What Team Creatif does

Team Créatif is an independent, family-owned branding and packaging design agency headquartered in Paris at 89 rue de Miromesnil. The group was founded in 1986 by Sylvia Vitale Rotta and Nick Craig as a S.A.S. with €1,000,000 share capital, and today operates through eight wholly-owned design agencies spanning five continents: Paris and Lyon in Europe, Limoges and Lisbon across continental Europe, Charlotte (NC) in North America, São Paulo in South America, and Jakarta and Singapore in Asia-Pacific. Approximately 60% of revenue is generated outside France. The firm employs 250-300 creative, strategic, and project-management professionals and has completed over 40,000 projects since founding.

The agency's core service offerings are consumer branding, corporate branding, packaging identity, CSR activation, and innovation/brand creation, delivered to enterprise FMCG and consumer-goods clients including Bonduelle, Bjorg, Arkopharma, Panzani, La Vache qui rit, St Michel, Boursin, Alter Eco, Mars Petcare, Éléphant (Lipton Teas & Infusions), and Vico. Around this core, the group has built an integrated services ecosystem: Shortlinks (brand narrative design), Diadem (international packaging production platform), Superdev (digital applications development), and Market Value (retail/architecture agency). The strategy is differentiated by mission-driven positioning—B Corp certified since 2021 for France and an Entreprise à Mission (with positive OTI review in 2025)—aligned with category leadership in sustainable packaging.

Revenue is generated through bespoke professional-services engagements (project fees and likely retainers) sold directly to enterprise clients via a field-sales motion ([email protected]). Geographic expansion is structured around regional offices that serve as proximity hubs for multinational accounts, while thought-leadership channels (Maison&Objet, SIAL, All4Pack, Anuga, Gulfood, EPDA presidency, and Stora Enso webinars) feed top-of-funnel demand. The group reports +10.2% gross margin growth and 50+ budgets won in 2024, and has won France's Design Agency of the Year five times (2001, 2010, 2014, 2018, 2025).

Name

Team Creatif

Legal name

Team Créatif

Website

https://team-creatif.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Team Créatif is an independent, family-owned branding and packaging design agency founded in 1986 in Paris, operating eight design agencies across five continents. It serves enterprise FMCG and consumer-goods clients with consumer/corporate branding, packaging identity, CSR activation, and innovation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Branding & Packaging Design Services: Team Créatif generates revenue through professional design and branding service engagements with consumer goods companies. Services include consumer branding, corporate branding, CSR activation, packaging identity, innovation creation, and brand creation. Revenue is project-based and likely involves long-term retainer and project fee structures typical of premium branding agencies.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Team Créatif is an independent branding and packaging design agency that creates consumer brand identities, corporate brand systems, packaging design, CSR-driven brand activations, and innovation/brand creation for major FMCG and consumer-goods companies. Services span strategy, visual identity, structural and graphic packaging, brand platforms, and rollout to consumer touchpoints, delivered through a network of 8 design agencies across 5 continents with 250 creative talents.

Product overview

Team Créatif is an independent branding and packaging design agency founded in 1986, offering a comprehensive suite of services through its network of 8 design agencies across 5 continents. The core offerings include consumer branding, corporate branding, CSR activation, packaging identity, and innovation & brand creation. The group portfolio includes specialized subsidiaries: Shortlinks (brand narrative design), Diadem (packaging and production platform), Superdev (application development), and Market Value (retail and architectural design). The agency emphasizes sustainable design practices and has been certified B Corp since 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Branding Strategic and creative branding services for consumer-facing brands, focusing on brand identity development, visual systems, and market positioning for FMCG and consumer-goods clients.
• Corporate Branding Brand identity design and corporate communication strategy services for B2B and institutional clients, including corporate visual identity systems and corporate communication platforms.
• Packaging Identity Packaging design services including structural design, graphic packaging, and shelf-impact optimization for retail products across food, beverage, dairy, organic, pet care, and household categories.
• CSR Activation Corporate social responsibility branding and sustainable design initiatives to communicate environmental and social commitments, including CSR program branding (e.g., Bonduelle BPACT) and sustainable packaging strategies.
• Innovation & Brand Creation New brand development and innovation consulting services for launching products in competitive markets, including brand platform creation (e.g., Vico 'La Nature a Bon goût'), new brand identity conception (L'Appétisserie), and innovation strategy.

