What Big Peach does

Big Peach Running Co. is a privately held specialty retail chain founded in 2005 by Mike Cosentino, headquartered in Alpharetta, Georgia, and operating 14 stores across the Atlanta metropolitan area targeting runners, walkers, hikers, and cyclists. The core offering is a curated assortment of footwear, apparel, and accessories from brands including adidas, ASICS, Brooks, Hoka, Mizuno, New Balance, Nike, On, and Saucony, anchored by a free, proprietary shoe-fitting process that combines 2D/3D foot scanning with video gait analysis to generate personalized recommendations.

The company has built a multi-format retail and services platform extending beyond core stores. The Big Peach Ride + Run division operates two dedicated bike shops (Brookhaven and Midtown) carrying Giant, Liv, Momentum, and Specialized bicycles alongside a tiered service department ($150-$400). Big Peach On Wheels deploys a 30-foot mobile retail vehicle carrying 400+ pairs of shoes to races and events. Big Peach Premium Screen Printing & Embroidery (acquired in 2023 via Artistic Designs, LLC) provides custom apparel for race directors, coaches, teams, and organizations. E-commerce storefronts and the Peach Partner franchise program (minimum $250,000 capital, 6-9 month build-out) round out the channel mix.

The business model is primarily transactional retail with one-time sales of footwear, apparel, bikes, and bike services. Customer acquisition is community-led: weekly group runs at most locations, partnerships with local cycling clubs (Bonafide Cycling Club, Midweek Roll ATL, Brookhaven Bike Alliance), charity ride sponsorships, and content channels including a podcast, blog, and email newsletter. There is no disclosed institutional ownership, parent company, or funding history; ownership is decentralized across named location-level owners and managers, with Cosentino continuing as Chief Running Officer.

Name

Big Peach

Legal name

Big Peach Running Co.

Website

https://bigpeachrunningco.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Big Peach Running Co. is an Atlanta-area specialty retailer operating 14 stores that sell running, walking, and cycling footwear, apparel, and accessories, anchored by a free proprietary foot-scanning and gait-analysis fitting process.

Ownership category

akta.pro rank

Product category

Specialty Running and Cycling Retail

NAICS

Shoe Retailers (4582)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.) (CRAAADAJ)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bicycle Retail (New Bikes) (CRAMAHAA), E-Bike Retail (CRAMAHAE), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Running specialty retail
• Athletic footwear sales
• Cycling equipment retail
• Custom screen printing
• Retail franchise operations

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Footwear, Apparel, and Accessories Sales: In-store and e-commerce sales of running, walking, and cycling footwear, apparel, and accessories from major brands including adidas, Altra, ASICS, Brooks, Hoka, Mizuno, New Balance, Nike, On, OOFOS, Puma, Saucony. Free shoe fitting included with purchase.
2. Bicycle Sales and Service: Sales of Giant, Liv, Momentum, and Specialized bikes at Brookhaven and Midtown locations. Professional bike service including Essential ($150), Proficient ($250), and Full Overhaul ($300-$400) service packages.
3. Screen Printing and Embroidery: Custom screen printing and embroidery services for race directors, coaches, teams, and organizations. Located at 4437 South Main Street, Acworth, GA. Volume and cadence discounts available.
4. Franchise Fees (Peach Partner Program): Franchise program requiring minimum $250,000 capital. 6-9 months from agreement to opening. Weekly inventory support, monthly business reviews, and 24/7 access to store metrics and tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Big Peach operates a multi-location specialty retail chain across the Atlanta metro area selling running, walking, and cycling footwear, apparel, and accessories from leading brands. Every purchase is supported by a free, proprietary shoe fitting process combining 2D/3D foot scanning with video gait analysis. The company also runs dedicated bike shops (Big Peach Ride + Run), professional bike service, a mobile retail truck (Big Peach On Wheels), custom screen printing and embroidery services, and a franchise program.

