What AeroCool does

AeroCool (legal entity: Aerocool Advanced Technologies Corp.) is a Taiwan-headquartered, privately held designer and manufacturer of gaming and enthusiast PC components. Founded in 2001 and operating with 101–250 employees out of Taipei, the company sells a broad hardware portfolio across five core categories: PC cases (100+ SKUs including mid-tower, mini-tower and full-tower form factors such as the P500C, P500B Digi, P500C Evo and D302A families), ATX 3.1-compliant power supplies (AERO Series, SMART G1, Mirage Gold, Cylon, P7-S1 digital-display units rated 650W to 1000W+), CPU cooling (Abyss, Icicle, Mirage, Pulse and Rave liquid coolers alongside Verkho, Cylon, BAS and Air Frost air coolers), case fans (Mirage, Saturn, Astro, Eclipse, Edge, Rev RGB Pro, Orbit RC and the daisy-chain Cube A120), gaming chairs (a four-tier CROWN family from CROWN Lite to CROWN Pro), and complementary furniture and accessories. The company's technology differentiators center on an addressable-RGB (ARGB) ecosystem — proprietary features such as the Infinity Mirror fan design, dual-chamber case layouts and the H66F 6-port RF wireless RGB control hub — synchronized with the dominant motherboard vendor lighting stacks (ASUS Aura Sync, MSI Mystic Light Sync, Gigabyte RGB Fusion) and a downloadable P7-S1 monitoring/display utility for the Digi product line. AeroCool also retains the wholly-owned ThunderX3 gaming-chairs and peripherals sub-brand.

Commercially, AeroCool operates as a channel-driven, one-time-sale hardware business with no subscription component. Products flow through global distributors, wholesalers and retail partners, with localized storefronts for Global English, Russia, Kazakhstan, Latin America, Brazil and Ukraine, supplemented by a 'Where to Buy' locator, a content-marketing blog and resource center, downloadable manuals, and event-based visibility through Computex (including the 2026 Pro Gamers Group House of Gaming exhibit). Primary customer segments are PC builders and enthusiasts seeking RGB-aesthetic, mid-to-budget components, gamers purchasing chairs and cooling-focused hardware, and retail/SI channels sourcing volume; the company explicitly positions itself in the affordable tier of the gaming PC components market rather than competing on premium margins. No external institutional investors, parent company, or public listing are disclosed.

Name

AeroCool

Legal name

Aerocool Advanced Technologies Corp.

Website

https://aerocool.io

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

AeroCool is a privately held Taiwanese designer and manufacturer of affordable gaming and enthusiast PC components — cases, ATX 3.1 power supplies, liquid and air CPU coolers, case fans, gaming chairs, and furniture — sold globally through distributors, retailers, and regional online storefronts under its own brand and the ThunderX3 sub-brand.

Ownership category

akta.pro rank

Product category

PC Components and Gaming Peripherals

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734), Electronic Components & Accessories (3670)

akta.pro primary industry

PC Gaming Computers & Peripherals Retail (CRACABAI)

akta.pro secondary industries

PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD), Gaming Displays & Home Gaming Setups Retail (Monitors, Chairs, Desks) (CRACAFAF), PC Gaming Peripherals (Keyboards, Mice, Headsets) (CRACAOAC)

Keywords

• PC components
• Gaming peripherals
• Computer cases
• Power supplies
• Liquid cooling

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: AeroCool generates revenue through one-time sales of physical PC components and gaming equipment including cases, power supplies, cooling solutions, fans, gaming chairs, and furniture. Products are sold through distributors and retailers worldwide with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AeroCool designs, manufactures, and sells PC components and gaming peripherals including PC cases (mid-tower, mini-tower, and full-tower with tempered glass and ARGB lighting), ATX 3.1-compliant power supply units, air and all-in-one liquid CPU coolers, ARGB and PWM case fans, gaming chairs (CROWN series spanning entry to premium tiers), gaming desks and chair stands, and PC accessories such as RGB hubs. Products are sold globally through distributors, retailers, and own regional e-commerce sites targeting PC builders, gamers, and enthusiasts.

