The Buying Agents

What The Buying Agents does

The Buying Agents is a London-based independent real estate buying agency founded in 2008 by Henry Sherwood, providing exclusive buyer-representation services for prime and super-prime property acquisitions across Central London and Surrey. The firm targets ultra-high-net-worth individuals, overseas buyers, time-poor professionals, relocators, and property investors seeking properties typically valued at £5 million and above. Core offerings include a full end-to-end Property Search service (registration fee £1,200 + 1.5% purchase fee on exchange of contracts), an Acquisition-Only service (from 0.5% of purchase price), and complementary rental search, investment advisory, new development access, letting and property management, and relocations support. The firm also operates TBA PRIVATE, a complimentary membership program for qualified buyers offering off-market access and market intelligence.

The business is supported by an in-house market analysis system referencing five real-time data sets, supplemented by AI tools for listing scanning, data collection, and sale-evidence verification, though the firm's stated competitive advantage rests on human judgement, three-decade seller-agent relationships, and privileged first access to off-market and pre-market listings. The go-to-market is a high-touch, consultative, referral-driven model — 60% of business comes from referrals and repeat clients — with direct engagement channels including phone, WhatsApp, email, and a self-serve Google Calendar booking link. The firm operates from a London headquarters (57-61 Mortimer Street, W1W 8HS) and a regional office in Weybridge, with a lean team (1-10 employees) collectively bringing over 120 years of prime London property experience.

Name

The Buying Agents

Legal name

The Buying Agents

Website

https://thebuyingagents.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Buying Agents is a London-based independent buying agency founded in 2008 that provides exclusive buyer-representation services for ultra-high-net-worth clients acquiring prime and super-prime property (£5m+) across Central London and Surrey, earning a 1.5% transaction fee on purchases.

Ownership category

akta.pro rank

Product category

Property Buyer Representation Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Property buying agency
• Buyer representation services
• Prime property search
• Property acquisition advisory
• Real estate finders

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Property Search – Purchase Fee (Success Fee): A percentage-based success fee charged on the purchase price of the property, payable on exchange of contracts (when the transaction is legally binding). This aligns the buying agent's incentives with the client's outcome.
2. Property Search – Registration/Retainer Fee: An upfront registration or retainer fee (GBP 1,200 including VAT for standard property search) paid in advance before work commences, which is deducted from the purchase success fee at completion.
3. Acquisition Only Service: For buyers who already have a property in mind, acquisition-only fees start from 0.5% of the purchase price depending on the level of service required. Registration fee applies separately.
4. Rental Property Search: A pre-agreed fixed fee for rental property search, dependent on the value of the property, timing, and specific client requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Buying Agents is an independent property buying agency that represents buyers exclusively in the London and Surrey prime and super-prime residential markets. The firm provides end-to-end property search, off-market and pre-market sourcing, due diligence, expert negotiation, and conveyancing management through to key handover. Services are delivered via a no-obligation initial consultation and structured engagement, with viewings and coordination also conducted on behalf of remote and overseas clients.

Product overview

The Buying Agents offers a portfolio of property buying and advisory services centered around their core Property Search and Property Acquisition offerings. Their primary service is a complete end-to-end property search that takes clients from initial brief through to key handover, complemented by an Acquisition-Only service for clients who have already identified a property. Additional services include Second Homes, Rental Property Search, Investment Property Search, New Developments, Letting and Property Management, Relocations, Client Sales support, and a Property Services directory. They also operate TBA PRIVATE, a complimentary membership program for qualified £5m+ buyers offering exclusive off-market access and market intelligence. All services are delivered with a focus on prime and super-prime Central London and Surrey property markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Complete end-to-end property search and acquisition service covering the entire buying process from initial brief through to key handover, including market analysis, viewings, due diligence, negotiation, and conveyancing management. Targeted at prime and super-prime London and Surrey buyers.
• Property Acquisition Acquisition-only service for buyers who already have a property in mind but require expert assistance to acquire it, with fees starting from 0.5% of the purchase price. Registration fee applies separately.
• Second Homes Property search and acquisition service tailored for clients acquiring second homes, designed for those who do not live in the area where they want to buy. Includes remote viewing management and area guidance.
• Rental Property Search Rental property search service for prime and super-prime properties with pre-agreed fixed fees dependent on property value, timing and specific client requirements.
• Investment Property Search Property investment advisory and search service covering investment property acquisition, yield analysis, new developments access, and property management referrals for investors seeking capital appreciation and rental income.
• New Developments Access to new property developments as part of investment and acquisition services, providing buyers and investors with early access to off-plan and newly launched prime London schemes.
• Letting and Property Management

Quantifiable outcome

• In some areas of Prime Central London, over 70% of The Buying Agents' transactions are off-market or pre-market
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Savills: Global real estate services firm with a residential acquisitions capability for prime London buyers. A broad incumbent with overlapping buyer-side services embedded within a wider property services platform.
• Knight Frank: Global real estate agency with a London residential acquisitions desk serving UHNW buyers. Overlaps in buyer representation but as part of a much broader sales, lettings, and advisory portfolio rather than a specialist buyer's agent.

Direct peers

• Property Vision: Long-established London property finding firm founded by Peter Wetherell, representing buyers in prime Central London. Highly comparable as a direct competitor offering buyer representation with a similar high-touch advisory model in the same niche.
• Lurot Brand: London-based international property finders representing buyers in prime London and overseas markets. Comparable in service scope, focus on UHNW and overseas buyers, and bespoke advisory delivery.
• Stacks Property Search: UK buying agency representing buyers in prime and super-prime markets including London. Comparable in service offering, target customer segment, and geographic focus.
• Middleton Advisors: London-based property finder serving prime Central London buyers with bespoke search and acquisition services. Comparable as a specialist buyer-only advisory firm in the same market segment.
• Prime Purchase: UK buying agency specialising in prime and super-prime London property acquisition. Directly comparable as a specialist buyer-representation firm competing in the same niche.
• Black Brick: London-based property buying agent founded in 2006, serving prime and super-prime London buyers with end-to-end search, due diligence, and acquisition services. Directly comparable as a specialist buyer's agent targeting UHNW clients in the same London geography.
• Anderson Harris: Boutique London buying agent offering property search, acquisition, and negotiation for prime London buyers. Closely comparable in service scope, customer profile, and small-firm relationship-driven model.

Regional players

• Domus Nova: London-centric residential agency with strong presence in prime West and Central London, primarily representing sellers but with adjacent buyer engagement. Comparable in geographic and segment focus though positioned on the sell-side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/TheBuyingAgents
• Facebookfacebook.com/TheBuyingAgents
• LinkedInlinkedin.com/company/the-buying-agents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Buying Agents