Code Nation
Code Nation is a UK-based digital and technical training provider offering bootcamps, apprenticeships, Microsoft-certified courses, and bespoke corporate training to individual learners and employers, operating as a Reed Global subsidiary since its May 2024 acquisition.
- Company typePrivate
- Founded2018
- HeadquartersChester, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Code Nation does
Code Nation is a UK-based digital and technical training provider founded in 2018 and headquartered in Chester with a registered office in London. It delivers training across coding, software development, data and analytics, artificial intelligence, process automation, cyber security, and digital transformation to two primary customer segments: individual learners seeking career entry or reskilling, and corporate employers seeking workforce upskilling, apprenticeships, and bespoke capability uplift.
Its product portfolio is delivered through multiple channels: Skills Bootcamps (4–14 weeks), Apprenticeships (including the Cyber Security Technologist L4 delivered with Trafford & Stockport College Group), Commercial and Bespoke corporate training, an L&D consulting practice, and a catalogue of 115+ Microsoft-certified courses spanning Azure, Data & AI, Modern Work, Infrastructure, Security, and Business Applications. The principal proprietary technology asset is attriDNA (rebranded from digiDNA in May 2025) — an online attribute-based diagnostic tool developed in collaboration with DSIT and industry specialists that assesses thinking styles, learning styles, and workplace readiness for digital roles. Courses are taught by Microsoft Certified Trainers across virtual and in-person modalities.
Code Nation generates revenue through one-time commercial training fees, multi-year apprenticeship and corporate contracts, government-funded Skills Bootcamps and Adult Skills Courses, Microsoft certification/exam fees, and a joint offering with Microsoft deployment specialist Valto. Following its May 2024 acquisition by Reed Global, Code Nation co-locates across Reed's 118 UK sites and 62 offices, leveraging Reed's recruitment infrastructure to offer an end-to-end 'train-and-place' proposition. Named customers span financial services (Metro Bank, Newcastle Building Society), retail (AO, Moonpig, Sofology), media (BBC, Sky, TalkTalk), defence (BAE Systems), and education/public sectors.
Code Nation firmographics
Firmographics- Name
- Code Nation
- Legal name
- Code Nation Ltd
- Website
- https://wearecodenation.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Code Nation is a UK-based digital and technical training provider offering bootcamps, apprenticeships, Microsoft-certified courses, and bespoke corporate training to individual learners and employers, operating as a Reed Global subsidiary since its May 2024 acquisition.
- Ownership category
- akta.pro rank
Code Nation industry classification
Industry- Product category
- Technical and Vocational Training Services
- NAICS
- Computer Training (61142), Computer Training (611420), Professional and Management Development Training (611430), Apprenticeship Training (611513)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coding & Programming Learning Platforms (EDAFANAA)
- akta.pro secondary industries
- Mobile, Web & UI Engineering (Frontend, Backend, APIs, Mobile) (EDABAFAM), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Information Technology (IT) & Cybersecurity Certifications (EDAAANAA), Basic Coding & Computational Thinking (EDAAAIAN)
Keywords
Where Code Nation is headquartered
LocationHeadquarters
- HQ city
- Chester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
Code Nation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Commercial Training Programmes: Revenue from paid commercial training courses in AI, Software Development, Cybersecurity, Data, and Process Automation delivered with practical, future-focused approach. Both individual and corporate enrolment options available.
- Apprenticeship Programmes: Structured, work-based learning programmes integrated with professional development and tailored career progression pathways. Includes Cyber Security Technologist L4 Apprenticeship delivered in conjunction with educational partners.
- Bespoke Corporate Training: Custom-built programmes aligned to customer technology platforms and business change initiatives. Delivered for enterprise clients requiring specific technology training.
- Microsoft Certification Training: Revenue from delivering official Microsoft training and certifications. As a Microsoft Training Services Partner, Code Nation delivers courses across Azure, AI, Modern Work, Security, and Business Applications with associated exam and certification fees.
- Valto Partnership Revenue: Joint training programmes and combined training offers with Valto, providing end-to-end solutions from technology deployment to tailored training for shared employer clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Adult Skills Courses - Fully funded training for unemployed adults transitioning into tech careers |
| Subscription | Multi-year contract | Skills Bootcamps - Accelerated programmes for rapid upskilling/reskilling |
| Subscription | Multi-year contract | Apprenticeships - Work-based learning with professional development |
| Other | Pay-as-you-go | Microsoft Training Courses - Official Microsoft certification programmes |
| Other | Multi-year contract | Commercial and Bespoke Training - Custom programmes for organisations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Code Nation product offering
Product offeringCore offering
Code Nation is a UK-based digital and technical training provider offering industry-led courses in coding, software development, data analytics, AI, cybersecurity, and process automation. Its offerings include Skills Bootcamps, Apprenticeships (including the Cyber Security Technologist L4), Microsoft-accredited training (115+ courses), Bespoke Corporate Training, Adult Skills Courses, and the proprietary attriDNA attribute-based digital talent diagnostic. Training is delivered directly to individual learners and via corporate employer engagements, with funding support from government Skills Bootcamp programmes.
