C. L. Pugh & Associates, Inc.
C. L. Pugh & Associates is a privately held manufacturers' representative firm selling professional audio, video, and lighting equipment from 30+ manufacturers across Ohio, Pennsylvania, West Virginia, Michigan, Indiana, and Kentucky to regional AV integrators, dealers, and retailers.
- Company typePrivate
- Founded1943
- HeadquartersBrunswick, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What C. L. Pugh & Associates, Inc. does
C. L. Pugh & Associates, Inc. is a privately held manufacturers' representative firm that sells professional audio, video, and lighting (AVL) equipment on behalf of manufacturers across six Midwestern U.S. states — Ohio, Western Pennsylvania, West Virginia, Michigan, Northern Indiana, and Kentucky. The company operates a territory-based outside sales model in which sales associates deploy manufacturer-supplied software and presentations for sales pitches, design support, and product demonstrations, supported by dedicated inside/outside technical support staff. It represents more than 30 manufacturer brands organized across separate Ohio, Michigan, and Indiana/Kentucky line cards.
The firm's represented product categories span the full professional AVL stack: speaker systems, power amplifiers, wired and wireless microphones, analog and digital mixing consoles, signal processing, conferencing products, rack enclosures, LCD/plasma displays, projectors and screens, control systems, video walls, professional lighting controllers and dimmers, touring and theatrical lighting, and AC power conditioning. Notable manufacturer partners include AVL Media Group (distributing Midas, Lab Gruppen, Klark Teknik, Lake, Tannoy, Turbosound, Wharfedale Pro, Aston Microphones, and Audac), Sound Devices (Astral Series wireless systems), ROLY projectors, Juice Goose power management, Chauvet Professional and Chauvet DJ lighting, Renkus-Heinz, MIPRO, WyreStorm, and Appotronics laser projection, among others.
The firm earns revenue through manufacturer representative commissions — the standard professional services compensation model for rep firms in this industry. It sells through a channel-only distribution model to a fragmented long tail of AV integrators, systems integrators, digital signage providers, pro audio retailers, musical instrument dealers, broadcast suppliers, recording facilities, entertainment lighting dealers, theatrical suppliers, and pro video retailers. Marketing is conducted primarily through industry trade shows, including NAB Show and InfoComm in Las Vegas. The firm is led by President DeWayne Segafredo, with sales associates Bob Tevs (CPMR and CTS certified) and Taylor Netzler. The company is independently owned with no parent entity, no disclosed funding rounds, no M&A activity, and operates from a Weebly-hosted website.
C. L. Pugh & Associates, Inc. firmographics
Firmographics- Name
- C. L. Pugh & Associates, Inc.
- Legal name
- C. L. Pugh & Associates, Inc.
- Website
- https://pugh.com
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- C. L. Pugh & Associates is a privately held manufacturers' representative firm selling professional audio, video, and lighting equipment from 30+ manufacturers across Ohio, Pennsylvania, West Virginia, Michigan, Indiana, and Kentucky to regional AV integrators, dealers, and retailers.
- Ownership category
- akta.pro rank
Where C. L. Pugh & Associates, Inc. is headquartered
LocationHeadquarters
- HQ city
- Brunswick
- HQ country
- United States
- HQ region
- North America
Markets served
C. L. Pugh & Associates, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Manufacturer Representative Commissions: As a manufacturers' representative firm, C. L. Pugh & Associates earns commissions by representing professional audio, video, and lighting manufacturers in designated territories (Ohio, Western Pennsylvania, West Virginia, and Michigan). The company acts as the 'eyes and ears' for manufacturers in the field, advising on business opportunities and providing sales support, technical assistance, and product demonstrations to dealers and integrators.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
C. L. Pugh & Associates, Inc. product offering
Product offeringCore offering
C. L. Pugh & Associates, Inc. is a manufacturers' representative firm that sells and provides field representation for professional audio, video, and lighting manufacturers across Ohio, Western Pennsylvania, West Virginia, Michigan, Indiana, and Kentucky. The firm deploys territory-based outside sales associates who deliver sales presentations, design support, product demonstrations, and technical assistance to dealers and integrators on behalf of represented manufacturers. Revenue is earned through commissions on manufacturer sales generated in the covered territory.
Product overview
C. L. Pugh & Associates, Inc. is a manufacturers' representative firm serving the professional audio, video, and lighting markets in Ohio, Western Pennsylvania, West Virginia, and Michigan. The company represents multiple brand portfolios including AVL Media Group (Midas, Lab Gruppen, Klark Teknik, Lake, Tannoy, Turbosound, Wharfedale Pro, Aston Microphones, Audac), Sound Devices (Astral Series wireless systems), ROLY projectors, Juice Goose power management, and various other audio, lighting, and video equipment manufacturers. Their product portfolio encompasses speaker systems, power amplifiers, wired/wireless microphones, mixing consoles, signal processing, conferencing products, displays, projectors, control systems, lighting controllers, and video walls across markets including audio-visual integrators, systems integrators, digital signage, pro audio retail, musical instrument dealers, broadcast, recording facilities, entertainment lighting, theatrical suppliers, and pro video retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Audio Manufacturers Representation Sales representation, design support, and technical assistance for professional audio manufacturers (including Midas, Lab Gruppen, Klark Teknik, Tannoy, Turbosound, Wharfedale Pro, Aston Microphones, Sound Devices, Renkus-Heinz, MIPRO, Audac, Lake, Alcons, Stewart Audio, OWI, K-M, and others) serving dealers, integrators, and retailers in Ohio, Michigan, Indiana, Kentucky, Pennsylvania, and West Virginia.
- Professional Lighting Manufacturers Representation Sales representation and technical support for professional lighting manufacturers (including Chauvet Professional, Chauvet DJ, ChamSys, Trusst, Iluminarc, Kino Flo, Lyntec, and others) covering lighting controllers, dimmers, touring, theatrical, and effects lighting for dealers, integrators, and entertainment lighting specialists.
- Professional Video Manufacturers Representation Sales representation for professional video manufacturers (including ROLY projectors, Appotronics, BZBGear, WyreStorm, LTN Technologies, Lowell Manufacturing) covering projectors, screens, video walls, displays, signal distribution, and control systems for integrators and video retailers.
- Territory Sales Force and Technical Support Outside sales associate coverage of designated territories (Ohio, Michigan, Northern Indiana, Kentucky, Pennsylvania, West Virginia) with laptops and tablets equipped with manufacturer software for sales presentations, design recommendations, and product demonstrations, supported by dedicated inside/outside technical support staff.
Companies that use C. L. Pugh & Associates, Inc.
Customer profileSegments10 records
Ideal customer profiles2 records
C. L. Pugh & Associates, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
C. L. Pugh & Associates, Inc. partnerships and signals
Strategic signalPartnerships
37 partnerships are on record, tiered core and minor.
- AVL Media GroupcoreAVL Media Group is a new manufacturer partner of C. L. Pugh & Associates. AVL distributes brands including Midas, Lab Gruppen, Klark Teknik, Lake, Tannoy, Turbosound, Wharfedale Pro, Zero-Ohm, Aston Microphones, and Audac in the U.S. AVL is known for exceptional pre- and post-sales resources and customer-first ethos providing high-value professional audio solutions.
- ROLYminorROLY is a projector manufacturer and new partner. ROLY positions projectors as high-tech artwork that bridges audio-visual technology and human interaction, with products designed to withstand harsh environments.
- Juice GooseminorJuice Goose was the first company to provide AC power conditioning for the professional audio industry. The company maintains a reputation as an innovative producer of electric power management products for commercial markets in the U.S. and overseas.
- Sound DevicesminorSound Devices is a leading manufacturer of professional audio products specializing in high-quality wireless systems for film, television, and live event production. Their Astral Series offers advanced wireless solutions trusted by industry professionals worldwide.
- Chauvet ProfessionalcoreProfessional lighting manufacturer represented on Michigan Line Card.
- Chauvet DJcoreDJ lighting manufacturer represented on Michigan Line Card.
- Lowell ManufacturingminorManufacturing company represented on Michigan Line Card.
- AVLexminorProfessional audio brand represented on Michigan Line Card.
- LTN TechnologiesminorProfessional AV technology company represented on Michigan Line Card.
- Midas ConsolescoreProfessional audio mixing console manufacturer represented on Michigan Line Card.
- TurbosoundcoreProfessional speaker and audio manufacturer represented on Michigan Line Card.
- Aston MicrophonesminorProfessional microphone manufacturer represented on Michigan Line Card.
- ChamSysminorLighting control system manufacturer represented on Michigan Line Card.
- TrusstminorProfessional lighting support and truss manufacturer represented on Michigan Line Card.
- Renkus-HeinzminorProfessional speaker system manufacturer represented on Michigan Line Card.
- MIPROminorProfessional wireless microphone manufacturer represented on Michigan Line Card.
- WyreStormminorProfessional AV signal distribution manufacturer represented on Michigan Line Card.
- TannoycoreProfessional audio brand represented on Michigan Line Card.
- AudacminorProfessional audio manufacturer represented on Michigan Line Card.
- Wharfedale ProcoreProfessional audio and speaker manufacturer represented on Michigan Line Card.
- IluminarcminorProfessional lighting manufacturer represented on Michigan Line Card.
- LyntecminorPower management and control manufacturer represented on Michigan Line Card.
- Alcons AudiominorProfessional audio system manufacturer represented on Michigan Line Card.
- Lab GruppencoreProfessional audio amplifier manufacturer represented on Michigan Line Card.
- BZBGearminorProfessional AV equipment manufacturer represented on Michigan Line Card.
- Lake ProcessingminorAudio processing and routing manufacturer represented on Michigan Line Card.
- Kino FlominorProfessional lighting manufacturer represented on Michigan Line Card.
- K-MminorProfessional audio equipment manufacturer represented on Michigan Line Card.
- OWIminorProfessional audio equipment manufacturer represented on Michigan Line Card.
- AppotronicsminorLaser projection manufacturer represented on Michigan Line Card.
- Klark TeknikcoreProfessional audio signal processing manufacturer represented on Michigan Line Card.
- ZOHMSminorProfessional audio equipment manufacturer represented on Michigan Line Card.
- Stewart AudiominorProfessional audio control and amplifier manufacturer represented on Indiana/Kentucky Line Card.
- KlangminorProfessional audio processor manufacturer represented on Ohio Line Card.
- RollsminorProfessional audio equipment manufacturer represented on Ohio Line Card.
- XTAminorProfessional audio processing equipment manufacturer represented on Ohio Line Card.
- Four AudiominorProfessional audio equipment manufacturer represented on Ohio Line Card.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
C. L. Pugh & Associates, Inc. competitors and assessment
Company assessmentBroad incumbents
- Avidex: National AV integrator and distributor with Pro AVL product representation across the U.S. Comparable as a larger, multi-state player operating in the same professional AVL channel with both rep and integration capabilities.
- McCann Systems: Established U.S. AV integrator specializing in commercial AV/lighting, conferencing, and digital signage. Overlaps with Pugh's integrator customer base and shares the multi-brand Pro AVL product positioning.
- Exertis Almo: Major U.S. Pro AV distributor carrying many of the same manufacturers Pugh represents (e.g., Chauvet, brands via AVL). Comparable as a competing channel reaching the same integrator and dealer customers — but as a distributor rather than a rep firm.
- Ford Audio-Video: Large U.S. AV integrator with design-build services across commercial AVL markets. Comparable as a major AVL channel participant serving integrators/end-users with pro audio, video, and lighting expertise.
Direct peers
- HB Communications: AV systems representative and integrator operating across the Northeast U.S. Comparable as a regional AVL rep/contractor serving integrators and end-customers with multi-brand product representation and integration services.
- JD Pro Audio: U.S. manufacturers' representative firm focused on professional audio products serving integrators and dealers. Direct comparable in business model (commission-based rep) and product category (pro audio).
- Starin Marketing: Independent manufacturers' representative firm covering the Pro AV and broadcast markets across multiple U.S. states. Closest comparable peer: same rep-firm business model, multi-line AVL portfolio, and territory-based outside sales force.
- Visual Systems Inc. Independent AV manufacturer's representative serving integrators across U.S. territories. Closely comparable as a multi-line rep firm with similar channel-partner GTM to dealers and integrators.
Regional players
- Genesis Integration: Regional AV integrator/representative serving Western Canada and the U.S. Pacific Northwest. Comparable business model (rep + integration in Pro AVL) but with a different primary geography.
Emerging players
- Maverick Integration: U.S. AV integration firm focused on commercial AVL installations. Comparable as a downstream integrator that could be either a customer or competitor to Pugh in the regional Pro AVL market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
C. L. Pugh & Associates, Inc. social profiles
Digital presenceC. L. Pugh & Associates, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
C. L. Pugh & Associates, Inc. leadership team
Management profileNumber of profiles
Profiles3 records
C. L. Pugh & Associates, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C. L. Pugh & Associates, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C. L. Pugh & Associates, Inc.
What does C. L. Pugh & Associates, Inc. do?
C. L. Pugh & Associates, Inc. is a manufacturers' representative firm that sells and provides field representation for professional audio, video, and lighting manufacturers across Ohio, Western Pennsylvania, West Virginia, Michigan, Indiana, and Kentucky. The firm deploys territory-based outside sales associates who deliver sales presentations, design support, product demonstrations, and technical assistance to dealers and integrators on behalf of represented manufacturers. Revenue is earned through commissions on manufacturer sales generated in the covered territory.
Is C. L. Pugh & Associates, Inc. a public or private company?
C. L. Pugh & Associates, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was C. L. Pugh & Associates, Inc. founded?
C. L. Pugh & Associates, Inc. was founded in 1943. It employs 1 to 10 people.
Where is C. L. Pugh & Associates, Inc. based?
C. L. Pugh & Associates, Inc. is headquartered in Brunswick, United States, in the North America region.
How does C. L. Pugh & Associates, Inc. make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are C. L. Pugh & Associates, Inc.'s main competitors?
Broad incumbents on record are Avidex, McCann Systems, Exertis Almo and Ford Audio-Video. Direct peers are HB Communications, JD Pro Audio, Starin Marketing and Visual Systems Inc.. Genesis Integration is listed as a regional player. Maverick Integration is listed as an emerging player.
Does C. L. Pugh & Associates, Inc. have an API?
No public API is recorded for C. L. Pugh & Associates, Inc..