The Sports Garden

What The Sports Garden does

The Sports Garden is a privately held, multi-venue sand volleyball bar and grill located in Coppell, Texas, within the Dallas-Fort Worth Metroplex. Founded in 2016 by Rob West and Marty Kennard, the company operates two adjacent venues across Belt Line Road — a North Side (10 courts, 2 bars) and a South Side (14 courts, 1 bar) — collectively offering what it describes as the largest sand volleyball venue in the United States with 24 outdoor courts plus one temperature-controlled indoor studio. The company serves multiple customer segments: competitive and recreational volleyball players (1,500+ weekly participants, 350+ weekly teams), corporate event organizers, private party hosts (groups of 20–1,000), casual bar patrons and families, and local sponsors seeking access to the DFW active demographic.

The business model blends sports facility operations with full-service food and beverage, with revenue generated across five distinct streams: (1) restaurant and bar sales across three bar locations, (2) hourly court rentals at $75/hour with a 2-hour minimum, (3) weekly leagues and 40+ annual tournaments operated primarily through the co-founder-owned Champagne Volleyball partnership, (4) event hosting in The Studio and Main Stage spaces, and (5) advertising and sponsorship sales targeting the active DFW demographic. Court reservations and event bookings are handled via phone, email, and social media during limited weekday office hours (M-F 10am-2pm) with no online booking system. Marketing is concentrated in organic social channels (Facebook, Instagram), Yelp/Google listings, a mailing list, and a referral relationship with the Champagne Volleyball league platform. The website and digital infrastructure are operated by Spillover Software Group under a minor technology partnership.

The company is entirely founder-owned with no disclosed institutional capital, no parent entity, and no subsidiaries. Operations are concentrated in a single metropolitan market (DFW), with no disclosed expansion, franchise, or licensing activity. Rob West brings 20+ years of DFW volleyball league operating experience through Champagne Volleyball; Marty Kennard brings a 20+ year corporate background (most notably at Target) and real estate investment experience. There is no disclosed technology platform, mobile app, AI/ML capability, API, or proprietary software beyond the Spillover-hosted marketing website.

Name

The Sports Garden

Legal name

The Sports Garden

Website

https://sportsgardendfw.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sports Garden is a privately held, two-venue sand volleyball bar and grill in Coppell, Texas, operating 24 sand courts, three bars, and an indoor event studio. Founded in 2016, it serves DFW competitive volleyball players (1,500+ weekly), corporate and private event hosts, and casual patrons through leagues, tournaments, rentals, and F&B.

Ownership category

akta.pro rank

Headquarters

HQ city

Coppell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Full-service restaurant and bar with three bars across two venues. Sells a wide variety of food, alcoholic and non-alcoholic beverages. Menu includes appetizers, sandwiches, pizzas, bowls, breakfast items, party platters, and desserts.
2. Court Rentals: Hourly rental of sand volleyball courts at $75/hour with 2-hour minimum. Open play fees of $5 before 5 PM and $10 after 5 PM. Revenue from casual players and private group bookings.
3. Leagues and Tournaments: Weekly volleyball leagues and tournaments hosting 1,500+ players. Operated through Champagne Volleyball partnership. Hosts 40+ weekend tournaments annually with 350+ teams per week.
4. Event Hosting: Rental of The Studio (temperature-controlled party room with projector, microphones) at $75/hour plus $50 setup fee, and Main Stage (28ft screen, microphones) at custom pricing. Hosts corporate events, birthday parties, graduations, fundraisers, and private gatherings for groups of 20 to 1,000.
5. Advertising and Sponsorships: Sells branding opportunities including onsite signage, digital displays, social media promotions, booth space at events, team sponsorships, and co-branded promotions targeting the DFW active community.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

The Sports Garden is a multi-venue sand volleyball complex and sports bar in Coppell, TX, operating 24 outdoor sand courts across two adjacent venues (North Side and South Side on Belt Line Road), three bars, a full-service restaurant, and an indoor event studio. It sells court rentals, open play access, weekly volleyball leagues and tournaments operated through its Champagne Volleyball partnership, restaurant and beverage sales, and event hosting services for groups of 20 to 1,000 attendees.

Product overview

The Sports Garden is a multi-venue entertainment complex combining sand volleyball sports facilities with dining and event hosting. The core offerings include 24 sand volleyball courts across two adjacent locations (North Side and South Side in Coppell, TX), an indoor temperature-controlled studio for events, three bars, and a full restaurant menu. The business operates as an integrated platform offering: (1) sand volleyball courts for open play, league play, and tournaments through Champagne Volleyball; (2) court rental services for private groups; (3) restaurant and bar services; and (4) event hosting for corporate and private events accommodating 20 to 1,000 guests. Additional entertainment activities such as axe throwing, darts, pool, and cornhole complement the volleyball facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Champagne Volleyball: Rob West's volleyball league and tournament company that operates leagues at The Sports Garden facility, serving over 1,500 players weekly.

