging players

• ImageTrend: EMS software vendor offering ePCR, patient care reporting, and related clinical workflow tools to EMS agencies; closely comparable to Code Blue's OneWeight & OneDose product that integrates with ePCR clients and operates in the same EMS technology ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ResourcesBlue
• Facebookfacebook.com/CodeBlueResources
• LinkedInlinkedin.com/company/code-blue-resources

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code Blue Resources