Greater Gift

What Greater Gift does

Greater Gift is a 501(c)(3) nonprofit organization founded in 2010 by clinical research executive Jennifer Byrne and headquartered in Winston-Salem, North Carolina. Its core product, the Celebration & Gratitude Program, allows pharmaceutical sponsors, contract research organizations (CROs), integrated research organizations, site networks, and corporate HR teams to make donations to vulnerable children - routed through Gavi, the Vaccine Alliance (pentavalent vaccines) and Feeding America (meals) - in honor of clinical trial participants, site staff, patient advisory board members, or employees. Each recognition is delivered with a customizable Celebration Certificate (and optional 11x17 Celebration Poster), which can be translated into any language and tailored to partner branding; certificates ship to research sites globally and have a reported 100% IRB approval success rate. The platform also supports a Holiday Cards SKU and per-registration/per-speaker donations embedded into industry conferences such as PBCG's Clinical Outsourcing Group series. Since inception, Greater Gift has celebrated over 180,000 participants across 19 countries and lists more than two dozen strategic partners including Eli Lilly, Oracle Health Sciences, Parexel, Javara, AGTC, NTXCT, and Segal Trials.

The business model is donation-based. Partners contribute a negotiated per-participant or per-person amount (the Holiday Cards tier indicates approximately $10 per card at a 50-card minimum), with donations flowing to the partner-selected recipient charity; Greater Gift retains a portion to fund operations. Go-to-market is sales-led with event-driven reinforcement: direct outreach to sponsors, CROs, site networks, technology vendors, and corporate HR teams, supplemented by conference embedding and content marketing (the Perspectives blog, social channels, and email newsletter). Individual donors and corporate giving programs for HR and employee recognition (work anniversaries, charitable matching, team-building, holidays, medical observance months) add a secondary revenue stream. No equity funding rounds, acquisitions, or AI/ML capabilities are evidenced; the organization operates with a small core team supplemented by volunteers and is governed by a Board of Directors chaired by the founder.

Operationally, Greater Gift distinguishes itself through a documented outcome narrative - including OptiNose reporting a 34% screening increase after deploying the program and a Hero's Journey Art initiative shown to lift willingness to participate in clinical trials from 71% to 88% - which it leverages for partner acquisition. The organization does not collect participant health information, simplifying compliance and IRB review. Distribution is global via direct partner engagement, with translation capacity supporting international rollout, and the website is the primary commercial surface alongside conference presence.

Name

Greater Gift

Legal name

Greater Gift Initiative, Inc.

Website

https://greatergift.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Greater Gift is a 501(c)(3) nonprofit that runs a Celebration & Gratitude Program, coordinating donations to Gavi and Feeding America in honor of clinical trial participants, research site staff, and corporate employees on behalf of pharmaceutical sponsors, CROs, and HR teams across 19 countries.

Ownership category

akta.pro rank

Product category

Clinical Research Recognition Services

NAICS

Other Grantmaking and Giving Services (813219)

SIC

Greeting Cards (2771)

akta.pro primary industry

Corporate & Client Gifting Programs (HSACANAE)

akta.pro secondary industries

Group Gifting & Registry Fulfillment (HSACANAL), Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ)

Keywords

• Clinical trial recognition
• Gratitude programs
• Vaccine donations
• Corporate giving programs
• Clinical research celebration

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Per-Person Donation Contributions: Pharmaceutical sponsors and CROs partner with Greater Gift on a per-study basis with a set contribution per participant. For corporate giving, organizations contribute a set amount per person being recognized, coordinating a donation in their honor to Feeding America or Gavi, the Vaccine Alliance. Holiday card minimums suggest approximately $10 per card ($500 for 50 cards).
2. Individual Donations: Individual donors contribute to support Greater Gift's mission. The organization states it relies on partner support and individual donations to fund its operations.
3. Vaccine Donation Program: Donations facilitated through partnership with Gavi, the Vaccine Alliance, for pentavalent vaccines (diphtheria, tetanus, pertussis, hepatitis B, and Haemophilus influenzae type B) delivered to children in developing countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Greater Gift is a nonprofit organization that runs a Celebration & Gratitude Program for the clinical research industry. For each recognized participant or staff member, the organization coordinates a real-world donation — pentavalent vaccines through Gavi, the Vaccine Alliance, or meals through Feeding America — and delivers a customizable celebration certificate or poster. Programs are sold on a per-study or per-person basis to pharmaceutical sponsors, CROs, corporate HR teams, conference organizers, and research sites, with optional holiday card add-ons.

Product overview

Greater Gift offers a suite of recognition and gratitude products centered around its Celebration & Gratitude Program. The core offering includes customizable Celebration Certificates and Celebration Posters that organizations use to recognize clinical trial participants and staff. The company provides three main program types: Clinical Operations Program (for pharmaceutical sponsors and CROs on a per-study basis), Corporate Giving Program (for HR and employee recognition), and Conference programs. Holiday Cards serve as a seasonal add-on product. All programs coordinate donations to Feeding America or Gavi, the Vaccine Alliance in honor of recipients.

Differentiator

Problem solved

Functional benefit

Products and services

• Celebration & Gratitude Program A customizable recognition and gratitude program that allows partners to honor clinical trial participants, site staff, patient advisory board members, and other contributors by coordinating a real-world donation (vaccines via Gavi or meals via Feeding America) in their name, paired with a personalized certificate or poster.
• Clinical Operations Program A per-study recognition program sold to pharmaceutical sponsors and CROs to celebrate clinical trial participants and acknowledge site staff contributions across pre-screening, recruitment, enrollment, retention, study visit milestones, close of study, and study follow-up survey touchpoints.
• Corporate Giving Program A corporate recognition initiative that aligns HR and corporate philanthropy programs with Greater Gift's mission, enabling organizations to make donations in honor of employees for work anniversaries, employee charitable matching, team-building, new hire packages, holidays, client/vendor relationships, and medical observance months.
• Celebration Certificates Customizable certificates presented to clinical trial participants, site staff, and patient advisory board members indicating whether a vaccine or meal donation has been made in their honor, translatable into any language and tailored to partners' branding and mission.
• Celebration Posters 11x17 printed posters for office display recognizing the exceptional efforts and dedication of team members, with a donation made in honor of the person, team, or organization.
• Holiday Cards Seasonal greeting cards with customizable donation options directing contributions to Gavi, the Vaccine Alliance, Feeding America, or Greater Gift's general mission, available as digital or physical cards with envelope, sold with a minimum order of 50 cards.
• Conference & Event Program Conference and event embedding service for industry conference organizers, providing charitable donations per registration or booth visit and in the names of speakers and exhibitors, with post-event celebration certificates issued by Greater Gift.

Quantifiable outcome

• Screening numbers rose 34% over the prior month for OptiNose after rolling out the Greater Gift program to encourage site staff during a challenging enrollment study.
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

27 partnerships are on record, tiered core, flagship and minor.

