Neue Formen

What Neue Formen does

Neue Formen (legal entity: NEUE FORMEN AD GROUP GMBH, with a wholly-owned subsidiary NEUE FORMEN PERFORMANCE MARKETING & RECRUITING GMBH) is a full-service German advertising agency headquartered in Cologne with additional offices in Berlin and Stuttgart. Founded in the early 2000s and led by managing partners Thomas Tornatzky and Hermann Fürstenau, the agency serves owner-managed Mittelstand businesses across the DACH region (Germany, Austria, Switzerland), with secondary outreach to startups and larger corporations. Its offering is organized into six service sub-brands — Die Marken Agentur (branding), Die Digital Agentur (web/shop/app design), Performance Marketing & Growth, Social Media & Public Relations, Start-Up Consulting & Ventures, and Ad Academy — coordinated through a proprietary five-stage methodology called the "Walk of Brand" (Brand Analysis → Brand Identity → Brand Design → Brand Story → Brand Experience). The agency has won multiple German industry awards including the German Design Award (2022), German Brand Award, Deutscher Agenturpreis, and Kununu Top Company (2023), and holds TÜV ISO 9001 certification and Meta Business Partner status.

Name

Neue Formen

Legal name

NEUE FORMEN AD GROUP GMBH

Website

https://neueformen.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAKAE

Lead Generation & List Building Services (Prospecting, Data Sourcing)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• Advertising services
• Brand strategy
• Digital marketing
• Creative services
• Marketing consulting

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Project-based Marketing Services: The agency generates revenue through project-based engagements across branding, digital, performance marketing, and PR services. Payment terms include 50% upfront upon project commencement, with the balance due upon completion. For contracts extending beyond three months, an additional 25% is due at the three-month mark.
2. Retainer/Etat Contracts: Monthly retainer arrangements (Etatverträge) for ongoing marketing services, typically structured over 3, 6, 12, 24, or 36-month terms. Paid monthly in advance. These cover performance marketing, social media, SEO, and other recurring services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Neue Formen is an owner-managed full-service advertising agency based in Cologne, Germany, offering integrated marketing communications for mid-market businesses. The agency operates multiple specialized sub-brands covering brand strategy, digital marketing, performance marketing, social media, PR, and start-up consulting, serving clients across the DACH region (Germany, Austria, Switzerland). It employs its proprietary "Walk of Brand" methodology to deliver brand-building campaigns.

Product overview

NEUE FORMEN Ad Group is a full-service advertising agency operating as a platform of specialized service sub-brands. The portfolio includes: Die Marken Agentur (branding services), Die Digital Agentur (web/APP development), Performance Marketing & Growth (customer acquisition and digital advertising), Social Media & Public Relations (social media management and PR), Start-Up Consulting & Ventures (entrepreneurship support), and Ad Academy (professional training). Additionally, the company produces MEAT IN, a special interest food magazine. The unified offering is coordinated through the agency's proprietary 'Walk of Brand' methodology to deliver integrated marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Die Marken Agentur: Brand agency focused on Corporate-, Employer Branding, Product- und Personal Branding, Brand Design, Brand Story, and brand registration.
• Die Digital Agentur
• Performance Marketing & Growth
• Social Media & Public Relations
• Start-Up Consulting & Ventures
• Ad Academy
• MEAT IN

Products and services

• Die Marken Agentur (Brand Agency) Brand strategy, corporate identity, and brand development services for companies seeking to build or refresh their brand positioning.
• Die Digital Agentur (Digital Agency)
• Performance Marketing & Growth
• Social Media & Public Relations
• Start-Up Consulting & Ventures
• Ad Academy

Quantifiable outcome

• ING recruited 15 qualified applicants and hired 3 new employees within one month of implementing social media recruiting campaigns
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Host Europe GmbHcoreTechnology or IntegrationExternal hosting provider for the NEUE FORMEN website. Host Europe GmbH, based in Köln (Hansestrasse 111, 51149 Köln), provides web hosting services with a data processing agreement (AVV) in place to ensure GDPR-compliant handling of personal data.
• Google Ireland LimitedcoreTechnology or IntegrationProvider of multiple marketing technology tools including Google Analytics, Google Tag Manager, Google Ads, Google Adsense, Google Remarketing, Google DoubleClick, YouTube, Google Web Fonts, and Google Conversion Tracking. Data transfers to the US are covered by Standard Contractual Clauses.
• Facebook Ireland LimitedcoreTechnology or IntegrationProvider of Facebook Pixel for conversion tracking and advertising optimization. Enables remarketing and audience targeting through the Meta advertising platform.
• LinkedIn Ireland Unlimited CompanycoreTechnology or IntegrationProvider of LinkedIn Insight Tag for professional audience analytics, conversion tracking, and B2B retargeting capabilities. Enables analysis of professional demographics and career-related data of website visitors.
• Meta Business PartnercoreTechnology or IntegrationOfficial Meta Business Partner status indicating certified expertise in Facebook and Instagram marketing solutions, advertising platform management, and business tools integration.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency providing brand strategy, design, digital, and content services. Comparable as a German independent mid-sized full-service peer.
• Serviceplan Group: Largest independent German agency group and Europe's leading owner-managed agency, offering integrated brand, digital, performance, and media services to enterprise and Mittelstand clients across multiple verticals. Closely comparable to Neue Formen on owner-managed positioning, full-service breadth, and Mittelstand focus.
• Jung von Matt: Major independent German creative agency network with offices in Hamburg and across DACH/EU, providing brand strategy, digital, and integrated marketing services. Comparable as a leading independent German full-service creative agency targeting brand-driven clients.
• Strichpunkt: Stuttgart-based brand and design agency offering corporate, employer, and product branding plus digital design. Comparable on Mittelstand regional presence, brand focus, and proximity in southern Germany.
• Kolle Rebbe: Hamburg-based creative agency offering brand, digital, and content marketing with a comparable mid-market independent positioning and focus on strategic creativity plus execution.
• Antoni: Berlin-based creative agency known for integrated brand, digital, and content work, with a comparable mid-sized positioning and emphasis on strategic-plus-creative execution for German and international clients.
• Scholz & Friends: Hamburg-headquartered full-service agency group with strong brand-building heritage and integrated digital and performance capabilities across Germany and Europe. Comparable in service breadth and German mid-market and enterprise client focus.
• Heimat (TBWA): Berlin-based agency within the TBWA global network, offering integrated brand, digital, and performance marketing. Comparable as a German full-service creative competitor for brand-driven clients.
• Thjnk: Independent German creative agency with offices in Hamburg, Berlin, Munich, and Dusseldorf, focused on strategy-driven brand and integrated communications. Comparable as an independent German mid-sized full-service peer.
• Grabarz & Partner: Hamburg-headquartered independent creative agency with integrated brand, digital, and campaign capabilities. Comparable as an independent German full-service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvHocp32EERwJANzGLKL7HA
• Facebookfacebook.com/neueformen
• LinkedInlinkedin.com/company/neueformen-ad-group
• Instagraminstagram.com/neueformen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neue Formen