AceViral.com

What AceViral.com does

AceViral.com is an independent mobile game development studio headquartered in Sunderland, North East England, founded in 2006 and operating for over 15 years in the casual mobile gaming market. The company's core technical competency is native and web-based mobile game development for iOS and Android, with a historical platform transition from Flash to mobile in 2011. Its product catalogue spans more than 250 titles across endless runner, racing, and fighting genres — anchored by franchises including Moto X3M, Angry Gran Run, Bike Blast, Pet Run, Battle Run, and the Mutant Fighting Cup series — collectively surpassing 1 billion downloads and 10 billion game plays.

AceViral operates two distinct business lines. First, as a first-party developer and publisher, it distributes freemium mobile games directly via Google Play and the Apple App Store, monetising through in-app purchases and in-game advertising served via networks including Google AdMob; flagship titles have each surpassed 50 million downloads. Second, as a third-party publisher, it runs a 'Submit Your Game' program that provides indie studios with the company's in-house live ops, monetisation, design, analytics, and user-acquisition teams in exchange for a 50/50 net profit share, with no IP rights claimed by AceViral. Notable historical collaborations include licensed-IP work with Warner Bros and DC Comics (Batman and the Flash) and platform partnerships with Microsoft and Gree.

The company remains founder-owned and privately held (registered as Aceviral.com Ltd in England and Wales), with no external funding disclosed. It employs between 11 and 50 people, has UK ICO data-protection registration, and reaches a global consumer base through app store distribution. Its reported go-to-market combines product-led growth (app store discovery and organic catalogue downloads) with channel partnerships (the indie publishing program) and an internal paid user-acquisition function increasingly supported by AI-assisted creative tooling.

Name

AceViral.com

Legal name

Aceviral.com Ltd

Website

https://aceviral.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

AceViral.com is an independent mobile game studio in Sunderland, UK, developing and publishing freemium iOS and Android casual games — including Moto X3M, Angry Gran Run, and Bike Blast — to global consumer audiences, while operating a 50/50 profit-share publishing program for indie studios.

Ownership category

akta.pro rank

Product category

Mobile Game Development

NAICS

Software Publishers (51321)

akta.pro industry

PRIMARYBPAMAKAB

Mobile Game Publishing & App Game Stores

Business & Public Services/Web, Mobile & Digital Platforms/Gaming Platforms & Digital Worlds

SECONDARYMPAFAAAK

Strategy/4X/Management Game Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

Keywords

• Mobile game development
• Game publishing services
• Indie game publishing
• Casual mobile games
• Freemium mobile gaming

Headquarters

HQ city

Sunderland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Mobile Game Sales & Downloads: Free-to-play mobile games generating revenue through in-app purchases and advertising. Games available on Google Play and Apple App Store.
2. Publishing Partnership Revenue Share: 50/50 profit share arrangement with indie game studios. Ace Viral provides publishing, live ops, monetisation and UA support in exchange for half of net profits from published games.
3. Advertising Revenue: Revenue generated through third-party advertisers integrated into mobile games. Uses Google AdMob and other ad networks for in-game advertising.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

AceViral.com develops and publishes mobile games for iOS and Android, including flagship titles such as Moto X3M, Bike Blast, Battle Run, Pet Run, Mutant Fighting Cup 2, and the Angry Gran franchise. The company also operates an indie game publishing program that provides partner studios with user acquisition, live ops, monetisation, and analytics support under a 50/50 net profit share arrangement.

Product overview

AceViral.com is an independent mobile game development studio headquartered in North East England with over 15 years of experience. The company operates two core activities: developing and publishing its own portfolio of mobile games (including flagship titles like Moto X3M, Battle Run, Bike Blast, Pet Run, Mutant Fighting Cup 2, and the Angry Gran franchise), and running a publishing program that helps third-party indie studios bring their games to market by providing user acquisition, monetization, live ops, and analytics support in exchange for a 50/50 profit split.

