Apira
Apira is a UK-based digital healthcare consultancy and IQVIA subsidiary that advises NHS trusts on the strategy, business case, procurement, deployment and optimisation of EPR, RIS/PACS, EDM, LIMS and maternity systems.
- Company typePrivate
- Founded1997
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Apira does
Apira is a UK-headquartered digital healthcare consultancy, founded in 1997 and operating as a wholly-owned subsidiary of IQVIA under the brand "Apira, an IQVIA business." The firm provides independent, product-agnostic advisory and delivery services to NHS trusts and other UK public sector healthcare organisations across the full clinical digital systems lifecycle, including digital maturity assessments (HIMSS-aligned), investment business case development (HM Treasury Green Book / Better Business Case), procurement support, deployment programme management, clinical safety documentation, and post-go-live optimisation. Core technical domain coverage spans Electronic Patient Record (EPR) systems across multiple vendors (Oracle Cerner Millennium, Meditech Expanse, Altera Sunrise, TPP SystmOne, RiO), Radiology Information Systems (RIS/PACS), Electronic Document Management (EDM), Laboratory Information Management Systems (LIMS) and maternity systems, with newer productised offerings such as PROSE for Rio EPR optimisation.
Apira generates revenue through fee-for-service professional services engagements (consultancy day rates, fixed project fees, and team-based delivery) procured by NHS and public sector buyers either directly or via multiple UK procurement frameworks (G-Cloud 14, Digital Outcomes 6, NHS SCW DPS, NHS LPP DTCS, Health Systems Support Framework, Digital Capability for Health, ICT Framework). The company supports all NHS trust archetypes (acute, mental health, community, ambulance) plus Integrated Care Systems/ICBs and limited private healthcare providers, claiming over 150 NHS organisations supported, 30+ large-scale EPR deployments, and cumulative approved client business cases exceeding £1 billion over five years.
The go-to-market is enterprise field sales driven: a Director of Growth and Executive-led business development combine thought leadership publishing, conference participation (Rewired, HPN, HFMA), partnerships inside the EPR Alliance (KPMG, Stalis, Aire Logic), and supplementary alliances with BT Health, Computacenter, ReStart, CSI Companies and the Hippo Digital consortium to source multi-year engagements. Sales cycles are long, reputation-led, and concentrated in a single vertical (UK NHS), with consultant headcount of 75+ and ISO 9001/14001/27001 plus Cyber Essentials certifications underpinning supplier assurance requirements.
Apira firmographics
Firmographics- Name
- Apira
- Legal name
- Apira Ltd
- Website
- https://apira.co.uk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apira is a UK-based digital healthcare consultancy and IQVIA subsidiary that advises NHS trusts on the strategy, business case, procurement, deployment and optimisation of EPR, RIS/PACS, EDM, LIMS and maternity systems.
- Ownership category
- akta.pro rank
Apira industry classification
Industry- Product category
- Healthcare IT Consulting
- NAICS
- Other Scientific and Technical Consulting Services (54169), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370), Services-Health Services (8000)
- akta.pro primary industry
- Healthcare Data Integration, ETL/ELT & Pipeline Orchestration (HLACAIAC)
- akta.pro secondary industries
- EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN), API Management & Developer Portals for Health Data (HLACABAD)
Keywords
Where Apira is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Apira business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Professional Services – Advisory and Consultancy: Apira generates revenue through fee-for-service consultancy engagements across the full digital transformation lifecycle: digital maturity assessments, business case development, EPR procurement support, EPR deployment/programme management, EDM deployment, RIS/PACS projects, LIMS projects, maternity system deployments, and system optimisation. Engagements are procured via public sector frameworks (G-Cloud, Digital Outcomes, NHS SCW DPS, NHS LPP DTCS, Health Systems Support Framework) or direct commercial terms. Revenue is project-based and recurring as existing clients expand programmes or new trusts engage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional services engagements (consultancy day rates, fixed-project fees, team-based delivery) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Apira product offering
Product offeringCore offering
Apira is a UK digital healthcare consultancy that delivers independent advisory and deployment services to NHS trusts, Integrated Care Systems, and other healthcare organisations across the full lifecycle of clinical system digital transformation. Its core service is Electronic Patient Record (EPR) consultancy—covering strategy, business case development, procurement support, deployment programme management, and post-go-live optimisation—complemented by specialist advisory for RIS/PACS, Electronic Document Management (EDM), Laboratory Information Management Systems (LIMS), and maternity systems.
Product overview
Apira is a digital healthcare consultancy, established in 1997 and now an IQVIA business, offering a portfolio of advisory and delivery services rather than a single software product. The core offering centers on Electronic Patient Record (EPR) services spanning strategy, procurement, and implementation, complemented by specialized services including Radiology Information Systems (RIS/PACS), Electronic Document Management (EDM), and Digital Maturity Assessments. Apira also provides optimization modules such as PROSE for Rio EPR users and LIMS consultancy. The company works across clinical systems including Cerner, RiO, SystmOne, CareNotes, Soliton, Oracle Cerner Millennium, Meditech Expanse, Altera Sunrise, and TPP. Services are procured through public sector frameworks including G-Cloud 14, Digital Outcomes 6, NHS SCW CSU DPS, and the NHS London Procurement Partnership DTCS framework.
Differentiator
Problem solved
Functional benefit
Products and services
- Electronic Patient Record (EPR) Services End-to-end EPR consultancy for NHS trusts covering strategy, business case development, procurement, implementation, deployment programme management, and post-go-live optimisation across vendors including Cerner Millennium, TPP SystmOne, RiO, Meditech Expanse, Altera Sunrise, CareNotes, and Soliton.
- PROSE (Packaged Rio Optimisation Services Engagement) A structured, hands-on optimisation service for NHS Trusts using the Rio EPR system, including diagnostic assessments, stakeholder workshops, workflow reviews, and system observations to improve utilisation, workflows, care delivery, and strategic alignment, delivered via a blended Apira and internal trust team.
- Radiology Information Systems (RIS/PACS) Consultancy Independent consultancy covering the full Radiology Information Systems (RIS) and Picture Archiving and Communication Systems (PACS) lifecycle, from business case development through procurement to implementation, for NHS trusts and other healthcare providers.
- Electronic Document Management (EDM) Consultancy Consultancy helping NHS organisations digitise legacy paper medical records libraries through EDM procurement and deployment, acting as a bridge to full digitisation and supporting medical records library closure.
- Digital Maturity Assessments (HIMSS-aligned) Assessments aligned with HIMSS digital maturity models that help health and care organisations evaluate their digital readiness and develop structured, data-driven AI and digital roadmaps.
- Business Case Development Services Investment justification business case development following HM Treasury Green Book and Better Business Case standards, supporting NHS England Frontline Digitisation funding approvals by the Frontline Digitisation EPR Investment Board.
- Laboratory Information Management Systems (LIMS) Consultancy Consultancy services supporting NHS trusts and private providers with LIMS selection, implementation, upgrades, and harmonisation.
- Maternity Systems Consultancy Specialist consultancy for maternity and neonatal digital system deployments, including business case development, procurement, and implementation support, supporting the NHS Maternity Transformation Programme and Better Births initiatives.
Quantifiable outcome
- Over £1 billion in NHS funding secured for clients through approved business cases over 5 years
- +5 more outcomes
Companies that use Apira
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles3 records
Apira technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Apira partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- CSI CompaniesminorStrategic alliance between Apira, CSI Companies, and ReStart to drive Epic services innovation across the UK, particularly in Northern Ireland. CSI Companies brings extensive Epic support experience from the USA market. Apira contributes UK healthcare landscape expertise and NHS relationships. The collaboration aims to support NHS trusts and health organisations in leveraging Epic technology to improve patient care and operational efficiency.
- EPR Alliance (KPMG, Stalis, Aire Logic, Apira)coreThe EPR Alliance is a strategic collaboration formed in September 2023 and officially launched at KPMG's London headquarters. The alliance provides NHS trusts with a comprehensive EPR transformation service covering business case development, procurement, implementation, and deployment. KPMG leads strategic engagement and programme management; Apira provides specialist NHS advisory, deployment, and optimisation capabilities; Stalis contributes data and programme expertise; Aire Logic provides user research and engineering focus. The alliance serves as a single point of entry for NHS trusts and has been recognised as a pioneering initiative in UK healthcare digital transformation.
- BT HealthminorBT Health works with Apira on NHS digital programmes, bringing platform and infrastructure capabilities. Apira's NHS clinical digital experience complements BT Health's infrastructure scale. Described by BT Health's National Director as a trusted partner helping to deliver greater benefits realisation on transformational programmes.
- ComputacenterminorComputacenter partners with Apira to deliver NHS digital programmes. Computacenter provides enabling platform and infrastructure technologies; Apira provides first-hand health tech experience and clinical service understanding. The partnership is described as culturally aligned, with Computacenter's 'winning together' values complementing Apira's purpose-driven approach.
- Aire LogicminorAire Logic brings user research and software engineering focus to joint NHS programmes. CEO Joe Waller describes Apira as having extensive commercial skills and understanding of NHS organisational nuances that complement Aire Logic's technical capabilities. Both firms share a commitment to delivering the right things for the right reasons for NHS clients.
- Hippo DigitalminorApira is part of the Hippo Digital-led SME consortium on the Digital Capability for Health framework, enabling provision of digital skills and services to NHS Digital and public sector health and social care bodies. Apira's David Corbett serves on the Hippo Consortium Board.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Apira competitors and assessment
Company assessmentDirect peers
- Ideal Health: Ideal Health is a UK-based healthcare IT consultancy providing EPR selection, deployment, and optimisation services to NHS and private healthcare providers. It competes directly with Apira in EPR procurement, deployment, and benefits realisation engagements.
- Stalis: Stalis is a UK health data and EPR integration specialist and fellow EPR Alliance member alongside Apira. Both firms serve NHS trusts with EPR deployment, data migration, and programme expertise, making them the most direct peer in the NHS clinical systems advisory space.
- Aire Logic: Aire Logic is a UK health tech consultancy and EPR Alliance partner specialising in user research, software engineering, and clinical system delivery for the NHS. Its complementarity with Apira (engineering vs advisory) places it as a direct peer serving the same NHS digital transformation market.
- Hippo Digital: Hippo Digital is an SME digital consultancy leading the consortium (with Apira) on the Digital Capability for Health framework. Both firms provide NHS digital skills and services, and Hippo's consortium-lead position makes it a comparable peer in framework-led NHS digital advisory work.
- Channel 3 Consulting: Channel 3 is an independent digital health consultancy focused on EPR and electronic patient record implementations for NHS trusts. Its specialisation in NHS digital programmes and similar-sized consulting team makes it one of the closest direct competitors to Apira.
- ReStart Consulting: ReStart is the UK's leading interoperability and data integration services provider, partnering with 100+ NHS Trusts since 2004 via its IMX Platform. It is a strategic ally of Apira for Epic delivery in Northern Ireland and competes in adjacent NHS data integration work.
Broad incumbents
- BT Health: BT Health is a strategic infrastructure partner of Apira, delivering NHS digital programmes that combine platform and infrastructure capabilities with advisory services. It serves as a broader incumbent peer with both complementary and competitive overlap in NHS digital transformation.
- KPMG UK (Healthcare): KPMG is the strategic lead of the EPR Alliance alongside Apira and provides broader management consulting services to NHS trusts across digital strategy, finance, and operations. As a Big 4 firm with a much wider portfolio, KPMG is a broad incumbent peer rather than a direct specialist competitor.
- Accenture (UK Health): Accenture is a global management and technology consultancy with a significant NHS and UK public sector health practice covering EPR, digital transformation, and large-scale programme delivery. It competes with Apira on larger NHS framework opportunities while operating across a much broader service portfolio.
- Deloitte (UK Health & Social Care): Deloitte has a sizeable UK health and social care practice advising NHS trusts, ICSs, and arm's-length bodies on digital transformation, strategy, and major programmes. As a Big 4 incumbent, it competes with Apira for high-value NHS digital advisory mandates within a wider consulting portfolio.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apira social profiles
Digital presenceApira compliance and trust
Trust signalCompliance4 records
Apira financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apira leadership team
Management profileNumber of profiles
Profiles7 records
Apira funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apira M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apira
What does Apira do?
Apira is a UK digital healthcare consultancy that delivers independent advisory and deployment services to NHS trusts, Integrated Care Systems, and other healthcare organisations across the full lifecycle of clinical system digital transformation. Its core service is Electronic Patient Record (EPR) consultancy—covering strategy, business case development, procurement support, deployment programme management, and post-go-live optimisation—complemented by specialist advisory for RIS/PACS, Electronic Document Management (EDM), Laboratory Information Management Systems (LIMS), and maternity systems.
Is Apira a public or private company?
Apira is a private company. It is classified as corporate owned and is currently operating.
When was Apira founded?
Apira was founded in 1997. It employs 51 to 100 people.
Where is Apira based?
Apira is headquartered in London, United Kingdom, in the Europe region.
How does Apira make money?
One revenue line is on record: professional Services – Advisory and Consultancy.
Who are Apira's main competitors?
Direct peers on record are Ideal Health, Stalis, Aire Logic, Hippo Digital, Channel 3 Consulting and ReStart Consulting. Broad incumbents are BT Health, KPMG UK (Healthcare), Accenture (UK Health) and Deloitte (UK Health & Social Care).
Does Apira have an API?
No public API is recorded for Apira.
What industry is Apira in?
Apira's product category is Healthcare IT Consulting. Its primary akta.pro industry code is HLACAIAC, Healthcare Data Integration, ETL/ELT & Pipeline Orchestration, with a secondary code of HLACAAAN, EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps. Its NAICS code is 54169 and its SIC code is 8741.