Product overview

AeroCool is a hardware technology company that designs and manufactures a broad portfolio of PC components and gaming peripherals. Its product range is organized into several distinct categories: (1) PC Cases — spanning mid-tower, mini-tower, and full-tower form factors with features such as tempered glass panels, ARGB lighting, mesh front panels, and dot-pixel LED displays (P500 series, D302A, Aero One, Cylon, and over 100 other models); (2) Power Supply Units (PSU) — covering the AERO Series (ATX 3.1), SMART G1, Mirage Gold, Cylon PSU, Aero Shield, Aero White/Aero Bronze, and P7-S1 digital display-capable PSUs; (3) Cooling Solutions — including all-in-one liquid CPU coolers (Abyss series with digital temperature displays, Icicle series, Mirage series, P7-L240, Pulse, Rave) and air coolers (Verkho, Cylon, BAS, Air Frost, Core Plus); (4) Case Fans — including ARGB fans (Mirage ARGB, Saturn ARGB, Astro, Eclipse, Edge, Rev RGB Pro), fixed RGB fans (Saturn FRGB, Saturn DRGB), and PWM fans (Cube A120); (5) Gaming Chairs — tiered from entry-level (CROWN Lite, 2D adjustability) through mid-range (CROWN, CROWN Smart, 5D–7D adjustability) to premium (CROWN Pro, 11D adjustability, Class-4 gas lift, BIFMA approved); (6) Furniture — gaming desks (AD1/AD2/AD3) and chair stands (P7-BB1, P7-CH1/CH2 AIR); (7) Accessories — RGB hubs (H66F, H66C), keyboards, mice, and cables; and (8) Software — P7-S1 display controller software for temperature monitoring and display control on compatible Digi products. The company also operates a subsidiary brand, ThunderX3, which produces PC cases. All products are distributed globally with multi-language regional sites for Russia, Kazakhstan, Latin America, Brazil, and Ukraine.

