Point-To-Point Marketing
Point-To-Point Marketing is a Cincinnati-based professional services firm that provides audience development marketing for radio stations, podcasters, broadcasters, and streaming brands through proprietary tools SocialBounce, Video Development Pro, and Podcast Search Optimization.
- Company typePrivate
- Founded1997
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Point-To-Point Marketing does
Point-To-Point Marketing, Inc. is a Cincinnati, Ohio-based professional services firm founded in 1997 that provides audience development marketing for the audio ecosystem. The company serves radio station groups, broadcasters, podcasters, podcast networks, and streaming brands through integrated digital marketing campaigns that combine paid social advertising, YouTube growth, and podcast platform discoverability. Its named client roster includes marquee US broadcasters such as iHeartMedia, Audacy, Cumulus Media, ESPN Audio, Hubbard Radio, Scripps, Beasley Media, and Townsquare Media, alongside media companies NBC Universal, Fox, and Warner Brothers TV, plus podcast networks including Black Effect Podcast Network (iHeartMedia), Locked On Podcast Network, and the Official Marvel Podcast (Mandalorian).
The company's core offerings are three proprietary products: SocialBounce, a paid social advertising program delivering targeted mobile impressions across Instagram, Facebook, TikTok, Snap, and related platforms using demographic, geographic, lifestyle, and affinity targeting with daily campaign monitoring; Video Development Pro (VDP), a YouTube-focused growth solution combining short- and long-form video content, highlights, and trailers with promotional strategies; and Podcast Search Optimization (PSO), a discoverability service for Apple Podcasts and Spotify that aligns show titles, descriptions, and notes with audience search behavior through monthly keyword tracking. The firm complements these tools with its proprietary research initiative The Podcast Study (developed with Strategic Solutions Research in 2024) and reported scale metrics including more than 2.5 billion mobile impressions delivered via SocialBounce and over 300 million impressions executed in 2024 alone.
Point-To-Point Marketing operates a sales-led, direct-engagement go-to-market and generates revenue through custom professional services engagements sold to enterprise and mid-market clients. Pricing is quote-based and not publicly disclosed; a $20,000 Audience Development Campaign offered on the company website signals premium positioning, with reported campaign outcomes including 310% to 3,740% increases in monetizable views across podcast clients and 25% to 31% audience lifts for radio stations. The company is privately held and founder-owned, with three named senior executives — CEO Tim Bronsil, EVP of Strategy and Audience Insights Susan Bacich, and EVP of Digital Tim Satterfield — leading strategy, product, and content functions.
Point-To-Point Marketing firmographics
Firmographics- Name
- Point-To-Point Marketing
- Legal name
- Point-To-Point Marketing, Inc.
- Website
- https://ptpmarketing.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Point-To-Point Marketing is a Cincinnati-based professional services firm that provides audience development marketing for radio stations, podcasters, broadcasters, and streaming brands through proprietary tools SocialBounce, Video Development Pro, and Podcast Search Optimization.
- Ownership category
- akta.pro rank
Point-To-Point Marketing industry classification
Industry- Product category
- Audio Audience Development Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Audio/Podcast/Streaming Media Buying (MPAAABAF)
- akta.pro secondary industries
- Product & Growth Marketing Strategy (MPAAAFAE), Video/YouTube SEO (Channel Optimization, Discovery) (BPAFAJAM), Podcast Analytics, Measurement & Attribution Platforms (MPAIADAL)
Keywords
Where Point-To-Point Marketing is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Point-To-Point Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Audience Development Campaign Services: Point-To-Point Marketing generates revenue through professional services engagements focused on audience development, digital marketing campaigns, and strategic consulting for audio brands. Services include paid social campaigns (SocialBounce), YouTube monetization programs, podcast growth solutions, and targeted data-driven marketing campaigns delivered to broadcasters, radio stations, podcasters, and streaming companies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Point-To-Point Marketing product offering
Product offeringCore offering
Point-To-Point Marketing is a professional services firm that delivers audience development marketing campaigns for radio stations, podcasters, and audio brands. Its offerings include paid social advertising (SocialBounce), YouTube growth programs (Video Development Pro), and podcast discoverability services (Podcast Search Optimization), executed through targeted, data-driven campaigns.
Product overview
Point-To-Point Marketing offers an integrated suite of audience development marketing services centered around three core products: SocialBounce for paid social advertising, Video Development Pro for YouTube growth, and Podcast Search Optimization for podcast platform discoverability. The company specializes in highly targeted advertising on social channels, ongoing audience engagement tools, and multi-platform audience growth strategies for radio stations, podcasts, and streaming brands. Their methodology emphasizes reaching the right audiences with the right message through innovative tools and data-driven targeting.
Differentiator
Problem solved
Functional benefit
Brands
- SocialBounce: Paid social media marketing program that delivers mobile impressions across Instagram, Facebook, TikTok, and other platforms to promote radio shows, podcasts, and talent.
- Video Development Pro (VDP)
- Podcast Search Optimization (PSO)
Products and services
- SocialBounce
Quantifiable outcome
- 310%–3,740% increase in monetizable views with investments ranging from $1,000 to $20,000 across podcast clients
- +3 more outcomes
Companies that use Point-To-Point Marketing
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
Point-To-Point Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Point-To-Point Marketing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Sounds ProfitablecorePoint-To-Point Marketing is a partner in the Sounds Profitable network, which represents a collective of publishers, platforms, advertisers, sponsors, and solution providers working together to strengthen podcasting as a creative medium and durable business. PTP contributes audience development expertise and solutions to the network.
