The Buying Agents
The Buying Agents is a London-based independent buying agency founded in 2008 that provides exclusive buyer-representation services for ultra-high-net-worth clients acquiring prime and super-prime property (£5m+) across Central London and Surrey, earning a 1.5% transaction fee on purchases.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Buying Agents does
The Buying Agents is a London-based independent real estate buying agency founded in 2008 by Henry Sherwood, providing exclusive buyer-representation services for prime and super-prime property acquisitions across Central London and Surrey. The firm targets ultra-high-net-worth individuals, overseas buyers, time-poor professionals, relocators, and property investors seeking properties typically valued at £5 million and above. Core offerings include a full end-to-end Property Search service (registration fee £1,200 + 1.5% purchase fee on exchange of contracts), an Acquisition-Only service (from 0.5% of purchase price), and complementary rental search, investment advisory, new development access, letting and property management, and relocations support. The firm also operates TBA PRIVATE, a complimentary membership program for qualified buyers offering off-market access and market intelligence.
The business is supported by an in-house market analysis system referencing five real-time data sets, supplemented by AI tools for listing scanning, data collection, and sale-evidence verification, though the firm's stated competitive advantage rests on human judgement, three-decade seller-agent relationships, and privileged first access to off-market and pre-market listings. The go-to-market is a high-touch, consultative, referral-driven model — 60% of business comes from referrals and repeat clients — with direct engagement channels including phone, WhatsApp, email, and a self-serve Google Calendar booking link. The firm operates from a London headquarters (57-61 Mortimer Street, W1W 8HS) and a regional office in Weybridge, with a lean team (1-10 employees) collectively bringing over 120 years of prime London property experience.
The Buying Agents firmographics
Firmographics- Name
- The Buying Agents
- Legal name
- The Buying Agents
- Website
- https://thebuyingagents.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Buying Agents is a London-based independent buying agency founded in 2008 that provides exclusive buyer-representation services for ultra-high-net-worth clients acquiring prime and super-prime property (£5m+) across Central London and Surrey, earning a 1.5% transaction fee on purchases.
- Ownership category
- akta.pro rank
The Buying Agents industry classification
Industry- Product category
- Property Buyer Representation Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industries
- Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK), Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where The Buying Agents is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Buying Agents business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Property Search – Purchase Fee (Success Fee): A percentage-based success fee charged on the purchase price of the property, payable on exchange of contracts (when the transaction is legally binding). This aligns the buying agent's incentives with the client's outcome.
- Property Search – Registration/Retainer Fee: An upfront registration or retainer fee (GBP 1,200 including VAT for standard property search) paid in advance before work commences, which is deducted from the purchase success fee at completion.
- Acquisition Only Service: For buyers who already have a property in mind, acquisition-only fees start from 0.5% of the purchase price depending on the level of service required. Registration fee applies separately.
- Rental Property Search: A pre-agreed fixed fee for rental property search, dependent on the value of the property, timing, and specific client requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Property Search – Standard Service |
| Transaction based/ take rate | Multi-year contract | Acquisition Only Service |
| Unit Pricing | Pay-as-you-go | Rental Property Search |
| Transaction based/ take rate | Multi-year contract | Industry Average Range |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
The Buying Agents product offering
Product offeringCore offering
The Buying Agents is an independent property buying agency that represents buyers exclusively in the London and Surrey prime and super-prime residential markets. The firm provides end-to-end property search, off-market and pre-market sourcing, due diligence, expert negotiation, and conveyancing management through to key handover. Services are delivered via a no-obligation initial consultation and structured engagement, with viewings and coordination also conducted on behalf of remote and overseas clients.
Product overview
The Buying Agents offers a portfolio of property buying and advisory services centered around their core Property Search and Property Acquisition offerings. Their primary service is a complete end-to-end property search that takes clients from initial brief through to key handover, complemented by an Acquisition-Only service for clients who have already identified a property. Additional services include Second Homes, Rental Property Search, Investment Property Search, New Developments, Letting and Property Management, Relocations, Client Sales support, and a Property Services directory. They also operate TBA PRIVATE, a complimentary membership program for qualified £5m+ buyers offering exclusive off-market access and market intelligence. All services are delivered with a focus on prime and super-prime Central London and Surrey property markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Search Complete end-to-end property search and acquisition service covering the entire buying process from initial brief through to key handover, including market analysis, viewings, due diligence, negotiation, and conveyancing management. Targeted at prime and super-prime London and Surrey buyers.
