Core Rewards
- Company typePrivate
- Founded2001
- HeadquartersDuluth, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Core Rewards firmographics
Firmographics- Name
- Core Rewards
- Legal name
- Core Rewards
- Website
- https://corerewards.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Core Rewards industry classification
Industry- Product category
- Incentive and Recognition Programs
- NAICS
- Graphic Design Services (541430), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Services (8741), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Loyalty, Rewards & Incentive Programs (BPAFAMAE)
- akta.pro secondary industries
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Corporate & Incentive / Reward Prepaid Programs (FSAMANAD), Compensation, Benefits & Total Rewards Advisory (BPACAJAG), Incentive Travel Design & Rewards Programs (THAHADAB)
Keywords
Where Core Rewards is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Core Rewards business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Incentive Program Design & Management Services: Full-service professional services including consultation, program design, platform setup, customization, marketing strategy, and ongoing program management. Programs are designed to be self-funding through incremental profit from increased sales or performance.
- Platform Subscription & Usage: Cloud-based platform access with customizable features including Sales Leaderboard, Promotions Carousel, and Recognition Suite. Programs operate with point-based reward systems where participants earn and redeem points across merchandise and experiential rewards.
- Rewards Fulfillment: Extensive redemption catalog with over 50,000 merchandise and experiential reward options. Revenue derived from program management fees and fulfillment costs integrated into overall program design.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Core Rewards product offering
Product offeringCore offering
Core Rewards designs, operates, and fulfills full-service incentive, rewards, and recognition programs for enterprises. Its offering combines consultation and program design with a cloud-based platform (featuring a Sales Leaderboard, Promotions Carousel, and Recognition Suite) plus marketing strategy and a rewards catalog of 50,000+ merchandise and experiential options. Solutions are tailored to motivate direct sales teams, engage channel partners, and recognize employees, with programs structured to be self-funding through incremental sales or performance gains.
Product overview
Core Rewards offers a full-service cloud-based incentive, rewards, and recognition platform. The portfolio centers on a Core Platform with modular capabilities including the Sales Leaderboard (for direct sales teams), Promotions Carousel (for channel sales), and Recognition Suite (for employees with manager-to-peer recognition, years of service awards, and spot recognition). Additional modules include Gamification Features (streaks, contests, leaderboards), an Online Rewards Catalog (50,000+ merchandise and experiential options), a Reporting Dashboard (business intelligence and ROI reporting), and an eLearning Platform (mini-courses for training). The company delivers three core solutions: Sales Team Performance (with 4-tier goal incentives), Channel Sales Engagement (for market share growth), and Employee Recognition. All solutions are supported by consultation & program design, platform customization, marketing strategy & creation, and business intelligence services.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Team Performance Solution
Quantifiable outcome
- 24% Year-over-Year sales growth within participating channel sales group
- +7 more outcomes
Companies that use Core Rewards
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Core Rewards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Core Rewards partnerships and signals
Strategic signalScale indicators10 records
Recent moves5 records
Expansion highlights5 records
Core Rewards competitors and assessment
Company assessmentDirect peers
- Aimia Inc. Aimia is a loyalty and engagement company that designs and operates large-scale rewards and incentive programs for enterprise clients, including coalition and proprietary loyalty platforms. It competes for the same enterprise incentive and engagement budgets as Core Rewards.
- Hinda Incentives: Hinda Incentives provides point-based reward programs and merchandise fulfillment for sales incentives, channel promotions, and employee recognition, with a comparable focus on catalog redemption. It targets the same enterprise buyer as Core Rewards.
- ITA Group: ITA Group designs and manages custom engagement, incentive, and loyalty programs for enterprise clients, including sales incentive, channel partner, and employee recognition offerings. It overlaps almost entirely with Core Rewards' solutions portfolio and target buyer profile.
- BI WORLDWIDE: BI WORLDWIDE is one of the largest global full-service providers of incentive, rewards, and recognition programs for sales teams, channel partners, and employees. It directly competes with Core Rewards across all three solution pillars (sales performance, channel engagement, employee recognition) and uses a similar consultative, full-service delivery model.
- Maritz (Maritz Global Events / Maritz Motivation): Maritz operates a long-standing motivation, incentive, and rewards business serving enterprise sales, channel, and employee programs. Its full-service, custom-design approach and customer base are directly comparable to Core Rewards.
Broad incumbents
- Workhuman: Workhuman (formerly Globoforce) is a scaled, venture-backed provider of enterprise employee recognition software and services with global reach. It directly overlaps with Core Rewards' Recognition Suite but is part of a much broader HR-tech portfolio.
- Achievers (a Workday company): Achievers is an enterprise employee recognition and rewards platform now owned by Workday, serving global HR buyers. It competes with Core Rewards' Recognition Suite within the broader HR-tech ecosystem and benefits from Workday's distribution scale.
- Sodexo Benefits & Rewards Services: Sodexo Benefits & Rewards is the global incentives, gift, and recognition arm of Sodexo, offering prepaid, gift card, and digital reward solutions to multinational employers. It is a broader incumbent that overlaps with Core Rewards' rewards catalog and incentive program design capabilities.
Others
- Blackhawk Network: Blackhawk Network is a global branded payments and rewards network that supplies gift card, prepaid, and reward fulfillment infrastructure used by many incentive and recognition providers. It is an ecosystem partner/enabler for Core Rewards' rewards catalog rather than a direct competitor.
Emerging players
- Tango Card (now part of Blackhawk Network): Tango Card provides a digital rewards and incentive delivery platform (now part of Blackhawk Network) that competes at the catalog-fulfillment layer with emerging SaaS-style tooling. It competes with portions of Core Rewards' reward fulfillment but is more product-led than Core Rewards' full-service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Core Rewards social profiles
Digital presenceCore Rewards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Core Rewards leadership team
Management profileNumber of profiles
Profiles1 record
Core Rewards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Core Rewards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Core Rewards
What does Core Rewards do?
Core Rewards designs, operates, and fulfills full-service incentive, rewards, and recognition programs for enterprises. Its offering combines consultation and program design with a cloud-based platform (featuring a Sales Leaderboard, Promotions Carousel, and Recognition Suite) plus marketing strategy and a rewards catalog of 50,000+ merchandise and experiential options. Solutions are tailored to motivate direct sales teams, engage channel partners, and recognize employees, with programs structured to be self-funding through incremental sales or performance gains.
Is Core Rewards a public or private company?
Core Rewards is a private company. It is classified as unknown and is currently operating.
When was Core Rewards founded?
Core Rewards was founded in 2001. It employs 1 to 10 people.
Where is Core Rewards based?
Core Rewards is headquartered in Duluth, United States, in the North America region.
How does Core Rewards make money?
Three revenue lines are on record. Incentive Program Design & Management Services are the primary driver. The others are platform Subscription & Usage and rewards Fulfillment.
Who are Core Rewards's main competitors?
Direct peers on record are Aimia Inc., Hinda Incentives, ITA Group, BI WORLDWIDE and Maritz (Maritz Global Events / Maritz Motivation). Broad incumbents are Workhuman, Achievers (a Workday company) and Sodexo Benefits & Rewards Services. Blackhawk Network is listed as an others. Tango Card (now part of Blackhawk Network) is listed as an emerging player.
Does Core Rewards have an API?
No public API is recorded for Core Rewards.
What industry is Core Rewards in?
Core Rewards's product category is Incentive and Recognition Programs. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of MPAAAIAG, Rewards, Incentives & Gift Card Program Services. Its NAICS code is 541430 and its SIC code is 8741.