Maia

What Maia does

MAIA Co., Ltd. (株式会社MAIA) is a Tokyo-based DX (digital transformation) talent cultivation and IT consulting company founded in November 2017 by Yuka Tsukita. The company operates a closed-loop ecosystem that combines women's digital reskilling with employment placement, addressing Japan's shortage of IT talent while creating flexible career pathways for women affected by career interruptions. Its core thesis — branded 「女性活躍」×「地域」×「IT」 — links underutilized female workforce capacity with regional DX needs and enterprise IT project demand. The company runs three integrated service lines: Reskilling & Employment Support, Regional Revitalization Support (government-partnered), and IT Consulting.

MAIA's core products are organized around the でじたる女子 (Digital Joshi) brand family. The flagship でじたる女子プロジェクト is a cohort-based digital upskilling program covering SAP, RPA, AI, and business skills, delivered in partnership with 15+ Japanese municipalities that subsidize participant costs and handle local recruitment. でじたる女子＋ (Digital Joshi Plus) extends the curriculum as a monthly subscription service for self-paced learners who cannot join cohort programs. Share V is the company's enterprise consulting brand, deploying teams of trained female professionals for SAP implementation, PMO support, RPA delivery, and BPO engagements. Underpinning these offerings is the でじたる女子活躍推進コンソーシアム, a tripartite consortium formed in May 2022 with SAP Japan and Grameen Japan that coordinates recruitment, training, and employment pipelines. By May 2025, MAIA had cultivated 3,000+ female digital professionals and maintained an active network of approximately 2,000.

MAIA's business model is a hybrid of B2G (government/municipal training contracts), B2B (enterprise professional services via Share V and direct placements), and B2C (individual subscriptions via Digital Joshi Plus). Enterprise clients include Abeam Consulting, NYK Business Systems, Kobelco System, Keikyu, and Life and Works. Government partnerships with prefectures including Ehime have set multi-year income-generation targets (e.g., ¥1B over 3 years in Ehime). The 2026 curriculum refresh adds AI utilization as a core competency, reflecting a strategic pivot from tool-specific training toward generalist DX talent development.

Name

Maia

Legal name

株式会社MAIA

Website

https://maia.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

MAIA Co., Ltd. is a Tokyo-based DX talent and IT consulting company that trains Japanese women in SAP, RPA, and AI skills through government-partnered reskilling programs, then deploys them to enterprise clients and SMEs across Japan.

Ownership category

akta.pro rank

Product category

Digital Workforce Development and IT Consulting

NAICS

Professional and Management Development Training (61143)

SIC

Services-Employment Agencies (7361), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)

akta.pro secondary industries

Data, AI/ML & Analytics Staffing (BPACADAB), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• Women's digital reskilling
• IT consulting services
• Regional revitalization support
• Digital talent development
• SAP RPA training

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Reskilling & Employment Support: Revenue generated from placing trained female digital talent with enterprise clients. The company earns fees for talent matching and BPO/consulting services where でじたる女子 teams are deployed.
2. IT Consulting Services: Direct IT consulting engagements where MAIA deploys its professional network to support client DX projects, including RPA implementation and SAP consulting.
3. Regional Revitalization Support: Government contracts and partnerships with prefectures and municipalities for DX human resources development and local community activation programs.
4. Subscription Service (でじたる女子＋): Monthly subscription service providing individual access to digital upskilling content, enabling self-paced learning outside of cohort-based programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MAIA operates a women's digital talent cultivation ecosystem that combines government-partnered reskilling programs (training in SAP, RPA, and AI), individual subscription-based e-learning, and an enterprise IT consulting/staffing team. The company has trained more than 3,000 women across 15+ Japanese municipalities and deploys teams of trained female digital talent on DX, PMO, BPO, and SAP projects for large consulting firms and corporations.

Product overview

MAIA operates as a DX talent cultivation and consulting company combining three interconnected offerings: (1) the でじたる女子プロジェクト, a government-partnered women's digital reskilling and employment program providing SAP, RPA, and AI-focused training with job placement support across 15+ Japanese prefectures; (2) でじたる女子＋, a subscription-based self-study version of the same training curriculum; and (3) Share V, an IT professional services team providing enterprise DX consulting, SAP implementation, and PMO support. A fourth initiative, the でじたる女子活躍推進コンソーシアム, is a tripartite consortium with Grameen Japan and SAP Japan that coordinates the talent pipeline from recruitment through training to employment. Together, these form a closed loop connecting regional talent pools, skills training, and corporate DX needs.

Differentiator

Problem solved

Functional benefit

Brands

• でじたる女子プロジェクト: A digital human resource development and employment support program targeting women, implemented in partnership with local governments across Japan. Provides IT skills training (SAP, RPA, Web marketing) and job matching services.
• でじたる女子＋
• Share V（シェアヴィー）

Products and services

• でじたる女子プロジェクト (Digital Joshi Project) A women's digital talent cultivation and employment support program conducted in partnership with local governments across Japan. The program provides training in SAP, RPA, and other IT skills along with mindset coaching and job matching services to help women re-enter the workforce through remote or flexible work arrangements.
• でじたる女子+ (Digital Joshi Plus) A monthly subscription-based service offering individual access to the digital training curriculum. Designed for learners who want to study at their own pace and schedule, covering business communication, IT fundamentals, AI utilization, and SAP/RPA skills.
• Share V (シェアヴィー) An IT professional services team that provides DX consulting, RPA implementation, SAP project support, and PMO services to large enterprises and local government clients. Leverages MAIA's nationwide network of approximately 2,000 digital professionals using a work-sharing team model.
• リスキリング・就労支援 (Reskilling and Employment Support) Supports women in acquiring IT skills (RPA, SAP, AI) to enable continued work regardless of lifestyle changes, providing skill development and matching to high-value-added work opportunities.
• 地域活性化支援 (Regional Revitalization Support) Collaborates with national and local governments to support women's active participation and DX initiatives, creating new employment opportunities and driving regional revitalization.
• ITコンサルティング (IT Consulting) Supports corporate DX initiatives with professionals trained in RPA, SAP, and other technology skills, providing implementation and operational support services to large consulting firms and corporations.

Quantifiable outcome

• 86.6% pass rate on certification exams across 975 applicants in FY2024
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, minor and major.

• 官民連携DX女性活躍コンソーシアム (Public-Private DX Women's Active Consortium)coreStrategic or Co-development Partner · 7 July 2025MAIA co-founded this consortium with over 10 companies and organizations. Led by former Prime Minister's Advisor on Employment Yada Wakako, the consortium addresses women's employment challenges and regional corporate DX needs. 1st anniversary event held at Ministry of Economy, Trade and Industry.
• Microsoft Japan - Code; Without Barriers In JapanminorStrategic or Co-development Partner · 17 June 2025Partnership with Microsoft's Code; Without Barriers In Japan program to begin new female digital talent development using generative AI.
• SAPジャパン株式会社 (SAP Japan)coreStrategic or Co-development Partner · 15 May 2022SAP Japan is a founding member of the でじたる女子活躍推進コンソーシアム. SAP provides its platform for the digital training programs, contributing talent development expertise. MAIA's trained talent works on SAP implementation and consulting projects for enterprise clients.
• (一社)グラミン日本 (Grameen Nippon)coreStrategic or Co-development Partner · 15 May 2022Grameen Nippon is a founding member of the consortium. It provides participant recruitment for training programs and offers unsecured microloans for living expenses and business startup costs to support women's economic independence.
• Microsoft Japan (日本マイクロソフト)majorTechnology or IntegrationListed as a partner on MAIA's website. Microsoft is a partner supporting the digital women ecosystem.
• アクセンチュア株式会社 (Accenture)majorImplementation/ SI/ Consulting PartnerAccenture is a Talent Recruitment Partner in the consortium. It supports the program by hiring trained participants for consulting projects. Accenture also sent a pro-bono team to train でじたる女子 team leaders.
• アbeamコンサルティング株式会社 (Abeam Consulting)majorImplementation/ SI/ Consulting PartnerAbeam Consulting is a Talent Recruitment Partner that has been deploying でじたる女子 teams for operational excellence and SAP projects since 2021.
• PwCコンサルティング合同会社 (PwC)majorImplementation/ SI/ Consulting PartnerListed as a Talent Acquisition Partner in the consortium supporting hiring of trained digital talent.
• EYストラテジー・アンド・コンサルティング (EY)majorImplementation/ SI/ Consulting PartnerListed as a Talent Acquisition Partner supporting hiring of trained digital talent.
• SCSK株式会社majorImplementation/ SI/ Consulting PartnerListed as a Talent Acquisition Partner supporting hiring of trained digital talent.
• キリンビジネスルートawn株式会社 (Kobelco System)majorImplementation/ SI/ Consulting PartnerListed as a Talent Acquisition Partner. Kobelco System has been deploying でじたる女子 teams since 2023 for PM support in SAP projects.
• 雷锋 (SoftBank)majorStrategic or Co-development PartnerListed as a partner on MAIA's website supporting the digital women ecosystem.
• 德勤日本 (Deloitte)majorImplementation/ SI/ Consulting PartnerListed as a partner on MAIA's website supporting the digital women ecosystem.
• 株式会社iber Biz (Merry Biz)minorStrategic or Co-development PartnerMerry Biz and MAIA entered a business partnership to promote DX in accounting for SMEs and create opportunities for female digital talent employment.
• リクルートエージェント (Recruit Agent)minorGTM or Marketing PartnerEnhanced partnership with Recruit Agent to expand employment support for でじたる女子, including seminars, career change support, and job opening development.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coursera: Global online learning platform with enterprise and government channels for workforce reskilling. Comparable for the corporate/government-funded upskilling use case MAIA serves, especially the AI/Data credentials now part of MAIA's refreshed curriculum.
• Udemy: Global online learning marketplace with a deep catalog of IT, data, and AI courses consumed in Japan. Comparable for the self-paced, subscription-adjacent learning experience delivered through でじたる女子＋, though without the government-subsidized cohort model.
• Persol Holdings: Major Japanese staffing and HR solutions provider with IT, engineering, and BPO lines. Comparable for IT professional staffing and corporate DX support services that overlap with MAIA's Share V and enterprise talent-placement offerings.
• ManpowerGroup Japan: Global staffing firm with significant Japan operations across IT, engineering, and professional placement. Comparable as an enterprise-facing IT/flexible-staffing channel that competes for the same DX-project resourcing budgets MAIA's Share V addresses.
• Recruit Holdings: Japan's largest HR services and staffing conglomerate operating Indeed, RGF, and Recruit Agent. Comparable as a Japanese-language, multi-channel talent marketplace with corporate and individual customers; MAIA occupies a more specialized women-focused reskilling-to-placement niche within this broader ecosystem.

Emerging players

• Wantedly: Japanese hiring/recruitment platform emphasizing company culture and mid-career moves, including a freelance/gig segment for engineers. Comparable as a tech-leaning Japanese talent marketplace; MAIA uses Wantedly as a partner but Wantedly itself serves a similar enterprise-staffing demand.
• DIVE INTO CODE: Japanese programming bootcamp focused on career-changers with job-placement support. Comparable as a Japan-based IT reskilling-to-employment program, though without MAIA's government/municipality subsidy model or female-only focus.
• TechAcademy (キラメックス): Japanese online IT/programming bootcamp operated by Kiramex with corporate and individual plans. Comparable for online, mentor-led IT reskilling with employment outcomes aimed at the same career-changer segment MAIA targets.
• SAMURAI ENGINEER: Japanese online programming school offering flexible, self-paced IT training with placement support. Comparable for the subscription/self-paced IT upskilling layer that overlaps with MAIA's でじたる女子＋ offering.

Others

• Grameen Japan: Japanese non-profit social business and co-founding member of MAIA's consortium, focused on microfinance and women's economic independence. Comparable as a partner/ecosystem participant rather than competitor; relevant for understanding MAIA's government-adjacent positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MAIA_Co_Ltd
• YouTubeyoutube.com/channel/UCbrRVYHYRJ6olT2Yr-MxIOg
• Facebookfacebook.com/MAIA.CO.JP
• Instagraminstagram.com/we.maia_official
• LinkedInlinkedin.com/company/maia-jp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maia