Quantifiable outcome

• +10.2% gross margin growth in 2024
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Stora EnsocoreStrategic or Co-development Partner · 7 October 2025Stora Enso, a key partner of the European Brand & Packaging Design Association (EPDA), hosted the 'Design That Delivers' webinar on October 7th, 2025. Team Créatif's founder and CEO Sylvia Vitale Rotta, as EPDA President, joined the panel of experts to explore how design can meet real-world performance demands, drive sustainability, and elevate brand identity.
• European Brand & Packaging Design Association (EPDA)coreStrategic or Co-development PartnerTeam Créatif is a member of the EPDA (European Packaging Design Association). Sylvia Vitale Rotta serves as EPDA President. The EPDA connects designers across Europe and organizes industry events including the 'Design That Delivers' webinar series.
• ShortlinksminorOthersShortlinks is a brand narrative design entity within the Team Créatif Group network, offering brand communication and storytelling services that complement Team Créatif's core branding and packaging design services.
• DiademminorOthersDiadem is the international packaging and production platform within Team Créatif Group, enabling successful rollout to all consumer touchpoints alongside brand communication with Shortlinks.
• Market ValueminorOthersMarket Value is the retail/architecture agency of Team Créatif Group. It won Design Agency of the Year in 2016 and produces retail concepts for clients including Le Slip Français. Part of the group's unified offering for brand rollout to consumer touchpoints.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Peclers Paris: Paris-based creative strategy and trend forecasting consultancy working with global fashion, beauty, and lifestyle brands — a French independent peer in brand strategy, comparable in size and premium positioning.
• Dragon Rouge: Paris-based independent branding and packaging design agency founded in 1984 serving global consumer brands across food, beverage, and lifestyle — the closest French independent peer to Team Créatif in size, services, and enterprise client roster.
• Design Bridge and Partners: London-headquartered branding and packaging design agency with global offices serving major CPG and FMCG clients — directly comparable in service mix and enterprise client focus, with similar multi-region boutique positioning now under WPP ownership.
• Mucho: Independent design studio founded by Mario Eskenazi with offices in Barcelona, New York, and Geneva, serving cultural institutions and global brands — comparable as a sizeable multi-region European independent design practice.
• CBA (Coleção de Artigos de Marca): Portuguese branding and packaging design studio serving major international consumer brands — comparable operating model as an independent European boutique focused on CPG packaging and identity work.
• Bulletproof: Premium packaging design agency founded in 2000 in the UK with offices in New York and Amsterdam, now part of Dept — a direct peer in premium FMCG packaging design serving large multinational brand owners.

Broad incumbents

• Interbrand: Global brand consultancy owned by Omnicom Group with broad portfolio of branding services for major multinationals — overlaps with Team Créatif's enterprise branding work but at materially larger scale within a holding-company structure.
• Landor & Fitch: Global branding and design consultancy owned by WPP, operating at materially greater scale than Team Créatif — overlapping capabilities but as part of a broader network portfolio rather than a boutique specialist.
• Superunion: WPP-owned global brand and design consultancy formed from the merger of Brand Union, FITCH, and other network agencies — comparable offerings to Team Créatif but operating at network scale with a broader portfolio of services.
• Pentagram: Iconic independent design firm with partners across London, New York, San Francisco, Berlin, and Austin — comparable as an established independent design practice but with a partner-led portfolio model and cultural-institution client mix broader than Team Créatif's CPG focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCy09yRpvixbf43nY8E467kg
• Facebookfacebook.com/TeamCreatifFrance
• LinkedInlinkedin.com/company/team-creatif-group
• Instagraminstagram.com/teamcreatif.fr/?hl=fr
• Xx.com/team_creatif

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Creatif