MyParking

What MyParking does

MyParking is an Italian online parking reservation platform operated by Parcheggi.it and headquartered in Genova, Italy, with the service running continuously since 2007. It aggregates over 600 parking facilities across more than 160 destinations in Italy and Spain, covering airports (e.g., Milano Malpensa, Roma Fiumicino, Bergamo Orio al Serio), train stations (Milano Centrale, Roma Termini, Napoli Centrale), ferry ports (Genova, Civitavecchia, Bari), and city centers. The company enables individual travelers to search by destination, filter by price, distance, and service options (covered/uncovered, shuttle, car valet, keep your keys), read verified customer reviews, and book a guaranteed parking spot with online prepayment offering a minimum 10% discount versus walk-up rates.

The technology is a web-based marketplace with real-time availability and pricing comparison, geolocation for facility navigation, and integrations with major payment processors (PayPal, Satispay, Mastercard, Visa, American Express, Google Pay) and identity providers (Google, Facebook login). There is no disclosed mobile application; distribution runs entirely through the responsive web platform across three domains—myparking.it (Italy), myparking.es (Spain), and myparking.eu (English). Proprietary feature modules include the MyParking Club tiered loyalty program (1500–8000 points redeemable for €3–€20 discount codes), a Click & Pay digital wallet for stored cards, and an integrated one-click invoicing tool that targets corporate customers. Verified reviews are sourced exclusively from completed-booking users, with the platform reporting a 98.9% positive review rate and a 4.8/5 average on Malpensa across 5,880 reviews.

Commercially, MyParking earns transaction commissions on each booking plus revenue-share from B2B affiliations, with subscription-style recurring promotional discounts layered through partner codes. The go-to-market combines product-led growth on the consumer side (self-serve search-to-book flow) with channel-partner growth on the supply side (parking lot operators, gestori) and demand side (corporate accounts, travel agencies, tour operators, website affiliates). Strategic partnerships with ITALO (high-speed rail), ACI (Automobile Club d'Italia), Traghetti Lines (ferries), Allianz Direct, Q8, and GDSM Global GSA embed MyParking into adjacent travel and automotive ecosystems. The company reports 11–50 employees, is privately held with no disclosed venture or institutional funding, and operates as a service line of its parent Parcheggi.it.

Name

MyParking

Legal name

MyParking (servizio di Parcheggi.it)

Website

https://myparking.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MyParking is an Italian online platform that aggregates over 600 parking facilities across 160+ destinations in Italy and Spain, enabling travelers to search, compare prices, and reserve guaranteed parking near airports, train stations, ports, and city centers through a self-serve web marketplace.

Ownership category

akta.pro rank

Product category

Online Parking Reservations / Parking Marketplace

NAICS

Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Car Rental & Mobility Reservation Engines (THALADAE)

akta.pro secondary industries

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG)

Keywords

• Online parking reservations
• Airport parking booking
• Parking marketplace platform
• Parking comparison engine
• Traveler parking aggregator

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Parking Reservation Commissions: MyParking earns a commission on each parking reservation made through the platform. Customers can pay either online in advance (with minimum 10% discount) or upon arrival at the parking facility.
2. Affiliate Partnership Revenue: Revenue sharing arrangements with B2B partners including corporations, travel agencies, tour operators, and website affiliates who promote MyParking services to their customers.
3. Partner Promotions and Discounts: Dynamic promotional program offering special discounts, codes, and exclusive offers from MyParking and partner companies to registered users.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MyParking is an online parking reservation marketplace that lets travelers search, compare prices, and pre-book a guaranteed parking spot at airports, train stations, ports, and city centers across Italy and Spain. The platform aggregates more than 600 partner parking facilities in over 160 destinations, supports online prepayment with a minimum 10% discount versus walk-up pricing, and provides verified user reviews, loyalty rewards (MyParking Club), saved-payment checkout (Click & Pay), and instant invoicing for business customers.

Product overview

MyParking is a single unified online parking reservation platform that aggregates over 600 parking facilities across Italy and Spain, serving airports, train stations, and ports. The core platform enables users to search, compare prices, and book guaranteed parking spots with discounted rates. The product portfolio includes the core MyParking reservation system, complemented by the MyParking Club loyalty program for earning and redeeming points, the Click & Pay digital wallet for saved payment methods, an integrated Invoicing Tool for business users, and Partner Affiliation Programs for B2B partnerships. The platform supports multiple payment methods and provides customer care assistance before, during, and after reservations.