- Strategic Solutions ResearchcorePTP co-developed 'The Podcast Study: Growth,' a nationwide research initiative exploring what drives podcast listening, discovery, and loyalty. The partnership combines PTP's audience development expertise with Strategic Solutions Research's quantitative research capabilities to produce industry-leading insights.
- Barrett Media (Barrett Media Audio Summit)flagshipPoint-To-Point Marketing serves as the presenting sponsor of the Barrett Media Audio Summit (June 30–July 2), a major industry event uniting sports, news/talk, and music audio formats. PTP's Tim Satterfield and team contribute thought leadership content leading up to the event.
- Podcast MovementflagshipPTP participated as a partner at Podcast Movement, unveiling The Podcast Study findings. The company has a multi-year presence at this premier podcast industry conference to build brand awareness and generate leads among podcast creators and networks.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Point-To-Point Marketing competitors and assessment
Company assessmentBroad incumbents
- Acast: Global podcast hosting, monetization, and advertising platform that connects creators with advertisers. A broader platform peer to PTP on the podcast side, offering self-serve ad tools that compete with PTP's managed-service model.
- Audioboom: Podcast hosting and ad-insertion platform with a focus on content monetization and audience growth for publishers. Comparable to PTP on the podcast audience-development axis, but as a tech platform rather than a service agency.
- Triton Digital: Audio ad-tech and programmatic platform serving streaming audio, podcast, and radio publishers with measurement, programmatic buying, and audience targeting tools. Overlaps with PTP's paid amplification and podcast analytics capabilities but operates as a technology platform rather than a service agency.
- Dax (formerly Midroll Media): Digital audio ad exchange operating across streaming audio and podcast inventory, owned by iHeartMedia. Adjacent to PTP's paid social amplification services but as a programmatic platform from a major PTP client/competitor.
Others
- Sounds Profitable: Industry collective of publishers, platforms, advertisers, and solution providers focused on strengthening podcasting. PTP is a partner in this network; the relationship is ecosystem-adjacent rather than competitive, with overlapping thought-leadership distribution to podcast industry buyers.
- Edison Research: Audio research firm producing the annual Infinite Dial and Podcast Consumer reports widely used by radio and podcast industries. Comparable to PTP's research-anchored thought-leadership approach via The Podcast Study, though not a direct competitor in services.
Emerging players
- AdvertiseCast: Podcast advertising marketplace and programmatic ad exchange, focused on connecting advertisers with podcast inventory. A partial-overlap peer to PTP on the paid media buying side of audio advertising.
Direct peers
- Veritone One: AI-powered audio and podcast advertising agency that plans, buys, and optimizes campaigns for brands and audio publishers. Closely mirrors PTP's service model — paid media buying, audience development, and performance analytics — but operates at a larger scale and with a broader brand-side mandate.
- Jacobs Media: Consulting and research firm focused on radio broadcasters, providing strategy, digital transformation, and audience-development advisory services. Directly comparable to PTP's radio-segment consulting work and shared client base of major broadcast groups.
- Borrell Associates: Research and advisory firm providing data-driven advertising and audience insights to local media, including radio. Comparable to PTP in producing proprietary research used by audio marketers and selling advisory services to broadcasters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Point-To-Point Marketing social profiles
Digital presencePoint-To-Point Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point-To-Point Marketing leadership team
Management profileNumber of profiles
Profiles3 records
Point-To-Point Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point-To-Point Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point-To-Point Marketing
What does Point-To-Point Marketing do?
Point-To-Point Marketing is a professional services firm that delivers audience development marketing campaigns for radio stations, podcasters, and audio brands. Its offerings include paid social advertising (SocialBounce), YouTube growth programs (Video Development Pro), and podcast discoverability services (Podcast Search Optimization), executed through targeted, data-driven campaigns.
Is Point-To-Point Marketing a public or private company?
Point-To-Point Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Point-To-Point Marketing founded?
Point-To-Point Marketing was founded in 1997. It employs 11 to 50 people.
Where is Point-To-Point Marketing based?
Point-To-Point Marketing is headquartered in Fort Collins, United States, in the North America region.
How does Point-To-Point Marketing make money?
One revenue line is on record: audience Development Campaign Services.
Who are Point-To-Point Marketing's main competitors?
Broad incumbents on record are Acast, Audioboom, Triton Digital and Dax (formerly Midroll Media). Others are Sounds Profitable and Edison Research. AdvertiseCast is listed as an emerging player. Direct peers are Veritone One, Jacobs Media and Borrell Associates.
Does Point-To-Point Marketing have an API?
No public API is recorded for Point-To-Point Marketing.
What industry is Point-To-Point Marketing in?
Point-To-Point Marketing's product category is Audio Audience Development Marketing Services. Its primary akta.pro industry code is MPAAABAF, Audio/Podcast/Streaming Media Buying, with a secondary code of MPAAAFAE, Product & Growth Marketing Strategy. Its NAICS code is 54181 and its SIC code is 7311.