Product overview
Code Nation is a digital and technical training provider offering a comprehensive suite of technology education solutions. The core offering includes attriDNA (a proprietary digital talent diagnostic tool), Microsoft-certified training courses (115+ courses across Azure, AI, Security, and Business Applications), Skills Bootcamps, Apprenticeships, Adult Skills Courses, Commercial Training, Bespoke Training, and L&D Consulting. The company operates as a full-service learning and development provider, connecting training outcomes directly with employability and supporting organisations to meet workforce demands through industry-aligned curriculum.
Differentiator
Problem solved
Functional benefit
Brands
- attriDNA: A groundbreaking online tool designed to identify core attributes essential for success in digital roles. Developed in collaboration with DSIT, industry leaders and testing specialists, attriDNA helps individuals identify potential and supports employers in identifying talent and accelerating digital transformation.
Products and services
- attriDNA Proprietary online diagnostic tool that identifies core attributes essential for success in digital roles (e.g., Business Analyst, Data Analyst, Software Developer, Cyber Security Analyst). Developed with DSIT and industry specialists; usable by individuals and employers to identify and unlock digital potential.
- Microsoft Training Courses Officially accredited Microsoft training and certifications delivered by Microsoft Certified Trainers (MCTs) across Azure, AI, Modern Work, Security, and Business Applications. 115+ courses offered with 1-5 day durations and credentials including Exam/Certification or Applied Skills Assessment.
- Skills Bootcamps Accelerated training programmes for rapid upskilling and reskilling, tightly linked to employer demand and real job opportunities. Includes software development, cybersecurity, data analytics, and AI bootcamps ranging from 4 to 14 weeks. Government-funded Skills Bootcamps available throughout the UK.
- Apprenticeships Structured, work-based learning programmes integrated with professional development and tailored career progression pathways. Includes the Cyber Security Technologist L4 Apprenticeship delivered in conjunction with Trafford & Stockport College Group.
- Adult Skills Courses Fully funded, inclusive training designed to transition unemployed adults into tech careers. Part of government-funded Adult Skills Courses initiatives.
- Commercial Training Practical, future-focused commercial training courses in AI, Software Development, Cybersecurity, Data, and Process Automation for organisations seeking workforce development. Available to both individuals and corporate enrolments.
- Bespoke Corporate Training Custom-built programmes aligned to customer technology platforms and business change initiatives, delivered to drive ROI and capability uplift for enterprise clients.
- L&D Consulting Strategic advisory across the full learning lifecycle, aligned to workforce and transformation goals. Includes Training Needs Analysis (TNA) through to implementation.
Quantifiable outcome
- 4.66 out of 5 delegate satisfaction score (exceeding Microsoft's 4.25 benchmark)
- +4 more outcomes
Companies that use Code Nation
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Code Nation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Code Nation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- ValtoflagshipStrategic partnership between Code Nation and Valto built around shared commitment to advancing digital skills and workforce learning. Code Nation brings Ofsted 'Good' provider status and Microsoft Training Services Partner credentials while Valto provides deep expertise in Microsoft 365, Azure, and Copilot deployment. Partnership offers employers end-to-end solutions from technology deployment to tailored training with faster adoption and better ROI on Microsoft investments.
- MicrosoftcoreCode Nation Limited (MAICPP ID: 6950021) became an official member of the Microsoft AI Cloud Partner Program and certified Microsoft Training Services Partner. This partnership provides access to official Microsoft courseware, exclusive product licences, discounted exam vouchers, and partner-only resources including instructor guides and preview features. Training delivered by Microsoft Certified Trainers (MCTs) across Azure, AI, Modern Work, Security, and Business Applications.
- Trafford & Stockport College GroupcoreEducational partnership for delivery of Cyber Security Technologist L4 Apprenticeship. Code Nation delivers the apprenticeship programme in conjunction with the college group, combining industry training with accredited qualifications.
- DSIT (Department for Science, Innovation and Technology)minorDSIT collaborated with Code Nation in developing attriDNA, the proprietary digital skills diagnostic tool. attriDNA was developed in collaboration with DSIT, industry leaders and testing specialists.
- GrayceminorGrayce offers the Grow with Grayce Scholarship for Women in Technology, providing funding for Code Nation bootcamp participants. Graduate Anam Asif was offered a provisional position with Grayce as a technical analyst through their Tech+ development programme. Code Nation and Grayce collaborate on initiatives supporting women entering the technology sector.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Code Nation competitors and assessment
Company assessmentDirect peers
- General Assembly: Global provider of bootcamps and short courses in coding, data, UX and digital marketing with a UK presence. Directly comparable to Code Nation's individual-learner bootcamp GTM and career-transition focus.
- Le Wagon: International coding bootcamp with London and other UK locations offering full-stack web development and data science programmes. Comparable as a bootcamp-format competitor targeting individual learners and career changers.
- Makers Academy: UK-based coding bootcamp offering full-stack web development and JavaScript programmes for career changers. Directly comparable to Code Nation's software development bootcamps and apprenticeship-style pathways in the same UK market.
- Firebrand Training: UK-based accelerated IT and vendor certification training provider covering Microsoft, AWS, Cisco and cybersecurity tracks. Closely comparable to Code Nation's Microsoft Training Services Partner catalogue and accelerated bootcamp-style delivery.
- Northcoders: Manchester-based coding bootcamp and apprenticeship provider delivering software development, data engineering and cloud training. Comparable to Code Nation's North West UK footprint, apprenticeship offerings and employer-led delivery model.
- Corndel: UK-based professional training provider focused on leadership, data and digital apprenticeships for corporate clients. Comparable in apprenticeship delivery model and corporate-funded revenue mix.
- QA Ltd: UK-headquartered technology training and apprenticeship provider with extensive Microsoft, cloud and cyber curricula and a large corporate client base. Highly comparable in scale, breadth of vendor certifications and apprenticeship programmes.
Broad incumbents
- AND Digital: UK tech consultancy that combines digital skills training (AND Academy) with software delivery. Comparable as a broader digital training and talent provider, though primarily a consultancy rather than a pure training specialist.
- Capita Learning: UK learning services arm of Capita delivering apprenticeships, professional training and digital skills programmes to public and private sector employers. Comparable as a large-scale UK training services provider with apprenticeship and public sector exposure.
Emerging players
- Pluralsight: US-headquartered technology skills platform offering online courses and skill assessments for IT professionals. Comparable on the technology training and assessment side (akin to attriDNA), though predominantly self-paced and subscription-based.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Code Nation social profiles
Digital presenceCode Nation compliance and trust
Trust signalCompliance4 records
Code Nation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Code Nation leadership team
Management profileNumber of profiles
Profiles6 records
Code Nation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Code Nation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Code Nation
What does Code Nation do?
Code Nation is a UK-based digital and technical training provider offering industry-led courses in coding, software development, data analytics, AI, cybersecurity, and process automation. Its offerings include Skills Bootcamps, Apprenticeships (including the Cyber Security Technologist L4), Microsoft-accredited training (115+ courses), Bespoke Corporate Training, Adult Skills Courses, and the proprietary attriDNA attribute-based digital talent diagnostic. Training is delivered directly to individual learners and via corporate employer engagements, with funding support from government Skills Bootcamp programmes.
Is Code Nation a public or private company?
Code Nation is a private company. It is classified as corporate owned and is currently operating.
When was Code Nation founded?
Code Nation was founded in 2018. It employs 101 to 250 people.
Where is Code Nation based?
Code Nation is headquartered in Chester, United Kingdom, in the Europe region.
How does Code Nation make money?
Five revenue lines are on record. Commercial Training Programmes are the primary driver. The others are apprenticeship Programmes, bespoke Corporate Training, microsoft Certification Training and valto Partnership Revenue.
Who are Code Nation's main competitors?
Direct peers on record are General Assembly, Le Wagon, Makers Academy, Firebrand Training, Northcoders, Corndel and QA Ltd. Broad incumbents are AND Digital and Capita Learning. Pluralsight is listed as an emerging player.
Does Code Nation have an API?
No public API is recorded for Code Nation.
What industry is Code Nation in?
Code Nation's product category is Technical and Vocational Training Services. Its primary akta.pro industry code is EDAFANAA, Coding & Programming Learning Platforms, with a secondary code of EDABAFAM, Mobile, Web & UI Engineering (Frontend, Backend, APIs, Mobile). Its NAICS code is 61142 and its SIC code is 8200.