Peclers Paris

What Peclers Paris does

Peclers Paris is a private creative strategy and trend forecasting consultancy headquartered operationally in Levallois-Perret, France, with its registered office in Paris. Founded in 1970 by Dominique Peclers, the firm operates two integrated consulting pillars — Prospective (trend forecasting, brand strategy, consumer profiling) and Creative Strategy (style strategy, artistic direction, innovation, brand experience) — anchored by two proprietary methodologies: Archestyles® for consumer profiling and Brand & Style® for brand positioning. Service delivery is supported by an international team of stylists, semiologists, brand strategists and futurists, with operational coverage across 17+ countries via owned offices (Shanghai, Munich, Los Angeles, Tokyo, Seoul, Taipei, London, Amsterdam, Athens, Istanbul, Milan, Barcelona) and partner network arrangements.

The firm's product surface consists of customized multi-year consulting engagements, a portfolio of seasonal and thematic trend books known as Cahiers de Tendances (Colors, Fashion Key Items, Inspirations, Women's/Men's Fashion, Environments & Design, Beauty & Wellness, Kid & Baby), and the Peclers+ annual digital subscription platform that delivers augmented, early-access content with downloadable images, silhouettes, prints, vectorized product designs, and runway analyses. Revenue mixes recurring subscription revenue (Peclers+, trend books), enterprise consulting fees (typically multi-year bespoke contracts), and event/webinar monetization (Color Morning, trend conferences, trade show participation at Maison&Objet, Pitti Uomo, Milano Unica, Deco Off). Notable enterprise clients span fashion and retail (La Redoute, Gémo, Manor, Balabala, Galeries Lafayette, GrandVision), luxury beauty (Guerlain, L'Oréal Luxe), adjacent industries (Huawei, Tarkett, Crédit du Nord/Société Générale), demonstrating cross-vertical demand for the firm's trend and brand methodology.

Go-to-market is enterprise field sales with regional office and partner channels plus an event-driven content marketing layer; pricing is quote-based across all three revenue streams and not publicly disclosed. The firm owns no external funding, subsidiaries or parent company and operates as a société par actions simplifiée under French law. Current leadership is Anne Etienne Reboul as CEO. The most recent public-facing milestones include the 2024 launch of the Peclers+ digital platform, a 2026 eyewear co-creation with Mazzucchelli, and an April 2026 donation of 170 trend books (1980s–2020s) to the Musée des Arts Décoratifs library in Paris.

Name

Peclers Paris

Legal name

PeclersParis, société par actions simplifiée

Website

https://peclersparis.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Peclers Paris is a private French creative strategy and trend forecasting consultancy founded in 1970, serving global fashion, beauty, environments and design, and industrial brands through proprietary Archestyles® and Brand & Style® methodologies, seasonal Cahiers de Tendances publications, the Peclers+ digital platform, and bespoke consulting engagements delivered across 17+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Strategic Consulting Services: Customized consulting engagements including prospective vision, brand strategy, consumer profiling, creative direction, style strategy, innovation workshops, and artistic direction for fashion, beauty, and design brands.
2. Trend Books: Seasonal and thematic trend books covering Colors, Fashion, Beauty & Wellness, Environments & Design, Men's/Women's Fashion, Kids, Knit/Cut & Sew, and Inspiration categories. Available in physical and digital formats.
3. Peclers+ Subscription Platform: Annual subscription digital platform offering early access to trend books, augmented content, runway show analysis, exclusive downloadable content, and sector-specific trend confirmations.
4. Events and Webinars: Paid or sponsored attendance to trend conferences, Color Morning sessions, industry talks, and webinars on fashion, beauty, and design trends.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels14 records

Core offering

Peclers Paris is a creative strategy and trend forecasting consultancy that helps fashion, beauty, design, and consumer brands anticipate trends and define brand and style strategy. It sells customized consulting engagements (Vision Prospective, Brand Strategy, Consumer Profiles, Style Strategy, Artistic Direction, Innovation, Brand Experience), seasonal trend book publications across multiple verticals, and digital subscription access via the Peclers+ platform.

Product overview

Peclers Paris is a leading creative strategy and trend forecasting consultancy operating across the fashion, beauty, environments & design, and industry & services sectors. The company offers a unified consulting practice built around two main service pillars — Trend Forecasting (Vision Prospective, Brand Strategy, Consumer Profiles/Archestyles®) and Creative Strategy (Style Strategy, Artistic Direction, Innovation, Brand Experience) — all delivered through proprietary Brand & Style® and Archestyles® methodologies. Complementing its consulting services, Peclers Paris produces an extensive portfolio of trend books (Cahiers de Tendances), including named sub-series such as Colors, Fashion Key Items, Inspirations/Envisioning Future(s), Women's Fashion, Men's Fashion, Environments & Design, Beauty & Wellness, and Kid & Baby. These are available in both print and augmented digital formats via the Peclers+ subscription platform, which provides early-access enriched content, downloadable visuals, runway analyses, and seasonal updates. The company also publishes research e-books such as The Beauty Lens and maintains a network of international agency offices.

Differentiator

Problem solved

Functional benefit

Brands

• Peclers+ (PeclersPlus): Digital subscription platform offering trend forecasting content, trend books in early access and augmented versions with exclusive images, downloadable design elements, interactive links, theme videos, and vectorized product designs.

