Excellence Marketing
Excellence Marketing is a privately held manufacturer's representative firm based in Eden Prairie, Minnesota, providing sales representation, product training, and technical support for more than 15 professional AV and pro audio manufacturers across the Upper Midwest territory (Minnesota, North Dakota, South Dakota, and western Wisconsin).
- Company typePrivate
- Founded1990
- HeadquartersEden Prairie, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Excellence Marketing does
Excellence Marketing is a privately held manufacturer's representative firm based in Eden Prairie, Minnesota, that provides local sales representation, product training, technical support, and marketing assistance to professional AV and pro audio manufacturers selling through reseller and system integrator channels across the Upper Midwest territory (Minnesota, North Dakota, South Dakota, and western Wisconsin). Founded around 1990 by Owner and CEO Ken Simons, the firm has operated continuously for more than 30 years and is led today by President Mark Mitchell alongside Simons. Current leadership also includes a production specialist role added to expand live-sound and video-production support.
The firm does not manufacture or develop proprietary technology. Instead, its commercial substance is the curated representation of a portfolio of more than 15 professional audio and video equipment manufacturers. The line card spans microphones, wireless systems, digital mixers, loudspeakers, smart amplifiers, LED displays, projection screens, AV mounts and furniture, assistive listening, acoustical treatment, transportation cases, and music equipment stands. Anchor relationships include Shure (wireless, conferencing, Microflex ecosystem, Axient Digital, Stem Ecosystem), Allen & Heath (dLive, Avantis, SQ, CQ digital mixers), Absen (LED displays), Sonos Pro (light-commercial audio, added 2025), LEA Professional (smart amplifiers, added 2025), Listen Technologies (Auri/Auracast assistive listening), Lowell Manufacturing, Salamander Designs, SoundTube, Draper (since 2023), König & Meyer (since 2023), Acoustical Fulfillment (since 2024), EDC Acoustics (since 2024), SKB Cases (since 2020), Bose Professional, AVPro Global, and RTI. The portfolio is weighted heavily toward Shure and Allen & Heath as longest-tenured principals.
Excellence Marketing earns revenue exclusively through manufacturer representative commissions on third-party product sales routed through its reseller and integrator network within its exclusive territory. It does not sell directly to end users and does not publicly disclose pricing or commission rates. Supporting go-to-market activities include hosting certification classes and training events (e.g., Shure Audio Institute Wireless Masterclass), exhibiting and presenting at industry trade shows (AVL Rep Expo, InfoComm, NAMM, ISE), and publishing product, knowledge, and resource content across its website, LinkedIn, Facebook, Twitter/X, YouTube, and Instagram. Represented-vendor products have won multiple industry awards from 2024 through 2025, including InfoComm Best of Show, Inavation Awards, AV Technology Best of Show, Systems Contractor News Best of Show, and Commercial Integrator TNT Awards. The firm holds no disclosed patents, has no known subsidiaries or parent entity, has no disclosed institutional or venture funding, and operates with a headcount of 1–10 employees.
Excellence Marketing firmographics
Firmographics- Name
- Excellence Marketing
- Legal name
- Excellence Marketing
- Website
- https://excellencemarketing.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Excellence Marketing is a privately held manufacturer's representative firm based in Eden Prairie, Minnesota, providing sales representation, product training, and technical support for more than 15 professional AV and pro audio manufacturers across the Upper Midwest territory (Minnesota, North Dakota, South Dakota, and western Wisconsin).
- Ownership category
- akta.pro rank
Excellence Marketing industry classification
Industry- Product category
- Professional Audio/Video Equipment Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- akta.pro primary industry
- Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)
- akta.pro secondary industries
- Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Audio/Sound Reinforcement (PA) (MPAGAKAC), Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)
Keywords
Where Excellence Marketing is headquartered
LocationHeadquarters
- HQ city
- Eden Prairie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Excellence Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Manufacturer Representative Commissions: Excellence Marketing operates as a manufacturer's representative firm, earning commissions on sales of the products they represent within their Upper Midwest territory. They act as the local sales force for manufacturers, providing product expertise, training, technical support, and relationship management with resellers and system integrators.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Excellence Marketing product offering
Product offeringCore offering
Excellence Marketing is an independent manufacturer's representative firm that supplies professional audio and video equipment from over 15 leading manufacturers (Shure, Allen & Heath, Absen, Draper, LEA Professional, Listen Technologies, Sonos Pro, Lowell Manufacturing, Salamander Designs, SoundTube, König & Meyer, Acoustical Fulfillment, EDC Acoustics, SKB Cases, Bose Professional, AVPro Global, and RTI) to professional AV resellers and system integrators across the Upper Midwest territory (Minnesota, North Dakota, South Dakota, western Wisconsin). The firm provides local sales representation, product training, technical support, sales event support, and marketing assistance to both manufacturing partners and reseller/integrator networks.
