What Sweet Eats Fruit Farm does

Sweet Eats Fruit Farm, operating under the brand Sweet Eats Adventure Farm, is an 80-acre agritourism destination located at 14400 E State Hwy 29, Georgetown, Texas, approximately 30 minutes north of Austin. The company, founded in 2013 and operating as a U.S. corporation under Texas jurisdiction, runs a year-round adventure farm and petting zoo whose core product is the General Admission ticket — one price that activates access to 30+ included activities (pony rides, pig races, Texas-sized petting zoo, apple cannons, metal maze, slides, jump pads, zip lines, face painting). Programming is structured around eight or more seasonal festivals (Baby Animal Days, Tulip Festival, Easter Egg Hunts, Sunflower Festival, Fall Festival with 4.5-acre corn maze and 40+ pumpkin varieties, Jurassic Dino Fest, Christmas at the Farm) plus adult-targeted events such as Wine Your Way Out and Adult Easter Egg Hunts.

The technology stack is fully third-party and operationally oriented rather than product-oriented: TicketSpice and Accesso for ticketing, Square POS and Toast POS for on-site payment, Google Analytics and BigQuery for analytics, Toast Tab for online bakery and general store ordering, and Constant Contact plus Amazon SES for email marketing. No proprietary platform, mobile application beyond a presence on app stores, or AI/ML capability is disclosed in the source materials.

The business model is direct-to-consumer and diversified across more than eight revenue streams: GA tickets (with early-bird discounts up to 40% off for bookings three or more weeks in advance and a $5 online-vs-gate premium), seasonal event tickets, food and beverage including All Day Dining and Fountain Drink packages, a Bakery line with custom cakes and pies (15 flavors each) and cookies (14 varieties), General Store merchandise, Annual Memberships with subscription-style recurring access, Pick-Your-Own produce, and Choose-and-Cut Christmas trees. Customer concentration is dispersed across families with children, school and field-trip groups, birthday-party hosts, and annual members — all within a single Central Texas catchment.

Name

Sweet Eats Fruit Farm

Legal name

Sweet Eats Fruit Farm

Website

https://sweeteats.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Sweet Eats Fruit Farm is an 80-acre agritourism destination near Austin, Texas, offering year-round family entertainment including pony rides, petting zoo, corn maze, pumpkin patch, and on-site bakery and general store.

Ownership category

akta.pro rank

Product category

Agritourism & Family Entertainment

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131), Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

akta.pro secondary industry

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

Keywords

• Agritourism attractions
• Adventure farm activities
• Seasonal festival events
• Pick your own produce
• Farm bakery products

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. General Admission Tickets: Primary revenue stream from ticket sales for farm entry. Online tickets are priced $5 less than gate tickets. Early bird discounts up to 40% off available for bookings 3+ weeks in advance. Pricing varies by date and season.
2. Seasonal Event Tickets: Special events including Fall Festival, Dino Fest, Christmas at the Farm, Sunflower Festival, Easter events, and Wine Your Way Out (adult event) generate additional ticket revenue.
3. Food & Beverage: On-site dining including The Grill location, All Day Dining Packages, Fountain Drink Packages, and beverage sales including beer, cider, and wine on weekends in October. Mimosa Bar available during Christmas events.
4. Bakery Products: Custom cakes, pies (15 flavors), cookies, caramel apples, donuts, and seasonal treats. Orders placed through Toast Tab online platform or in-person. Vegan and gluten-friendly options available.
5. General Store Merchandise: Farm-featured toys, plush animals, honey, jams, jellies, salsa, salad dressings, and coffee sold on-site.
6. Annual Memberships: Annual pass holders receive unlimited access to the farm for a year, with benefits including early access to Christmas tree fields and exclusive event access.
7. Pick-Your-Own Produce: Seasonal fruit picking (strawberries, seasonally available) and pumpkins sold by weight ($0.85/lb).
8. Christmas Trees: Choose-and-cut and pre-cut Christmas trees sold during holiday season (November-December). Pricing based on tree size.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sweet Eats Fruit Farm (dba Sweet Eats Adventure Farm) operates an 80-acre agritourism destination in Georgetown, Texas (30 minutes north of Austin) delivering year-round family entertainment through general admission tickets and annual memberships that unlock more than 30 farm-themed activities (pony rides, pig races, Texas-sized petting zoo, apple cannons, zip lines, jump pads, slides, face painting). The product is supplemented by seasonal festivals (Fall Festival with pumpkin patch and corn maze, Christmas at the Farm, Baby Animal Days, Tulip Festival, Sunflower Festival, Easter Egg Hunts, Jurassic Dino Fest), an on-site bakery and general store, food and beverage packages, pick-your-own strawberries and pumpkins, choose-and-cut Christmas trees, and hosted birthday parties, field trips, and group events.