Differentiator

Problem solved

Functional benefit

Brands

• MyParking Club: Loyalty program that allows users to accumulate points with each booking and redeem them for discount codes on future parking reservations.

Products and services

• MyParking Online Parking Reservation Platform Web-based marketplace that lets travelers search parking by destination (airport, train station, port, city), filter by price, distance, and services (covered/uncovered, shuttle, car valet, keep your keys), compare verified reviews, and book a guaranteed spot online with a minimum 10% prepayment discount; voucher with parking address and contact details is issued on confirmation.
• MyParking Club Loyalty Program Loyalty rewards program where users accumulate MyClub points on each booking and redeem them as discount codes on future reservations across MyParking's partner network; points are automatically credited the day after the scheduled exit date.
• Partner Affiliation Programs (Corporate, Tourism Agency, Website Affiliate) B2B affiliation offerings that let companies, travel agencies, tour operators, and other websites resell or refer MyParking parking reservations to their customers, tracked via unique codes with commission-based monetization and exclusive discount offers.

Quantifiable outcome

• 98.9% positive customer reviews
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Allianz DirectminorGTM or Marketing PartnerPartnership offering special parking discount rates and promotions for Allianz Direct customers. Featured on MyParking partner page.
• Traghetti LinescoreGTM or Marketing PartnerCross-promotional partnership targeting ferry passengers. Traghetti Lines customers receive special parking offers near Italian ports, with registration links driving traffic to MyParking.
• ACI (Automobile Club d'Italia)coreGTM or Marketing PartnerACI membership discount partnership offering reduced parking rates for ACI members. Long-standing automotive club partnership providing member benefits.
• Q8minorGTM or Marketing PartnerFuel brand partnership potentially offering combined fuel and parking promotions. Featured as MyParking partner company.
• ITALOcoreGTM or Marketing PartnerHigh-speed rail partnership targeting train travelers who need parking near stations. Featured partner on MyParking homepage.
• GDSM Global GSAminorChannel Partner/ Reseller/ DistributorGround transportation sales agent partnership for distributing MyParking services. Featured partner on MyParking partner page.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Booking.com: Global travel super-app that has progressively added airport parking inventory to its platform. Not a parking specialist but its scale, brand, and SEO dominance could attract travelers before they reach niche parking aggregators like MyParking.
• Google Maps: Navigation and local search product with growing parking features (destination parking suggestions, EV charging, etc.). As a default pre-trip tool for travelers, it competes for the upstream discovery moment MyParking captures via SEO.

Direct peers

• Parkos: European airport parking comparison and booking platform operating in multiple countries including Italy. Directly comparable aggregator model targeting travelers searching for airport parking with price comparison and online booking.
• Parclick: Spain-based online parking reservation platform with strong presence in Spain, Italy, and other European markets. Direct competitor offering the same aggregator-and-commission model for airport, city, and port parking, overlapping significantly with MyParking's geographic footprint.
• ABP (Airport Parking Booking / BookParkings): Airport-parking-focused aggregator serving travelers across European airports. Comparable in product scope (airport-centric), aggregator model, and target customer (travelers seeking guaranteed, discounted parking).
• Looking4Parking: European airport and city parking aggregator (UK-based) offering pre-booked parking at airports, ports, and city centers. Closely comparable business model—commission-based aggregator serving travelers across multiple European countries.
• TravelCar: European platform combining airport parking with car rental and car-sharing. Comparable in airport-parking aggregation and European traveler focus; overlaps with MyParking's airport parking core but adds adjacent mobility inventory.
• ParkVia: UK-headquartered online parking reservation aggregator operating across Europe. Directly comparable as a multi-country parking booking platform aggregating third-party parking operators with commission-based revenue, targeting airport, city, and station parking.
• ParkCloud: Global online parking reservation platform connecting travelers with parking operators worldwide. Directly comparable as a B2C and B2B parking aggregator with similar revenue model and customer base of airport and urban travelers.

Regional players

• Parksystems / Telepass (parking vertical): Italian mobility and tolling operator (Telepass) expanding into parking payment and reservation services. Comparable as an Italian-centric parking-and-mobility platform with overlapping customer base, though primarily operating in Italy rather than pan-European.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myparking.it
• Instagraminstagram.com/myparking_italia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyParking