Buck Jones Nursery

What Buck Jones Nursery does

Buck Jones Nursery is a privately held, family-owned plant and landscape supply company founded in 1972, operating four locations across Georgia to serve the Metro Atlanta area. The business runs a dual-channel model: a wholesale division supplying landscapers, home builders, contractors, landscape architects, and garden centers, and a retail division serving homeowners and walk-in customers at its Lawrenceville and Woodstock locations. The wholesale operation is gated by a business-license application process, with sales representatives assigned to accounts and responding to order requests within 24-48 hours. Two farm locations in Wrens and Gillsville grow stock exclusively for wholesale customers, providing partial vertical integration into the supply chain. The company does not disclose revenue, headcount, ownership, or any funding events, and presents itself as an independent family business with no parent company or institutional shareholders.

The product catalog spans plant material (trees, shrubs, roses, perennials, Japanese maples, groundcovers), landscape hard goods, soil amendments including a branded planting mix (Cowart's IncrediSoil), stone, mulch, irrigation and drainage supplies, and sod. In 2023, Buck Jones added a Wix-hosted online store for next-day pickup or delivery (Lawrenceville only) and a Direct Ship program that sources material directly from growers and manufacturers to customer job sites, with average minimum orders of $2,000. A diverse in-house delivery fleet, ranging from light-duty trucks to forklift-equipped flatbed tractor-trailers, supports fulfillment across all four locations. The technology stack is standard small-business e-commerce: a Wix website, online order forms, Google Sheets-based availability lists, and phone-based payment confirmation. Marketing is limited to organic social media (Facebook, Instagram), email newsletter, and industry association credentials (GA Grown, Urban Ag Council, GGIA, ANLA, SCNLA). The company has no disclosed AI/ML, no API, no app, and no enterprise software integrations.

Name

Buck Jones Nursery

Legal name

Buck Jones Nursery

Website

https://buckjones.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Buck Jones Nursery is a family-owned Georgia plant and landscape supply company operating four locations (Lawrenceville, Woodstock, Gillsville, Wrens) serving wholesale landscape professionals and retail homeowners with plants, hardscape materials, and delivery since 1972.

Ownership category

akta.pro rank

Product category

Garden Nursery and Landscape Supply

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Tree Production (111421), Nursery and Floriculture Production (11142)

SIC

Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industry

Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)

Keywords

• Wholesale plant nursery
• Landscape supplies
• Retail garden center
• Plant material sales
• Landscape delivery services

Headquarters

HQ city

Grayson

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Plant & Landscape Supply Sales: Primary revenue stream selling plant material, landscape supplies, soil, stone, mulch, irrigation/drainage supplies, sod, and seed to green industry businesses (landscapers, builders, contractors, landscape architects, garden centers). Accounts opened via application with business license verification; sales reps assigned.
2. Retail Plant & Supply Sales: Direct retail sales to homeowners and walk-in customers at the Lawrenceville and Woodstock locations, including online ordering with pickup/delivery options.
3. Delivery Service Fees: Delivery fees charged for transporting landscape materials, sod, and plants from any of the locations to customer homes, shops, or job sites using a diverse fleet of trucks.
4. Direct Ship Brokerage: Buck Jones acts as an intermediary sourcing material directly from growers/manufacturers to ship to customers' job sites, with average minimum order of $2,000 qualifying for the program. Customers pay for material sourced plus coordination.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels5 records

Core offering

Buck Jones Nursery is a wholesale and retail plant nursery and landscape supply business operating four Georgia locations (Lawrenceville, Woodstock, Gillsville, and Wrens). It sells plant material, soil, stone, mulch, palletized stone, irrigation and drainage supplies, and sod/seed to landscape professionals via dedicated wholesale accounts, and to homeowners through retail storefronts and a Wix-powered online store. Fulfillment is supported by an in-house delivery fleet ranging from light-duty trucks to tractor-trailers and a Direct Ship program that coordinates shipments from growers/manufacturers directly to customer job sites.