Product overview

Sweet Eats Adventure Farm is an 80-acre agritourism destination located 30 minutes north of Austin in Georgetown, Texas. The company operates a multi-seasonal adventure farm with a core business model centered on General Admission tickets and Annual Memberships that provide access to over 30 year-round activities including pony rides, pig races, a Texas-sized petting zoo, apple cannons, zip lines, jump pads, slides, and face painting. The product portfolio spans seasonal festivals (Fall Festival with corn maze and pumpkin patch, Christmas at the Farm with Santa and choose-and-cut trees, Baby Animal Days, Tulip Festival, Sunflower Festival, Easter Egg Hunts, Dino Fest) and food/beverage offerings including an on-site Bakery & General Store with custom cake and pie orders, All Day Dining Packages, and All Day Fountain Drink Packages. Add-on experiences include Birthday Parties, Field Trips, Group Events, Breakfast with Santa, Candy Cane Hunts, Wine Your Way Out of Sunflowers (adults-only), and seasonal Pick Your Own fruit activities. Tickets are sold through TicketSpice and Accesso platforms with annual memberships offering priority access and additional perks.

Differentiator

Problem solved

Functional benefit

Brands

• Sweet Eats Bakery: On-site bakery offering custom cakes, pies, cookies, caramel apples, and other baked goods. Located within Sweet Eats Adventure Farm with both classic and custom ordering options available.
• Sweet Eats Adventure Farm

Products and services

• General Admission Tickets Primary admission ticket providing access to all farm activities including pony rides, pig races, petting zoo, apple cannons, zip lines, jump pads, slides, face painting, and seasonal festival entry. Sold online with up to 40% early-bird discounts and at the gate at a $5 premium.
• Annual Memberships Year-round pass providing unlimited farm visits, priority and early access to events (such as choose-and-cut Christmas tree fields), complimentary admission benefits, and discounts on food and merchandise.
• Fall Festival Seasonal fall festival featuring a 4.5-acre themed corn maze, Texas-sized pumpkin patch with 40+ pumpkin varieties, daily pig races, pony rides, wagon rides, apple cannons, fireworks on Friday and Saturday nights in October, and weekend performances by Floki Fire, Sky Kings Falconry, and Wild Things Zoofari.
• Jurassic Dino Fest Dinosaur festival featuring giant animatronic dinosaurs placed throughout the corn maze and other farm areas, plus themed activities and educational dinosaur experiences for families.
• Christmas at the Farm Holiday celebration including Santa visits, real reindeer, choose-and-cut Christmas trees, a 20-foot tall candy house, wagon rides, community campfires, hay maze, and access to over 30 farm activities.
• Baby Animal Days Spring festival featuring newborn farm animals for guests to observe and interact with.
• Tulip Festival Spring flower festival showcasing blooming tulip fields for photography and viewing.
• Sunflower Festival & Unicorns Summer festival featuring giant sunflower fields, unicorn photo opportunities, baby animal petting zoo, face painting, and food vendors.
• Easter Egg Hunts & Brunch Spring Easter event featuring family Easter egg hunts, adult Easter egg hunts, and Brunch with the Bunny.
• Cookie Palooza Holiday cookie sale event featuring 14 homemade cookie varieties sold by the pound at $11.50/lb during Thanksgiving and Christmas seasons.
• Candy Cane Hunts Christmas-themed scavenger hunt where children search for candy canes while avoiding Grumpy Farmer Green; offered on weekends during the Christmas season for $8.99 per hunt.
• Breakfast with Santa Weekend breakfast buffet during the Christmas season where Santa visits each table, with scrambled eggs, sausage, bacon, hash browns, biscuits and gravy, French toast, fruit, pastries, and an optional Mimosa Bar.
• Wine Your Way Out (Adults-Only Evening Event) Adults-only (18+/21+) evening event featuring wine tastings paired with food bites, wandering through sunflower fields with unicorn displays, live entertainment, and pick-your-own sunflowers.
• All Day Dining Package All-day food package redeemable every 90 minutes at The Grill, featuring a rotating main (cheeseburger, chicken tenders, corn dog, turkey wrap, or pizza) and side (fries, snow cone, funnel cake, churro, or cup of ice cream).
• All Day Fountain Drink Package Unlimited soft drink refills all day with a souvenir cup (Coke, Diet Coke, Dr. Pepper, Sprite, lemonade, sweet tea, or water), with $1.99 refills available on future visits.
• Sweet Eats Bakery & General Store On-site retail operation producing caramel apples, cookie cakes, donuts, pies, cookies, and custom cakes in the bakery, and selling honey, jams, jellies, salsa, salad dressings, coffee, farm toys, and plush animals in the general store. Orders can be placed in-store or via Toast Tab online.
• Custom Cake & Pie Orders Made-to-order custom cakes and pies in 15 flavors (pumpkin, pecan, maple walnut, cherry, Dutch apple, sweet potato, chocolate cream, various cream varieties, plus a vegan strawberry cream pie), with a 72-hour notice for pies and two weeks advance notice for cakes.
• Pick Your Own Strawberries & Pumpkins Seasonal fruit-picking activity allowing visitors to harvest their own strawberries and pumpkins from the farm fields, with pumpkins priced at $0.85/lb and mini pumpkins at $1.50 each or 4 for $5.
• Birthday Parties Hosted birthday party packages including reserved seating, customizable activity access, and coordination with farm staff and bakery for cake orders.
• Field Trips Educational farm visits for school groups featuring hands-on animal interactions, agricultural education, and age-appropriate activities.
• Group Events Private event bookings for corporate groups, family reunions, and other organizations, including farm activity access and catering options.