Differentiator

Problem solved

Functional benefit

Products and services

• Moto X3M A bike racing and obstacle game with beautifully crafted levels where players strap on helmets and grab airtime over obstacles to beat the clock on off-road circuits. Available on Android and iOS.
• Bike Blast An endless BMX bike running game where players swipe, jump, duck, dodge, and dash their way to victory with Max and the gang. Available on Android and iOS.
• Pet Run An endless running game where players choose a pet pal and dash through the city and park for fun running adventures. Available on Android and iOS.
• Battle Run An endless runner game featuring high-speed battle runs across a royale Island where players compete to save it from an influx of menacing robots. Available on Android.
• Mutant Fighting Cup 2 A turn-based monster strategy game where players evolve, mutate, and train monsters to win the monster championship in hard brutal battles. Available on Android.
• Angry Gran Franchise The flagship franchise of AceViral, featuring the world's favourite granny in an endless runner format. Includes Angry Gran Run with 50+ million downloads on Android and iOS.
• Ace Viral Publishing Program A developer publishing partnership program that provides indie game studios access to world-class user acquisition, monetisation, live ops, and analytics teams, with a 50/50 net profit share model for published games.

Quantifiable outcome

• 250+ games released
• +6 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• MicrosoftminorStrategic or Co-development PartnerAce Viral has worked with Microsoft as a game development partner, leveraging their platform and publishing relationships.
• Warner BrotherscoreStrategic or Co-development PartnerApproached by Warner Bros to develop Batman and the Flash game, which pushed Ace Viral's worldwide appeal to new heights. This collaboration established Ace Viral as a leading mobile game developer.
• DC ComicscoreStrategic or Co-development PartnerLicensed IP partnership for Batman and the Flash games developed for Warner Bros, demonstrating Ace Viral's capability to work with major entertainment franchises.
• GreeminorStrategic or Co-development PartnerInternational mobile gaming company that Ace Viral has worked with during their 15+ years of game development.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• King Digital Entertainment: Mobile game publisher behind Candy Crush (Activision Blizzard subsidiary). Comparable casual mobile gaming category and global app-store distribution, though at materially larger scale.
• Zynga: Large-scale mobile and social game publisher (now part of Take-Two). Operates across multiple casual and mid-core genres; broader portfolio but overlapping distribution channels and target consumers.

Direct peers

• CrazyLabs: Mobile game publisher specialising in casual and hyper-casual titles, with a developer-partnership publishing model closely resembling AceViral's 50/50 indie-studio programme.
• Ketchapp: Mobile game publisher known for a high-volume casual/hyper-casual catalogue distributed via Google Play and the App Store. Directly comparable publishing and UA-driven model.
• Outfit7: Mobile game studio behind the Talking Tom franchise. Comparable mid-sized, independent-feel mobile game publisher with global casual hits.
• Miniclip: Switzerland-based mobile and online game publisher with a portfolio of casual hits. Comparable casual mobile catalogue and developer-publishing mix.
• Supersonic Studios: Mobile game publishing arm of Unity, focused on casual and hyper-casual hits. Operates a publishing-with-UA model directly comparable to AceViral's indie publishing platform.
• Playrix: Casual mobile game developer/publisher behind Homescapes and Gardenscapes. Competes with AceViral in the casual mobile gaming category with hit-driven franchises at similar scale.
• Rovio Entertainment: Mobile game studio best known for the Angry Birds franchise. Closely comparable franchise-driven mobile game strategy and similar multi-year casual genre focus to AceViral.
• Voodoo: Paris-based mobile game publisher, the global leader in hyper-casual publishing. Voodoo runs the same model of signing third-party studios and providing UA, monetisation, and live-ops support, making it the closest direct comparable to AceViral's publishing programme.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aceviral
• Facebookfacebook.com/216951808316366
• LinkedInlinkedin.com/company/aceviral-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AceViral.com