- Property Acquisition Acquisition-only service for buyers who already have a property in mind but require expert assistance to acquire it, with fees starting from 0.5% of the purchase price. Registration fee applies separately.
- Second Homes Property search and acquisition service tailored for clients acquiring second homes, designed for those who do not live in the area where they want to buy. Includes remote viewing management and area guidance.
- Rental Property Search Rental property search service for prime and super-prime properties with pre-agreed fixed fees dependent on property value, timing and specific client requirements.
- Investment Property Search Property investment advisory and search service covering investment property acquisition, yield analysis, new developments access, and property management referrals for investors seeking capital appreciation and rental income.
- New Developments Access to new property developments as part of investment and acquisition services, providing buyers and investors with early access to off-plan and newly launched prime London schemes.
- Letting and Property Management
Quantifiable outcome
- In some areas of Prime Central London, over 70% of The Buying Agents' transactions are off-market or pre-market
- +3 more outcomes
Companies that use The Buying Agents
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
The Buying Agents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Buying Agents partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Buying Agents competitors and assessment
Company assessmentBroad incumbents
- Savills: Global real estate services firm with a residential acquisitions capability for prime London buyers. A broad incumbent with overlapping buyer-side services embedded within a wider property services platform.
- Knight Frank: Global real estate agency with a London residential acquisitions desk serving UHNW buyers. Overlaps in buyer representation but as part of a much broader sales, lettings, and advisory portfolio rather than a specialist buyer's agent.
Direct peers
- Property Vision: Long-established London property finding firm founded by Peter Wetherell, representing buyers in prime Central London. Highly comparable as a direct competitor offering buyer representation with a similar high-touch advisory model in the same niche.
- Lurot Brand: London-based international property finders representing buyers in prime London and overseas markets. Comparable in service scope, focus on UHNW and overseas buyers, and bespoke advisory delivery.
- Stacks Property Search: UK buying agency representing buyers in prime and super-prime markets including London. Comparable in service offering, target customer segment, and geographic focus.
- Middleton Advisors: London-based property finder serving prime Central London buyers with bespoke search and acquisition services. Comparable as a specialist buyer-only advisory firm in the same market segment.
- Prime Purchase: UK buying agency specialising in prime and super-prime London property acquisition. Directly comparable as a specialist buyer-representation firm competing in the same niche.
- Black Brick: London-based property buying agent founded in 2006, serving prime and super-prime London buyers with end-to-end search, due diligence, and acquisition services. Directly comparable as a specialist buyer's agent targeting UHNW clients in the same London geography.
- Anderson Harris: Boutique London buying agent offering property search, acquisition, and negotiation for prime London buyers. Closely comparable in service scope, customer profile, and small-firm relationship-driven model.
Regional players
- Domus Nova: London-centric residential agency with strong presence in prime West and Central London, primarily representing sellers but with adjacent buyer engagement. Comparable in geographic and segment focus though positioned on the sell-side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
The Buying Agents social profiles
Digital presenceThe Buying Agents financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Buying Agents leadership team
Management profileNumber of profiles
Profiles1 record
The Buying Agents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Buying Agents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Buying Agents
What does The Buying Agents do?
The Buying Agents is an independent property buying agency that represents buyers exclusively in the London and Surrey prime and super-prime residential markets. The firm provides end-to-end property search, off-market and pre-market sourcing, due diligence, expert negotiation, and conveyancing management through to key handover. Services are delivered via a no-obligation initial consultation and structured engagement, with viewings and coordination also conducted on behalf of remote and overseas clients.
Is The Buying Agents a public or private company?
The Buying Agents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Buying Agents founded?
The Buying Agents was founded in 2008. It employs 1 to 10 people.
Where is The Buying Agents based?
The Buying Agents is headquartered in London, United Kingdom, in the Europe region.
How does The Buying Agents make money?
Four revenue lines are on record. Property Search – Purchase Fee (Success Fee) is the primary driver. The others are property Search – Registration/Retainer Fee, acquisition Only Service and rental Property Search.
Who are The Buying Agents's main competitors?
Broad incumbents on record are Savills and Knight Frank. Direct peers are Property Vision, Lurot Brand, Stacks Property Search, Middleton Advisors, Prime Purchase, Black Brick and Anderson Harris. Domus Nova is listed as a regional player.
Does The Buying Agents have an API?
No public API is recorded for The Buying Agents.
What industry is The Buying Agents in?
The Buying Agents's product category is Property Buyer Representation Services. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJAMAK, Real Estate Investment Management (Acquisitions & Dispositions). Its NAICS code is 5312 and its SIC code is 6531.