What PH Sport does

PH Sport SAS is a French rally and rally-raid vehicle preparation, construction, and rental company headquartered in Langres (Haute-Marne). Founded in 1990 by Bernard Piallat and David Henry, the company operates a 4,700 m² facility with 26 assembly bays, an integrated bodywork shop, plastics workshop, and laboratories for suspension, transmission, and electrical work, supporting roughly 42 employees and approximately 100 rallies per season. The firm serves professional and privateer drivers across regional rallies, the FIA World Rally Championship (WRC, WRC2, Junior WRC), and cross-country events such as the Dakar, and has accumulated seven FIA world championship titles since 2000 with drivers including Sébastien Loeb, Sébastien Ogier, Robert Kubica, and Mads Østberg.

The business is structured around four primary revenue streams: turnkey vehicle rental (Citroën Racing DS 3 WRC, C3 R5, C3 WRC and Peugeot Sport 208 Rally4, 2008 DKR16, 3008 DKR, plus the proprietary Zephyr SSV T3P), construction of complete rally cars from manufacturer kits, performance preparation and on-event exploitation services, and a spare parts e-commerce business launched in 2019 covering legacy Groupe PSA rally models. Pricing is quote-based and tailored to competition level, with multi-year works programmes for OEMs as anchor engagements.

Customer relationships are anchored by long-standing partnerships with Citroën Racing and Peugeot Sport and former works engagements with the Abu Dhabi Total World Rally Team. Marketing is conducted through the corporate website, an active e-commerce shop, social media, and — most importantly — competition results. PH Sport operates as a private, independent SAS with €1.8M of share capital and no disclosed external investors or parent company.

Name

PH Sport

Legal name

SAS PH SPORT

Website

https://ph-sport.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

PH Sport is a French privately held company that prepares, builds, and rents rally and rally-raid cars — including Citroën Racing, Peugeot Sport, and its own Zephyr SSV — for professional and privateer drivers competing in WRC, WRC2, and Dakar events.

Ownership category

akta.pro rank

Product category

Motorsport Engineering Services

NAICS

Sports Teams and Clubs (711211), Sporting Goods Retailers (459110), Sporting and Athletic Goods Manufacturing (33992)

SIC

Services-Racing, Including Track Operation (7948), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorsports Driver & Rider Management / Representation (MPAKAGAG)

Keywords

• Rally car preparation
• Motorsport engineering
• Rally vehicle rental
• Spare parts supply
• Cross-country rally services

Headquarters

HQ city

Langres

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D

Revenue model

1. Vehicle Rental: PH Sport rents out a fleet of rally and rally-raid cars including Citroën models (DS 3 WRC, C3 R5), Peugeot Sport models (208 Rally4, 2008 DKR16, 3008 DKR), and proprietary Zephyr SSV. Rental includes complete service with logistics, assistance, consumables, and spare parts. The company operates rental from regional rally level to WRC and Dakar championships.
2. Vehicle Construction and Preparation: PH Sport builds complete rally cars from kits following manufacturer specifications with added expertise for reliability and performance. Also provides preparation services to improve vehicle performance based on client objectives and budget.
3. Spare Parts Sales: PH Sport operates an online shop selling spare parts for former PSA Group (Peugeot-Citroën) rally cars including 207 S2000, DS 3, C2, Saxo, and others. Over 5000 products in stock, new and used.
4. Vehicle Operation/Exploitation Services: PH Sport accompanies clients in vehicle setup and fine-tuning during testing and competition, with engineers defining optimal setups based on driving style and conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PH Sport specializes in the construction, preparation, and rental of rally and rally-raid vehicles, including WRC and Dakar-category cars. The company provides turnkey services covering vehicle engineering, on-event operation and logistics, driver assistance, consumables, and spare parts. It serves privateers, professional drivers, and manufacturer works programmes through partnerships with Citroën Racing and Peugeot Sport.

