Quacks 43rd St Bakery

What Quacks 43rd St Bakery does

Quack's 43rd St Bakery is a privately held, multi-location scratch bakery business headquartered in Austin, Texas, founded around 1984. The company operates three distinct retail concepts within the Austin metro: Quack's 43rd St Bakery (the flagship at 411 E 43rd St), Lady Quack's Cakery (a custom-cake concept at 1900 Simond Ave), and Captain Quack's Coffeehouse (a bakery-and-coffee concept at 5326 Menchaca Rd). Its core product is scratch-made baked goods produced without preservatives, high fructose corn syrups, or additives, including a daily bakery case, decorated cookies, cupcakes, custom celebration cakes, and wedding cakes. The product catalog spans 25+ cake flavors with customizable fillings, Swiss Buttercream frosting, and vegan options, alongside specialty coffee beverages and seasonal menu items such as Key Lime Pie and limited-time lattes.

The business generates revenue through five primary streams: in-store retail bakery sales, made-to-order custom cakes/cookies/cupcakes (requiring 7-day advance notice and pre-payment), a wholesale bakery supply program for local businesses, dedicated wedding cake services, and branded merchandise sold through an online shop. Pricing is predominantly quote-based for custom and wedding work, with only merchandise (e.g., branded T-shirts at $28) carrying publicly listed unit pricing. Go-to-market is direct-to-consumer across three Austin storefronts, supported by online ordering through the Toast Tab platform, a wholesale program targeting local SMB buyers, Instagram-led community marketing, and an Austin Chronicle Best of Austin 2026 - Best Bakery award as earned-media credibility. The company employs 101-250 people, serves exclusively the Austin market, and shows no disclosed ownership, funding, or M&A activity.

Name

Quacks 43rd St Bakery

Legal name

Quack's Bakery

Website

https://quacksbakery.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Cookie and Cracker Manufacturing (311821)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Artisanal & Craft Bakeries (CRAHAGAA), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

Keywords

• Scratch-made baked goods
• Custom celebration cakes
• Wedding cake design
• Wholesale bakery supply
• Artisan espresso bakery

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Bakery Sales: In-store sales of baked goods including cakes, cupcakes, cookies, pies, and coffee at three Austin locations.
2. Custom Cake/Cookie/Cupcake Orders: Custom decorated cakes, cupcakes, and cookies for events including weddings, birthdays, and holidays. Orders require 7-day advance notice for pickup.
3. Wholesale Bakery Products: Bulk baked goods supply to other businesses. Founded more than 40 years ago, positioned as synonymous with Austin.
4. Merchandise Sales: Branded merchandise including T-shirts sold through online store.
5. Wedding Cake Services: Custom wedding cake design and fulfillment for intimate celebrations to full wedding weekends.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Quacks Bakery manufactures and sells scratch-made baked goods, including custom cakes, cupcakes, decorated cookies, pies, and specialty coffee drinks, from three retail locations in Austin, Texas. The company also offers quote-based custom order services for events and weddings, a wholesale supply program for other businesses, and branded merchandise via an online shop. All baked goods are made from scratch without preservatives, high fructose corn syrups, or additives.

Product overview

Quacks Bakery operates as a multi-location bakery business in Austin, Texas, with three distinct venues: Quack's 43rd St Bakery (the flagship location), Lady Quack's Cakery (specializing in custom cakes and wedding cakes), and Captain Quack's Coffeehouse (combining bakery items with specialty coffee). The business offers made-from-scratch baked goods including custom cakes, decorated cookies, cupcakes, and seasonal menu items. They provide wholesale distribution to partners and operate an online shop selling branded merchandise. Founded over 40 years ago, Quacks is recognized as a Best of Austin bakery.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cakes, Cupcakes, and Decorated Cookies Made-to-order scratch-baked custom cakes, cupcakes, and decorated cookies for birthdays, holidays, and special occasions, offered in 25+ cake flavors with customizable fillings and Swiss Buttercream frosting (vegan options available). Orders require at least 7-day advance notice for pickup, and payment is required before any work begins; individual cookie packaging is available at $0.75 per cookie add-on.
• Wedding Cakes Custom-designed wedding cakes for Austin-area couples, served for intimate celebrations through full wedding weekends, with design consultation and quote-based fulfillment initiated via the website's wedding inquiry form.
• Wholesale Baked Goods Bulk supply of scratch-made baked goods to other Austin-area businesses, produced without preservatives, high fructose corn syrups, or additives, with interest submitted through the wholesale page on the Quacks website.
• Bakery Menu (Daily and Seasonal Items) Day-to-day menu of scratch-made bakery items available at all three Austin locations, including cupcakes, cookies, pies (e.g., Key Lime Pie), plus specialty beverages such as Tropical Lemonade and specialty lattes, with rotating seasonal and limited-time offerings such as the 'Eat Your Feelings' cake and shortbread decorated cookies.
• Quack's Bakery Branded T-Shirt Branded merchandise offered through the Quacks Bakery online shop, a 5.5 oz cotton t-shirt available in sizes Small through XXL at a unit price of $28.00.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Toast TabcoreTechnology or IntegrationToast Tab is the online ordering and point-of-sale platform used by Quacks Bakery. Customers can place online orders for pickup at all three locations through the Toast Tab platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magnolia Bakery: Iconic American bakery-cafe known for cupcakes, custom cakes, and desserts across multiple U.S. locations. Comparable in custom cake capabilities, retail storefront experience, and brand-led growth strategy to Quack's.
• Nothing Bundt Cakes: National franchise specializing in custom celebration cakes (bundt cakes) with retail storefronts. Directly comparable to Quack's Lady Quack's Cakery concept — both compete for the custom celebration cake occasion with similar retail-bakery delivery models.
• Insomnia Cookies: Specialty cookie brand with late-night delivery and retail storefronts. Overlaps with Quack's cookie product line and direct-to-consumer ordering model via Toast Tab.
• Crumbl Cookies: Fast-growing national cookie and dessert franchise with rotating menu and custom-box offerings. Comparable to Quack's decorated cookie business in product category and occasion-driven purchase behavior.
• Georgetown Cupcake: Multi-location cupcake and custom dessert bakery. Comparable to Quack's dessert-first retail bakery model and custom-occasion focus, with a similar emphasis on branded storefronts and specialty cupcakes.
• Sprinkles Cupcakes: National cupcake and dessert chain with retail bakeries and custom-order capabilities. Comparable product mix (cupcakes, custom desserts) and retail-bakery operating model to Quack's core offering.

Broad incumbents

• Panera Bread: National bakery-cafe chain serving baked goods, coffee, and custom sandwiches. Overlaps with Quack's coffeehouse and bakery offerings and competes for similar daypart occasions in the Austin market.
• Paris Baguette: Large bakery-cafe chain combining bakery cases with coffee/café service. Broadly comparable to Quack's Captain Quack's Coffeehouse concept and overall multi-category bakery-cafe positioning, but at much larger scale.
• 85°C Bakery Cafe: International bakery-cafe chain offering pastries, cakes, and coffee across hundreds of locations. Comparable multi-location bakery-cafe model to Quack's three Austin concepts, though at materially greater scale and broader SKU range.

Regional players

• Tiff's Treats: Austin-headquartered cookie and dessert delivery brand. Highly comparable geographic and product overlap with Quack's custom cookie and celebration dessert business, though Tiff's focuses on warm cookie delivery rather than scratch-made retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/quacksbakery
• Xx.com/quacksbakery
• Facebookfacebook.com/QuacksBakery
• LinkedInlinkedin.com/company/quacksbakery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quacks 43rd St Bakery