Harrell Ag
Harrell Ag Products is a privately held, family-owned manufacturer of heavy-duty agricultural and land development equipment based in Bainbridge, Georgia, serving row-crop farmers, contractors, and government buyers across the U.S. through direct sales and an authorized dealer network.
- Company typePrivate
- Founded1950
- HeadquartersBainbridge, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Harrell Ag does
Harrell Agricultural Products, Inc., operating as Harrell Ag Products, is a privately held, family-owned manufacturer of heavy-duty agricultural and land development equipment headquartered in Bainbridge, Georgia. Founded in the late 1940s/early 1950s, the company has approximately 75 years of continuous manufacturing history and is led by Hugh Harrell (Founder & President) and Brian Harrell (COO). Its product portfolio spans the full row-crop cycle — tillage, crop transport, drying, land clearing, and material handling — and includes the patented On-Land Switch Plow (in 5-, 6-, 7-, 8-, and 10-bottom configurations), the Rock-n-Root Rake, the Earth Ox Earth Mover, the Module 8 Express Cotton Trailer, the Cyclone 42 Crop Dryer, the Harvest Hopper, the Terminator Crop Chopper, the Crop Roller Crimper, and a growing line of attachments (hay spears, cotton spears, pallet forks, grapples, nurse wagon). Differentiated technical features include a powder-coat finish standard across all products, interchangeable spear tip systems, roller-bearing trap-door hopper mechanisms, and heavy-duty all-tubular frame construction.
Harrell Ag firmographics
Firmographics- Name
- Harrell Ag
- Legal name
- Harrell Agricultural Products, Inc.
- Website
- https://harrellag.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Harrell Ag Products is a privately held, family-owned manufacturer of heavy-duty agricultural and land development equipment based in Bainbridge, Georgia, serving row-crop farmers, contractors, and government buyers across the U.S. through direct sales and an authorized dealer network.
- Ownership category
- akta.pro rank
Harrell Ag industry classification
Industry- Product category
- Agricultural Equipment Manufacturing
- NAICS
- Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523), Truck Trailers (3715), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)
- akta.pro secondary industries
- Farm Transport & Hauling Equipment (Farm Trailers, Grain Carts, Wagons) (AFAAAAAD), Residue & Straw Management (Choppers, Spreaders, Windrowers) (AFAAAEAF), Hay & Bale Handling Equipment (IMAHACAF)
Keywords
Where Harrell Ag is headquartered
LocationHeadquarters
- HQ city
- Bainbridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Harrell Ag business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Harrell Ag generates revenue through the sale of agricultural equipment including plows, trailers, cotton handling equipment, crop processing equipment, and land clearing equipment. Products are sold as one-time purchases with various size/configuration options.
- Parts and Service: The company provides parts and service support for their equipment 24/7. They offer parts manuals and technical support for operators and mechanics. Service is described as being as reliable as their equipment.
- Equipment Financing: Through partnership with Southwest Georgia Farm Credit, Harrell Ag facilitates equipment financing for customers. They have a long-standing relationship with this financial partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard equipment with various sizes and configurations |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Harrell Ag product offering
Product offeringCore offering
Harrell Ag designs, manufactures, and sells heavy-duty agricultural and land development equipment including on-land switch plows, in-furrow plows, cotton transport trailers, crop dryers, land clearing rakes, earth movers, crop choppers, and material handling attachments. Products are sold direct and through a network of authorized dealers with 24/7 parts and service support, plus customer financing facilitated through Southwest Georgia Farm Credit.
Product overview
Harrell Ag Products is an agricultural equipment manufacturer offering a diverse portfolio of farm and land development equipment spanning tillage, crop transport, drying, land clearing, and material handling categories. The product line includes heavy-duty tillage equipment (On-Land Switch Plows in multiple sizes including the patented 6710 HD 10-bottom model, In-Furrow Land Plow 9400), crop transport trailers (Module 8 Express Cotton Trailer, Drying Van, Harvest Hopper), crop drying systems (Cyclone 42 crop dryer), land clearing equipment (Rock N' Root Rake, Earth Ox Earth Mover), agricultural attachments (Hay Spear, Cotton Spear, Pallet Forks, Light and Heavy Duty Grapples), and soil management tools (Box Scraper, Crop Roller Crimper, Terminator Crop Chopper). The company also provides parts manuals, service support, and equipment financing through Southwest Georgia Farm Credit. Nearly 75 years of manufacturing experience with innovations including the patented on-land switch plow.
Differentiator
Problem solved
Functional benefit
Brands
- Earth Ox: Earth mover product line including the Earth Ox Earth Mover for construction and development applications.
- Terminator
- Series 55
Products and services
- Hay Spear Heavy-duty double hay spears with two stabilizers designed for safe and efficient bale handling. Features removable and replaceable spears built for daily agricultural use. Intended for farmers and operators handling hay bales with tractor loaders.
- Pallet Forks Pallet forks with walk-through design enhancing operator safety and visibility. Features 48 inch tine size with 4,400 lb lift capacity for efficient material handling. Targets tractor operators handling palletized loads on farms and construction sites.
- Light Duty Grapple Single-clam design grapple for grasping various sized debris. Constructed with heavy-duty steel tines and wear points for longer lifespan in demanding conditions. Recommended for tractors greater than 60 HP.
- Heavy Duty Grapple Crafted from high-strength steel for outstanding durability and effective gripping. Available in 5, 6, and 7 foot widths with 45 inch opening. Recommended horsepower ranges from 50-100+ depending on width.
- Earth Ox Earth Mover Earth mover engineered for speed, strength, and reliability with 14-foot cutting width and 10 cubic yards of material capacity per pass. Features double-walking axles, Bull Pull adjustable hitch, protected steel hydraulic lines, and adjustable/reversible/replaceable wear plates. Targets construction, site prep, large feedlots, and land development contractors.
- On-Land Switch Plow 6508 HD Heavy-duty 8-bottom on-land switch plow with 13 foot 6 inch break width per pass. Category 4 hitch with heavy-duty all-tubular frame. Allows tractor to operate further from the furrow wall with all tires on land. Builds on Harrell Ag's patented on-land switch plow technology.
- On-Land Switch Plow 6710 HD First 10-bottom switch plow breaking more than 17 feet per pass. Frame designed to allow tractor to operate further from furrow with all tires on land for better traction and performance. Builds on the patented on-land switch plow invented by Harrell Ag.
- 1635 Nurse Wagon Nurse wagon with 1,635 gallon elliptical leg tank and 30 gallon mix/fill tank. Features bulk platform for chemical totes and vertical bookcase for jug storage with DOT-rated tires for highway use. Designed for agricultural spraying and fertilizer application operations.
- Cotton Spear Interchangeable spear tip system cotton spear with 2-3/4 inch Stress Proof material. Includes leg stands and no moving parts for durable and efficient bale handling without damaging module wrap. Targets cotton module and bale handling operations.
- Rock N' Root Rake Land clearing rake with unique wheel finger design for cleaner raking and topsoil preservation. Features independently floating wheels, adjustable raking widths up to 12 feet, and abrasive resistance steel. Designed to slash time, fuel, and labor costs compared to traditional root rakes.
- Drying Van Low-profile drying trailer with 60 percent perforated floor for efficient drying. Available in 45 or 48 foot models with 2,800 cubic feet capacity. Features 12 foot dump height and powder coat finish for extended equipment life.
- Cyclone 42 High-performance crop dryer with 6-blade fan and large burner for faster drying. Features 42 inch fan blade, 47,500 CFM airflow at 1 inch static pressure, and stainless-steel burner built for peanut drying requirements. Gas train is tucked securely under the dryer housing.
- Harvest Hopper First-in-class steel hopper trailer for hauling peanuts, corn, or grain. Features hand-crank roller bearing trap door system for easy unloading, 295/75R22.5L tires, and powder coat finish. Dimensions: 45 feet length x 102 inches width x 100 inches side height.
- Module 8 Express Cotton Trailer Cotton trailer designed for 8 round bales laid flat on bed. Features 53 foot 6 inch total bed length, self-contained hydraulic ramp system, and 26,000 pound capacity axles. Saves time and fuel compared to traditional 4-bale module trucks by hauling 8 bales at a time.
- In-Furrow Land Plow 9400 Moldboard plow effective at burying litter and eliminating nematodes that cause disease. Available in 3, 4, or 5 bottoms with rear gauge wheel and economical fit for small applications. Uses Harrell Ag's highly effective moldboard design.
- On-Land Switch Plow 6300 On-land switch plow available in 5, 6, 7, and 8 bottoms with heavy-duty switch rakes. Allows tractor to operate with all tires on land for improved traction. Implements Harrell Ag's patented on-land switch plow technology.
- Terminator Crop Chopper Crop chopper performing in cotton, corn, sorghum, and Sudan grass. Chops stalks into 8-10 inch pieces with front inverting foot blade that cuts roots below soil. Optional rolling basket and seed box available for residue management and seeding.
