What Smart Media does

Smart Media AS is a Norwegian digital agency founded in 2005 and headquartered in Steinkjer, Trøndelag. The firm operates as a full-service partner for strategy, design, technology, and content, positioning itself as an extended marketing department for clients rather than a transactional vendor. Service lines explicitly include strategy and positioning, design and identity (visual profile, graphic profile), marketing and visibility (Google Ads, social media), and websites / landing pages, with e-commerce / online store capability referenced in supporting materials. The agency operates without a proprietary technology platform; delivery is built on standard web and marketing tooling and on the cross-disciplinary skills of a compact team of approximately 13 people.

The client base is regionally concentrated in Trøndelag / Innherred but spans multiple tiers and sectors. Named accounts include the Norwegian University of Science and Technology (NTNU), Verdal Industripark (one of Norway's larger industrial parks), Water Linked, Ocean GeoLoop, Steinkjer Utvikling, Klingenberg Hotel, RørTek, and Falstad Økonomi — a mix of institutional, industrial / energy-adjacent, professional services, and SMB accounts. Several engagements are described as ongoing multi-year partnerships, indicating a retainer-driven revenue model layered with project work for rebrand, website launches, and identity programs.

The business model is professional-services billable hours and project fees, with revenue derived from a distributed portfolio of regional Norwegian clients. Smart Media is led by Managing Director Steinar Audestad and operates a sister-company relationship with Camerat, which provides film, animation, and photography services, enabling bundled multimedia offerings. The firm holds Miljøfyrtårn (Eco-Lighthouse) certification, aligning it with Norway's mainstream SME sustainability framework and supporting eligibility for environmentally-procured public and institutional contracts.

Name

Smart Media

Legal name

Smart Media AS

Website

https://smartmedia.no

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Media AS is a Steinkjer-based Norwegian digital agency founded in 2005, providing strategy, design, technology, and content services as an extended marketing department for institutional, industrial, and SMB clients in the Trøndelag region, supported by a sister-company relationship with Camerat.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Digital marketing services
• Brand identity design
• Website development
• Marketing strategy consulting
• Visual identity services

Headquarters

HQ city

Steinkjer

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Partnership Services: Smart Media acts as an extended marketing department for clients, providing ongoing marketing support through a partnership model. They deliver strategy, design, marketing, and website services as a continuous engagement rather than one-off projects.
2. Project-based Services: Custom projects including website development, visual identity design, brand strategy, marketing campaigns, and annual reports. Services are tailored to client needs and budget, including one-time deliverables such as websites, logos, marketing materials, and campaign assets.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Smart Media is a Norwegian digital marketing and creative agency that delivers four integrated service lines: strategy and positioning, design and identity, marketing and visibility, and website and landing page development. The agency operates as an extended marketing department for clients, providing ongoing marketing partnerships across brand strategy, visual identity, SEO, paid advertising, content creation, and website development.

Product overview

Smart Media is a Norwegian marketing and creative agency (byrå) offering a comprehensive suite of services organized into four main categories: Strategi og Posisjon (strategy and positioning), Design og Identitet (design and identity), Markedsføring og Synlighet (marketing and visibility), and Nettside og Landingsside (websites and landing pages). The company has over 20 years of experience and has delivered more than 1,000 websites. Services include brand strategy, visual identity design, employer branding, marketing campaigns, SEO, advertising, content creation, and website development including e-commerce. The agency positions itself as a 'marketing partner' (markedspartner) providing ongoing strategic and creative support to clients.

Differentiator

Problem solved

Functional benefit

Brands

• Camerat: Sister company that delivers film, animation, and photography services in collaboration with Smart Media for client projects.

Products and services

• Strategy and Positioning (Strategi og Posisjon) Strategic consulting services for businesses including goal setting, culture and brand platform development, positioning analysis, core messaging, target audience insights, name changes, and customer journey mapping.
• Design and Identity (Design og Identitet) Visual design services covering logo and brand identity, templates and materials, trade show and sales materials, employer branding, vehicle and premises branding, packaging and label design, and annual reports.
• Marketing and Visibility (Markedsføring og Synlighet) Marketing services including marketing partnership, marketing planning, SEO visibility in Google, advertising on Google/Meta/LinkedIn, content and messaging creation, and campaign development.
• Website and Landing Page (Nettside og Landingsside) Website development services including standard websites, recruitment pages, campaign landing pages, SEO optimization, and e-commerce/online stores.

Quantifiable outcome

• +37% increase in international visitors for Klingenberg Hotel
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Lindseth ReklameminorStrategic or Co-development PartnerCollaborated with Lindseth Reklame on visual identity projects including Steinkjer Utvikling and Ocean GeoLoop. Partnership involves joint design work on brand identity and visual communication projects.
• Local Media HousesminorGTM or Marketing PartnerSmart Media collaborates with local media houses for client advertising campaigns, enabling testing of various channels and finding mixes suited to client markets and industries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Knowit: Nordic digital consultancy group with strategy, design, and technology capabilities across the Nordics. Comparable in service breadth and Nordic B2B focus, but materially larger and geographically broader.
• NoA: Nordic agency network spanning design, technology, and communications. Comparable in integrated creative/tech offering and Nordic enterprise focus, but operates at significantly greater scale.

Direct peers

• TRY Apt: Norwegian creative and digital agency offering brand, design, and marketing services. Comparable in full-service creative offering and Norwegian enterprise focus, though larger in scale.
• Netlife Consulting: Norwegian digital consultancy offering strategy, design, and web development services to enterprise clients. Directly comparable in service mix, geographic focus, and target customer profile.
• Creuna: Nordic digital agency providing strategy, design, content, and technology services. Comparable in integrated offering and Nordic enterprise client base, now part of Knowit.
• Bakken & Bæck: Nordic digital design and development agency working on brand, product, and service design. Comparable in design-led approach and Nordic enterprise clients, though more product-focused.
• Iteo: Norwegian full-service digital agency delivering design, development, and digital strategy. Closely comparable in integrated service model and B2B Norwegian client base.
• Mesan: Norwegian digital agency offering web development, design, and digital marketing. Comparable in service mix and regional Norwegian client base, similar in scale to Smart Media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/smartmediaas
• LinkedInlinkedin.com/company/smart-media-as
• Instagraminstagram.com/smartmediaas

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Media