Product overview

Big Peach Running Co. operates a multi-location specialty retail business focused on running, walking, and cycling footwear, apparel, and accessories across the Atlanta metro area. The core offering is retail store operations featuring an award-winning free shoe-fitting process that uses foot scanning and video gait analysis technology. The company has expanded into cycling through the Big Peach Ride + Run division (selling and servicing Giant, Liv, Momentum, and Specialized bikes), offers mobile retail through the Big Peach On Wheels concept, provides custom screen printing and embroidery services, maintains a community race directory, and operates a franchise program. The business combines physical retail locations with e-commerce capabilities and community engagement through group runs and events.

Differentiator

Problem solved

Functional benefit

Brands

• Big Peach Ride + Run: Bike shop division offering bicycles, cycling gear, and professional bike service at Brookhaven and Midtown locations. Carries Giant, Liv, Momentum, and Specialized bikes.
• Big Peach On Wheels
• Big Peach Premium Screen Printing & Embroidery

Products and services

• Big Peach Running Co. Retail Stores Multi-location specialty retail chain offering footwear, apparel, and accessories for runners, walkers, and cyclists from brands such as adidas, Altra, ASICS, Brooks, Hoka, Mizuno, New Balance, Nike, On, OOFOS, Puma, and Saucony.
• Big Peach Ride + Run Bike Shops Specialty bike shop division offering bicycles, cycling gear, and professional bike service and repair at the Brookhaven and Midtown locations.
• Bike Service & Repair Tiered professional bike maintenance and repair services: Essential Service ($150), Proficient Service ($250), and Full Overhaul ($300-$400), covering adjustments, drivetrain, brake, and suspension work.
• Big Peach On Wheels Mobile Retail A mobile shoe fitting and specialty retail experience in a 30-foot vehicle stocked with 400+ pairs of shoes, socks, and inserts, available for booking at races and private events throughout Atlanta.
• Big Peach Premium Screen Printing & Embroidery Custom screen printing and embroidery services for race directors, coaches, teams, and organizations, with production in Acworth, GA and volume/cadence discounts available.
• Peach Partner Program (Franchise) Franchise program enabling local operators to open Big Peach Running Co. locations, requiring minimum capital of $250,000 with weekly inventory support, monthly business reviews, and 24/7 access to store metrics.
• Free Shoe Fitting Process Complimentary in-store fitting service using proprietary 2D/3D foot scanning and video gait analysis to recommend optimal footwear based on arch depth, pressure distribution, width, length, and running/walking mechanics.

Quantifiable outcome

• Free shoe fitting reduces customer hesitation and drives purchase conversion
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Bonafide Cycling ClubcoreGTM or Marketing PartnerAtlanta-based cycling club focused on getting riders from all walks of life on a bike. Promotes healthy and active lifestyle while advocating for physical and mental health, providing an encouraging environment for all.
• Brookhaven Bike AlliancecoreStrategic or Co-development PartnerFounded in 2017 with goals to establish city-wide complete streets policy, improve bike safety and accessibility, and build support through community activities.
• Liveable BuckheadminorGTM or Marketing PartnerNonprofit organization with mission to make the Buckhead community a place where people want to live and businesses want to operate.
• Midtown AlliancecoreGTM or Marketing PartnerNon-profit membership organization and coalition of leading business and community leaders united in commitment to Midtown as a premiere destination for commerce, culture, education, and living.
• Midweek Roll ATL Cycling ClubcoreGTM or Marketing PartnerCycling club and group ride based in Atlanta, GA. Focus on inclusivity and community while cycling. Casual rides with photo stops and community engagement.
• Ready Set BikeminorStrategic or Co-development PartnerEmpowers kids, adults, and seniors to experience the joy, confidence, and freedom of cycling through certified, inclusive, and safe instruction.
• Beautiful Backroads CenturyminorGTM or Marketing PartnerCycling event in Cartersville, GA offering 14, 30, 67, and 100 mile routes. Fully supported with rest stops and SAG vehicles. After-party with food, drinks, and entertainment.
• Bike MSminorGTM or Marketing PartnerLargest charity cycling series in the country. Community has raised $1.4 billion to fuel the National Multiple Sclerosis Society's mission.
• One Love CenturyminorGTM or Marketing PartnerCycling event with routes through rural communities and horse farms in South Fulton, Rico, Palmetto, and Coweta County. Proceeds support cycling for inner-city youth.
• Ride For The WestsideminorGTM or Marketing PartnerEvent supporting Westside Future Fund and Quest CDC's efforts to equitably revitalize Historic Atlanta Neighborhood.
• Move For GradyminorGTM or Marketing PartnerFundraiser for Grady Health Foundation supporting Frontline Heroes. Routes of 10, 25, 50, 65, and 100 miles around Atlanta.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Dick's Sporting Goods: Big-box sporting goods retailer carrying running, cycling, and athletic footwear/apparel across hundreds of stores nationwide. Comparable on product category and customer overlap (active lifestyle consumers), but Dick's competes on breadth and price rather than specialty expertise and fitting services. Their House of Sport and Public Lands concepts increasingly encroach on specialty retail territory.
• REI Co-op: Large consumer co-operative operating 180+ retail stores selling footwear, apparel, bicycles, and outdoor gear with strong community programming. Overlaps with Big Peach on running footwear, cycling (REI sells bikes and offers service), and community engagement (in-store events, group activities), but operates as a broad outdoor retailer rather than running/cycling specialist.
• Specialized Bicycle Components: Bicycle brand operating company-owned retail stores (Specialized Retailers) and the Retül bike fitting technology program. Overlaps with Big Peach Ride + Run as a bike brand that Big Peach carries (Giant, Specialized, Liv, Momentum) and competes with on the fitting/services side through Retül and proprietary bike-fit systems.
• Trek Bicycle: Major bicycle manufacturer and retailer operating hundreds of company-owned and independent bicycle dealer locations. Directly comparable to Big Peach Ride + Run on cycling retail and service, with similar bike brands (Specialized, Giant overlap with Trek as competing brands), but Trek is a vertically integrated manufacturer-retailer versus Big Peach's pure retail model.

Direct peers

• Sun & Ski Sports: Specialty outdoor and athletic retailer with stores across the U.S. offering running, cycling, and outdoor footwear/apparel plus service departments. Overlaps with Big Peach on running and cycling categories and multi-format retail (stores plus service), though Sun & Ski carries broader outdoor equipment categories like snow sports.
• Roadrunner Sports: Specialty running retailer combining physical stores with a strong e-commerce platform, offering footwear, apparel, and expert fitting. Comparable on running specialty retail focus and brand assortment (Brooks, Hoka, ASICS, Saucony), though Roadrunner leans more heavily into direct-to-consumer/online channels.
• Fleet Feet: National specialty running retail chain with owned and franchised locations offering footwear, apparel, gait analysis, and community group runs. Fleet Feet is the most direct comparable—same product mix, same fitting-led service model, same community-driven GTM motion—differing primarily in scale (200+ locations nationwide vs. Big Peach's Atlanta concentration) and franchise maturity.
• JackRabbit: Specialty running retailer operating stores across the U.S. with curated footwear, apparel, and personalized fitting services. Directly comparable on product category (running specialty), customer segment (active lifestyle consumers), and value proposition (expert fit guidance), though JackRabbit has a multi-regional footprint versus Big Peach's Atlanta metro focus.

Regional players

• Marathon Sports: Specialty running retailer operating stores in the Boston and greater New England market, offering footwear, apparel, and fitting services. Comparable on running specialty retail model and community-driven GTM, but operates in a different geography (Northeast U.S. vs. Big Peach's Atlanta Southeast focus) and has not expanded nationally.
• Playtri: Multi-location triathlon and run specialty retailer based in Texas offering footwear, bikes, and training services with a strong community/triathlon-club focus. Comparable on running specialty retail plus cycling and community-driven GTM, but geographically focused on Dallas-Fort Worth versus Big Peach's Atlanta market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PeachyRuns
• YouTubeyoutube.com/@BigPeachRunningCoAtlanta
• Facebookfacebook.com/BigPeachRunningCo
• LinkedInlinkedin.com/company/big-peach-running-company
• Instagraminstagram.com/bigpeachrunningco

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Peach