ASAP Communication

What ASAP Communication does

ASAP Communication is an independent French PR and Influence agency founded in 2000 and headquartered near Place des Victoires in Paris. The firm operates with a team of 10 specialized consultants and offers an integrated suite of communication services: media relations, influencer relations (including mapping and paid/non-paid programs), social media management, brand content production, retail communication, and event organization. Its distinguishing physical asset is a 300m² multi-level showroom with an adjacent pop-up store used to host journalists, influencers, and immersive brand activations.

The agency's client base spans fashion and apparel (Barbour, TUMI, Hackett, Colmar, Borsalino, Optic 2000, M. Moustache, Vanessa Wu, Astrid & Miyu), beauty (Bellissima, Bearfruits), sports and nutrition (Nutripure, Amazfit, Strava, Foodspring, Nordica, Montirex), food and beverage (Little Moons, Grand Marnier, KoRo, Chandon, Sodastream), and lifestyle/wellness (Percko, Lola, Maison de Corée). The agency positions itself around a "Fast & Curious" operating style paired with "slow collaboration" for long client tenures, and demonstrates outcomes through measurable EMV (Earned Media Value) results ranging from €235K (Hackett Savile Row) to €1.264M (Bearfruits).

Commercially, ASAP Communication operates a professional services revenue model with retainers and project-based engagements typical of French PR boutiques. The company is privately held, has no disclosed outside funding or parent company, and reports no M&A, leadership changes, or restructuring events. Geographic reach is France-based serving an international client portfolio, and there is no disclosed AI/ML capability or proprietary technology platform underpinning the service.

Name

ASAP Communication

Legal name

ASAP Communication

Website

https://asap-com.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

ASAP Communication is a Paris-based PR and Influence agency founded in 2000, employing 10 consultants to deliver media relations, influencer programs, events, and brand content to enterprise clients across fashion, beauty, sports, food & beverage, and lifestyle sectors.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), Event PR & Communications Support (BPAFADAO), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Influencer marketing
• Media relations
• Brand communications
• Event management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Influence Services: Professional services revenue generated through retained agency partnerships, project-based PR campaigns, media relations, influencer marketing programs, events management, and brand content creation for B2B clients in fashion, beauty, sports, and lifestyle sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ASAP Communication is a PR and Influence agency that provides media relations, influencer marketing, social media management, brand content creation, retail communication, and event organization for B2B brand clients. The agency serves fashion, beauty, food & beverage, sports, entertainment, and lifestyle brands, and also operates a 300m² showroom and adjacent pop-up store space in Paris for immersive brand activations with journalists and influencers.

Product overview

ASAP Communication is a PR & Influence agency with a Fast&Curious mindset, founded in 2000. The agency offers a unified suite of communication services rather than a software platform: Media Relations (strategic press relations, media training, crisis communication), Influencer Relations (influence mapping, paid/non-paid programs), Social Media Management, Brand Content (editorial/visual/digital production, storytelling, co-branding), Retail Communication (traffic generation, cross-marketing, scenography), and Events (strategy, organization, international coordination). The agency also operates a 300m² showroom and adjacent pop-up store near Place des Victoires in Paris 1, providing physical spaces for brand experiences with journalists and influencers.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations (Relation média) Strategic media relations services including strategic advice, customized press relations, media training, crisis communication, international coordination, and media buying and partnerships for brand clients in fashion, beauty, lifestyle, and sports sectors.
• Influencer Relations (Relation influence) Strategic influencer relations including e-reputation management, influence mapping (instagrammers, YouTubers, bloggers, Twitter accounts, experts), paid and non-paid influence programs, and infiltration programs for prescribers.
• Social Media Management Management and optimization of social media presence for brands across multiple platforms.
• Brand Content Editorial, visual, and digital content production including storytelling, art direction, photos and videos, and collaborations and co-branding for brand clients.
• Retail Communication (Communication retail) Strategic retail communication including traffic generation, display support, cross-marketing campaigns, conception, production, scenography, and driving foot traffic to points of sale.
• Events (Événements) Event organization and management including strategic consulting, customized relations, media training, crisis communication, international coordination, media buying and partnerships for press events, product launches, and brand experiences.
• Showroom & Pop-up Store A 300-square-meter showroom located near Etienne Marcel street in Paris 1st arrondissement, designed as a loft on multiple levels for connecting journalists and influencers with brands, complemented by an adjacent flexible pop-up store space for immersive brand experiences.

Quantifiable outcome

• Bellissima achieved 501,920€ EMV and 500M+ audience reach
• +4 more outcomes

Named customers45 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Havas: Global communications group headquartered in Paris with creative, media, and PR/influence capabilities (including Havas Red); broad incumbent that competes for lifestyle and consumer accounts in France and abroad.
• Weber Shandwick: Global public relations and communications agency within IPG DXTRA with consumer, lifestyle and luxury practices; competes for the same premium lifestyle brand mandates that ASAP targets.
• Edelman: Global public relations and communications network with deep luxury, fashion and lifestyle practices; broader incumbent that increasingly competes for the same enterprise mandates and has the scale ASAP lacks.
• Publicis Groupe: Paris-headquartered global communications holding company with advertising, PR, influence and event capabilities (including Leo Burnett, Saatchi, MSL); broad incumbent overlapping with ASAP across fashion, beauty and luxury.

Direct peers

• BPCM: Lifestyle, fashion, beauty, food and consumer PR agency with presence in Paris and New York; directly comparable service mix (press, influencer, events) and similar client verticals to ASAP.
• Lucien Pagès Communication: Paris-based communications agency specialized in fashion, luxury, beauty and lifestyle — the closest French direct peer to ASAP in terms of sector focus (fashion/beauty/lifestyle), boutique scale, and Paris HQ.
• Bureau Betak: Paris-based event design and production firm specializing in fashion, luxury and lifestyle brand experiences; competes with ASAP's event offering for high-end French and international fashion clients.
• The Independents: Paris-headquartered collective of communication agencies serving luxury, fashion, beauty, art and lifestyle brands; comparable offering across PR, influence, events and content for the same enterprise client base ASAP serves.
• Karla Otto: Global luxury fashion, beauty and lifestyle PR and communications agency with offices in London, Paris, Milan and New York; direct competitor for premium fashion and lifestyle brand mandates that ASAP also targets.

Regional players

• Image Sept: French press relations and communications agency focused on luxury, fashion, beauty and lifestyle clients based in Paris; comparable boutique positioning in the French market though with somewhat different sector mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/asap_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP Communication