Product overview

PH Sport is the French leader in rally and rally-raid car preparation, construction, and rental, offering services from regional rallies to the WRC and Dakar. The company operates a rental fleet of Citroën Racing vehicles (DS 3 WRC, C3 R5, C3 WRC) and Peugeot Sport vehicles (208 Rally4, 2008 DKR16, 3008 DKR), complemented by its proprietary Zephyr by PH Sport SSV T3P designed for off-road rallying. Services include vehicle construction from kits, preparation/tuning, race operation support, comprehensive rental packages, and a spare parts store for legacy PSA Group vehicles. All operations are conducted in-house at the Langres facility (except engine tuning), with integrated bodywork and plastics workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Rental Service
• Vehicle Construction Services
• Vehicle Preparation Services
• Operation & Exploitation Services
• Zephyr (SSV T3P) A proprietary SSV (Side-by-Side Vehicle) in the T3P cross-country rally category, designed and developed by PH Sport. Built for cross-country rally competition under FIA T3P regulations.
• Spare Parts Online Store Online e-commerce platform selling spare parts for rally and rally-raid vehicles. Provides accessible parts supply for customers and competitors.

Quantifiable outcome

• 7 World Championship titles since 2000
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Peugeot SportcoreStrategic or Co-development Partner · 15 March 2016PH Sport was chosen by Peugeot Sport in 2016 to rent former works cars for rally-raid competition. The partnership expanded to include 2008 DKR16 and 3008 DKR vehicles for events including the Dakar Rally. PH Sport is trained by Peugeot Sport and operates vehicles following factory team specifications.
• Abu Dhabi Total World Rally TeamcoreImplementation/ SI/ Consulting Partner · 1 January 2016In 2016, Citroën Racing entrusted PH Sport to run the Abu Dhabi Total World Rally Team WRC programme. PH Sport prepared and operated DS 3 WRCs for drivers including Kris Meeke, Stéphane Lefebvre, Craig Breen, and Khalid Al-Qassimi. Notable results included Kris Meeke's victory in Finland and Craig Breen's third place.
• Citroën RacingcoreStrategic or Co-development PartnerPH Sport is a privileged partner of Citroën Racing for many years. The company runs official Citroën Racing works programmes in WRC2, exploits the full Citroën Racing rental range (DS 3 WRC, C3 R5, DS 3 R5, DS 3 R3-MAX), and provides customer support and preparation services. PH Sport was chosen by Citroën Racing to operate the C3 R5 official WRC2 programme starting in 2018.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Prodrive: UK motorsport services group active in WRC, rally-raid (BRX Hunter), and broader automotive engineering. Overlaps with PH Sport in vehicle preparation, customer-team operations, and rally-raid development.
• Hyundai Motorsport: Hyundai's factory WRC team based in Alzenau, Germany. A broad incumbent in the same rallying category whose customer-team programmes (run via teams like BRC) shape demand for the preparation services PH Sport offers.
• Toyota Gazoo Racing WRT: Toyota's factory WRC team and broader motorsport arm. Operates at much larger scale in the same rallying category, representing a broad incumbent that anchors the customer-team ecosystem PH Sport serves.

Direct peers

• M-Sport: UK-based rally car preparation and constructor running Ford's WRC works programme, with a privateer rental fleet and parts business. Closest direct comparator to PH Sport in structure, OEM-partner model, and customer segments.
• X-Raid: German rally-raid team and constructor running MINI JCW Buggy and other Dakar vehicles. Closest direct peer in the rally-raid segment, with comparable vehicle preparation, customer-team, and rental activities.
• BRC Racing: Belgian rally team running Hyundai customer programmes in WRC2. Direct peer in the customer-team/works-partner segment with overlapping vehicle categories (R5/Rally2) and customer base (professional privateers).
• Overdrive Racing: Belgian rally-raid team operating Toyota Hilux and other vehicles in Dakar and cross-country events. Direct comparator in rally-raid preparation and customer-team services.
• Toksport WRT: German WRC2/privateer rally team operating M-Sport and Škoda vehicles. Comparable in customer-team structure and rally preparation focus, with similar business model of renting and running customer cars in WRC and WRC2.
• Sébastien Loeb Racing: French rally and racing team founded by Sébastien Loeb offering preparation and operation services across rally categories. Direct domestic peer with comparable customer base and racing disciplines.

Regional players

• South Racing / SRT: German/Can-Am-affiliated rally-raid team active in Dakar and cross-country events. Comparable rally-raid preparation and customer-team model, with overlapping use of Can-Am SSV platforms (also the basis of the Zephyr).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PH__Sport
• Facebookfacebook.com/PH-Sport-109059217790361
• Instagraminstagram.com/ph__sport
• LinkedInlinkedin.com/company/ph-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PH Sport