What Supersonic Studios does

Supersonic Studios Ltd. is a mobile game publisher and studio headquartered in Tel Aviv, Israel, operating as the publishing solution of Unity Technologies. Founded in 2020 and functionally launched in February of that year, the company specializes in the hybrid-casual segment of mobile gaming — titles that blend casual accessibility with deeper mid-core retention mechanics. Supersonic partners with independent game studios worldwide, providing end-to-end publishing services including game design consultation, monetization strategy, user acquisition optimization, LiveOps management, creative ad production, and global distribution across the Apple App Store and Google Play Store.

Technically, Supersonic is built on Unity's game engine and full development platform, leveraging Unity's analytics, advertising technology, and exclusive platform data. The offering is augmented by proprietary tools: Level Analytics, which tracks Completion, Continue, and Conversion rates across game levels to diagnose churn points; and Crash Center, which monitors crash-free sessions across builds, devices, geographies, and OS versions. The company also operates LiveOps as an ongoing service layer for sustained player engagement.

Commercially, Supersonic generates revenue through revenue-share arrangements with published game studios, with monetization flowing from in-app purchases (IAP) and in-app advertising (IAA). The company does not disclose pricing terms publicly and negotiates per-studio. The customer base consists of small, independent mobile game studios — typically 6–30 person teams based in China, with case-study partners including EOGAMES Studio, Hibox, and UGI LAB. Operations span four offices (Tel Aviv, Kyiv, Beijing, Warsaw), and the company has accumulated a portfolio of 130+ published games with 6.6B+ total installs and 190M+ average monthly active users as of late 2024. Supersonic does not have independent external investors; ownership is consolidated at Unity Technologies following Unity's 2023 acquisition of ironSource.

Name

Supersonic Studios

Legal name

Supersonic Studios Ltd.

Website

https://supersonic.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Supersonic Studios is Unity Technologies' mobile game publishing solution, headquartered in Tel Aviv, that partners with independent studios worldwide to publish and scale hybrid-casual mobile games through end-to-end support spanning design, UA, monetization, and LiveOps.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Game Publishing Revenue Share: Supersonic generates revenue through publishing partnerships with game studios. As a publishing solution, they share in the revenue generated by published games through revenue share arrangements. Games monetize through in-app purchases (IAP) and in-app advertisements (IAA), with Supersonic taking a portion of the revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Supersonic Studios is Unity's mobile game publishing solution, partnering with independent game studios to develop, publish, and scale hybrid-casual mobile games globally. The company delivers end-to-end publishing services spanning game design consultation, user acquisition optimization, monetization strategy, LiveOps management, and creative ad production. Revenue is generated through revenue-share arrangements tied to in-app purchases (IAP) and in-app advertisements (IAA) on published titles, with partner studios retaining IP ownership.

Product overview

Supersonic Studios, operating as Unity's mobile game publishing solution, offers a unified publishing platform that combines game development expertise with analytics and monetization tools. The core Supersonic Publishing service helps developers create and scale hybrid-casual mobile games, supported by internal tools like Level Analytics and Crash Center for performance monitoring. The portfolio includes successful published titles such as Screw Master 3D: Pin Puzzle, Unravel Master: Tangle Puzzle, Pick Me Up, and Design Family Life, alongside LiveOps operational services for sustained player engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Supersonic Publishing Unity's mobile game publishing solution that partners with independent studios to publish hybrid-casual games globally, providing game design consultation, monetization strategy, user acquisition optimization, LiveOps support, analytics, and creative ad production in exchange for a revenue share.
• Screw Master 3D: Pin Puzzle A hybrid-casual jam puzzle mobile game where players twist and release screws to solve challenges. Distributed globally on Google Play and Apple App Store with blended IAP and ad monetization.
• Unravel Master: Tangle Puzzle A hybrid-casual zen puzzle mobile game where players untangle yarn knots, featuring skill-based strategy mechanics and ASMR elements. Achieved top 200 global mobile downloads and top 30 in hybrid-casual revenue.
• Pick Me Up - Idle A hybrid-casual idle simulation mobile game where players run and grow a taxi service business, featuring ride-sharing mechanics, car upgrades, and business expansion.
• Design Family Life A hybrid-casual life simulation mobile game combining narrative story progression with home design and interior decoration, where players guide avatars through life stages and furnish homes using earned currency.
• Conquer Countries A Supersonic-published mobile strategy game distributed globally on Google Play and Apple App Store.

Quantifiable outcome

• D30 retention rate of 15% for Screw Master 3D: Pin Puzzle
• +4 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• UGI LABcoreStrategic or Co-development Partner · 1 January 2026UGI LAB collaborated with Supersonic to develop Design Family Life - a hybrid-casual life simulation game. Supersonic provided the core game concept and design direction while UGI LAB handled execution and daily iteration. The partnership resulted in 22% improvement in D7 retention and nearly 3x increase in revenue from late-game purchases.
• HiboxcoreStrategic or Co-development Partner · 1 January 2024Hibox, a 6-person studio based in China, partnered with Supersonic to publish Pick Me Up - a hybrid-casual idle simulation game. Supersonic helped optimize the game's UI/UX, gameplay mechanics, and monetization, resulting in D0 ARPU increase of 26%, D7 ARPU increase of 12%, and IAP revenue split of 19% on Android and 23% on iOS.
• EOGAMES StudiocoreStrategic or Co-development Partner · 1 January 2023EOGAMES Studio, a 30-person team based in China founded in 2023, partnered with Supersonic to publish Screw Master 3D: Pin Puzzle. The partnership scaled a WeChat prototype into a global hit, achieving D30 retention of 15%, D30 ARPU of $3.70, and $100K+ daily revenue within 3 months of launch. This was followed by publishing Unravel Master: Tangle Puzzle which reached top 200 downloads globally and top 30 in hybrid game revenue.
• Unity TechnologiescoreTechnology or IntegrationSupersonic is Unity's publishing solution, integrated with Unity's development platform, tools, analytics, and advertising technology. Supersonic leverages Unity's full suite of tools and exclusive data to provide end-to-end game development and publishing capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rollic: Rollic, a subsidiary of Zynga (now Take-Two), is a hypercasual mobile game publisher and direct competitor in the casual/hybrid-casual publishing space with similar UA and creative production capabilities.
• SayGames: SayGames is a mobile game publisher focused on hypercasual and casual titles, offering end-to-end publishing support including UA and ad monetization that competes directly with Supersonic's hybrid-casual model.
• CrazyLabs: CrazyLabs (TabTale) is a mobile game publisher focused on casual and hypercasual titles, offering publishing, UA, and monetization services highly comparable to Supersonic's offering for independent developers.
• Homa Games: Homa Games is a mobile game publisher and SDK provider focused on hypercasual and hybrid-casual games, competing for the same developer pipeline and offering similar UA, analytics, and publishing services.
• Kwalee: Kwalee is a UK-based mobile game publisher specializing in hypercasual and casual titles, offering publishing, UA, and creative production that closely mirrors Supersonic's hybrid-casual publishing solution.
• Playgendary: Playgendary is a mobile game developer and publisher focused on casual and hypercasual titles with end-to-end publishing capabilities comparable to Supersonic's hybrid-casual publishing solution.
• Voodoo: Voodoo is a leading Paris-based mobile game publisher specializing in hypercasual and casual games, directly competing with Supersonic for the same indie studio pipeline and global UA-driven publishing model.

Broad incumbents

• ironSource: ironSource, now part of Unity Technologies alongside Supersonic, is a broader mobile app monetization and UA platform offering publishing, mediation, and adtech that overlaps with Supersonic's capabilities at a larger scale.
• AppLovin: AppLovin is a major mobile adtech and games platform that operates its own publishing business (including through acquisitions) and competes with Supersonic on UA, monetization, and app store distribution at much larger scale.
• Zynga: Zynga, owned by Take-Two Interactive, is a major mobile game publisher and developer with overlapping publishing operations and a portfolio that competes for the same casual/hybrid-casual player base that Supersonic's games target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/supersonicstudios
• LinkedInil.linkedin.com/company/supersonic-studios
• Instagraminstagram.com/supersonic.studios
• Xx.com/playsupersonic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supersonic Studios