Products and services

• Sand Volleyball Courts Over 24 outdoor sand volleyball courts across two locations (North Side with 10 courts, South Side with 14 courts) available for league play, tournaments, open play, and private reservations. Used by competitive and recreational volleyball players in the DFW area.
• Restaurant and Bar Full-service restaurant and bar with three bars across both locations (North Side and South Side), offering American cuisine including appetizers, wings, burgers, sandwiches, pizzas, tacos, bowls, breakfast items, party platters, and desserts along with alcoholic and non-alcoholic beverages. Serves on-site guests playing volleyball or attending events.
• Indoor Studio Temperature-controlled indoor event space facing the volleyball courts, equipped with tables, projector, and microphones for hosting events, dinners, and corporate functions. Available at $75/hour with a 2-hour minimum plus a $50 flat setup fee.
• Event Hosting Services Full-service event venue hosting corporate team-building activities, birthday parties, graduations, fundraisers, yoga classes, meet-ups, concerts, and networking events for groups of 20 to 1,000 attendees. Includes access to The Studio and Main Stage facilities.
• League and Tournament Services Weekly volleyball leagues and tournaments operated through the Champagne Volleyball partnership, hosting over 1,500 players weekly with opportunities for all skill levels from beginner to competitive. Includes 40+ weekend tournaments annually with 350+ teams competing each week.
• Open Play Daily first-come, first-served sand volleyball play available for $5 per person before 5 PM and $10 per person after 5 PM. Court availability is not guaranteed and operates on a pay-as-you-go basis.
• Court Rentals Private court reservations at $75 per hour with a 2-hour minimum ($150 total), available Monday through Friday 10am-2pm with 48-hour advance booking required via phone (469-464-4257) or email ([email protected]). Rental fees are non-refundable but rainouts may be rescheduled.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Champagne VolleyballcoreStrategic or Co-development PartnerChampagne Volleyball, owned by co-founder Rob West, has been running sand and indoor volleyball leagues for over 20 years. The partnership provides league operations, tournament management, and player registration through the Champagne Volleyball platform. Nearly every competitive volleyball player in Dallas has participated in their leagues or tournaments.

Scale indicators7 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Drive Shack: Owner-operator of tech-enabled golf entertainment venues (Puttery and Drive Shack) combining a sports activity with full bar/restaurant service and private event hosting. Comparable integrated sports-plus-hospitality entertainment venue.
• Dave & Buster's: National operator of entertainment venues pairing arcade/sports-viewing experiences with full-service bars and event hosting. Comparable on the integrated F&B-plus-pay-to-play social entertainment thesis, though sports activity is spectator-based rather than participatory.
• Topgolf: National sports-entertainment venue chain combining a sporting activity (golf) with full-service bars, restaurants, and event spaces. Highly comparable business model to The Sports Garden — pay-to-play sports + F&B + event hosting — but at much larger scale and indoor year-round.
• Bowlero: Largest operator of bowling centers in the U.S., repositioning venues as entertainment destinations with upgraded F&B, bars, and event hosting. Comparable model of monetizing a single sport activity via leagues, parties, food and beverage, and corporate events.
• Main Event Entertainment: Chain of large-format entertainment centers combining bowling, laser tag, billiards, and full-service restaurants and bars. Closest large incumbent analog to Sports Garden's combined play + dine + drink + event hosting model.

Emerging players

• Swingers: Crazy golf plus street-food and cocktail bar concept marketed as an adult social entertainment venue. Directly comparable 'eat + drink + play' venue model with event-hosting components.
• Pinstripes: Bocce-and-bowling plus full Italian restaurant and bar concept that hosts corporate and private events. Comparable integrated casual-sport-plus-F&B-plus-event-hosting model, though sport mix is indoor-only.
• Puttshack: Tech-enabled mini-golf entertainment concept with full bar and restaurant service, positioned as a premium social dining-and-gaming venue. Analogous integrated sports + F&B + event-hosting thesis at a higher tech and price point.
• Punch Bowl Social: Boutique food-and-beverage concept layering bowling, karaoke, darts, and social games over a full restaurant and bar. Closest smaller-scale analog to The Sports Garden's eat/play/party positioning across multiple sports activities.

Direct peers

• Sandbar Austin: Texas-based sand volleyball bar and grill complex that combines beach volleyball courts with a full-service bar and live entertainment. The closest direct competitor concept — multi-court sand volleyball plus bar/grill — operating in the same Texas market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SportsGardenDFW
• Instagraminstagram.com/sportsgardendfw
• LinkedInlinkedin.com/company/sports-garden-dfw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sports Garden