Differentiator

Problem solved

Functional benefit

Brands

• ThunderX3: Gaming chairs and PC peripherals brand

Products and services

• PC Cases Portfolio Full lineup of PC chassis in mid-tower, mini-tower, and full-tower form factors with tempered glass, ARGB lighting, and mesh front panels, targeting DIY PC builders, gamers, and enthusiasts assembling custom desktop systems.
• P500C Mid-Tower PC Case Mid-tower case with full tempered glass front and side panels and four pre-installed ARGB fans with infinity mirror lighting effect, targeted at gaming PC builders.
• P500B Digi Mid-Tower PC Case Premium mid-tower case with curved tempered glass panels and built-in dot-pixel LED display for real-time system statistics, targeted at gaming and high-performance PC builders.
• P500C Evo Mid-Tower PC Case Mid-tower case with seamless curved glass, dual-chamber layout, ARGB lighting, and 360mm liquid cooling support, optimized for aesthetic-conscious gaming builds.
• D302A Mini Tower PC Case Compact mini-tower case with mesh front panel and SPCC construction, supporting m-ATX motherboards, 360mm liquid coolers, and 410mm GPUs for space-constrained builds.
• Power Supply Units (PSU) Portfolio Full PSU portfolio spanning 650W to 1000W+ capacities across AERO, SMART G1, Mirage Gold, Cylon, Aero Shield, and Aero White/Bronze series with ATX 3.1 compliance and digital display models, targeting gaming and enthusiast desktop builds.
• SMART G1 Power Supply Unit High-efficiency ATX 3.1-compliant switching PSU designed for Intel multi-rail desktop platforms, targeting gaming and enthusiast builds.
• AERO Series Power Supply Unit ATX 3.1-compliant AC-to-DC switching PSU targeting gaming and mainstream desktop power delivery.
• Cooling Solutions Portfolio Full cooling lineup including all-in-one liquid CPU coolers (Abyss, Icicle, Mirage, Pulse, Rave series) and air coolers (Verkho, Cylon, BAS, Air Frost, Core Plus, Likai), supporting 120mm to 360mm radiator sizes for gaming and enthusiast PCs.
• Abyss LA360 Digi Liquid CPU Cooler Elite all-in-one liquid CPU cooler with a digital pump head display showing real-time CPU and GPU temperature and usage, targeting demanding gaming and workstation CPUs.
• Abyss L240R Digi / L360R Digi Liquid CPU Coolers All-in-one liquid CPU coolers with digital pump head displays showing real-time CPU and GPU temperature and usage, providing elite cooling with integrated diagnostics.
• Icicle Series CPU Coolers (AL40F-Digi, AL60F-Digi, AL40C, AL60C) High-performance air and liquid CPU coolers with digital display variants showing real-time temperature monitoring, part of the Icicle cooling lineup showcased at Computex 2026.
• Case Fans Portfolio Full case fan portfolio including Mirage ARGB, Saturn ARGB/FRGB/DRGB, Astro, Eclipse, Edge, Duo, Rev RGB Pro, Orbit RC, and Cube A120 series, spanning 120mm to 200mm diameters with ARGB, fixed RGB, and PWM variants.
• Mirage 12 ARGB PC Fan 120mm addressable RGB fan with infinity mirror center design, 28 LEDs for color uniformity, and 6-pin connector for ARGB motherboard or hub control.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Pro Gamers GroupcoreStrategic or Co-development Partner · 20 May 2026AeroCool participates in Pro Gamers Group's House of Gaming at Computex 2026, showcasing new product lines including cases, modular power supplies, and full Icicle cooling lineup. This represents a strategic presence at a major industry event through the gaming ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NZXT: Incumbent in PC cases, AIO coolers, and PSUs, with a strong software ecosystem (CAM) and direct-to-consumer build service (BLD). Competes with AeroCool in cases and cooling, with stronger premium brand pull and recurring software revenue.
• MSI: Broad gaming hardware incumbent whose RGB software ecosystem (Mystic Light Sync) AeroCool integrates with. MSI sells cases, AIO coolers, PSUs, and gaming chairs alongside motherboards and GPUs, giving it a much wider footprint than AeroCool.
• Corsair: Broader incumbent in gaming PC components — PSUs, AIO coolers, fans, cases, plus peripherals and pre-built systems. Overlaps with AeroCool's PSU and cooling lines but competes more in the premium tier and bundles strong software (iCUE) that AeroCool lacks.
• ASUS (ROG / TUF Gaming): Broad incumbent whose Aura Sync ecosystem AeroCool's ARGB products integrate with. ASUS offers cases, AIO coolers, PSUs, monitors, and a deep gaming peripherals lineup, with stronger premium branding and bundled software.

Direct peers

• DeepCool: Direct competitor in PC cases, AIO liquid coolers, air coolers, PSUs, and ARGB fans. Competes most head-to-head in the affordable/value tier where AeroCool is positioned, and shares a similar Taiwan-adjacent supply chain footprint.
• Cougar Gaming: Direct competitor in PC cases, PSUs, cooling, case fans, and gaming chairs/furniture. Competes most directly with AeroCool in the mid-range gaming-enthusiast segment across both components and furniture.
• Lian Li: Direct competitor in PC cases (and increasingly AIO coolers). Shares an aesthetic-led, builder-focused go-to-market and similar Taiwan manufacturing footprint, though typically positioned in higher price tiers than AeroCool.
• Thermaltake: Direct competitor across cases, PSUs (including ATX 3.1 lines), AIO coolers, case fans, and gaming chairs/furniture. Competes in overlapping price tiers and channels with AeroCool, especially in RGB-heavy product categories.
• Cooler Master: Direct competitor across PC cases, PSUs, air and AIO liquid coolers, case fans, and gaming chairs. Overlaps nearly 100% of AeroCool's product categories and serves the same DIY builder and gaming customer base, with comparable mid-market price positioning.

Emerging players

• XPG (ADATA): Emerging player in gaming PC components — cases, PSUs, coolers, and fans — with a similar global distribution playbook targeting DIY builders. Competes most directly in the value-to-mid tier where AeroCool is positioned.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AerocoolGlobal
• LinkedInlinkedin.com/company/aerocool-advanced-technologies-corp.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AeroCool