Odd Langdalen Frukt & Grønt

What Odd Langdalen Frukt & Grønt does

Odd Langdalen Frukt og Grønt Engros AS is a privately held Norwegian wholesale distributor of fresh produce and provisions founded in 1961, headquartered in Langhus (Nordre Follo) with a regional office in Trondheim. The company generated revenue of NOK 498 million in FY2024 with 125 employees and serves the full HoReCa market — restaurants, hotels, cantines, bars, cafés, catering, delicatessens — as well as the Norwegian public sector, delivering nationwide from Kristiansand in the south to Kirkenes in the north. Its core product categories span fresh fruit, vegetables, berries, Fresh Cut (pre-cut produce), dairy, dry goods, frozen goods, fruit baskets, and egg products, supplemented by premium sub-brands including Werners Gourmeservice (exclusive Norwegian distribution), Ars Italica Caviar, and HPP cold-pressed juice.

The business is organized around four wholly-owned operating subsidiaries: Fresh Cut AS (cut-and-ready processing), Kantinemat AS (packing and grocery delivery), Frukthaven AS (fruit baskets, Debio-certified organic), and Odd Langdalen Frukt og Grønt avd Trondheim AS (regional distribution). Proprietary operational capabilities include in-house Fresh Cut processing, HPP cold-pressed juice via partner Cold Pressed Juice, refrigerated last-mile delivery fleet, and an own-brand 'Godt Nok' line for secondary-sorted goods. The company holds Miljøfyrtårn, FSSC 22000, Debio, and Grønt Punkt certifications, has signed a national agreement to halve food waste by 2030, and has increased Fairtrade-certified product share by 32% from 2023 to 2024.

The go-to-market is sales-led and account-based: dedicated sales managers cover restaurant accounts (Tom Opås, Johan Ceren), chain accounts (Erik Gjør), and broader field coverage (Birol Can, Lulzim Mujanoviq), supported by a customer service office (phone, email, 24/7 hotline), a B2B procurement portal (langdalen.procurement.no), and quote-based pricing per customer/contract. Revenue is generated on a transactional wholesale basis with no public price list. End customers span both SMB and enterprise tiers, including public-sector framework agreements. The company is independently owned with no disclosed external investment.

Name

Odd Langdalen Frukt & Grønt

Legal name

Odd Langdalen Frukt og Grønt Engros AS

Website

https://langdalen.no

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Odd Langdalen Frukt & Grønt is a privately held Norwegian wholesale distributor of fresh produce, Fresh Cut, dairy, and provisions serving HoReCa and public-sector customers nationwide, with NOK 498M in FY2024 revenue across 125 employees and four operating subsidiaries.

Ownership category

akta.pro rank

Product category

Foodservice Wholesale Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Other Grocery and Related Products Merchant Wholesalers (42449), Packaged Frozen Food Merchant Wholesalers (424420)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

akta.pro secondary industries

Frozen Foods Wholesale (AFAIABAC), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Produce wholesale distribution
• Fresh fruit vegetables
• HoReCa supply
• Fresh cut produce
• Dairy dry goods

Headquarters

HQ city

Langhus

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Produce and Provisions: The company generates revenue primarily through wholesale distribution of fruit, vegetables, berries, mushrooms, herbs, dairy, dry goods, frozen goods, fresh-cut products, and specialty gourmet items to the HoReCa (Hotels, Restaurants, Cantines) sector and public institutions across Norway. Sales are conducted through direct sales representatives, an online ordering portal (langdalen.procurement.no), and account-based relationships. Pricing is quote-based and negotiated per customer/contract.
2. Subsidiary Operations: Revenue flows through four active subsidiaries: Fresh Cut AS (fresh-cut produce), Kantinemat AS (fruit, produce, and groceries packing/delivery), Frukthaven AS (fruit baskets), and Odd Langdalen Frukt og Grønt avd Trondheim AS (distribution and sales in the Trondheim region). These subsidiaries serve as operational arms within the consolidated group.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Odd Langdalen Frukt & Grønt is a nationwide Norwegian wholesale distributor of fresh produce and provisions, supplying fruit, vegetables, berries, dairy, dry goods, frozen goods, fresh-cut preparations, fruit baskets, and specialty gourmet items to the HoReCa market (restaurants, hotels, cantines, bars, cafés, delicatessens) and public sector institutions. The company operates a refrigerated delivery fleet with branches and partners across Norway, distributing from Kristiansand in the south to Kirkenes in the north, with main warehouse and administration centralized at Langhus.