Product overview

Buck Jones Nursery operates a dual-channel plant and landscape supply business built around two principal offerings that share a single fulfillment and delivery backbone. The Retail Home channel serves homeowners at the Lawrenceville and Woodstock locations, complemented by the Shop online store for next-day pickup or delivery and the Homeowners information page that sets service expectations. The Wholesale channel serves green-industry professionals through dedicated accounts at Lawrenceville, Woodstock, and the Wrens and Gillsville farms, supported by the Become a Customer application, the Wholesale Order Request form, and per-location Wholesale Availability lists. Underneath both channels sits a unified operations platform of Product Lines — Plant Material, Landscape Supplies, Soil/Stone/Mulch (including the Buck Jones-branded Cowart's IncrediSoil® Plant Mix), Palletized Stone Products, Irrigation and Drainage Supplies, Sod and Seed, and BJN Express — plus a Delivery Service fleet and a Direct Ship program that ships directly from growers/manufacturers to the customer's job site. Customer-facing guarantees (Retail Guarantee and Wholesale Guarantee), an FAQ, and location-specific delivery policies round out the productized service offering.

Differentiator

Problem solved

Functional benefit

Brands

• BJN Express: Express availability/fulfillment offering under the Buck Jones Nursery wholesale umbrella.

Products and services

• Retail Home (Retail Nursery) Retail-facing nursery offering open to homeowners and walk-in customers at the Lawrenceville and Woodstock locations, providing in-person plant material and supply shopping along with access to the Shop online store for the most popular items. Homeowners are assisted after landscape professionals during business hours, with Saturday hours offered in spring and fall.
• Wholesale Division Wholesale nursery supplying green-industry businesses (landscapers, contractors, landscape architects, garden centers) via separate wholesale accounts at Lawrenceville, Woodstock, Gillsville, and Wrens. Customers apply for accounts by submitting a business license and driver's license, then submit order requests online; a sales representative responds within 24-48 hours.
• Online Store (Shop) Wix-based online ordering system for next-day pickup or delivery from the Lawrenceville location only. Catalog spans Azaleas, Camellias, deciduous/evergreen shrubs and trees, groundcovers, hollies, Japanese maples, junipers/conifers, perennials, roses, mulches and straw, fertilizer, and gift cards. Payment is collected over the phone after a sales representative confirms stock.
• Plant Material Broad wholesale plant assortment covering trees, shrubs, ornamentals, roses, groundcovers, perennials, Japanese maples, and seasonal color, sourced from growers and stocked across the Lawrenceville, Woodstock, Gillsville, and Wrens farms.
• Landscape Supplies Contractor-grade landscape hard goods carried for both retail and wholesale customers.
• Soil, Stone, and Mulch Bulk and bagged soil amendments, decorative stone, and mulch products, including the Cowart's IncrediSoil branded planting mix sold in 1 cubic foot bags at the retail Shop.
• Palletized Stone Products Pallet-quantity stone products supplied to landscape contractors and resellers.
• Irrigation and Drainage Supplies Irrigation and drainage components offered to landscape professionals installing complete landscape systems.
• Sod and Seed Sod and seed stocked on a per-order basis rather than palletized inventory, with Fescue sod intentionally not sold during summer due to establishment challenges. Sod is shipped on flatbed tractor trailers with forklift offload.
• Delivery Service Delivery fleet ranging from light-duty trucks to tractor-trailers, operated by staff drivers, available from every Buck Jones location. A person must be present at the job site or home to assist with unloading and to confirm material condition. Specific delivery policies differ by location.
• Direct Ship Program Direct-from-grower or direct-from-manufacturer shipping of plant material, sod, or hard-line items to the customer's shop or job site. Account representatives manage vendor coordination; minimum orders average around $2,000 and qualify per vendor; during spring and fall at least two weeks' lead time is requested.
• BJN Express Express availability channel surfaced from the wholesale navigation, providing additional wholesale inventory and restock visibility.
• Cowart's IncrediSoil Plant Mix Buck Jones' all-purpose planting mix sold in 1 cubic foot bags at the Lawrenceville online store. Composed of all-natural vegetable compost, composted forest materials, peat moss, wood ash, and top soil; one bag covers approximately 4 square feet of garden area at 6" depth blended 50/50 with native soil.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Urban Ag CouncilminorOthersBuck Jones displays the Urban Ag Council logo on its website footer across all pages, indicating membership in this Georgia-based industry association. The Urban Ag Council represents green industry professionals in Georgia.
• Georgia Grown (GA Grown)minorOthersBuck Jones displays the GA Grown logo on its website footer across all pages, indicating membership in this state agricultural branding program run by the Georgia Department of Agriculture to identify Georgia-produced products.
