Local Media Group
People Inc. (formerly IAC, NASDAQ: IAC) is America's largest self-described digital and print publisher, operating nine content verticals across Health, Finance, Food, Home, Beauty, Travel, Tech, Entertainment, and Premium Publishing, monetizing through advertising (D/Cipher platform) and subscriptions for consumer audiences and B2B brand advertisers.
- Company typePublic
- Founded1902
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Local Media Group firmographics
Firmographics- Name
- Local Media Group
- Legal name
- People Incorporated
- Website
- https://meredith.com
- Company type
- Public
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- People Inc. (formerly IAC, NASDAQ: IAC) is America's largest self-described digital and print publisher, operating nine content verticals across Health, Finance, Food, Home, Beauty, Travel, Tech, Entertainment, and Premium Publishing, monetizing through advertising (D/Cipher platform) and subscriptions for consumer audiences and B2B brand advertisers.
- Ownership category
- akta.pro rank
Local Media Group industry classification
Industry- Product category
- Digital & Print Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312), Media Buying Agencies (54183)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industries
- Publishing Networks & Multi-Author Publications (MPACAIAG), Food, Cooking & Beverage Magazines (MPAJAEAF)
Keywords
Where Local Media Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Local Media Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels2 records
Local Media Group product offering
Product offeringCore offering
Local Media Group operates a portfolio of owned and operated digital and print publishing brands across nine consumer content verticals (Health, Finance, Food | Drink, Home, Beauty & Style, Travel, Tech | Sustainability, Entertainment, and Premium Publishing). The company also offers the D/Cipher advertising intelligence platform for brand advertisers and marketers seeking audience targeting at scale across the company's owned properties.
Differentiator
Problem solved
Functional benefit
Brands
- Health: Health content vertical covering health and wellness topics
- Finance
- Food | Drink
- Home
- Beauty & Style
- Travel
- Tech | Sustainability
- Entertainment
- Premium Publishing
- D/Cipher
Products and services
- Health A content brand covering health and wellness topics and editorial content for general consumer readers.
- Finance A content brand focused on financial news, advice, and editorial content for general consumer readers.
- Food | Drink A content brand covering food and beverage topics and editorial content for general consumer readers.
- Home A content brand focused on home-related editorial content, including interior design, decoration, and home improvement.
- Beauty & Style A content brand covering beauty, fashion, and style topics for general consumer readers.
- Travel A content brand focused on travel destinations, tips, and editorial content for general consumer readers.
- Tech | Sustainability A content brand covering technology and sustainability topics and editorial content for general consumer readers.
- Entertainment A content brand covering entertainment news, celebrity, and pop culture content for general consumer readers.
- Premium Publishing A premium content brand offering high-end editorial and publishing services.
- D/Cipher An advertising intelligence platform for digital marketing and advertising solutions, providing audience targeting capabilities for brand advertisers and marketers across the company's owned media portfolio.
Companies that use Local Media Group
Customer profileSegments2 records
Ideal customer profiles2 records
Local Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Local Media Group partnerships and signals
Strategic signalScale indicators1 record
Local Media Group competitors and assessment
Company assessmentDirect peers
- Forbes Media: Business and lifestyle publisher (Forbes, ForbesLife) with a digital-first operating model and brand-licensing agreements globally. Comparable to People Inc.'s finance vertical and adjacent lifestyle verticals, with similar advertising-plus-licensing monetization.
- Vox Media: Digital-native multi-brand publisher operating editorial properties (Vox, The Verge, Eater, New York Magazine, SB Nation) with a programmatic advertising platform (Concert). Comparable to People Inc. in operating a multi-vertical content network, but with a more digital-first operating model.
- Trusted Media Brands: Multi-brand publisher of enthusiast content brands (Reader's Digest, Taste of Home, The Healthy, Family Handyman) with digital, print, and licensing revenue. Closely comparable to People Inc.'s lifestyle verticals and multi-brand consumer publishing model.
- Penske Media Corporation: Multi-brand media company operating entertainment, fashion, and lifestyle publications (Rolling Stone, Variety, WWD, Robb Report, Deadline) with events and licensing revenue. Comparable in vertical-diversified premium publishing model with strong B2B advertising relationships.
- Hearst Communications: Diversified media conglomerate publishing magazines (Cosmopolitan, Esquire, Good Housekeeping, Car and Driver) and operating newspapers and television stations. Closely comparable to People Inc. in operating a portfolio of consumer titles across multiple verticals with a mix of print and digital distribution.
- BuzzFeed, Inc. Multi-brand digital publisher spanning news, lifestyle, food (Tasty), and entertainment verticals with advertising-driven monetization. Comparable to People Inc.'s vertical-diversified portfolio approach, though at smaller scale and with a digital-only distribution model.
- Condé Nast: Major multi-brand magazine and digital publisher spanning fashion, food, home, technology, and lifestyle verticals (Vogue, GQ, Bon Appétit, Wired, Architectural Digest). Direct competitor to People Inc.'s portfolio of consumer content brands with a similar print+digital+advertising business model.
Broad incumbents
- News Corp: Global diversified media company operating publishing (Wall Street Journal, HarperCollins, News UK/Australia newspapers) and digital real estate (REA Group, Move). Comparable as a multi-brand publisher with a print-to-digital transition and a B2B advertising/data angle.
- Gannett Co. Largest U.S. newspaper publisher (USA Today network) operating hundreds of local news brands alongside digital marketing services. Comparable as a large-scale legacy publisher pivoting from print to digital, though anchored in news rather than lifestyle verticals.
Emerging players
- Red Ventures: Digital media and commerce company operating consumer content brands (CNET, The Points Guy, Bankrate, Health.com) alongside performance marketing. Comparable as a multi-brand digital publisher with a strong advertising and commerce monetization model, but more digitally native than People Inc.
Market position
Customer concentration
Local Media Group social profiles
Digital presenceLocal Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Local Media Group leadership team
Management profileNumber of profiles
Local Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Local Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Local Media Group
What does Local Media Group do?
Local Media Group operates a portfolio of owned and operated digital and print publishing brands across nine consumer content verticals (Health, Finance, Food | Drink, Home, Beauty & Style, Travel, Tech | Sustainability, Entertainment, and Premium Publishing). The company also offers the D/Cipher advertising intelligence platform for brand advertisers and marketers seeking audience targeting at scale across the company's owned properties.
Is Local Media Group a public or private company?
Local Media Group is a public company. It is classified as corporate owned and is currently operating.
When was Local Media Group founded?
Local Media Group was founded in 1902. It employs 1,001 to 5,000 people.
Where is Local Media Group based?
Local Media Group is headquartered in New York, United States, in the North America region.
Who are Local Media Group's main competitors?
Direct peers on record are Forbes Media, Vox Media, Trusted Media Brands, Penske Media Corporation, Hearst Communications, BuzzFeed, Inc. and Condé Nast. Broad incumbents are News Corp and Gannett Co.. Red Ventures is listed as an emerging player.
Does Local Media Group have an API?
No public API is recorded for Local Media Group.
What industry is Local Media Group in?
Local Media Group's product category is Digital & Print Publishing. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPACAIAG, Publishing Networks & Multi-Author Publications. Its NAICS code is 513120 and its SIC code is 2721.