Products and services

• Vision Prospective (Future Insights Consulting) Trend forecasting and futures research consulting where international experts in fashion, beauty, design, sociology, and trends decipher major societal and cultural shifts transforming consumer lifestyles and desires over the next 3–5 years, for enterprise brand and product leaders.
• Stratégie de Marque (Brand Strategy Consulting) Brand strategy consulting that crosses brand identity with societal and aesthetic trends to help brands differentiate, assert their singularity, and express coherence across markets.
• Profils de Consommateurs / Archestyles® (Consumer Profiling Consulting) Consumer profiling consulting using the proprietary Archestyles® methodology, defining universal and timeless archetypes as well as aspirational and anticipatory identities for enterprise brands across markets.
• Stratégie de Style (Style Strategy Consulting) Style strategy consulting that aligns trends and aesthetic identity with brands, structuring and segmenting product assortment and style positioning to reconcile brand objectives with consumer aspirations.
• Direction Artistique (Artistic Direction Consulting) Artistic direction consulting that embodies creative concepts, supports artistic leadership, and helps brands innovate across product, service, communication, and brand experience (physical and digital touchpoints).
• Innovation Consulting Creative transformation methodology generating innovation concepts from consumer insights and socio-cultural trend analysis, including innovation concepts, storytelling elements (naming, taglines, aesthetic narratives), and innovation workshops.
• Expérience de Marque (Brand Experience Consulting) Brand experience consulting transforming brands into unique experiences, guiding physical and digital activation, communication, and brand experience across the customer journey using the Brand & Style® methodology.
• Trend Books (Cahiers de Tendances) Seasonal and thematic trend book publications covering Colors, Inspirations, Environments & Design, Beauty & Wellness, Kid & Baby, Women's Fashion, Men's Fashion, Fashion Key Items, Knit/Cut & Sew — available in print and augmented digital formats, sold to enterprise design, brand, and product teams.
• Peclers+ Digital Platform Annual subscription digital platform providing early access to Peclers Paris trend books with augmented content, including exclusive downloadable images, silhouettes, prints, interactive links, theme videos, vectorized product designs, and runway show analysis.
• The Beauty Lens E-book Free research e-book providing a forward-looking analysis of shifts reshaping the beauty and wellness market, covering Foodification of Beauty, Gen Alpha consumers, Scalp Care as a new haircare territory, and Fragrance as an immersive experience beyond scent.

Quantifiable outcome

• Gémo created new label 'Mieux' and modernized collection style and structure based on Peclers strategic vision
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• MazzucchelliflagshipStrategic or Co-development Partner · 18 February 2026Co-creation partnership to develop dedicated eyewear trend book. First collaboration bringing together Mazzucchelli's 6-generation expertise in premium acetate materials and Peclers Paris's prospective vision. Joint cultural and aesthetic reading of market shifts reshaping contemporary eyewear.
• Adobe Substance 3DcoreStrategic or Co-development PartnerPeclers Paris selected by Adobe to imagine the future of 3D design, providing trend insights and creative direction for Adobe Substance 3D's product development and market positioning.
• PantonecoreStrategic or Co-development PartnerCollaboration between Peclers Paris and Pantone for color trend forecasting and validation, combining industry-leading color expertise with trend analysis.
• CIFF (Copenhagen International Fashion Fair)minorGTM or Marketing PartnerPeclers Paris partnered with CIFF for Talk #1 on Diversity & Inclusivity, contributing thought leadership content at the Copenhagen fashion trade show.
• Musée des Arts DécoratifsflagshipStrategic or Co-development PartnerPeclers Paris donated 170 trend books (1980s-2020s) to the museum's permanent library collection, establishing industry historical significance and archival preservation partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Promostyl: Paris-based trend and style agency founded in 1966, providing seasonal trend books, color forecasts, and creative consulting to fashion and lifestyle brands. Closely comparable in heritage, Paris base, and service mix to Peclers Paris.
• WGSN: The largest dedicated trend forecasting platform, offering subscription-based trend, color, and consumer insight reports across fashion, beauty, interiors, and food/drink. Directly competes with Peclers Paris on trend book subscriptions and consumer profiling services.
• NellyRodi Agency: Paris-based fashion, lifestyle, and beauty trend forecasting and consulting agency serving brands with consumer studies, trend books, and creative strategy. Directly comparable in offering and target clients to Peclers Paris.
• Trend Union (Li Edelkoort): Independent trend forecasting studio publishing semiannual trend books and consulting on fashion, interiors, and lifestyle. Comparable in artisanal, founder-led positioning and trend book publishing model to Peclers Paris.
• Mudpie (now part of WGSN): Originally an independent trend forecasting agency for kids, youth, and lifestyle markets; now part of WGSN. Historical comparable as a niche, vertical-specific trend book publisher in the same category as Peclers' Kid & Baby line.
• Carlin International: Parisian trend forecasting and creative agency offering trend books, color cards, and brand strategy for fashion, beauty, and design. Overlaps directly with Peclers Paris in publishing cadence and consulting services.
• Fashion Snoops: Trend forecasting service providing seasonal trend books, runway analysis, and consumer insight subscriptions to fashion brands. Competes with Peclers Paris in the trend book subscription category.

Emerging players

• Stylus: Subscription-based consumer insight and trend forecasting platform covering fashion, beauty, interiors, food, and tech with a more digital-first, research-report format. Partially overlaps with Peclers' cross-industry consulting and Peclers+ subscription.
• Heuritech: AI-powered trend forecasting platform using social media image recognition to predict fashion and beauty trends. Represents the technology-led, data-driven alternative to Peclers' human-led semiological methodology.

Others

• Pantone (Pantone LLC): Color authority publishing seasonal color trend reports and consulting with brands on color strategy. Not a direct competitor, but a close ecosystem partner of Peclers Paris in color forecasting and a shared customer base in fashion and beauty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PeclersAgency
• Facebookfacebook.com/peclersparis
• LinkedInlinkedin.com/company/peclers-paris
• Instagraminstagram.com/peclersparis

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peclers Paris