• Georgia Green Industry Association (GGIA)minorOthersBuck Jones displays the GGIA logo on its website footer across all pages, indicating membership in this state-level green industry trade body.
• American Nursery and Landscape Association (ANLA)minorOthersBuck Jones displays the ANLA logo on its website footer across all pages, indicating membership in this national green industry trade body.
• South Carolina Nursery and Landscape Association (SCNLA)minorOthersBuck Jones displays the SCNLA logo on its website footer across all pages, indicating membership in this regional green industry trade body.
• Growers and Manufacturers (Direct Ship Network)coreChannel Partner/ Reseller/ DistributorThrough its Direct Ship program, Buck Jones coordinates shipments of plant, sod, and hard-line material directly from third-party growers and manufacturers to the customer's shop or job site. Material must meet each vendor's minimum order requirements (average minimum ~$2,000) before direct-ship qualification. Buck Jones acts as an intermediary/account representative locating the best plant at the best price.
• Garden DebutminorOEM/ Whitelabel/ Licensing PartnerGarden Debut is credited as the photo and information source for the Centre Court Cherry Laurel (Prunus caroliniana 'GRECCT') product sold by Buck Jones, indicating a plant brand/collection licensing relationship.
• Proven WinnerscoreOEM/ Whitelabel/ Licensing PartnerProven Winners is credited as the photo and information source for the Pugster Blue Butterfly Bush sold by Buck Jones. Proven Winners plant brands (including Pugster, Limelight Prime, Endless Summer, etc.) are featured across the catalog.
• Southern Living Plant CollectioncoreOEM/ Whitelabel/ Licensing PartnerSouthern Living Plant Collection is credited as the photo source for the Fire Chief Arborvitae (Thuja occidentalis 'Congabe') sold by Buck Jones, indicating a plant brand/collection licensing relationship for this and potentially other branded plants.
• First Editions PlantscoreOEM/ Whitelabel/ Licensing PartnerFirst Editions is credited as the photo source for the Vintage Jade Distylium (Distylium 'Vintage Jade' PP23,128) sold by Buck Jones, indicating a plant brand/collection licensing relationship.
• Cowart's IncrediSoil (Naturally-Friendly)minorOEM/ Whitelabel/ Licensing PartnerCowart's IncrediSoil Planting Mix is featured as a Buck Jones product. The IncrediSoil product line is described as an all-purpose blend made by Cowart's with Naturally-Friendly beneficial ingredients; Buck Jones resells this branded soil amendment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Calloway's Nursery: Texas-based multi-location garden center chain. Comparable in multi-store retail nursery model, plant and supply mix, and homeowner/trade customer segmentation.
• Monrovia Nursery Company: Large wholesale nursery grower selling branded container plants through independent garden centers and landscape professionals. Comparable in grower-to-trade distribution model, branded plant lines, and B2B sales motion.
• Pike Nurseries: Multi-location retail and landscape supply garden center operating in the Southeast US. Closely comparable in product mix (plants, landscape supplies, delivery), customer base (homeowners and trade), and multi-store regional footprint.
• Bailey Nurseries: Large wholesale nursery grower serving independent garden centers, landscape professionals, and mass-market retailers. Comparable in grower-led wholesale model, broad plant catalog, and trade customer relationships.
• Armstrong Garden Centers: Regional multi-store garden center chain with strong California presence. Comparable in multi-location retail nursery model, plant and landscape supply offering, and homeowner/trade customer base.
• Star Roses and Plants: Wholesale nursery grower licensing and distributing branded plant varieties to independent garden centers and landscape professionals. Comparable in grower-to-trade distribution and branded plant portfolio.

Broad incumbents

• Lowe's Garden Centers: National home improvement retailer with garden centers across the US. Direct competitor in retail homeowner plant and supply category with broader portfolio and pricing power, but limited in trade/wholesale and pro-grade supply.
• SiteOne Landscape Supply: National distributor of landscape supplies (irrigation, hardscape, lighting, nursery) serving landscape professionals. Comparable in trade-wholesale landscape supply category, but operates at much greater scale and geographic breadth.
• Home Depot Garden Centers: National home improvement retailer with extensive garden center operations. Competes for the retail homeowner segment across plants, soil, mulch, and basic landscape supplies at scale, but does not specialize in trade/wholesale or pro-grade supply.

Emerging players

• Nature Hills Nursery: Online-direct plant and tree nursery shipping nationwide. Comparable in product category (plants, trees, shrubs) but competes through e-commerce and direct shipping rather than physical retail or trade supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/buckjonesgrayson
• Instagraminstagram.com/bjngrayson
• Xx.com/buckjones1972
• LinkedInlinkedin.com/company/buck-jones-nursery

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buck Jones Nursery