• Pharmaceutical Business Conference Group (PBCG)coreGTM or Marketing Partner · 23 August 2023PBCG, a specialist events organiser for clinical trial conferences in pharma and biotech, partnered with Greater Gift to implement charitable giving programs at PBCG's Clinical Outsourcing Group meetings. PBCG will donate vaccines through Greater Gift for registrations via speaker referral codes. Post-event, Greater Gift issues certificates of celebration to each speaker detailing vaccines donated. Debuted at COG Europe October 2023.
• Applied Genetic Technologies Corporation (AGTC)coreStrategic or Co-development Partner · 24 August 2021AGTC, a biotechnology company developing genetic therapies for rare inherited retinal diseases, partnered with Greater Gift to honor clinical trial participants and their families. The partnership also provided eye exams to underserved children in Boston through 2020 On-site's mobile vision clinics, supporting AGTC's commitment to underserved communities with limited access to vision care.
• Oracle Health SciencescoreStrategic or Co-development Partner · 6 June 2019Oracle Health Sciences joined Greater Gift as a strategic partner in June 2019 to thank customers and business partners through vaccine donations in their honor. At the time of the announcement, over 111,000 vaccines had been donated through the program. Oracle Health Sciences uses Greater Gift to express gratitude aligned with their pursuit of helping others overcome health challenges.
• Segal TrialscoreStrategic or Co-development Partner · 3 April 2018Segal Trials launched the Greater Gift program at their West Broward Outpatient Clinic and planned to expand throughout their five other research sites in South Florida and South Carolina. Bonnie Segal, Vice President and Co-Founder, stated that research sites play a vital role in creating positive change in public perception of research.
• Eli Lilly and CompanycoreStrategic or Co-development Partner · 16 November 2017Eli Lilly partnered with Greater Gift to commission three Hero's Journey Art sculptures honoring clinical trial participants, displayed in Winston-Salem (NC), Austin (TX), and Indianapolis (IN). The sculptures included personalized wooden bricks from trial participants, patients, families, medical teams, and caregivers. Over 70 individuals contributed bricks to the Winston-Salem sculpture 'Return.'
• Benchmark ResearchcoreStrategic or Co-development Partner · 11 April 2013Benchmark Research, a multi-therapeutic network of clinical research sites with emphasis on vaccine research located in Austin, Fort Worth, San Angelo, New Orleans, Sacramento, and San Francisco, partnered with Greater Gift to expand vaccine donations. Mark Lacy, founder and CEO of Benchmark Research, joined Greater Gift's Board of Directors. The partnership expands Greater Gift's reach in the US and worldwide.
• Feeding AmericaflagshipStrategic or Co-development PartnerFeeding America is Greater Gift's key nonprofit partner for domestic hunger relief, providing meals to children in need through a nationwide network of 200+ food banks and 60,000 food pantries. Greater Gift coordinates donations in honor of clinical trial participants to Feeding America, which provides nutritious meals for hungry children, including weekend backpacks and mobile food pantries.
• Gavi, the Vaccine AllianceflagshipStrategic or Co-development PartnerGavi is a public-private partnership that helps vaccinate half the world's children against some of the world's deadliest diseases. Greater Gift collaborates with Gavi to pay forward clinical trial participants' contributions with life-saving vaccines, supporting Gavi's pentavalent vaccine program (diphtheria, tetanus, pertussis, hepatitis B, Haemophilus influenzae type B). Since 2000, Gavi has helped immunize over 1 billion children and prevented more than 17.3 million future deaths.
• JavaracoreStrategic or Co-development PartnerJavara, led by CEO Jennifer Byrne who founded Greater Gift, is a key partner. Nicole Allen of Javara provided a testimonial about Greater Gift providing instant reward and satisfaction to patients and investigators. Amanda Wright, Chief of Site Operations at Javara, serves as Secretary of Greater Gift's Board of Directors.
• ParexelcoreStrategic or Co-development PartnerParexel is listed as a partner organization supporting Greater Gift's mission. Parexel is a CRO that collaborates with Greater Gift to recognize clinical trial participants and professionals.
• North Texas Clinical Trials (NTXCT)coreStrategic or Co-development PartnerNTXCT partnered with Greater Gift in June 2022 to improve patient engagement and retention, create awareness, and engage diverse populations in clinical research. NTXCT honored 250 clinical trial participants with certificates and donations to Feeding America's Tarrant County Food Bank.
• Eligo Health ResearchcoreStrategic or Co-development PartnerEligo Health Research is listed as a partner organization supporting Greater Gift's mission to celebrate clinical research participants.
• Aurora Research InstituteminorStrategic or Co-development PartnerAurora Research Institute is listed as a partner supporting Greater Gift's mission.
• Mecklenburg CountyminorStrategic or Co-development PartnerMecklenburg County is listed as a partner organization supporting Greater Gift's mission.
• Latinos in Clinical ResearchcoreStrategic or Co-development PartnerLatinos in Clinical Research is listed as a partner supporting Greater Gift's mission to increase awareness of clinical research and build trust through celebration and gratitude for everyone involved, with focus on under-represented communities.
• OptiNosecoreStrategic or Co-development PartnerOptiNose used Greater Gift's celebration program to encourage site staff, reporting a 34% increase in screening numbers over the prior month for a challenging enrollment study. OptiNose is listed as a partner organization on the Our Partners page.
• COUCH HealthminorStrategic or Co-development PartnerCOUCH Health is listed as a partner organization supporting Greater Gift's mission.
• Cerba ResearchminorStrategic or Co-development PartnerCerba Research is listed as a partner organization supporting Greater Gift's mission.
• Neurobehavioral ResearchminorStrategic or Co-development PartnerNeurobehavioral Research is listed as a partner organization supporting Greater Gift's mission.
• Cambridge Healthtech InstituteminorStrategic or Co-development PartnerCambridge Healthtech Institute is listed as a partner organization supporting Greater Gift's mission.
• Integrative Research AssociatesminorStrategic or Co-development PartnerIntegrative Research Associates is listed as a partner organization supporting Greater Gift's mission.
• The Conference ForumminorGTM or Marketing PartnerThe Conference Forum is listed as a partner organization supporting Greater Gift's mission through industry conferences.
• Global Life Sciences Alliance (GLSA)minorStrategic or Co-development PartnerGlobal Life Sciences Alliance (GLSA) is listed as a partner organization supporting Greater Gift's mission.
• PBG GroupminorStrategic or Co-development PartnerPBG Group is listed as a partner organization supporting Greater Gift's mission.
• CRAACO (Clinical Research as Care Option)minorStrategic or Co-development PartnerCRAACO (Clinical Research as Care Option) is listed as a partner organization supporting Greater Gift's mission.
• Injury Care ResearchminorStrategic or Co-development PartnerInjury Care Research is listed as a partner organization supporting Greater Gift's mission.
• Indo US Rare DiseaseminorStrategic or Co-development PartnerIndo US Rare Disease is listed as a partner organization supporting Greater Gift's mission.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Parexel: Parexel is a major global CRO that both partners with Greater Gift and competes for the same sponsor budgets across clinical operations services. It is a relevant broad incumbent given Greater Gift's CRO channel.
• Javara: Javara is an Integrated Research Organization led by Greater Gift's founder Jennifer Byrne. It is a key partner and shares the same clinical operations customer base, with overlapping go-to-market into sponsors and sites.
• Hallmark Business Connections: Hallmark Business Connections provides corporate greeting card and recognition programs for HR and client gifting. It is comparable to Greater Gift's Holiday Cards and corporate recognition products as an established incumbent in the corporate gifting category.
• 1-800-Flowers: 1-800-Flowers is a large consumer and corporate gifting retailer with holiday card and corporate recognition offerings. It is a broad incumbent in the gifting category that Greater Gift's corporate and holiday card programs overlap with.