Product overview

Odd Langdalen Frukt & Grønt is a nationwide wholesale supplier of fresh produce and food products serving the Norwegian HoReCa market (hotels, restaurants, catering, canteens, bars, nightclubs, delicatessens, and public sector). The company operates a broad portfolio organized around fresh and processed foods, with the core product categories being Fruit, Vegetables, Berries, Fresh Cut (pre-cut produce), Dairy, Dry Goods, Frozen Goods, Fruit Baskets, and Egg Products. The offering includes multiple sub-brands such as Werners Gourmetservice (premium Swedish gourmet products), Ars Italica Caviar (Italian caviar), Cold Pressed Juice (HPP-processed juices), and the own-brand Godt Nok (food waste reduction line). The company distributes from its main warehouse in Langhus and a secondary location in Trondheim, serving customers from Kristiansand to Kirkenes.

Differentiator

Problem solved

Functional benefit

Brands

• Godt Nok: The company's own trademark for second-sort products that retain quality but would otherwise be discarded, giving these products a second chance and reducing food waste.

Products and services

• Frukt (Fruit)
• Grønnsaker (Vegetables)
• Bær (Berries)
• Fresh Cut (Kuttet og klart)
• Meieri (Dairy)
• Tørrvarer (Dry Goods)
• Frysevarer (Frozen Goods)
• Fruktkurv (Fruit Baskets)
• Egg- og eggprodukter (Egg and Egg Products)
• Cold Pressed Juice (HPP)
• Werners Gourmetservice (Exclusive Distribution)
• Ars Italica Caviar
• Godt Nok (Own Brand)

Quantifiable outcome

• Revenue of NOK 498 million in 2024 with 125 employees, serving as a significant nationwide B2B produce and provisions wholesaler
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered key and minor.

