Ketchapp
Ketchapp is a French hypercasual mobile games publisher founded in 2014 and a wholly-owned subsidiary of Ubisoft. It publishes 200+ free-to-play iOS and Android games, has generated 2B+ downloads, partners with 100+ developers, and monetizes via in-app advertising.
- Company typePrivate
- Founded2014
- HeadquartersMontreuil, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Ketchapp does
Ketchapp is a French hypercasual mobile games publisher founded in 2014 by Michel Morcos, operating as a wholly-owned subsidiary of Ubisoft Entertainment headquartered in France (firmographic data references Montreuil, with an office-location source noting Lyon). The company specializes in publishing free-to-play mobile games for iOS and Android, with a portfolio of more than 200 games including titles such as Rider Worlds, Knife Hit, 2048, Stack, Space Frontier 2, Flippy Race, Prince of Persia Escape, Bike Rush, Crowd Defense, and Scream Go Hero, collectively generating over 2 billion cumulative downloads. Ketchapp serves two principal customer groups: end consumers who download and play its games, and independent mobile game developers who seek publishing partnerships.
Ketchapp firmographics
Firmographics- Name
- Ketchapp
- Legal name
- Ketchapp
- Website
- https://ketchappgames.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ketchapp is a French hypercasual mobile games publisher founded in 2014 and a wholly-owned subsidiary of Ubisoft. It publishes 200+ free-to-play iOS and Android games, has generated 2B+ downloads, partners with 100+ developers, and monetizes via in-app advertising.
- Ownership category
- akta.pro rank
Where Ketchapp is headquartered
LocationHeadquarters
- HQ city
- Montreuil
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Ketchapp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Game Publishing Revenue: Revenue generated through publishing hypercasual mobile games with advertising monetization. The company operates a fair revenue-sharing model with developers, providing monetization expertise and optimization services.
- Developer Partnership Revenue: Revenue from publishing partnerships with 100+ developers worldwide. The company helps developers monetize their games through advertising optimization and cross-promotion.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ketchapp product offering
Product offeringCore offering
Ketchapp is a hypercasual mobile games publisher that develops and publishes free-to-play mobile games for iOS and Android, with a portfolio of more than 200 titles distributed primarily via the Apple App Store and Google Play. The company also offers game publishing services to independent mobile game developers, providing tailored assistance with retention and monetization optimization, a proprietary cross-promotion system, user-acquisition campaigns, and fair revenue-sharing partnerships.
Product overview
Ketchapp is a hypercasual mobile games publisher and success-story maker that operates as a single-platform publisher focused on publishing mobile games. The portfolio consists of over 200 published games including branded titles (Rider Worlds, Knife Hit, Rider, 2048, Space Frontier 2, Stack, Flippy race, Prince of Persia Escape, Bike Rush, Crowd Defense, Scream Go Hero) alongside developer support services that offer tailored game assistance, cross-promotion infrastructure, user-acquisition campaigns, and revenue-sharing partnerships to external developers who submit games through their platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Rider Worlds Racing mobile game featuring motorcycle stunts and flips across multiple worlds, distributed on iOS and Android.
- Knife Hit Aim mobile game where players throw knives at targets to progress through levels, distributed on iOS and Android.
- Rider Racing mobile game featuring motorcycle stunts and flips, distributed on iOS and Android.
- 2048 Puzzle mobile game where players combine numbered tiles to reach 2048, distributed on iOS and Android.
- Space Frontier 2 Incremental mobile game where players build and launch rockets into space, distributed on iOS and Android.
- Stack Hypercasual mobile game where players stack blocks as high as possible, distributed on iOS and Android.
- Flippy Race Racing mobile game featuring vehicle flips and stunts, distributed on iOS and Android.
- Prince of Persia Escape Runner mobile game featuring Prince of Persia characters and themes, distributed on iOS and Android.
- Bike Rush Motorcycle racing mobile game with stunts and challenges, distributed on iOS and Android.
- Crowd Defense Hypercasual defense mobile game distributed on iOS and Android.
- Scream Go Hero Hypercasual mobile game featuring voice-controlled gameplay mechanics, distributed on iOS and Android.
- Game Publishing Services Publishing partnership offering for independent mobile game developers, including tailored game-development assistance, retention and monetization advisory, cross-promotion via Ketchapp's proprietary system, user-acquisition campaigns, and fair revenue-sharing arrangements.
Quantifiable outcome
- 2.0B+ total downloads
- +2 more outcomes
Companies that use Ketchapp
Customer profileSegments1 record
Ideal customer profiles2 records
Ketchapp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ketchapp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ubisoft EntertainmentcoreKetchapp operates as a Ubisoft subsidiary, with Ubisoft owning and operating the hypercasual games studio. In January 2026, Ubisoft announced plans to consolidate Ketchapp along with Kolibri studios into a new Creative House 5 division as part of restructuring efforts.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Ketchapp competitors and assessment
Company assessmentBroad incumbents
- Zynga: Major mobile and social game publisher (Take-Two subsidiary). Overlaps with Ketchapp in free-to-play mobile publishing on iOS and Android, but Zynga's portfolio skews toward mid-core and casual rather than pure hypercasual.
- Azerion: Amsterdam-listed digital entertainment and media platform with a significant mobile gaming publishing arm. Comparable to Ketchapp in ad-monetized mobile game distribution but operates a broader portfolio spanning content, ads, and casual gaming.
- Miniclip: Swiss-based mobile and online game publisher (now part of Tencent via iDreamSky). Operates free-to-play mobile games on the same App Store and Google Play channels as Ketchapp, with a comparable global user base.
Direct peers
- Voodoo: Paris-based hypercasual mobile game publisher and the global category leader. Directly comparable to Ketchapp in publishing model, genre focus (hypercasual), ad-monetized free-to-play portfolio, and developer partnership program.
- CrazyLabs: Israel-based hypercasual and casual mobile game publisher. Comparable to Ketchapp in offering publishing services, user acquisition support, and ad-based monetization across a large portfolio of free-to-play mobile games.
- SayGames: Belarus-based hypercasual mobile game publisher with a large portfolio of free-to-play titles. Operates a comparable developer publishing and cross-promotion model targeting the same App Store and Google Play channels as Ketchapp.
- Homa Games: Paris-based hypercasual mobile game publisher and SDK provider. Competes head-to-head with Ketchapp in publishing and tooling for hypercasual developers, with a similar ad-monetized distribution model.
- Supersonic Studios: Unity-owned hypercasual mobile game publisher. Direct competitor to Ketchapp in publishing free-to-play hypercasual titles, with the added advantage of being integrated with Unity's ad-tech and mediation stack.
- Playgendary: Mobile game developer and publisher with a hypercasual-leaning portfolio. Overlaps with Ketchapp in casual/hypercasual game publishing on the App Store and Google Play, and similar ad-driven revenue model.
- Outfit7: Mobile game developer and publisher behind the Talking Tom franchise. Comparable to Ketchapp in operating a large portfolio of ad- and IAP-monetized free-to-play mobile games across global app store channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ketchapp social profiles
Digital presenceKetchapp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ketchapp leadership team
Management profileNumber of profiles
Profiles1 record
Ketchapp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ketchapp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ketchapp
What does Ketchapp do?
Ketchapp is a hypercasual mobile games publisher that develops and publishes free-to-play mobile games for iOS and Android, with a portfolio of more than 200 titles distributed primarily via the Apple App Store and Google Play. The company also offers game publishing services to independent mobile game developers, providing tailored assistance with retention and monetization optimization, a proprietary cross-promotion system, user-acquisition campaigns, and fair revenue-sharing partnerships.
Is Ketchapp a public or private company?
Ketchapp is a private company. It is classified as corporate owned and is currently operating.
When was Ketchapp founded?
Ketchapp was founded in 2014. It employs 11 to 50 people.
Where is Ketchapp based?
Ketchapp is headquartered in Montreuil, France, in the Europe region.
How does Ketchapp make money?
Two revenue lines are on record. Game Publishing Revenue is the primary driver. The others are developer Partnership Revenue.
Who are Ketchapp's main competitors?
Broad incumbents on record are Zynga, Azerion and Miniclip. Direct peers are Voodoo, CrazyLabs, SayGames, Homa Games, Supersonic Studios, Playgendary and Outfit7.
Does Ketchapp have an API?
No public API is recorded for Ketchapp.