SEAY

What SEAY does

SEAY (legal entity: Seay Srl Società Benefit) is an Italy-based sustainable clothing and beachwear brand founded in 2019 and headquartered in Vicenza. The company designs, produces, and distributes apparel, swimwear (bikinis, one-pieces, swim boxers, boardshorts), activewear, and accessories (beanies, beach towels, ponchos) targeted at women, men, and genderless consumers seeking low-environmental-impact alternatives to mainstream fashion. Manufacturing relies on certified recycled and organic inputs — GRS-certified recycled polyester (estimated at 32% lower CO2 vs. virgin polyester), GOTS-certified organic cotton (~45% lower CO2 and ~87% lower water vs. conventional), and recycled polyamide — with materials certified under Oeko-Tex Standard 100 and packaging certified compostable by TUV Austria.

The company's technical/proprietary stack centers on three differentiating systems: (i) the Re3 circular-economy model, a take-back program in which customers return used same-category garments within 30 days for a 20% refund, with items routed to Re-Sell (vintage resale), Re-Use (donation), or Re-Generate (recycling into new materials) and tracked via QR codes; (ii) Digital Product Passports disclosing garment lifecycle, recyclability, certifications, and component origin; and (iii) a multi-certification stack (B Corp at 117.2 points in 2024 — the highest among Italian fashion brands — GRS, GOTS, Oeko-Tex, TUV Austria). The company is a registered Italian Benefit Corporation (Società Benefit since July 2020) and was named B Corp Best for the World 2022.

SEAY operates a direct-to-consumer go-to-market primarily through its e-commerce site soseaty.com, with global shipping via DHL (carbon-offset) and a small number of physical retail touchpoints that serve as Re3 drop-off points. Revenue is generated through one-time product sales (€19.50–€249 range, with seasonal discounting and free shipping over €100) and gift cards (€25–€100). The company has 1–10 employees, no disclosed institutional funding, no wholesale or B2B channel of material scale, and DHL as its core logistics partnership. Owner/founder Alberto Bressan is identified as Partner fondatore.

Name

SEAY

Legal name

Seay Srl Società Benefit

Website

https://soseaty.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

SEAY is an Italy-based sustainable clothing and beachwear brand that produces and sells certified-recycled and organic apparel, swimwear, and accessories direct-to-consumer worldwide, differentiated by its Re3 circular-economy take-back program, Digital Product Passports, and the highest B Corp score among Italian fashion brands.

Ownership category

akta.pro rank

Product category

Sustainable Apparel and Beachwear

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Swimwear & Beachwear Cut & Sew (IMAOAEAH)

akta.pro secondary industry

Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)

Keywords

• Sustainable fashion
• Recycled swimwear
• Organic cotton apparel
• Circular economy clothing
• Beachwear manufacturing

Headquarters

HQ city

Vicenza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales of sustainable clothing and beachwear through e-commerce platform. Products include apparel (T-shirts, shirts, dresses, pants, sweatshirts, jackets), swimwear (bikini tops/bottoms, swim boxers, boardshorts, one-piece swimsuits), activewear, and accessories (beanies, beach towels, ponchos). Revenue generated through one-time product purchases with optional Re3 circular economy program offering 20% refund on future purchases.
2. Gift Cards: SEAY gift cards available in denominations of €25, €50, €75, and €100 with no expiration date and unlimited validity. Delivered as unique 16-digit codes for use on the e-shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SEAY designs, manufactures, and sells sustainable clothing and beachwear (apparel, swimwear, and accessories) through its direct-to-consumer e-commerce platform soseaty.com, using certified recycled polyester, recycled polyamide, and GOTS-certified organic cotton. The brand runs the proprietary Re3 circular economy take-back program, offering customers a 20% refund for returning used garments, which are then re-sold, donated, or regenerated into new materials.

Product overview

SEAY is a sustainable clothing and beachwear brand structured as a Benefit Corporation and certified B Corp, offering gender-specific apparel and swimwear collections. The product portfolio includes Women's Apparel (t-shirts, shirts, dresses, skirts, pants, sweatshirts, sweaters, jackets), Women's Swimwear (bikini tops in multiple styles, bikini bottoms, one-piece swimsuits), Men's Apparel (t-shirts, shirts, sweatshirts, sweaters, pants, jackets), and Men's Swimwear (swim boxers, boardshorts). Accessories include beanies, beach towels, and ponchos. The brand differentiates through its Re3 Model circular economy program offering garment take-back with 20% refunds, and Digital Product Passports providing lifecycle transparency. Products are available through seasonal Hot and Cold Collections, and gift cards in €25-100 denominations.

Differentiator

Problem solved

Functional benefit

Products and services

• SEAY Women's Apparel Women's clothing line including t-shirts, shirts, dresses, skirts, pants, sweatshirts, sweaters, and jackets made from sustainable materials for summer and beach lifestyle.
• SEAY Men's Apparel
• SEAY Women's Swimwear
• SEAY Men's Swimwear
• SEAY Accessories
• SEAY Gift Card
• Re3 Model Circular Economy Program
• Hot Collections
• Cold Collections

Quantifiable outcome

• B Corp Impact Score of 117.2 points (2024), +10.2 points compared to 2021
• +4 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DHLcoreChannel Partner/ Reseller/ DistributorDHL serves as SEAY's logistics partner for product shipments. CO2 emissions from transport and logistics activities are measured using carbon emission measurement standards and offset by contributing to climate protection projects as outlined in the DHL Knowledge Hub. DHL Service Points are used for the Re3 Model returns.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Patagonia: Outdoor and beachwear brand built around recycled materials, organic cotton, fair-trade supply chain, and circular take-back via Worn Wear — directly comparable to SEAY's recycled-polyester apparel and Re3 circular model.
• Vitamin A: California-based sustainable swimwear brand using recycled fabrics and eco-luxury positioning — directly comparable premium sustainable swimwear competitor to SEAY's swim collection.
• Ecoalf: Spanish sustainable fashion brand making apparel from recycled PET bottles and ocean waste, with a circular take-back program — highly comparable to SEAY's recycled-polyester marine-plastic sourcing and circular Re3 system.
• Armedangels: Cologne-based sustainable fashion label using GOTS organic cotton and recycled fibers, targeting men and women across apparel — directly comparable European sustainable apparel competitor with similar certification stack.
• Riz Boardshorts: Sustainable swimwear specialist using recycled plastic bottles for boardshorts and beachwear — directly comparable niche competitor in the sustainable beachwear segment SEAY targets.

Emerging players

• MUD Jeans: Dutch circular denim brand with a Lease A Jeans take-back/circular model — comparable to SEAY's Re3 circular economy take-back approach, though focused on denim rather than beachwear.
• Tropicfeel: Spanish sustainable travel and beachwear brand using recycled materials and selling DTC globally — comparable emerging sustainable travel/beachwear brand with similar GTM and recycled-materials positioning.
• Pangaia: Materials-science-driven sustainable fashion label using recycled and bio-based fibers across apparel — comparable positioning on circular materials and digital transparency at a more premium/broader scale.

Broad incumbents

• Veja: French sustainable footwear/apparel brand with B Corp credentials and transparent supply chain — comparable as a larger European sustainable brand demonstrating the B Corp + recycled-materials positioning SEAY pursues.
• Stella McCartney: Established luxury fashion house operating at scale with a sustainability mandate across apparel, swimwear, and accessories — comparable as a higher-tier incumbent in sustainable fashion competing for the same eco-conscious consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/officialseay
• LinkedInlinkedin.com/company/soseaty-collective-seay
• Instagraminstagram.com/seay_official

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEAY