C2 BODY

What C2 BODY does

C2 BODY is a privately held boutique fitness studio operating since 1999 in the Greater Boston area. The company delivers group fitness classes centered on Pilates, with a product mix spanning Reformer Pilates with Tower, TRX Pilates, Pilates-based Barre, Mat Pilates, Yoga, and infrared heated variants of Mat Pilates and Yoga. The core technology stack consists of physical studio infrastructure (Reformer and TRX equipment, infrared heated facilities) layered with a third-party Mariana Tek booking platform and dedicated iOS and Android mobile applications that enable self-service class scheduling and account management across all locations.

The business operates three retail studios in Dedham, Milton, and Walpole, Massachusetts, plus a STOTT PILATES Licensed Training Center in South Windsor, Connecticut, which generates instructor certification revenue separate from the consumer class business. C2 BODY monetizes through a tiered subscription model (C2 Body Core at $109/month for 4 classes, C2 Body Power at $239/month for 10 classes), class packs ($120-$189 for 5-class options), private training ($115 drop-in, $550 for a 5-pack), intro offers, and Infrared Glow Sauna add-ons. The company is led by co-founder and co-owner CC Martin and operates as a direct-to-consumer, founder-owned business with no disclosed institutional funding, acquisitions, or parent company relationships.

Name

C2 BODY

Legal name

C2 Body

Website

https://c2pilates.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

C2 BODY is a privately held boutique fitness studio operating since 1999 across three Greater Boston locations plus a Connecticut training center, offering Reformer Pilates, TRX, Barre, Yoga, infrared heated classes, and STOTT PILATES instructor certification to individual consumers.

Ownership category

akta.pro rank

Product category

Boutique Pilates and Group Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADACAB

Pilates Instruction (Mat & Reformer)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYTHAJAHAG

Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Pilates studio services
• Reformer pilates classes
• Group fitness classes
• Personal training services
• Yoga and barre

Headquarters

HQ city

Dedham

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Memberships: Recurring subscription model with two tiers: C2 Body Core ($109/month for 4 classes) and C2 Body Power ($239/month for 10 classes). Members receive discounted rates on group classes, private training, and infrared sauna sessions with flexibility to mix Floor and Equipment classes.
2. Class Packages: One-time purchase class packs offering flexibility for non-committed customers. Equipment packs (5 classes for $189) and Floor packs (5 classes for $120), with 10 Class Pack options also available.
3. Private Training: One-on-one personalized training sessions at $115 per drop-in or $550 for a 5-session pack. Includes duet sessions and Master Instructor training options.
4. Introductory Offers: Entry-level packages designed to convert new customers including Intro 5-Class Pack and Intro Fast Track (2 private + 1 group class), valid for 60 days.
5. Infrared Sauna Sessions: Standalone infrared glow sauna sessions available as add-on for members or separate purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

C2 Body operates a boutique Pilates and group fitness studio practice offering Equipment-based classes (Reformer Pilates with Tower, TRX Pilates) and Floor-based classes (Barre, Mat Pilates, Yoga), including infrared-heated variants. Revenue is generated through monthly memberships, multi-class packs, intro offers, one-on-one private training, infrared sauna sessions, gift cards, wellness retreats, and a STOTT PILATES instructor certification program conducted across three Greater Boston studios and a training center in South Windsor, Connecticut.

Product overview

C2 Body is a single-location Pilates studio offering equipment-based and floor-based group fitness classes, supplemented by private training and wellness services. The core offering centers on Reformer Pilates with Tower and TRX Pilates (Equipment classes), alongside Barre, Mat Pilates, and Yoga (Floor classes), with infrared heated variants of Mat Pilates and Yoga. The studio operates on a class-based model with membership plans (C2 Body Core and Power), class packages, intro offers, and private training sessions available. Additional services include Infrared Glow Sauna sessions and Wellness Retreats. The studio also serves as a STOTT PILATES Licensed Training Center for instructor certification.