Direct peers

• BBK Worldwide: BBK Worldwide is a patient recruitment and engagement services company serving pharma, CROs, and research sites. It overlaps with Greater Gift's clinical operations customer base and patient engagement value proposition.
• CISCRP: CISCRP (Center for Information and Study on Clinical Research Participation) is an independent nonprofit focused on education, outreach, and recognition of clinical research participants. It is the most directly comparable organization to Greater Gift in mission and operating model.

Emerging players

• Antidote: Antidote is a digital health company that matches patients to clinical trials and supports sponsors on recruitment. It targets the same sponsors and CROs as Greater Gift but focuses on trial matching technology rather than participant recognition.
• Sendoso: Sendoso is a corporate gifting and direct mail platform used by B2B teams for client, employee, and event gifting. It is comparable to Greater Gift's corporate giving program but serves a much broader corporate market beyond clinical research.
• Giftagram: Giftagram is a corporate gifting platform offering curated gift experiences for employee recognition and client gifting. It is comparable to Greater Gift's corporate giving offering as an alternative mechanism for corporate recognition programs.
• WEGO Health: WEGO Health operates a patient leader network and platform used by life sciences companies for advocacy and patient engagement. It addresses overlapping customer pain points (patient retention, engagement) via a different mechanism than Greater Gift.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GGIgreatergift
• LinkedInlinkedin.com/company/greatergift

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Gift