Conexão Solar
Conexão Solar is a Brazilian solar energy company headquartered in Florianópolis that installs on-grid photovoltaic systems for residential, commercial, and rural customers and serves 4,000+ solar integrators nationwide through a free equipment and proposal platform offering 40+ equipment brands.
- Company typePrivate
- Founded2017
- HeadquartersFlorianópolis, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Conexão Solar does
Conexão Solar is a private Brazilian solar energy company founded in 2017 and headquartered at Parque Tecnológico Alfa in Florianópolis, Santa Catarina. It operates two complementary business lines. First, it is a direct installer of on-grid photovoltaic systems for residential, commercial, and rural end customers, providing technical site visits, engineering design, utility homologation, professional installation, and real-time monitoring with 30-year panel generation warranties. Second, it functions as a national equipment distributor to other solar integrators, offering panels, inverters, structures, electrical protections, and accessories sourced from 40+ brands.
The company's differentiating infrastructure is the "Plataforma do Integrador" (integrador.conexaosolar.com), a free web portal that integrates project dimensioning, proposal generation, multi-brand technology and price comparison, solar kit ordering, and dedicated account-manager support into a unified workflow. This platform is the core enablement layer for its 4,000+ integrator partners across all regions of Brazil and underpins the B2B distribution thesis. The company also operates the "Conexão Ensina" YouTube channel producing educational and training content targeted at installers and end customers, functioning as a low-cost customer and partner acquisition channel. A financing facilitation product layers bank loans, dedicated credit lines, and government programs (Finame, Fundo Clima) over the top of the equipment sale, addressing affordability as the primary adoption barrier.
Commercially, Conexão Solar runs a sales-led dual motion combining direct B2C sales (website quote requests, WhatsApp business contact, inside sales) with a B2B channel-partner model anchored on the free integrator platform. Pricing is quote-based and not publicly disclosed; the company segments customers by energy bill size (R$200 to R$2,000+/month) and property type to deliver personalized quotes. The company operates solely within Brazil, has not disclosed capital structure or revenue figures, and has recorded only one accelerator round (WOW Aceleradora, 2023-01-05). The parent-equipment supplier model, combined with embedded financing and educational content, positions the platform as an aggregator between Brazil's fragmented installer ecosystem and global solar OEMs.
Conexão Solar firmographics
Firmographics- Name
- Conexão Solar
- Legal name
- Conexão Solar
- Website
- https://conexaosolar.com.br
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Conexão Solar is a Brazilian solar energy company headquartered in Florianópolis that installs on-grid photovoltaic systems for residential, commercial, and rural customers and serves 4,000+ solar integrators nationwide through a free equipment and proposal platform offering 40+ equipment brands.
- Ownership category
- akta.pro rank
Where Conexão Solar is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Conexão Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Solar Equipment Sales: Sale of photovoltaic solar panels, inverters, structures, electrical protections, and accessories. The company is a supplier of solar equipment to over 4,000 integrator companies across Brazil.
- Installation Services: Complete installation of solar systems including technical visit, engineering project, homologation with utility company, and professional installation for residences and businesses.
- Financing Facilitation: Facilitates financing options for solar projects including bank loans, specific credit lines, and government programs (Finame, Fundo Clima). The company connects customers with financing options to enable solar adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Residential Solar Systems |
| Freemium | Pay-as-you-go | Integrator Platform Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Conexão Solar product offering
Product offeringCore offering
Conexão Solar engineers, supplies, and installs photovoltaic solar energy systems for residential, commercial, industrial, and rural customers across Brazil. The company also acts as a B2B equipment distributor to more than 4,000 solar integrator firms, offering panels, inverters, structures, and protections from 40+ brands through its free Integrator Platform. Financing options via bank credit lines and government programs (Finame, Fundo Clima) are facilitated to enable solar adoption.
Product overview
Conexão Solar is a solar energy company offering two main service lines: (1) direct installation of photovoltaic solar systems for residential, commercial, and industrial customers, including project engineering, utility homologation, and real-time monitoring; and (2) a B2B platform called 'Plataforma do Integrador' for solar installers to manage projects, generate proposals, compare equipment from 40+ brands, and purchase solar kits. The company also provides financing options through partnerships with banks and government programs. The integrator platform and installation services are complementary—the platform enables integrators to design systems and procure equipment that they then install for end customers.
Differentiator
Problem solved
Functional benefit
Brands
- Conexão Ensina: Educational video content series on YouTube providing short, direct videos with tips and techniques to help solar installers boost their sales.
Products and services
- Sistemas de Energia Solar Fotovoltaica (Residencial, Comercial e Industrial)
Quantifiable outcome
- 30-year generation warranty on solar panels
- +1 more outcomes
Companies that use Conexão Solar
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Conexão Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Conexão Solar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Solar Equipment Brands (40+ suppliers)coreConexão Solar works with over 40 brands and technologies for solar energy generation equipment. The company offers complete lines of on-grid photovoltaic systems, providing integrators and end customers access to diverse technology options and competitive pricing through their platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Conexão Solar competitors and assessment
Company assessmentBroad incumbents
- JA Solar: Global Tier-1 PV module manufacturer supplying Brazilian distributors and integrators — one of the brand-level players behind Conexão Solar's 40+-brand distribution offering.
- Canadian Solar: Large global PV module and energy storage manufacturer with significant Brazilian market presence — relevant incumbent supplier whose products flow through Brazilian distribution channels.
- SolarEdge: Global inverter and power optimizer manufacturer whose products are commonly distributed through Brazilian solar channels — a relevant supplier-side incumbent that shapes the equipment ecosystem Conexão Solar distributes.
- Enphase Energy: Global microinverter and energy technology company whose products sit inside Brazilian residential solar installations like Conexão Solar's — defines the technology stack that downstream distributors integrate.
- Trina Solar: Global Tier-1 PV module manufacturer with established Brazilian distribution — comparable as an upstream equipment supplier whose brand presence shapes the integrator procurement decisions Conexão Solar facilitates.
Direct peers
- Solfácil: Brazilian solar fintech and distribution platform serving residential and SMB customers with equipment, financing, and integrator tools — the most direct and scaled comparator to Conexão Solar's integrator platform model.
- Sunne Solar: Brazilian solar energy company offering residential and commercial PV solutions with bundled equipment and installation — competes in the same end-customer installation segment as Conexão Solar.
- Portal Solar: Brazilian solar content, lead-generation, and marketplace platform connecting end customers with installers. Comparable as a customer-acquisition and ecosystem layer in Brazilian distributed solar.
- Fotovolt: Brazilian solar equipment distributor serving installers and end customers with multiple PV brands — overlaps directly with Conexão Solar's 40+-brand equipment distribution business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Conexão Solar social profiles
Digital presenceConexão Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conexão Solar leadership team
Management profileNumber of profiles
Conexão Solar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conexão Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conexão Solar
What does Conexão Solar do?
Conexão Solar engineers, supplies, and installs photovoltaic solar energy systems for residential, commercial, industrial, and rural customers across Brazil. The company also acts as a B2B equipment distributor to more than 4,000 solar integrator firms, offering panels, inverters, structures, and protections from 40+ brands through its free Integrator Platform. Financing options via bank credit lines and government programs (Finame, Fundo Clima) are facilitated to enable solar adoption.
Is Conexão Solar a public or private company?
Conexão Solar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conexão Solar founded?
Conexão Solar was founded in 2017. It employs 1 to 10 people.
Where is Conexão Solar based?
Conexão Solar is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Conexão Solar make money?
Three revenue lines are on record. Solar Equipment Sales are the primary driver. The others are installation Services and financing Facilitation.
Who are Conexão Solar's main competitors?
Broad incumbents on record are JA Solar, Canadian Solar, SolarEdge, Enphase Energy and Trina Solar. Direct peers are Solfácil, Sunne Solar, Portal Solar and Fotovolt.
Does Conexão Solar have an API?
No public API is recorded for Conexão Solar.