Clean Coders
Clean Coders, founded in 2010 in Chicago, provides a 180+ hour software engineering video training library plus a custom software development studio offering pay-per-feature full-stack, mobile, and enterprise development with a bug-free guarantee, serving engineering teams at hundreds of businesses.
- Company typePrivate
- Founded2010
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Clean Coders does
Clean Coders is a Chicago-based private company founded in 2010 that operates two primary businesses under one brand: a software engineering video training library and a custom software development studio. The training library offers 180+ hours of expert-led videos covering design principles, architecture, testing, TDD, SOLID principles, and agile methodologies, distributed via streaming and downloads with personal, organization, and business licensing. The Studio delivers full-stack web, mobile, and enterprise software development on a distinctive pay-per-feature pricing model backed by a bug-free guarantee, including architecture services, legacy modernization, and AI integration consulting.
The company monetizes through subscription and license fees for video content, outcome-based payment per delivered feature for Studio engagements, and ancillary freemium tools and merchandise. Supporting products include Poker, a free collaborative planning-poker web app, and Epic, a free agile project management tool — both positioned to drive community engagement and funnel users toward paid offerings. Distribution is self-serve via cleancoders.com for content/licenses and direct sales for Studio engagements, supplemented by community licensing for meetups, an email newsletter, YouTube releases, and active social media presence across Facebook, X, YouTube, and LinkedIn.
The customer base spans hundreds of businesses across software, manufacturing, and automation verticals, with logos including Autodesk, Graphisoft, Modine, Responsive, and Bti360 for engineering team training and development support. The firm has remained small (1-10 employees) and bootstrapped, operating without disclosed external funding or ownership changes; depth in management team, financials, and hiring is not provided in the available data.
Clean Coders firmographics
Firmographics- Name
- Clean Coders
- Legal name
- Clean Coders
- Website
- https://cleancoders.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Clean Coders, founded in 2010 in Chicago, provides a 180+ hour software engineering video training library plus a custom software development studio offering pay-per-feature full-stack, mobile, and enterprise development with a bug-free guarantee, serving engineering teams at hundreds of businesses.
- Ownership category
- akta.pro rank
Clean Coders industry classification
Industry- Product category
- Software Engineering Training
- NAICS
- Computer Training (61142), Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Coding & Programming Learning Platforms (EDAFANAA)
- akta.pro secondary industry
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where Clean Coders is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Clean Coders business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Video Training Library: Subscription-based or license-based access to 180+ hours of expert training videos covering software design principles, architecture, testing, and agile methodologies. Available as streaming and download options with organization and business licensing.
- Custom Software Development Studio: Pay-per-feature model for custom software development including full-stack web, mobile, and enterprise development, architecture services, and legacy modernization. Revenue recognized per feature delivered with bug-free guarantee.
- Software Tools (Poker & Epic): Free collaborative tools for software teams - Planning Poker for estimation and Epic for project management, likely used as complementary offerings to drive engagement with core training and development services.
- Merchandise Sales: Online merchandise store selling Clean Coders branded gear and clothing through a third-party platform (Teespring).
- Gift Cards: Gift cards usable for Personal, Download, or Business Licenses, providing a gifting option for team members and colleagues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal/Download Licenses for individual video access |
| Subscription | Annual | Business/Organization Licensing for enterprise teams |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Clean Coders product offering
Product offeringCore offering
Clean Coders sells a subscription-based video training library of 180+ hours of expert-led software engineering lessons covering design principles, architecture, testing, and agile methodologies, available to individuals and organizations. It also operates a custom software development studio delivering full-stack web, mobile, and enterprise applications under a unique pay-per-feature model with a bug-free guarantee. Complementary free tools (Planning Poker and Epic) support agile team estimation and project management.
Product overview
Clean Coders offers a dual product portfolio: a video-based software engineering training platform (Training Videos) with 180+ hours of content and organization licensing, and a custom software development studio (Studio) providing full-stack development services under a pay-per-feature model with bug-free guarantee. Supporting products include Poker (collaborative estimation tool), Epic (project management app), community licensing for public events, gift cards, and branded merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Poker: Collaborative planning poker app for agile teams to estimate project effort and scope
- Epic
Companies that use Clean Coders
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Clean Coders technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Clean Coders partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Clean Coders competitors and assessment
Company assessmentDirect peers
- Laracasts: Subscription video library of expert-led web development screencasts. Directly comparable as a niche, premium subscription training product for developers.
- Egghead.io: Bite-sized screencast and interactive video tutorials aimed at working developers. Overlaps with Clean Coders on short-form expert-led video content for engineering teams.
- Frontend Masters: Subscription-based expert-led video courses for software developers across web and adjacent stacks. Closely comparable to Clean Coders' premium video library model for engineering upskilling.
- 8th Light: Software consultancy emphasizing craftsmanship, TDD, and clean code practices for enterprise delivery. Comparable to Clean Coders Studio on methodology-driven custom development services.
- Industrial Logic: Consulting and training firm focused on agile, TDD, and software craftsmanship. Directly comparable to Clean Coders Studio on the clean code, TDD, and legacy modernization service line.
- Educative.io: Text- and interactive-coding-focused learning platform for software engineers preparing for interviews and roles. Competes with Clean Coders for developer upskilling budgets.
- Pragmatic Studio: Video training and book-publishing brand from Pragmatic Bookshelf focused on software craftsmanship and modern development practices. Closely aligned with Clean Coders' clean code and design principles content.
Broad incumbents
- Coursera: Major online education platform offering university-affiliated and professional software engineering programs. Competes for individual and enterprise software training spend against Clean Coders.
- Udemy: Global online learning marketplace with extensive programming and software engineering catalogue. Overlaps with Clean Coders at the per-course level with much wider selection and lower pricing.
- Pluralsight: Large-scale enterprise technology skills platform with thousands of courses across software, cloud, and data. Competes in the same enterprise training budget as Clean Coders but at far greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Clean Coders social profiles
Digital presenceClean Coders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clean Coders leadership team
Management profileNumber of profiles
Clean Coders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clean Coders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clean Coders
What does Clean Coders do?
Clean Coders sells a subscription-based video training library of 180+ hours of expert-led software engineering lessons covering design principles, architecture, testing, and agile methodologies, available to individuals and organizations. It also operates a custom software development studio delivering full-stack web, mobile, and enterprise applications under a unique pay-per-feature model with a bug-free guarantee. Complementary free tools (Planning Poker and Epic) support agile team estimation and project management.
Is Clean Coders a public or private company?
Clean Coders is a private company. It is classified as unknown and is currently operating.
When was Clean Coders founded?
Clean Coders was founded in 2010. It employs 1 to 10 people.
Where is Clean Coders based?
Clean Coders is headquartered in Chicago, United States, in the North America region.
How does Clean Coders make money?
Five revenue lines are on record. Video Training Library is the primary driver. The others are custom Software Development Studio, software Tools (Poker & Epic), merchandise Sales and gift Cards.
Who are Clean Coders's main competitors?
Direct peers on record are Laracasts, Egghead.io, Frontend Masters, 8th Light, Industrial Logic, Educative.io and Pragmatic Studio. Broad incumbents are Coursera, Udemy and Pluralsight.
Does Clean Coders have an API?
No public API is recorded for Clean Coders.
What industry is Clean Coders in?
Clean Coders's product category is Software Engineering Training. Its primary akta.pro industry code is EDAFANAA, Coding & Programming Learning Platforms, with a secondary code of MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 61142 and its SIC code is 8200.