• Werners GourmeservicekeyStrategic or Co-development PartnerOdd Langdalen is the sole exclusive distributor in Norway for Werners Gourmeservice's premium gourmet products. The product range includes hand-harvested fleur de sel, espresso crunch, chocolate crunch, salt caramel crunch, pistachio crunch, mango & passionfruit crunch, raspberry & yoghurt crunch, and premium artisan marmalades (rhubarb-strawberry-sakura, raspberry-pistachio, clementin-orange-grapefruit). Products are developed for professional kitchens, confectioneries, hotels, and delicatessen shops.
• Cold Pressed JuicekeyTechnology or IntegrationCold Pressed Juice supplies HPP (High Pressure Processing) cold-pressed juices to Odd Langdalen. The HPP method uses high pressure to preserve vitamins and nutrients without heat treatment, maintaining near-fresh-pressed taste. Odd Langdalen distributes Cold Pressed Juice products in various volumes, and Cold Pressed has introduced new recyclable and biodegradable bottle packaging (1L Lime and 1L Lemon) as part of sustainability initiatives.
• Brimse GårdminorStrategic or Co-development PartnerBrimse Gård from the Stavanger area supplies Norwegian edible flowers (over 200 varieties of vegetables, herbs, and flowers) to Odd Langdalen. The partnership enables Odd Langdalen to offer unique, locally produced, high-quality specialty ingredients to its professional kitchen customers.
• FattighusetminorStrategic or Co-development PartnerFattighuset (a charity/organization) partners with Odd Langdalen to collect surplus goods and items that are still good for consumption but would otherwise go to waste. These goods are distributed to those in need. This is part of Odd Langdalen's food waste prevention strategy.
• MatvettminorStrategic or Co-development PartnerOdd Langdalen is a member of Matvett (the Norwegian food waste reduction organization), gaining access to tools and resources to improve food waste routines and contribute to a more sustainable food industry.
• Ars Italica CaviarminorChannel Partner/ Reseller/ DistributorOdd Langdalen distributes Ars Italica Caviar, a premium Italian caviar producer from northern Italy known for sustainable sturgeon farming, artisan salting, and batch maturation. Products include the Ocietra variety available in 30g, 50g, and 100g sizes, targeting restaurants, hotels, and specialized retailers.
• Wermlands SkogsförrådminorStrategic or Co-development PartnerWermlands Skogsförråd from Värmland, Sweden, supplies fresh chanterelles to Odd Langdalen. The company purchases mushrooms directly from pickers in Värmland, placing strong emphasis on quality and safe handling. Chanterelle is described as 'Skogens Gull' (Gold of the Forest) and is one of the finest mushrooms in the Nordic region. Available in 3kg packs.
• RørosmeierietminorChannel Partner/ Reseller/ DistributorOdd Langdalen distributes dairy products from Rørosmeieriet, including milk, butter, cream, sour cream, and yogurt, including lactose-free and organic variants. Rørosmeieriet products are featured in the dairy section of the product range.
• PonthierminorChannel Partner/ Reseller/ DistributorOdd Langdalen distributes Ponthier fruit purées. Ponthier works with the finest raw materials that are exclusively fresh, and their entire range is available from Odd Langdalen's warehouse. Ponthier is preferred by several renowned chefs and confectioners.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Coop Norge SA: Norwegian retail and wholesale cooperative distributing groceries and produce through both retail stores and foodservice channels (Coop Engros). Overlaps with Odd Langdalen in Norwegian grocery/produce wholesale and HoReCa supply, but operates as a broad grocery incumbent rather than a produce-focused specialist.
• ASKO (NorgesGruppen): Wholesale arm of Norway's largest grocery group, distributing groceries and produce to independent retailers and foodservice. Overlaps with Odd Langdalen in B2B wholesale and Norwegian HoReCa supply, but operates a much broader grocery portfolio and is vertically tied to NorgesGruppen retail.

Direct peers

• Martin Kulild AS: Norwegian fresh fruit and vegetable wholesaler serving the HoReCa and institutional market with a comparable product portfolio (fresh produce, fresh-cut, dried, frozen) and similar nationwide delivery model. Comparable in customer type, product mix, and B2B produce focus.
• Toten Frukt & Grønt AS: Norwegian produce wholesaler focused on fruit, vegetables, and berries for the HoReCa and institutional market. Closely comparable in product category (fresh produce), target customers, and B2B wholesale model, though with a smaller regional footprint.
• Servicegrossistene AS: Norwegian foodservice-focused wholesale distributor serving restaurants, canteens, and catering across Norway. Directly comparable GTM motion (sales-led B2B to HoReCa), customer base, and nationwide distribution model, though broader grocery assortment than produce-only.
• Bama Gruppen AS: Norway's largest fresh produce distributor, supplying fruit, vegetables, and flowers to Norwegian retail and foodservice. Directly comparable to Odd Langdalen in product category (fresh produce), target market (Norwegian HoReCa/retail), and B2B wholesale distribution model, but at substantially larger scale.

Regional players

• Menigo Foodservice AB: Swedish foodservice wholesaler supplying restaurants, canteens, and public-sector kitchens with a broad assortment including fresh produce. Comparable business model and customer base, but operates primarily in Sweden rather than Norway, making it a regional rather than direct competitor.
• Servera AB: Swedish foodservice wholesaler (part of Axfood) supplying hotels, restaurants, and public-sector kitchens. Similar B2B foodservice distribution model and customer types as Odd Langdalen, but serves the Swedish market and competes only indirectly across the Nordic region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oddlangdalen
• LinkedInlinkedin.com/company/oddlangdalen
• Instagraminstagram.com/oddlangdalen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odd Langdalen Frukt & Grønt