- Crop Roller Crimper Crop roller with staggered serrated sectional blade design for rolling and crimping in one operation at speeds up to 8 mph. Used for cover crop termination with proven results for weed control and moisture retention. Available in 4-12 row configurations. Saves on labor, fuel, and herbicide costs.
- Box Scraper
Quantifiable outcome
- On-Land Switch Plow breaks more than 17 feet per pass
- +5 more outcomes
Companies that use Harrell Ag
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Harrell Ag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Harrell Ag partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Harrell Ag competitors and assessment
Company assessmentDirect peers
- Vermeer Corporation: Vermeer is a family-owned U.S. manufacturer with major hay/forage and land-clearing equipment lines. Overlaps directly with Harrell Ag's land clearing (Rock N' Root Rake, Earth Ox) and crop handling products.
- Landoll Corporation: Landoll manufactures tillage, transport, and material-handling equipment for agriculture and construction. Comparable in trailer and tillage equipment lines.
- Kelly Manufacturing: Kelly Manufacturing produces specialty tillage equipment including diamond harrows. Comparable niche tillage manufacturer targeting row-crop farmers via dealers.
- Bush Hog: Bush Hog is a U.S. specialty manufacturer of rotary cutters, tillage, and land-clearing implements sold through a dealer network. Highly comparable product portfolio and channel model to Harrell Ag.
- Great Plains Manufacturing (Kubota): Great Plains (now part of Kubota) manufactures tillage, seeding, and application equipment. Direct overlap with Harrell Ag's plow, cultivator, and crop management product lines.
- Unverferth Manufacturing: Unverferth is a family-owned U.S. manufacturer of grain handling, tillage, and farm transport equipment. Closely matches Harrell Ag's grain carts/hoppers, trailers, and tillage lines.
- Kinze Manufacturing: Kinze is a privately held U.S. manufacturer of planters, tillage, and grain cart equipment sold through dealers. Similar specialty OEM profile and product mix to Harrell Ag.
Broad incumbents
- John Deere: John Deere is the largest U.S. agricultural equipment OEM with full-line tillage, planting, and harvesting portfolios plus extensive dealer network. Broad incumbent whose products compete with Harrell Ag across multiple categories.
- Case IH (CNH Industrial): Case IH is a major full-line agricultural OEM with tillage, planting, and crop handling equipment. Competes broadly with Harrell Ag's product portfolio across dealer channels.
- AGCO Corporation: AGCO (Massey Ferguson, Fendt, Gleaner) is a global full-line agricultural OEM with extensive tillage and crop handling equipment. Broad incumbent competing in Harrell Ag's target markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Harrell Ag social profiles
Digital presenceHarrell Ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harrell Ag leadership team
Management profileNumber of profiles
Profiles5 records
Harrell Ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harrell Ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harrell Ag
What does Harrell Ag do?
Harrell Ag designs, manufactures, and sells heavy-duty agricultural and land development equipment including on-land switch plows, in-furrow plows, cotton transport trailers, crop dryers, land clearing rakes, earth movers, crop choppers, and material handling attachments. Products are sold direct and through a network of authorized dealers with 24/7 parts and service support, plus customer financing facilitated through Southwest Georgia Farm Credit.
Is Harrell Ag a public or private company?
Harrell Ag is a private company. It is classified as family owned and is currently operating.
When was Harrell Ag founded?
Harrell Ag was founded in 1950. It employs 1 to 10 people.
Where is Harrell Ag based?
Harrell Ag is headquartered in Bainbridge, United States, in the North America region.
How does Harrell Ag make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are parts and Service and equipment Financing.
Who are Harrell Ag's main competitors?
Direct peers on record are Vermeer Corporation, Landoll Corporation, Kelly Manufacturing, Bush Hog, Great Plains Manufacturing (Kubota), Unverferth Manufacturing and Kinze Manufacturing. Broad incumbents are John Deere, Case IH (CNH Industrial) and AGCO Corporation.
Does Harrell Ag have an API?
No public API is recorded for Harrell Ag.
What industry is Harrell Ag in?
Harrell Ag's product category is Agricultural Equipment Manufacturing. Its primary akta.pro industry code is IMAHACAI, Farm Material Handling & Attachments (Loaders/Implements), with a secondary code of AFAAAAAD, Farm Transport & Hauling Equipment (Farm Trailers, Grain Carts, Wagons). Its NAICS code is 33311 and its SIC code is 3523.