Differentiator

Problem solved

Functional benefit

Products and services

• C2 Body Core Membership Monthly subscription for 4 group classes per month, mixable between Floor and Equipment formats, sold to individual adult fitness consumers across the three Greater Boston studios.
• C2 Body Power Membership Monthly subscription for 10 group classes per month, mixable between Floor and Equipment formats, sold to frequent attendees across the three Greater Boston studios.
• 5-Class Pack (Equipment) Pay-as-you-go 5-class pack granting access to Reformer Pilates with Tower and TRX Pilates classes across all C2 Body studio locations.
• 5-Class Pack (Floor) Pay-as-you-go 5-class pack granting access to Floor-based classes (Barre, Mat Pilates, Yoga) across all C2 Body studio locations.
• Intro 5-Class Pack Introductory 5-class package allowing new customers to sample Reformer Pilates, TRX Pilates, Barre, Mat Pilates, and Yoga across all three Greater Boston studios; valid for 60 days.
• Intro Fast Track Beginner onboarding package combining 2 private sessions with 1 group class for personalized guidance, valid for 60 days across all three C2 Body studios.
• Private Training One-on-one personalized training sessions fully tailored to individual goals, with options for Duet sessions and Master Instructor training; drop-in or 5-session pack pricing.
• Infrared Glow Sauna Infrared glow sauna sessions available as a standalone service or add-on for C2 Body members, offering detoxification and relaxation benefits.
• Wellness Retreats Wellness retreat experiences offered to C2 Body members and clients at the studio brand.
• Gift Cards Retail gift cards redeemable for C2 Body classes, packages, memberships, and services.
• STOTT PILATES Instructor Training STOTT PILATES Licensed Training Center program in South Windsor, CT providing Pilates and Barre instructor certification for aspiring instructors.

Quantifiable outcome

• 4.9/5.0 average client rating demonstrates high customer satisfaction

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Muscle & Flow GymminorOthersC2 Body's Milton studio is located on the top floor (4th) of Muscle & Flow Gym, providing a co-location arrangement that shares facility infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Solidcore: Boutique fitness chain centered on Reformer-based Pilates classes with a similar small-group, high-instructor-attention model. Competes for the same Boston-area affluent Pilates consumer as C2 Body.
• Pilates ProWorks: Multi-location Reformer Pilates studio operator with similar group-class and membership structure. Comparable business model and target customer to C2 Body's Equipment classes.
• SLT: Boutique Pilates studio chain offering Reformer-based small-group classes plus private training. Overlaps directly with C2 Body's Equipment class offerings and premium membership positioning.
• Club Pilates: Largest Pilates-focused franchise in the US with hundreds of studios offering Reformer-based group classes. Directly comparable to C2 Body in core modality (Reformer Pilates) and class-pack/membership pricing model, though at vastly greater scale.
• barre3: Boutique barre-based fitness franchise offering group classes with a similar small-studio, membership-driven model. Directly comparable to C2 Body's Barre and Floor class offerings.

Broad incumbents

• Life Time Fitness: National premium health club chain offering Pilates, yoga, and group fitness as part of a larger membership. Competes for the same affluent suburban demographic as C2 Body, though with a fundamentally different delivery model.
• Equinox: Premium full-service fitness operator with Pilates, yoga, barre, and personal training inside a broader club membership. Competes for the same high-income Boston consumer but with a much wider amenity set.

Emerging players

• Row House: Boutique rowing-based fitness franchise with a similar small-group, high-instructor-attention model and suburban expansion playbook. Adjacent competitor for the same Greater Boston discretionary fitness dollar.
• StretchLab: Assisted-stretching franchise that sits adjacent to C2 Body's Pilates/mobility offering, targeting similar affluent wellness consumers with recovery and flexibility services.

Others

• Merrithew (STOTT PILATES): Parent organization of STOTT PILATES, of which C2 Body is a Licensed Training Center. Comparable as the certification authority that enables C2 Body's instructor-training revenue line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/c2pilates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C2 BODY