Hilmar

What Hilmar does

Hilmar (legal name Hilmar Empreendimentos Imobiliários) is a private Brazilian real estate agency founded in 1976 and headquartered in Rio de Janeiro. The company operates a traditional imobiliária business — intermediating residential and commercial property sales and rentals for individual buyers, renters, and property owners — under the tagline "Confiança e Seriedade desde 1976." Its operating footprint covers multiple neighborhoods across Rio de Janeiro, including Vila da Penha, Irajá, Cascadura, Vicente de Carvalho, Taquara, Madureira, Freguesia/Jacarepaguá, and Anil, supported by a headquarters in Vila da Penha and a branch office in Freguesia/Jacarepaguá.

The company's core product is a digital property listing platform hosted at hilmar.com.br, on which it markets apartments (AP), houses (CA), penthouses (PH), and commercial rooms (SA). The platform supports online browsing, inquiry, and remote negotiation, and is operated in conjunction with trained brokers and a customer service center reachable via phone and WhatsApp. The website is built on Arboimóveis white-label infrastructure (CRECI registration J1973), and Hilmar runs its own in-house digital marketing campaigns targeted at specific Rio de Janeiro neighborhoods to drive buyer and renter interest.

Hilmar's business model is transaction-based: it earns commissions on each property sale or rental it closes. Sale prices in its active inventory range from approximately R$130,000 to R$545,000, and rental prices range from R$900 to R$1,500 per month, with condominium fees and IPTU varying by property. Customer acquisition is direct-to-consumer through the website, organic search, social media, and WhatsApp/phone outreach. No funding, institutional ownership, management team details, partnerships, awards, patents, or AI/technology capabilities are publicly disclosed.

Name

Hilmar

Legal name

Hilmar

Website

https://hilmar.com.br

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

Hilmar is a private Rio de Janeiro real estate agency founded in 1976 that brokers residential and commercial property sales and rentals across multiple city neighborhoods via a digital listing platform and trained brokers, serving individual buyers, renters, and property owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Hilmar earns commissions from selling residential and commercial properties including apartments, houses, lots, stores, and warehouses. They act as intermediary between property owners and buyers.
2. Property Rental Commission: Hilmar earns commissions from renting properties including apartments, kitnets, and other residential units. They facilitate both short-term and long-term rental transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hilmar is a Rio de Janeiro-based real estate agency (imobiliária) that intermediates the sale and rental of residential and commercial properties across multiple city neighborhoods, including apartments, houses, kitnets, penthouses, and commercial rooms. It combines a digital property-listing platform with trained brokers and a customer service center so that buyers, renters, and property owners can browse, negotiate, and close transactions online or via phone/WhatsApp. The firm earns commissions on completed sales and rental transactions and has operated under the tagline "Confiança e Seriedade desde 1976" since its founding.

Product overview

Hilmar is a real estate company (Hilmar Empreendimentos Imobiliários) operating in Rio de Janeiro, Brazil. It functions as a digital real estate platform offering residential and commercial property listings for both sale and rental. The company's portfolio includes apartments, houses (casas), kitnets, and commercial rooms/spaces across various neighborhoods in Rio de Janeiro. The business model combines a digital marketing and sales platform with a team of trained brokers and a customer service center to serve property owners, tenants, and buyers. Properties are listed under internal codes such as AP (apartments), CA (houses), PH (penthouses), and SA (commercial rooms). The company operates a matrix (headquarters) in Vila da Penha and a branch in Freguesia/Jacarepaguá.

Differentiator

Problem solved

Functional benefit

Products and services

• Hilmar Platform — Residential and Commercial Property Listings in Rio de Janeiro Online property listing and brokerage platform offering residential and commercial properties (apartments, houses, kitnets, penthouses, commercial rooms, lots, and warehouses) for sale and rent across multiple Rio de Janeiro neighborhoods, supported by trained brokers, a customer service center, and fully online negotiation capability.

Quantifiable outcome

• Properties sold or rented faster than traditional agencies due to targeted digital marketing campaigns

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Expansion highlights3 records

Broad incumbents

• Viva Real: Major Brazilian real estate marketplace with national coverage. Comparable to Hilmar as a destination site where Rio consumers compare listings, overlapping functionally with Hilmar's own website as a buyer/renter acquisition channel.
• QuintoAndar: Brazil's largest proptech, offering streamlined rentals and sales with a digital-first experience. Directly competes with Hilmar for residential transactions in Rio, especially rentals, but at significantly larger scale and with proprietary technology.
• Zap Imóveis: One of Brazil's largest real estate listing aggregators, where Rio consumers browse and compare properties from multiple brokerages. Comparable to Hilmar as a primary consumer-facing channel for Rio property transactions, but operating at vastly greater scale.
• Lopes: Established Brazilian real estate brand spanning traditional brokerage, luxury, and developer sales. Comparable to Hilmar in operating model but at a national scale and with broader product offering (including new-launch development sales).

Emerging players

• Loft: Brazilian proptech focused on residential sales with proprietary data and instant-buying capabilities. Comparable to Hilmar as a digital-first alternative for Rio home buyers, though operating at a different point in the transaction funnel.

Direct peers

• RE/MAX Brasil: Global franchise real estate network with a strong Brazilian franchise footprint. Comparable to Hilmar as a multi-branch, agent-driven brokerage serving residential buyers and sellers in similar geographic submarkets.
• Abyara Brokers: Brazilian real estate brokerage network with multiple regional offices and a similar multi-branch imobiliária model. Comparable to Hilmar in business model, target customer (individual buyers/renters), and commission-based revenue approach.
• Bossa Nova Sotheby's International Realty: Brazilian affiliate of Sotheby's International Realty, focused on premium and luxury residential brokerage with Rio presence. Comparable to Hilmar in core brokerage model and Rio market presence, though operating in higher price segments.
• Sergio Castro Imóveis: Long-established Rio de Janeiro real estate brokerage with multiple branches across the city's main neighborhoods. Highly comparable to Hilmar as a fellow traditional imobiliária competing for the same customer base in overlapping Rio submarkets.
• Century 21 Brasil: Global franchise brokerage operating across Brazil with multi-branch offices and a residential sales/rental model. Closely comparable to Hilmar in business structure, target customer, and transaction-based revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hilmarimobiliaria
• LinkedInlinkedin.com/company/hilmar-emp-imob-ltda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilmar