TAG Advisors

What TAG Advisors does

TAG Advisors is a privately held Enterprise OSJ (Office of Supervisory Jurisdiction) operating within Cambridge Investment Research, Inc. Founded in 1996 and headquartered in Glen Allen, Virginia, the firm provides a vertically integrated support platform for a nationwide network of more than 425 independent financial professionals managing over $20 billion in assets under advisement (as of September 2025). TAG's offering follows a platform-plus-modules architecture: the core OSJ affiliation delivers practice management, compliance supervision, a documented transition process (averaging 60 days to move 80% of client assets), and weekly advisor roundtables; in-house product modules then extend specialized capabilities to affiliates, including TAG Invest (proprietary 'investment construction' asset management with $1.25B+ AUM and structured-note design in partnership with First Trust), TAG Retire (qualified plan consulting on 1,400+ plans and $2B+ in assets, including the TAG(k) PEP), TAG Protect (insurance and risk management via Ash Brokerage, Duncan Advisor Resources, SG Simplicity, TruChoice, and the Cambridge Insurance Center), TAG Planning (outsourced financial planning in eMoney, CLIC, and RightCapital, billed hourly across Basic, Standard, and Comprehensive tiers), TAG Assist (virtual assistant support), and a new Specialty Markets program for high-net-worth VUL solutions.

TAG generates revenue primarily as an Enterprise OSJ override/revenue share on affiliated-advisor production through Cambridge Investment Research, supplemented by asset management fees on TAG Invest AUM, insurance commissions through TAG Protect partners, and hourly professional services fees from TAG Planning. Reported revenue crossed $100 million in 2023 and reached $119 million in 2024, with affiliated advisors producing $76M+ GDC as of 2021 and 67 new advisors joining in 2024 alone representing $18.7M in aggregate revenue. Customer concentration is structurally low across the advisor network (no single advisor disclosed as material), but the firm carries high dependency on Cambridge Investment Research as its broker-dealer/registered investment advisor infrastructure and on a concentrated set of insurance brokerage partners for the TAG Protect product. The go-to-market is community-led and referral-driven rather than outbound, with growth increasingly attributable to word-of-mouth and Cambridge-sourced leads rather than active promotion.

Name

TAG Advisors

Legal name

TAG Advisors

Website

https://tagadvisors.us

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

TAG Advisors is a privately held Enterprise OSJ within Cambridge Investment Research that provides a vertically integrated support platform — practice management, compliance, transition, and in-house modules for investment management, retirement plans, insurance, and financial planning — to 425+ independent financial professionals managing $20B+ in assets under advisement nationwide.

Ownership category

akta.pro rank

Product category

Independent Broker-Dealer / Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)

akta.pro secondary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Independent broker-dealer services
• Financial advisor support
• OSJ affiliation services
• Practice management support
• Wealth management infrastructure

Headquarters

HQ city

Glen Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advisor production / revenue share with affiliated advisors: TAG Advisors is an Enterprise OSJ of Cambridge Investment Research; affiliated independent financial professionals generate securities and advisory revenue through Cambridge, with the OSJ earning overrides/revenue share on that production. Surpassed $100M revenue in 2023, $119M in 2024, $18.7M aggregate revenue from 67 newly added advisors in 2024.
2. TAG Invest asset management fees: Fees on assets under management via TAG Invest's proprietary investment construction platform. TAG Invest surpassed $1.25B AUM as of September 10, 2025, on its path to a $3B target. Cost-efficient delivery with no layered platform fees differentiates from traditional TAMPs.
3. TAG Planning professional services fees: Hourly-billed financial planning support sold in Basic, Standard, and Comprehensive engagement tiers. Advisors pay only for the level of service they consume; TAG Planning team can input data, create plans, present plans, or run the entire planning process.
4. TAG Protect insurance commissions: Insurance and risk management commissions routed through TAG Protect's preferred partners (Ash Brokerage, Duncan Advisor Resources, SG Simplicity, TruChoice) and the Cambridge Insurance Center. Includes specially priced variable universal life policies for high-net-worth clients.
5. TAG Retire qualified plan administration and advisory fees: Retirement plan consulting, vendor selection, benchmarking, and ongoing plan servicing fees, including the TAG(k) PEP pooled employer plan. TAG Retire team members actively advise on 1,400+ plans with $2B+ in assets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

TAG Advisors is an Enterprise OSJ (Office of Supervisory Jurisdiction) operating within Cambridge Investment Research, providing compliance oversight, transition support, technology infrastructure, and back-office services to over 425 affiliated independent financial professionals across the United States. It bundles vertically integrated sub-service modules — TAG Invest (asset management), TAG Retire (qualified plan administration including TAG(k) PEP), TAG Protect (insurance/risk management), TAG Planning (outsourced financial planning), and TAG Assist (virtual assistant support) — into a single affiliation platform. Revenue is generated as overrides/revenue share on the securities and advisory production of affiliated advisors routed through Cambridge.

Product overview

TAG Advisors is not a single unified software product but an Enterprise OSJ (Office of Supervisory Jurisdiction) platform that operates as a community and support infrastructure for over 400 independent financial professionals affiliated with broker-dealer Cambridge Investment Research. Its offering follows a platform-plus-modules architecture: the core affiliation provides practice management, compliance support, weekly advisor calls, and a transition team, while a suite of branded sub-service modules — TAG Invest (customized asset management), TAG Protect (insurance/risk management), TAG Retire (qualified plan administration including the TAG(k) PEP), TAG Planning (outsourced financial planning in eMoney/Clic/Redtail), and TAG Assist (virtual administrative assistants) — extends in-house capabilities to the affiliated advisors. The firm, headquartered in Glen Allen, Virginia, manages over $18B in advisor assets under advisement.

Differentiator

Problem solved

Functional benefit

Brands

• TAG Invest: Specialized asset management firm launched in 2022 offering customized, tax-optimized investment management solutions to TAG Advisors financial professionals.
• TAG Retire

Products and services

• TAG Invest Advisor-centric asset management platform that uses a proprietary 'investment construction' methodology to deliver customized, tax-optimized portfolios to affiliated advisors and their clients. Functions as the investment back-office, offering trade management, due diligence, in-house structured-note capabilities, and Separately Managed Account (SMA) work without the layered fees of traditional TAMPs. For affiliated independent financial professionals and their end clients.
• TAG Retire Qualified retirement plan administration, consulting, and compliance service that builds, repairs, and improves 401(k) and other employer-sponsored plans. TAG Retire team members actively serve as qualified plan advisors on 1,400+ plans with more than $2B in plan assets. Includes the TAG(k) Pooled Employer Plan (PEP), among the first PEPs approved by the IRS and Department of Labor under the SECURE Act. For affiliated advisors and their small-business plan-sponsor clients.
• TAG Protect Insurance and risk-management service providing affiliated advisors with access to preferred brokerage partners (Ash Brokerage, Duncan Advisor Resources, SG/Simplicity, TruChoice) and the Cambridge Insurance Center for life, disability, long-term care, business continuation, and wealth-transfer solutions. Includes specially priced variable universal life policies for affluent clients. For affiliated advisors and their individual and business-owner clients.
• TAG Planning Outsourced financial planning service staffed by seasoned planners who operate in eMoney, CLIC, and RightCapital financial planning platforms. Offers Basic, Standard, and Comprehensive engagement tiers billed hourly, covering data input, plan creation, client presentations, and advanced financial, tax, and estate planning. For affiliated financial advisors who need planning support without adding in-house staff.
• TAG Assist Virtual assistant administrative support service providing financial-services-trained remote assistants to handle routine administrative tasks for affiliated advisors without adding to their payroll. For affiliated independent financial professionals.
• TAG(k) Pooled Employer Plan (PEP) A pooled employer plan (PEP) approved by the IRS and Department of Labor under the SECURE Act. Delivers full fiduciary outsourcing, eliminates 5500 filings and annual audits, and provides institutionally priced active and index investment choices for small businesses. For affiliated advisors serving small-business plan sponsors.
• TAG Advisors Specialty Markets Program Specialty markets program led by the Director of Specialty Markets to deliver specially priced variable universal life policies and other tax-efficient solutions for the retirement and wealth accumulation needs of high-net-worth individuals. For affiliated advisors serving affluent clients.

Quantifiable outcome

• Average 5-year growth of 141.7% for firms affiliated with TAG Advisors in 2021
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered flagship / core and core.