Quantifiable outcome

• One of the largest corn mazes in Texas (4.5 acres)
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Sky Kings FalconryminorStrategic or Co-development PartnerRaptor and animal education show provider with 16+ years of experience. Performs at Sweet Eats during Fall Festival weekends (October), showcasing natural abilities of raptors and other animals for educational entertainment. Show times: Saturday & Sunday at 1:30pm, 3:30pm & 5:30pm.
• Wild Things ZoofariminorStrategic or Co-development PartnerMobile zoo experience bringing exotic animals to Sweet Eats during Fall Festival weekends. Features lemurs, kangaroos, toucans, and other animals for interactive experiences and educational programs. Show times: Saturday & Sunday at 10am, 12pm & 2pm.
• Floki FireminorStrategic or Co-development PartnerFire dancer performers providing evening entertainment during Fall Festival weekends in October. Mesmerizing fire performances adding thrill and excitement to Friday and Saturday nights at 7:45pm & 8:45pm.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cox Farm: Centreville, Virginia fall festival destination with a large corn maze, pumpkin patch, and family attractions. Comparable as a regional agritourism venue with bundled admission and seasonal event programming.
• Great Country Farms: Bluemont, Virginia farm entertainment destination offering PYO produce, seasonal festivals, and farm-based activities. Comparable in combining agritourism (PYO) with seasonal event programming and farm-themed family entertainment.
• P-6 Farms: Montgomery, Texas farm venue operating a fall festival, sunflower fields, and pick-your-own produce. Comparable in farm-based seasonal event programming and Texas family demographic.
• Barton Hill Farms: Bastrop, Texas farm destination within the Austin metro that operates a fall festival, pumpkin patch, corn maze, and family activities. Direct geographic and offering overlap with Sweet Eats, competing for the same Austin-area family demographic.
• Dewberry Farm: Large Brookshire, Texas agritourism venue with a corn maze, pumpkin patch, fall festival, and 30+ attractions. Comparable in scale, season-driven revenue model, and bundled GA pricing to Sweet Eats.
• Blessington Farms: Wallis, Texas farm destination with animal interactions, seasonal events, and pick-your-own produce. Comparable in farm-experience and agritourism positioning for Texas families.
• Beak & Skiff Apple Orchards: Lafayette, New York orchard operating pick-your-own apples, a cidery, bakery, and seasonal events. Comparable in combining PYO agriculture, on-site food/bakery, and seasonal event programming.
• YesterLand Farm: Canton, Texas farm amusement park featuring a corn maze, pumpkin patch, and vintage amusement rides. Closely comparable as a regional farm amusement destination in Texas with bundled admission and seasonal festival programming.
• Mainstay Farm: Cleburne, Texas farm park offering a corn maze, pumpkin patch, and seasonal family attractions. Comparable agritourism business model with GA admission and seasonal event programming.

Broad incumbents

• Six Flags Entertainment Corporation: National operator of regional theme parks competing for the same family entertainment discretionary spend. Relevant as a broader incumbent in the family amusement space, though it does not specialize in the agritourism/farm niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SweetEatsFruitFarm
• Instagraminstagram.com/sweeteatsfruitfarm
• TikToktiktok.com/@sweeteatsadventurefarm
• LinkedInlinkedin.com/company/sweet-eats-fruit-farm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet Eats Fruit Farm