Product overview
Excellence Marketing is a professional AV and pro audio representative firm based in Minnesota serving the Upper Midwest. The company does not manufacture products but represents a portfolio of manufacturer brands in professional audio and video equipment. Key represented brands include Shure (conferencing ecosystem, wireless systems, microphones), Allen & Heath (digital mixers), Absen (LED displays), Listen Technologies (assistive listening), LEA Professional (amplifiers), Lowell Manufacturing (racks/power), Salamander Designs (AV furniture), Draper (projection screens), SoundTube (speakers), König & Meyer (stands), Acoustical Fulfillment (acoustical treatment), EDC Acoustics (loudspeakers), Sonos Pro (commercial audio), and SKB Cases (transport cases). Excellence Marketing provides sales representation, product training, marketing assistance, and technical support for manufacturers and resellers across Minnesota, North Dakota, South Dakota, and western Wisconsin.
Differentiator
Problem solved
Functional benefit
Products and services
- Manufacturer's Representative Services (Upper Midwest) Exclusive manufacturer's representative services for premium professional audio and video equipment brands across the Upper Midwest territory (MN, ND, SD, western WI). Connects manufacturers with resellers and system integrators through local sales force, product expertise, relationship management, and channel development for over 15 brands.
- Shure Professional Audio Product Line Distribution of Shure professional audio products including wireless microphone systems (Axient Digital, ULX-D, MXW neXt 2, Nexadyne 8), conferencing ecosystem (Microflex Advance, MXA902, MXA901 ceiling array microphones, IntelliMix Room DSP, P300 processor, MXN5 loudspeaker, MXN-AMP POE+ amplifier, Microflex passive loudspeakers), TwinPlex and DuraPlex lavaliers, Stem Ecosystem platform, ShureCloud, MV7 and MV88+ microphones, and IntelliMix Room Kits for Microsoft Teams Rooms.
- Allen & Heath Digital Mixer Line Distribution of Allen & Heath professional digital mixers including dLive (flagship mixing system), Avantis (96KHz digital mixer with dual 15.6-inch touchscreens), SQ Series, and CQ Series (compact mixer on 96kHz processing engine). Products support Dante and Waves cards for I/O flexibility and are deployed for live sound, touring, installation, and commercial applications.
- Absen LED Display Solutions Distribution of Absen LED display solutions including Saturn Series (up to 1500nits brightness, 16-bit grayscale, 7680Hz refresh rate), Clear Cobalt, Absenicon C Series, Acclaim Plus, and NX Series for professional AV installations and rental staging applications. Absen won Business Category/Manufacturer of the Year at ISE 2025 Inavation Awards.
- Draper Pro AV Products Distribution of Draper professional audiovisual products including projection screens with TecVision surfaces, projector lifts, fly cage stacking frames, AV mounts, and commercial window shades. Draper StyleLine won Video Projection Screens Category at the 2025 Commercial Integrator TNT Awards.
- LEA Professional Smart Amplifiers Distribution of LEA Professional smart amplifiers and technologies for professional AV system integrators, including the LEA Cloud Platform for remote control and monitoring and Sharkware offline/online amplifier configuration software.
- Listen Technologies Auri Assistive Listening Distribution of the Listen Technologies Auri broadcast audio system powered by Auracast, the first complete installed assistive listening system utilizing Bluetooth Low Energy standard for hearing assistance in public spaces. Won InfoComm 2024 Best of Show and AVTechnology Best of Show 2025.
- Sonos Pro Commercial Audio Distribution of Sonos Pro commercial and light commercial audio products for professional installations, expanding reach and accessibility of premium audio across commercial integrator channels.
- SoundTube IPD4 Series Dante Speakers Distribution of SoundTube Entertainment commercial loudspeaker solutions including the IPD4 series Dante endpoints and IPD series Dante-enabled speakers for commercial audio installations.
- Salamander Acadia Tabletop Conferencing Distribution of Salamander Designs commercial AV furniture and mounting solutions including the Acadia Tabletop conferencing solution for quick room transformation with construction-free installation.
- Lowell Manufacturing AV Peripherals Distribution of Lowell Manufacturing professional audio peripheral equipment including racks and cabinets, power distribution, distributed sound products, and accessories for system integration in boardrooms, sports arenas, educational facilities, and houses of worship.
- Acoustical Fulfillment Treatment Products Distribution of Acoustical Fulfillment high-quality acoustical treatment products including the Flex-48 Adaptive Treatment System (US Patent #9,595,254) and FulFill Panel Core for passive absorption, diffusion, and low-frequency control.
- EDC Acoustics Plane Array Loudspeakers Distribution of EDC Acoustics premium loudspeakers using AR and VR technology with Plane Array technology for touring, rental, installation, commercial, and live sound environments.
- König & Meyer Stands and Accessories Distribution of König & Meyer professional music equipment stands and accessories including microphone stands, speaker stands, and music stands for professional audio applications.
- SKB Cases Transport Cases Distribution of SKB Corporation molded polymer transport cases (vacuum, rotational, or injection molded) for music, pro-audio, military, industrial, medical, and consumer sports applications.
- Manufacturer Training and Certification Classes Hosting of training events, certification classes, and product training sessions for resellers and end users across represented manufacturer brands. Includes Shure Audio Institute Wireless Masterclass eligible for seven AVIXA CTS Renewal Units.
Companies that use Excellence Marketing
Customer profileSegments3 records
Ideal customer profiles2 records
Excellence Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Excellence Marketing partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered primary, new and core.
- LEA ProfessionalprimaryLEA Professional is a developer of smart amplifiers and technologies for professional AV system integrators. Excellence Marketing was named representative for LEA products in Minnesota, North Dakota, South Dakota, and surrounding areas.
- Sonos ProprimarySonos is expanding into the light commercial channel. Excellence Marketing partnered with Sonos to expand reach and accessibility of premium audio products, connecting Sonos with their network of top-tier commercial integrators.
- EDC AcousticsnewEDC Acoustics is an Australian manufacturer using AR and VR technology to create Plane Array loudspeakers for touring, rental, installation, commercial, and live sound environments. Excellence Marketing introduced EDC Acoustics to the Upper Midwest marketplace in September 2024.
- Acoustical FulfillmentcoreAcoustical Fulfillment provides high-quality acoustical treatment products including the Flex-48 Adaptive Treatment System. Excellence Marketing was appointed to represent their US-made custom and ready-to-ship offerings in the Upper Midwest.
- König & Meyer (K&M)coreKönig & Meyer is a leading manufacturer of microphone stands, music stands, and accessories. Excellence Marketing was appointed as representative for K&M products effective July 1, 2023.
- DraperprimaryDraper is a leading professional audiovisual brand and one of the industry's oldest family-owned companies. Excellence Marketing joined Draper's network of independent manufacturer representatives effective January 1, 2023, representing their Pro AV products including projection screens, projector lifts, and AV mounts.
- SKB CasescoreSKB Corporation designs and manufactures molded polymer transport cases for professional audio, video, military, industrial, and medical applications. Excellence Marketing began representation for Music and Pro Audio/Video markets in MN, SD, ND, and western Wisconsin.
- Lowell ManufacturingcoreLowell Manufacturing is a market leader in peripheral audio equipment including racks, cabinets, power distribution, and distributed sound products. Excellence Marketing began representation in the Upper Midwest effective July 1, 2019.
- ShureprimaryShure is a premier manufacturer of wireless microphones, conferencing audio solutions, and personal monitoring systems. Excellence Marketing represents Shure products in the Upper Midwest territory, providing product training, technical support, and sales assistance to resellers.
- Allen & HeathprimaryAllen & Heath is a British manufacturer of professional digital mixers and audio equipment. Excellence Marketing represents their complete mixer lineup including dLive, Avantis, SQ, and CQ series in the Upper Midwest.
- AbsenprimaryAbsen is a leading LED display manufacturer. Excellence Marketing represents Absen's full range of LED solutions including Saturn Series, Clear Cobalt, Absenicon C Series, Acclaim Plus, and NX Series in the Upper Midwest.
- Listen TechnologiesprimaryListen Technologies creates assistive listening solutions and systems. Excellence Marketing represents their full product line including the Auri broadcast audio system powered by Auracast.
- Salamander DesignscoreSalamander Designs manufactures commercial AV furniture and mounting solutions including the Acadia Tabletop conferencing solution.
- SoundTube EntertainmentcoreSoundTube Entertainment provides loudspeaker solutions including the IPD series Dante-enabled speakers. Excellence Marketing represents their commercial audio products.
- Bose ProfessionalcoreBose Professional offers professional audio products including loudspeakers, amplifiers, and conferencing solutions.
- AVPro GlobalcoreAVPro Global provides commercial video distribution and switching solutions.
- RTI (Remote Technologies Inc)coreRTI provides remote control and automation solutions for commercial and residential AV applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Excellence Marketing competitors and assessment
Company assessmentDirect peers
- AVL Rep Group: Manufacturer's representative firm hosting the annual AVL Rep Expo referenced in Excellence Marketing's marketing channels. Operates the same channel-partner rep business model serving pro AV and audio brands to integrators, making it the most direct comparable in terms of structure, go-to-market, and event presence.
- Cardone, Solomon & Associates: Independent manufacturer's representative firm for professional AV products. Same rep-firm structure, same integrator and reseller customer base, and overlapping pro audio / pro AV vendor categories as Excellence Marketing.
- C.L. Pugh & Associates: Independent AV manufacturer's representative firm in the U.S. pro AV channel. Comparable to Excellence Marketing in business model (commission-based rep), customer base (resellers and integrators), and product categories represented (professional audio, video, and AV systems).
- Mainline Marketing: Manufacturer's representative firm serving the pro audio and AV market with a regional U.S. territory. Same channel-partner model as Excellence Marketing, connecting pro audio and AV manufacturers with integrator and dealer networks.
- Western Systems Design: Independent manufacturer's representative firm for professional AV and broadcast equipment serving a regional U.S. territory. Same business model (commission-based rep), same end customers (integrators and dealers), and same vendor categories (pro audio, video, conferencing).
Broad incumbents
- Catalyst AV: A networking and member-services organization of independent AV rep firms across the U.S. While not a direct competitor, it is highly relevant as a peer of Excellence Marketing because it represents the consolidation/member-group trend shaping the independent rep-firm sector, with overlapping vendor relationships and integrator customer bases.
- ADI Global Distribution: Major North American low-voltage and AV products distributor serving professional AV integrators and dealers. Comparable to Excellence Marketing because both sit in the AV supply chain between manufacturers and integrators, although ADI operates at far greater scale through direct distribution rather than rep-based commission sales.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Excellence Marketing social profiles
Digital presenceExcellence Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excellence Marketing leadership team
Management profileNumber of profiles
Profiles3 records
Excellence Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excellence Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excellence Marketing
What does Excellence Marketing do?
Excellence Marketing is an independent manufacturer's representative firm that supplies professional audio and video equipment from over 15 leading manufacturers (Shure, Allen & Heath, Absen, Draper, LEA Professional, Listen Technologies, Sonos Pro, Lowell Manufacturing, Salamander Designs, SoundTube, König & Meyer, Acoustical Fulfillment, EDC Acoustics, SKB Cases, Bose Professional, AVPro Global, and RTI) to professional AV resellers and system integrators across the Upper Midwest territory (Minnesota, North Dakota, South Dakota, western Wisconsin). The firm provides local sales representation, product training, technical support, sales event support, and marketing assistance to both manufacturing partners and reseller/integrator networks.
Is Excellence Marketing a public or private company?
Excellence Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Excellence Marketing founded?
Excellence Marketing was founded in 1990. It employs 1 to 10 people.
Where is Excellence Marketing based?
Excellence Marketing is headquartered in Eden Prairie, United States, in the North America region.
How does Excellence Marketing make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Excellence Marketing's main competitors?
Direct peers on record are AVL Rep Group, Cardone, Solomon & Associates, C.L. Pugh & Associates, Mainline Marketing and Western Systems Design. Broad incumbents are Catalyst AV and ADI Global Distribution.
Does Excellence Marketing have an API?
No public API is recorded for Excellence Marketing.
What industry is Excellence Marketing in?
Excellence Marketing's product category is Professional Audio/Video Equipment Distribution. Its primary akta.pro industry code is CRALAEAC, Pro Audio & Recording Equipment Retail (MI-adjacent), with a secondary code of BPAFAGAB, Event Production & Technical Services (AV, Lighting, Staging). Its NAICS code is 33431.