• Cambridge Investment Research, Inc.flagship / coreStrategic or Co-development PartnerCambridge Investment Research is TAG Advisors' parent broker-dealer. TAG operates as one of the largest Enterprise OSJs (Offices of Supervisory Jurisdiction) within Cambridge, providing securities through Cambridge registered representatives and investment advisory services through Cambridge Investment Research Advisors, Inc. TAG joined Cambridge in 2011; Cambridge's Eric Schwartz predicted in 2011 that TAG could become a $100M branch and Cambridge a $1B broker-dealer - both have been achieved. Cambridge refers prospective advisors to TAG when a fit is identified, and TAG advisors access the Cambridge Insurance Center for insurance products.
• Ash BrokeragecoreChannel Partner/ Reseller/ DistributorAsh Brokerage is one of four preferred insurance brokerage partners featured on TAG Protect's 'Our Preferred Partners' page (alongside Duncan Advisor Resources, SG Simplicity, and TruChoice). TAG Protect leverages these partners to deliver insurance and risk management solutions to TAG-affiliated advisors and their clients. Contact: (800) 589-3000.
• Duncan Advisor ResourcescoreChannel Partner/ Reseller/ DistributorDuncan Advisor Resources is one of TAG Protect's four preferred insurance brokerage partners, providing insurance and risk management tools to TAG-affiliated advisors and their clients. Contact: (800) 517-9901.
• SG SimplicitycoreChannel Partner/ Reseller/ DistributorSG Simplicity is one of TAG Protect's four preferred insurance brokerage partners, providing insurance solutions and resources to TAG-affiliated financial professionals. Contact: (800) 876-3950.
• TruChoice FinancialcoreChannel Partner/ Reseller/ DistributorTruChoice Financial is one of TAG Protect's four preferred insurance brokerage partners, providing insurance and risk management products to TAG-affiliated advisors. Contact: (800) 237-0263.
• Cambridge Insurance Centerflagship / coreStrategic or Co-development PartnerThe Cambridge Insurance Center is leveraged by TAG Protect to deliver insurance and risk management solutions to TAG-affiliated financial professionals and their clients. TAG's Eric P. Miller serves as a liaison to preferred insurance partners and the Cambridge Insurance Center.
• eMoney AdvisorcoreTechnology or IntegrationeMoney is one of the financial planning platforms supported by TAG Planning. The TAG Planning team can work in eMoney to deliver Basic, Standard, and Comprehensive outsourced financial planning engagements to TAG-affiliated advisors and their clients.
• CLIC (financial planning software)coreTechnology or IntegrationCLIC is one of the financial planning platforms supported by TAG Planning. The TAG Planning team works in CLIC alongside eMoney and RightCapital to deliver outsourced financial planning engagements.
• RightCapitalcoreTechnology or IntegrationRightCapital is one of the financial planning platforms supported by TAG Planning. TAG Planning team members work across eMoney, CLIC, and RightCapital to deliver outsourced financial planning services.
• First TrustcoreStrategic or Co-development PartnerFirst Trust is referenced as a structured-notes partner with whom TAG Advisors has collaborated to provide specific structured-note offerings selected by the Investment Policy Committee. The partnership gives TAG Invest and TAG-affiliated advisors access to attractively priced structured notes tailored to current market conditions.
• Cambridge Premier Club / Cambridge Investment Research eventscoreGTM or Marketing PartnerTAG Advisors CEO Greg Raines and TAG advisor Ryan Nietert, CFP, appeared on stage at Cambridge Premier Club 2022 to discuss peer-to-peer learning. TAG also participates in Cambridge's annual Ignite national conference.
• Investment Policy Committee (internal advisory body)coreOthersTAG Advisors maintains an internal Investment Policy Committee (chaired by Chief Investment Strategist Terry Treiber) that publishes quarterly market commentary and asset-allocation guidance for affiliated advisors. The Committee also designs structured-note offerings in collaboration with First Trust.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• LPL Financial: The largest independent broker-dealer in the U.S. by advisor count and AUA. Comparable as a broad incumbent IBD serving independent advisors with an integrated technology, planning, and asset-management stack.
• Cetera Financial Group: Large multi-brand independent broker-dealer (including former Advisor Group firms) supporting thousands of independent advisors. Comparable as a scaled IBD competitor with its own OSJ branch model and advisor-support modules.
• Raymond James Financial Services: The independent contractor channel of Raymond James, supporting thousands of independent financial advisors with broker-dealer and RIA services. Comparable as an incumbent IBD competitor with a similar OSJ-branch model.
• Cambridge Investment Research: TAG's parent broker-dealer and operating platform; Cambridge is the broader independent broker-dealer within which TAG operates as the largest Enterprise OSJ. Comparable as the underlying IBD infrastructure provider whose economics TAG shares in.

Direct peers

• Kestra Financial: Independent wealth-management platform supporting financial advisors through IBD and RIA channels with practice consulting and OSJ-style supervision. Comparable as a mid-to-large IBD with a focus on advisor independence and multi-module service offerings.
• M Holdings Securities: Independent broker-dealer and wealth-management platform serving independent advisors with OSJ supervision, transition support, and practice consulting. Comparable as a mid-sized IBD focused on advisor independence and multi-module support.
• Commonwealth Financial Network: One of the largest privately held independent broker-dealers in the U.S., serving independent financial advisors with practice management, compliance, and back-office support — directly comparable as a peer IBD competing for the same independent advisor population.
• Cadaret Grant & Co. Privately held independent broker-dealer serving independent financial advisors with OSJ supervision and practice support. Comparable as a mid-sized IBD peer competing for the same independent advisor pool.
• Purshe Kaplan Sterling Investments: Independent broker-dealer offering OSJ supervision, transition support, and practice management to independent financial advisors. Comparable as a mid-sized IBD peer with a similar service orientation to TAG.

Emerging players

• Bluespring Wealth Partners (formerly IFP Advisors): Aggregator acquiring independent advisor firms and providing OSJ/RIA infrastructure. Comparable as an emerging acquirer of independent advisors whose target population overlaps with TAG's affiliate network.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tagadvisorsus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAG Advisors